NiteLites
NiteLites is a U.S. outdoor lighting franchisor that designs, manufactures, and installs custom LED landscape, architectural, and marina lighting systems for residential and commercial customers through 20+ locally-owned franchise locations.
- Company typePrivate
- Founded2003
- HeadquartersFranklin, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What NiteLites does
NiteLites Outdoor Lighting Franchise Systems, Inc. is a privately held U.S. franchisor headquartered in Franklin, that designs, manufactures, and installs custom architectural and landscape lighting systems for residential and commercial properties. The company operates through a network of 20+ locally-owned franchise locations across the Mid-Atlantic, Southeast, Midwest, and Southwest, each providing on-site consultations, custom lighting designs, nighttime viewings, and turn-key installation services. The corporate entity employs between 101 and 250 people, with each franchise operating its own local field sales and service operation.
The core technology consists of low-voltage LED lighting systems paired with proprietary solid brass and copper fixtures manufactured in-house. Key technical features include LEDs rated at 75% greater efficiency than traditional systems with up to 40,000-hour lifespans, acid-etched brass/copper finishes designed never to peel, coastal-tested corrosion-resistant fixtures, turtle-safe amber LEDs, and RGB color-changing options. The company extends its line with solar landscape panels, marina/dock lighting, and string lights. A lifetime warranty on brass fixtures and a 5-year LED warranty underpin product positioning.
NiteLites generates revenue through a mix of one-time installation sales, annual recurring maintenance contracts, LED retrofit services, and franchise fees/royalties from franchisees. Pricing is quote-based following free consultations. Go-to-market combines direct field sales by local reps, partnerships with landscape architects, landscapers, and home builders, participation in home/garden shows and community events, content marketing, and referral programs. Customer segments are primarily residential homeowners (SMB/individual) and a diverse mix of commercial end markets including hospitality, healthcare, education, municipal, retail, and multi-family housing.
NiteLites firmographics
Firmographics- Name
- NiteLites
- Legal name
- NiteLites Outdoor Lighting Franchise Systems, Inc.
- Website
- https://nitelites.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NiteLites is a U.S. outdoor lighting franchisor that designs, manufactures, and installs custom LED landscape, architectural, and marina lighting systems for residential and commercial customers through 20+ locally-owned franchise locations.
- Ownership category
- akta.pro rank
NiteLites industry classification
Industry- Product category
- Outdoor Lighting Systems
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electrical Work (1731)
- akta.pro primary industry
- Low-Voltage Outdoor Lighting Installation (HSAIAHAB)
- akta.pro secondary industries
- Landscape Lighting Design & Layout (HSAIAHAA), Outdoor & Landscape Lighting Installation (HSAOAFAB)
Keywords
Where NiteLites is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices23 records
Markets served
NiteLites business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Outdoor Lighting Installation Sales: One-time sale and installation of custom outdoor lighting systems for residential and commercial properties. Includes design, product, and white-glove installation services.
- Maintenance and Service Contracts: Annual maintenance programs to keep systems running in optimal condition. Includes warranty claims, repairs, and system adjustments.
- LED Retrofit Services: Retrofitting existing lighting systems with energy-efficient LED technology.
- Franchise Opportunities: Revenue from franchise fees and royalties from locally-owned franchise operations across 20+ locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Consultation |
| One time/ perpetual license | Pay-as-you-go | Custom Installation |
| Subscription | Annual | Annual Maintenance Plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
NiteLites product offering
Product offeringCore offering
NiteLites designs, manufactures, and professionally installs custom low-voltage LED outdoor lighting systems for residential and commercial properties using proprietary solid brass and copper fixtures. The company offers turn-key services across landscape, architectural, security, path, deck/patio, pool, pond/fountain, marina/dock, paver, and step lighting categories, complemented by LED retrofits, string lights, solar panels, comprehensive warranties, and optional annual maintenance plans distributed through a national franchise network.
Product overview
NiteLites is a national outdoor lighting franchise offering custom commercial and residential lighting systems. The core offering consists of professionally designed, manufactured, and installed low-voltage LED lighting systems using solid brass and copper fixtures. Key products include LED and LED Retrofit systems, String Lights, Security Lighting, Landscape Lighting, Architectural Lighting, Path Lighting, Deck & Patio Lighting, Pond and Fountain Lighting, Pool Area Lighting, Paver Lighting, Marina and Dock Lighting, and Step Lighting. Additional offerings include Solar Landscape Panels, Turtle-Safe Amber LEDs, and RGB Color-Changing Lighting. The company provides comprehensive services including expert design, white-glove installation, warranty programs, and annual maintenance plans. All systems are expandable and can be installed in stages as budgets permit.
Differentiator
Problem solved
Functional benefit
Products and services
- LED and LED Retrofit Professional-grade LED lighting systems developed after 5+ years of R&D, designed to replace traditional lighting with energy-efficient solutions for residential and commercial properties.
- String Lights
- Security Lighting
- Landscape Lighting
- Architectural Lighting LED architectural lighting fixtures that emphasize unique design elements of yards, homes, and buildings including entryways, columns, walls, statues, fountains, waterfalls, and sculptures.
- Path Lighting
- Deck & Patio Lighting
- Pond and Fountain Lighting
- Pool Area Lighting
- Paver Lighting
- Marina and Dock Lighting
- Step Lighting
- Solar Landscape Panels
- Warranty Services
- Maintenance Plans
- Franchise Opportunities
Quantifiable outcome
- LEDs operate 75% more efficiently than traditional systems
- +1 more outcomes
Companies that use NiteLites
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
NiteLites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
NiteLites partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- International Franchise Association (IFA)coreProfessional membership organization. The IFA, founded in 1960, is a membership organization of franchisors, franchisees, and suppliers. As the world's largest trade group representing franchising, IFA promotes the small business model of franchising.
- American Society of Landscape Architects (ASLA)coreProfessional membership for landscape architects. NiteLites maintains professional membership and works with landscape architects on projects.
- Arbor Day FoundationminorPartnership for annual free tree giveaways and environmental initiatives.
- VetFranminorProgram offering franchise benefits to U.S. military veteran entrepreneurs.
- National Association of Home Builders (NAHB)coreProfessional membership providing access to home builder community and industry events.
- Illuminating Engineering Society (IES)coreProfessional membership in the IES which sets standards for lighting engineering and design.
- Various Local Builder AssociationscoreMembership in multiple local associations including Home Builders Association of Kansas City, Northeast Florida Builders Association, Home Builders Association of Hilton Head Area, Florida Nursery Growers and Landscape Association, ASLA Florida, and others for local market access.
- Various Local Chambers of CommerceminorMembership in various local chambers of commerce for community networking and local business development.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
NiteLites competitors and assessment
Company assessmentDirect peers
- Volt Lighting: Specializes in low-voltage landscape and outdoor LED lighting, selling direct to contractors and homeowners. Competes with NiteLites on the same low-voltage fixture category and increasingly on contractor-grade installation.
- Cast Lighting: Specializes in solid cast brass and bronze landscape lighting fixtures for residential and commercial installations. Comparable on premium materials, lifetime warranty positioning, and professional installer channel.
- Alliance Outdoor Lighting: U.S. manufacturer and distributor of solid brass low-voltage landscape lighting fixtures for professional installers. Direct competitor on premium brass fixture category.
- Outdoor Lighting Perspectives: Closest direct competitor: a U.S. franchise network offering design, installation, and maintenance of architectural and landscape lighting for residential and commercial properties. Operates on the same franchise + proprietary-fixture model.
- Vista Professional Outdoor Lighting: Manufacturer of professional-grade low-voltage landscape and architectural lighting fixtures sold through distributors and contractors. Closely comparable product line and commercial specification channel.
Broad incumbents
- FX Luminaire: Premium landscape lighting fixture brand within the Hunter Industries / Hubbell ecosystem, serving high-end residential and commercial projects. Overlaps with NiteLites on premium brass/copper fixtures and design-led specification selling.
- Kichler: Large lighting manufacturer (Masco) with a dedicated landscape lighting line distributed through two-step distribution and contractors. Broader catalog than NiteLites but overlapping on landscape and architectural outdoor fixtures.
- Hinkley: Established architectural and landscape lighting manufacturer with strong builder/specification channel. Competes with NiteLites in the higher-end outdoor lighting specification market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NiteLites social profiles
Digital presenceNiteLites financial estimates
Financial estimateRevenue estimate
Valuation estimate
NiteLites leadership team
Management profileNumber of profiles
Profiles7 records
NiteLites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NiteLites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NiteLites
What does NiteLites do?
NiteLites designs, manufactures, and professionally installs custom low-voltage LED outdoor lighting systems for residential and commercial properties using proprietary solid brass and copper fixtures. The company offers turn-key services across landscape, architectural, security, path, deck/patio, pool, pond/fountain, marina/dock, paver, and step lighting categories, complemented by LED retrofits, string lights, solar panels, comprehensive warranties, and optional annual maintenance plans distributed through a national franchise network.
Is NiteLites a public or private company?
NiteLites is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NiteLites founded?
NiteLites was founded in 2003. It employs 101 to 250 people.
Where is NiteLites based?
NiteLites is headquartered in Franklin, United States, in the North America region.
How does NiteLites make money?
Four revenue lines are on record. Outdoor Lighting Installation Sales are the primary driver. The others are maintenance and Service Contracts, LED Retrofit Services and franchise Opportunities.
Who are NiteLites's main competitors?
Direct peers on record are Volt Lighting, Cast Lighting, Alliance Outdoor Lighting, Outdoor Lighting Perspectives and Vista Professional Outdoor Lighting. Broad incumbents are FX Luminaire, Kichler and Hinkley.
Does NiteLites have an API?
No public API is recorded for NiteLites.
What industry is NiteLites in?
NiteLites's product category is Outdoor Lighting Systems. Its primary akta.pro industry code is HSAIAHAB, Low-Voltage Outdoor Lighting Installation, with a secondary code of HSAIAHAA, Landscape Lighting Design & Layout. Its NAICS code is 335132 and its SIC code is 3640.