2Pilots

What 2Pilots does

2Pilots (legal entity: 2PILOTS GmbH, recorded as "in Liquidation" / i.L. on the company's own imprint and Linktree page) is a Berlin-based, founder-led fragrance brand venture. It was created by two self-described fragrance enthusiasts to develop and curate what it terms "extraordinary fragrance brands," positioning itself around authenticity and connoisseurship rather than mass-market positioning. The company's product offering is a single core line of perfumes, with the broader portfolio also documented on the Parfumo fragrance database.

Commercially, 2Pilots operates as a wholesale-distributed, retail-anchored B2C fragrance brand. It does not run its own transactional e-commerce store; instead, all disclosed revenue flows through three regional German retail partners — ROSSMANN, Douglas, and Müller — each of which carries the products both in physical stores and online. The company's outbound marketing is conducted through organic social media accounts on TikTok, Instagram, Facebook, and YouTube, with a Linktree hub acting as the central consumer-facing touchpoint. The headcount is recorded at 1–10 employees, the legal domicile is Berlin (13187 Berlin, Germany), and there are no disclosed subsidiaries, no institutional investors, no funding rounds, no patents or trademarks on file, and no executive team beyond the founders.

Operationally, the entity is in wind-down. The "(i.L.)" designation, the "closed" operating status flag in the source data, and the absence of any new product launches, hires, funding events, or geographic expansion beyond Germany collectively indicate that 2Pilots is no longer pursuing growth and the underlying company is being dissolved rather than scaled.

Name

2Pilots

Legal name

2PILOTS GmbH

Website

https://2-pilots.com

Company type

Private

Operating status

Closed

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Fragrance Product Sales: 2Pilots generates revenue through the sale of fragrance products via retail distribution partners including ROSSMANN, Douglas, and Müller perfumeries in Germany. The company creates and markets fragrance brands targeting consumers in the perfume and fragrance segment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

2Pilots is a fragrance brand venture created by two fragrance enthusiasts to develop and market a curated portfolio of niche perfume brands. The company sells these fragrances to individual consumers through German retail chains (ROSSMANN, Douglas, Müller) and promotes them via social media channels. The legal entity (2PILOTS GmbH) is currently in liquidation.

Product overview

2PILOTS is a fragrance brand company — a venture founded by two fragrance enthusiasts to create extraordinary perfume brands. The company operates as a single brand/product offering in the fragrance market, with distribution through major European retail partners (ROSSMANN, DOUGLAS, MÜLLER) and portfolio visibility on the Parfumo platform. No platform architecture, add-on modules, or separate product lines are described in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• 2PILOTS Fragrances A curated portfolio of niche perfume/fragrance brands created by two fragrance enthusiasts under the 2PILOTS brand, sold to individual consumers through German retail partners ROSSMANN, DOUGLAS, and MÜLLER, and promoted via social media. The product is targeted at consumers seeking distinctive, passion-curated scent experiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ROSSMANNcoreChannel Partner/ Reseller/ Distributor2Pilots partners with ROSSMANN, a major German drugstore chain, as their primary retail distribution partner for fragrance products. Products are available both in ROSSMANN physical stores and online through rossmann.de for pickup in stores or delivery.
• DouglascoreChannel Partner/ Reseller/ Distributor2Pilots products are distributed through Douglas, Germany's leading perfumery chain. Douglas offers a wide selection of perfumes and fragrances both in-store and online at douglas.de.
• MüllercoreChannel Partner/ Reseller/ Distributor2Pilots has a distribution partnership with Müller, a German retail company with a strong parfümerie (perfume shop) section. Products available at mueller.de/parfuemerie.

Recent moves1 record

Expansion highlights1 record

Direct peers

• Diptyque: Parisian niche fragrance and home-scent house. Comparable as a founder-led perfume brand positioned around artisanal scent experiences and sold in premium perfumeries.
• Penhaligon's: British heritage fragrance house with a curated portfolio of distinctive perfumes. Comparable as a brand leveraging heritage, craft positioning, and selective retail distribution in the niche segment.
• Maison Margiela Replica: Fashion-house-backed niche fragrance line known for storytelling-led scents. Comparable as a premium fragrance brand trading on curated identity and selective perfumery distribution.
• Le Labo: New York-based niche fragrance brand known for hand-blended, craft-positioned perfumes. Directly comparable to 2Pilots as a small-batch, founder-story-driven fragrance label selling through selective retail.
• Florascent: German natural perfumery producing small-batch artisanal fragrances. Comparable as a Germany-based independent fragrance house targeting connoisseurs with curated, story-led scents.
• Byredo: Swedish niche fragrance house founded by Ben Gorham. Closely comparable as an indie, founder-led premium fragrance brand sold through select perfumeries and department stores, targeting connoisseurs seeking distinctive scents.
• J.F. Schwarzlose: Berlin-based niche perfumer. The closest geographic peer to 2Pilots — a small Berlin fragrance house developing distinctive, story-led scents for the niche perfumery segment.
• 4711: Iconic German heritage fragrance brand. Comparable as a Cologne-based German fragrance label with retail distribution through German perfumeries and drugstores.

Broad incumbents

• Rituals: Dutch wellness and home-fragrance brand with much broader scale and category breadth. Comparable as a European brand expanding fragrance and personal-care lines through department-store and drugstore retail.
• Acqua di Parma: Italian luxury fragrance house (LVMH) with a curated portfolio of niche-style scents. Comparable as a heritage European fragrance brand positioned at premium price points and sold through selective perfumery.

Market position

Strengths2 records

Weaknesses2 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/@2pilots
• Facebookfacebook.com/2pilots
• Instagraminstagram.com/_fragrancelover
• TikToktiktok.com/@_fragrancelover
• LinkedInlinkedin.com/company/2-pilots-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2Pilots