Meliofeed

What Meliofeed does

Meliofeed AG is a Swiss animal feed manufacturer founded in 1936 (originally as Haefliger SA) and currently ranked as the third-largest animal feed supplier in Switzerland. The company produces compound feeds (Mischfutter), mineral feeds, milk powders, and specialty feed products for livestock — primarily dairy cattle, beef cattle, pigs, small ruminants, horses, and hobby animals — as well as supplementary nutritional solutions tailored to Swiss label programs including IP-SUISSE, BIO (organic), and QMSF.

The company's core technical platform is the combifloc® hydrothermal flaking process (developed 1964), which treats cereal grains with steam and rollers to slow starch breakdown in the rumen, providing more sustained energy availability for dairy cattle. Production occurs across four strategically located sites in Switzerland: the Herzogenbuchsee headquarters and main mill, the Hagenbuch Eastern Switzerland office (opened 2021), the Moudon Western Switzerland office, and the Gipf-Oberfrick compound feed mill (acquired via FM-Zanovit in 1996). The product portfolio is supported by branded nutritional concepts including TurboRumen and Performance feed lines, PhysiO Bloc mineral blocks, DairyXpert, 40FIT (calf rearing, with Förster-Technik), SwissJunior, and the SQB quality beef program.

The business operates a vertically specialized animal nutrition model: feed products are sold directly to Swiss farmers through a nationwide network of external field sales consultants who provide on-farm consultation and feeding plan development, complemented by regional reseller partners and a B2B digital ordering and herd-data platform (Melionet portal plus MyMelior mobile app, with SmartBeef and SmartPig livestock evaluation modules). Pricing follows a tiered unit-pricing model with multi-year contract bonus systems (Milchvieh-Bon for dairy farmers, Aufzuchtbon for cattle fattening) that reward volume tiers; credit terms are net 30 days. Meliofeed has been 100% owned by the Swiss agricultural cooperative fenaco Genossenschaft since 2004, operating alongside sister entities Traveco and LANDI (also part of fenaco) that handle last-mile logistics and regional distribution. The company employs approximately 80 people across its four Swiss sites.

Name

Meliofeed

Legal name

Meliofeed AG

Website

https://melior.ch

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Meliofeed AG is the third-largest Swiss animal feed manufacturer, producing compound feeds, mineral feeds, milk powders, and specialty products for dairy, beef, pig, sheep, horse, and hobby animal farmers across Switzerland through four production sites, a national field sales force, and proprietary digital herd-management platforms.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119)

SIC

Agricultural Services (700)

akta.pro primary industry

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Compound animal feed
• Livestock nutrition products
• Mineral feed supplements
• Dairy cattle feed
• Pig feed production

Headquarters

HQ city

Herzogenbuchsee

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Compound Feed Sales: Meliofeed AG manufactures and sells compound feeds (mischfutter), mineral feeds, milk powders, and specialty products under the melior brand to Swiss livestock farmers. Products are available in various forms including Combifloc, pellets, expanded, muesli, flour, and liquid. Sales are conducted through a field sales force and a B2B online ordering portal (Melionet/MyMelior). Pricing follows a tiered bonus system (e.g., Milchvieh-Bon for dairy farmers, Aufzuchtbon for cattle fattening).
2. Technical Services: Meliofeed provides fee-based technical services including calf feeding machine rental and sales, weighing services, breeding advice, feeding consultation, forage analysis, and SmartBeef/SmartPig data platforms. These services complement the core feed product business and deepen customer relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Meliofeed AG manufactures and sells compound feeds (mischfutter), mineral feeds, milk powders, and specialty nutritional products for livestock and hobby animals under the melior brand, serving Swiss farmers via a nationwide field sales force and B2B digital ordering platform. The company also provides technical services including on-farm feeding consultation, forage analysis, weighing services, and digital herd management tools (SmartBeef, SmartPig, Melionet portal, MyMelior app).

Product overview

Meliofeed AG is a Swiss animal feed company founded in 1936 and currently the third largest feed supplier in Switzerland. The company offers a comprehensive portfolio of compound feeds, mineral feeds, milk powder, and specialty products for all livestock and hobby animals. The core product line includes compound feeds (Aliments composés) formulated with Combifloc® technology using hydrothermally treated cereal flakes, supplemented by the PhysiO Bloc mineral feed line. Product portfolio spans cattle (dairy/beef), pigs, small ruminants, horses, poultry, and rabbits. Meliofeed operates as a platform-plus-services model combining physical feed products with digital tools including the Melionet customer portal, MyMelior mobile app, SmartBeef and SmartPig livestock management platforms, and the DairyXpert feeding concept. The company also provides advisory services, feed planning, weighing services, and forage analysis. Meliofeed is wholly owned by the fenaco cooperative and operates four sites across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Melionet: Online customer portal for managing business activities, viewing order status and invoices, and placing orders.
• SmartBeef
• SmartPig
• MyMelior
• combifloc
• DairyXpert
• 40FIT
• SwissJunior

Products and services

• Compound Feeds (Mischfutter / Aliments composés) Formulated compound feeds produced from high-quality raw materials for cattle, pigs, small ruminants, horses, and hobby animals, available in various forms including combifloc® flakes, pellets, expanded, muesli, flour, and liquid. Manufactured for Swiss livestock farmers.

Quantifiable outcome

• Energy in dairy rations is available longer and more efficiently due to slower starch breakdown from combifloc® flaking technology.
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered major, minor and core.

• Förster-TechnikmajorTechnology or Integration · 1 January 2021Partnership for automated calf feeding technology. Meliofeed is the first certified 40FIT partner in Switzerland offering Förster-Technik's tailored suckling concept. Also provides service, maintenance and repair (7 days/week) for Förster-Technik and Küng brand calf feeding machines in their own repair workshop.
• Knecht Mühle, LeibstadtminorChannel Partner/ Reseller/ Distributor · 1 January 2018Knecht Mühle is an important flour mill with a grain collection center in northwestern Switzerland on the Rhine. The two companies have worked closely together for a long time. From 2018, Meliofeed took over distribution of Knecht Mühle's compound animal feeds.
• Mühle Affolter, SchüpfenminorChannel Partner/ Reseller/ Distributor · 1 January 2016The long-established Affolter mill ceased production of compound animal feeds in 2016. Meliofeed took over part of the distribution and some staff. This was a significant development step for Romandy operations.
• RivalimentmajorStrategic or Co-development Partner · 1 January 2005The Rivaliment brand, operating notably in French-speaking Switzerland, was integrated into Meliofeed AG in 2005. An important step for Romandy development. Meliofeed established offices in Puidoux and later Châtel-St-Denis before moving to Moudon.
• Haefliger SA (acquired)coreStrategic or Co-development Partner · 1 January 2003The most modern animal compound feed mill in Europe was commissioned in 2003 at Biblis next to the Haefliger SA silo tower in Niederönz. The Haefliger family then exited the ownership and the company became Meliofeed AG under fenaco ownership.
• FM-Zanovit Group (acquired)majorStrategic or Co-development Partner · 1 January 1996Acquisition of FM-Zanovit represented a decisive step toward national development. FM was the former Fritz Marti animal feed factory in St. Gall and Zanovit a specialized compound feed plant in Gipf-Oberfrick. The Gipf-Oberfrick site remains strategically important today.
• bio.inspectaminorOthersIndependent certification body that regularly inspects and certifies Meliofeed's organic animal feed production. Organic feed production is carried out separately from conventional production in a dedicated facility.
• Swiss Soy Network (Réseau Suisse du Soja)minorStrategic or Co-development PartnerMeliofeed AG is a member of the Swiss Soy Network. The network sets high standards including full traceability, legal compliance, no deforestation for soy cultivation, and prohibition of genetically modified seeds. Meliofeed sources non-GMO soy from Europe and the Danube region through raw material supplier GOF.
• Energy Agency for Business (Agentur der Wirtschaft)minorOthersMeliofeed AG voluntarily participates in the Energy Agency for Business program, committing to reduce CO2 emissions and optimize energy efficiency. The agreement is recognized by the Swiss Confederation, cantons, and trading partners.
• Klick&Klar GmbHminorImplementation/ SI/ Consulting PartnerWeb agency responsible for creating and maintaining Meliofeed's website. Based in Bern, Switzerland. Has signed a data processing agreement with Meliofeed due to possible access to personal data collected on the website.
• cyon GmbHminorImplementation/ SI/ Consulting PartnerWeb hosting provider for melior.ch, with servers located in Switzerland. Based in Basel. Has signed a data processing agreement with Meliofeed.
• Traveco (fenaco-LANDI Group)majorChannel Partner/ Reseller/ DistributorPrimary logistics partner for product delivery to farms across Switzerland. Traveco is part of the fenaco-LANDI Group. Has signed the group data protection agreement committing to legally compliant data handling. Delivery is coordinated with relevant customer data shared as necessary.
• LANDI Betriebe (fenaco-LANDI Group)majorChannel Partner/ Reseller/ DistributorRegional agricultural cooperatives (LANDI) serve as delivery partners for melior products. Also part of the fenaco-LANDI Group, with group data protection agreements in place. Serve as points of presence for farm delivery in various Swiss regions.
• Swiss Ornithological StationminorOthersCollaborative partner in the construction of the 76-meter grain silo at Niederönz (1982), where nesting sites for various bird species were installed on the tower in cooperation with local ornithologists. Kestrels, redstarts, barn swallows, and swifts have nested in the structure.

Scale indicators4 records

Recent moves11 records

Expansion highlights4 records

Market position

Strengths6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meliofeed

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meliofeed