Ostar Motorsports

What Ostar Motorsports does

Ostar Motorsports LLC is a privately held, Florida-based e-commerce retailer and wholesale distributor of performance automotive parts, headquartered in Sanford with phone support and email sales operations. The company catalogs 6,269+ products across vehicle-specific collections for Audi TTRS/RS3/R8, BMW M2/M3/M4, Porsche 992/997, Toyota Supra, and Mitsubishi platforms. Its proprietary Ostar-branded products include custom forged wheels (Ostar Wheels), chromoly parachute mounts, roll bar kits, billet valve cover breather kits, lightweight battery kits, and Stage 1 engine build packages for 2.5L DAZA DNWA Audi TTRS/RS3 engines. The company supplements these own-brand SKUs with multi-brand distribution partnerships, acting as a stocking distributor for Kelford Camshafts (570+ products) and carrying JDY Performance, AMS Performance, Fabspeed Motorsport/Carbon, Syvecs electronics, APR Performance, and others.

The business operates a dual-channel go-to-market: a Shopify-powered direct-to-consumer storefront with worldwide shipping, vehicle-fitment filtering, and Affirm-backed 0% APR buy-now-pay-later financing; plus an authorized dealer wholesale program that processes applications through CognitoForms. Product pricing spans from $8.36 (SPC pinch bolt kit) to $10,110 (Moton Porsche 911 GT3/RS coilovers), with most SKUs in the $100–$2,500 range. Revenue is generated through one-time transactional sales (DTC and dealer) with optional consumer financing.

Customer segmentation targets performance vehicle enthusiasts and a drag-racing sub-segment, particularly owners of high-performance Audi and BMW platforms. The firm reaches buyers through Instagram, Facebook, YouTube, an eBay storefront, SEO-optimized product catalogs, and email newsletters. The company is independently owned, with no disclosed institutional investors, no parent company, and no external funding rounds in the available data; a 2023 website copyright notice is the most recent temporal anchor.

Name

Ostar Motorsports

Legal name

Ostar Motorsports LLC

Website

https://ostarmotorsports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ostar Motorsports is a Florida-based e-commerce retailer and wholesale distributor of performance automotive parts, specializing in Audi TTRS/RS3, BMW M, and Porsche platforms. It sells 6,269+ products including its own Ostar Wheels brand and multi-brand SKUs to enthusiasts and dealers worldwide.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Automotive Parts and Accessories Retailers (441330), Automotive Parts and Accessories Retailers (44133), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industry

Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL)

Keywords

• Performance automotive parts
• Custom forged wheels
• Drag racing equipment
• Aftermarket engine components
• Vehicle-specific upgrades

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of performance automotive parts and accessories through their Shopify e-commerce platform. Products range from small components ($8.36) to complete turbo kits and wheel packages ($10,110+). Revenue is generated through one-time product transactions with optional financing through Affirm.
2. Wholesale/Dealer Distribution: Wholesale sales to authorized dealers through a dealer application process, allowing independent retailers to purchase Ostar products for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ostar Motorsports manufactures and distributes performance automotive parts and accessories, primarily for high-performance European vehicles such as Audi TTRS/RS3/R8, BMW M-series, and Porsche platforms. Its proprietary Ostar-branded offerings include custom forged wheels, parachute mounts, roll bar kits, valve cover breather kits, battery kits, and complete engine build packages, supplemented by a multi-brand distribution portfolio (Kelford Cams, AMS, Fabspeed, JDY, Syvecs, APR, etc.) sold via a direct-to-consumer Shopify storefront and an authorized dealer wholesale program with worldwide shipping.

Product overview

Ostar Motorsports is an e-commerce automotive performance parts retailer and wholesale distributor specializing in high-performance components for European sports cars and performance vehicles. The product portfolio centers on their own branded Ostar Wheels (forged wheels for Audi, BMW, Toyota Supra) and Ostar Motorsports parts (parachute mounts, roll bars, engine components, and safety equipment), supplemented by extensive third-party brand partnerships as a stocking distributor. Key brand partnerships include Kelford Camshafts (570+ products, stocking distributor), JDY Performance (178+ products), Fabspeed Motorsport/Carbon (1,400+ products combined), Syvecs electronics, APR Performance (264+ products), CSF cooling systems, and others. The company serves the Audi platform heavily (TTRS, RS3, R8), BMW platform (M2/M3/M4, M340), and Porsche platforms with 6,269+ total products ranging from air intakes, turbos, engine internals, suspension, brakes, to complete turbo kits supporting up to 1300+ WHP. The business model combines proprietary Ostar-branded products with multi-brand distribution, serving both retail customers and dealers through their e-commerce platform and wholesale dealer program.

Differentiator

Problem solved

Functional benefit

Brands

• Ostar Wheels: Custom wheels designed to deliver both style and function, including drag package wheel sets for Audi, BMW, and Toyota Supra vehicles.

Products and services

• Ostar Wheels Custom forged wheels designed for performance vehicles, delivering both style and function. Includes drag package wheel sets for Audi RS3/TTRS and BMW M3/M4 applications.
• Ostar Motorsports Parachute Mount for Audi TTRS 8S or RS3 8V Chromoly steel bolt-on mount kit designed for Audi TTRS and RS3 vehicles, providing additional stopping power at drag strips. Features black gloss powder coat and TIG welding.
• Ostar Motorsports Roll Bar Kit for Audi TTRS 8S Safety roll bar kit designed specifically for Audi TTRS 8S vehicles.
• Ostar Motorsports Audi RS3 / TTRS Billet Valve Cover Breather Kit Billet aluminum valve cover breather kit for Audi RS3 and TTRS vehicles.
• Ostar Motorsports Audi TTRS 8S / RS3 Small Battery Kit Lightweight small battery kit for Audi TTRS 8S and RS3 vehicles, starting at $249.95.
• Ostar Motorsports 2.5L DAZA DNWA TTRS RS3 Stage 1 Engine Build Package Complete Stage 1 engine build package for 2.5L DAZA DNWA Audi TTRS and RS3 platforms, priced at $4,895.00.
• Ostar Evo 4-8 COP (Coil on Plug) Coil on plug ignition system for Mitsubishi Evo 4-8 vehicles, priced at $1,149.95.
• Ostar Motorsports Mitsubishi / Talon AWD 1G DSM Rear Subframe Bushing Kit Rear subframe bushing kit for Mitsubishi and Talon AWD 1G DSM vehicles.
• JE / OSTAR Audi TTRS / RS3 DAZA DNWA 2.5L 1300WHP+ Piston Set High-performance piston set for Audi TTRS and RS3 DAZA DNWA 2.5L engines, supporting 1300+ WHP.
• Kelford Camshafts and Valvetrain Ostar Motorsports is a stocking distributor for Kelford Camshafts and Valvetrain components, offering over 570 products including camshafts, valve springs, cam gears, and timing components for various platforms including Audi B58/S58, BMW, Toyota Supra, and others.
• JDY Performance Products Comprehensive range of JDY Performance products including air intakes, turbo kits, fuel systems, exhaust components, and engine internals for Audi TTRS/RS3, BMW, and other platforms. Ostar stocks 178+ JDY products.
• AMS Performance Products Performance parts and components from AMS Performance, available through Ostar Motorsports.
• Fabspeed Motorsport Products Exhaust systems, carbon fiber components, and performance upgrades from Fabspeed Motorsport and Fabspeed Carbon. Ostar stocks 879+ Fabspeed Motorsport and 562+ Fabspeed Carbon products.
• Syvecs Electronics Plug-in ECUs and engine management systems from Syvecs, including S7Plus and S12 plug-in ECUs for Audi TTRS, RS3, R8 and other platforms.
• APR Performance Products Performance software, turbo systems, and upgrades from APR Performance. Ostar stocks 264+ APR products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AffirmcoreGTM or Marketing PartnerFinancing partnership offering Buy Now Pay Later options starting at 0% APR for qualified customers purchasing products over $35. Enables customers to split purchases into monthly payments with transparent pricing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMS Performance: High-profile Audi and BMW performance brand that Ostar also distributes. Directly comparable platform focus, proprietary turbo/engine programs, and DTC + dealer sales motion — and an alternative channel for the same end customers.
• ECS Tuning: Long-established European auto parts specialist (Audi, BMW, VW, Porsche, MINI) running a large e-commerce storefront with both proprietary and third-party brands. Closely comparable business model, customer base, and SKU breadth.
• Unitronic: Audi and Volkswagen performance manufacturer and retailer offering software, hardware, and complete packages. Closely comparable as a platform-specialist brand with direct e-commerce and dealer distribution.
• BimmerWorld: BMW tuning specialist combining e-commerce retail with racing-driven product development. Comparable platform focus, enthusiast customer base, and proprietary product development pattern.
• APR (Autotech Research): Leading Audi and Volkswagen performance brand offering software, turbo systems, and drivetrain upgrades. Comparable proprietary product depth on overlapping platforms and direct-to-consumer retail.
• Turner Motorsport: BMW performance specialist with deep e-commerce catalog and racing heritage. Directly comparable as a platform-specialist (BMW M) retailer with proprietary and distributed parts.
• 034Motorsport: Audi and Volkswagen performance parts specialist selling proprietary and distributed brands directly to enthusiasts online. Highly comparable platform focus (Audi/Volkswagen), hybrid DTC + dealer model, and proprietary product line.
• Burger Motorsports (BMS): BMW N54/N55/B58/S58 performance tuner and retailer with proprietary JB4 kits and direct e-commerce. Comparable platform-specialist (BMW B58/S58) focus and proprietary + distributed hybrid model.

Broad incumbents

• Summit Racing Equipment: Large, established multi-brand performance parts retailer across domestic and import platforms. Comparable retail distribution model and SKU breadth, but broader and less platform-specialized than Ostar.
• Turn5 (AmericanMuscle / ExtremeTerrain): Vertically integrated performance aftermarket e-commerce operator with proprietary brands and vehicle-specific storefronts. Comparable DTC + proprietary-brand + multi-brand distribution model, but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@OstarMotorsports
• Facebookfacebook.com/Ostarmotorsports
• Instagraminstagram.com/ostarmotorsports
• Xx.com/ostarmotorsport
• LinkedInlinkedin.com/company/ostar-motorsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ostar Motorsports