WholeHealth Chicago

What WholeHealth Chicago does

WholeHealth Chicago is a private, for-profit integrative medicine practice founded in 1993 by Dr. David Edelberg and operating four clinic locations across the Chicago metropolitan area (Clybourn Avenue, Mount Greenwood, Wheaton, and Villa Park). The practice positions itself as the Midwest's oldest integrative care center and delivers a hybrid of conventional internal medicine with functional, naturopathic, preventive, and lifestyle medicine, alongside chiropractic, physical therapy, mental health counseling, bioidentical hormone replacement, infusion therapy, and peptide therapy. A Natural Apothecary dispenses supplements and compounded medications through Fullscript, and condition-specific treatment protocols span more than 20 programs covering fibromyalgia, Lyme disease, mold toxicity, weight management, thyroid and hormonal disorders, and women's and men's health.

The underlying technology stack is conventional rather than proprietary: Kareo handles scheduling, billing, and patient records; Fullscript powers the e-commerce apothecary; and Vitogenix manages the WholeHealth Plans subscription offering. There is no disclosed AI/ML capability, no proprietary software products, and no patents beyond brand identity. The clinical differentiator is the firm's 30-plus-year accumulated expertise in root-cause and whole-person medicine, codified through Dr. Edelberg's published books, an extensive patient-facing Health Tips blog and Knowledge Base, and a practitioner team led by board-certified internists and a chiropractic functional medicine specialist.

Revenue is generated primarily through fee-for-service clinical consultations (with selective insurance participation and out-of-network options), infusion therapy sessions, the semaglutide/peptide weight-management program priced at roughly $300/month via 503A compounding pharmacies, and recurring WholeHealth Plans membership subscriptions. Distribution is entirely regional, direct-to-consumer across the four physical locations with online appointment request capability. Marketing is led by content (blog, email newsletter, SEO, patient testimonials). The firm is privately held, has not raised institutional capital, and operates as a founder-led clinical practice now joined by a CEO, Jamie Ozga.

Name

WholeHealth Chicago

Legal name

WholeHealth Chicago

Website

https://wholehealthchicago.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

WholeHealth Chicago is a privately held, four-location integrative and functional medicine practice in the Chicago metro area, founded in 1993, that serves individual patients with conventional internal medicine combined with naturopathic, preventive, infusion, and peptide therapies.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Clinical Consultations: Patient consultations for integrative, functional, and alternative medicine services including new patient visits, follow-ups, and specialized assessments
2. Infusion Therapy: Alternative infusion therapies and traditional IV treatments for various health conditions
3. Natural Apothecary: Sale of high-quality natural products including supplements, vitamins, and herbal remedies through Fullscript platform
4. Semaglutide/Peptide Programs: Compounded semaglutide and peptide therapy programs for weight management, offered at approximately $300/month

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WholeHealth Chicago is a multi-location integrative healthcare practice that delivers clinical consultations, diagnostic assessments, and treatment programs combining conventional internal medicine with functional, naturopathic, lifestyle, and alternative therapies. It also operates a Natural Apothecary dispensary selling supplements and compounded peptides through the Fullscript and Vitogenix platforms, serving thousands of patients across the Chicago metropolitan area since 1993.

Product overview

WholeHealth Chicago operates as an integrative medicine healthcare practice offering a comprehensive suite of services across four Illinois locations. The practice combines conventional medicine with clinically proven alternative therapies, organized around two primary pillars: core clinical services (Internal Medicine, Functional Medicine, Integrative Primary Care, Chiropractic, Physical Therapy, Naturopathic Medicine, and Mental Health Counseling) and specialized treatment protocols (Fibromyalgia, Lyme Disease, Hormone Therapy, Weight Management, and 20+ other condition-specific programs). Supporting these clinical offerings is a Natural Apothecary dispensary via Fullscript integration, Infusion Therapy services, and subscription-based WholeHealth Plans. Founded in 1993, the practice positions itself as the Midwest's oldest integrative care center, offering patients access to both in-person services and digital health tools through its Kareo-based patient portal for scheduling, billing, and apothecary ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Internal Medicine

Quantifiable outcome

• 12+ years of continued patient relationships
• +1 more outcomes

Named customers5 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• FullscriptcoreChannel Partner/ Reseller/ DistributorFullscript provides the online platform for WholeHealth Chicago's Natural Apothecary, offering high-quality supplements, vitamins, and herbal remedies for patient purchase
• KareocoreTechnology or IntegrationKareo practice management system handles online appointment scheduling, patient records, and billing for WholeHealth Chicago's four locations
• Peptide Compounding PharmaciescoreChannel Partner/ Reseller/ DistributorPartnership with FDA-registered 503A compounding pharmacies to provide affordable semaglutide and peptide therapies at approximately $300/month vs. $1,300 for brand-name versions

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The UltraWellness Center: Founded by Dr. Mark Hyman, one of the most prominent functional medicine clinicians in the U.S. UltraWellness Center offers a clinical practice delivering functional and integrative medicine for chronic disease, hormonal issues, and weight management, closely mirroring WHC's service mix and clinical philosophy.
• Parsley Health: Direct peer in the functional and integrative medicine space. Parsley Health operates a hybrid in-person + virtual membership-based functional medicine practice focused on root-cause care, chronic condition management, and preventive wellness, directly overlapping with WHC's clinical model and patient value proposition.
• Capital Integrative Health: Multi-provider integrative and functional medicine practice offering root-cause care, IV therapy, hormone optimization, and chronic disease treatment. Comparable in scale, multi-modality approach, and patient demographic to WHC, though based in the Washington D.C. metro.
• Riordan Clinic: Long-established integrative and alternative medicine clinic (founded 1975) offering naturopathic, functional, and IV-based therapies for chronic illness. Comparable to WHC in its blend of conventional and alternative modalities and chronic-condition orientation.

Others

• Fullscript: Digital dispensary and supplement platform that powers WHC's Natural Apothecary. Fullscript is an ecosystem partner and enabling technology rather than a clinical competitor, but represents the broader professional-supplements distribution layer that integrative practices depend on.
• The Institute for Functional Medicine (IFM): The leading educational and certification body for functional medicine practitioners. Not a direct clinical competitor, but its certification and training infrastructure defines the practitioner pool from which WHC hires and whose protocols it follows, making it a key ecosystem participant.

Emerging players

• Amen Clinics: Multi-location brain and mental health clinic chain founded by Dr. Daniel Amen, combining psychiatry, SPECT imaging, and lifestyle interventions. Overlaps with WHC's mental health counseling and preventive brain-health offerings, and represents a comparable multi-clinic, founder-led integrative model.

Broad incumbents

• Osher Center for Integrative Medicine: Network of integrative medicine clinics housed within academic medical centers (UCSF, Northwestern, Vanderbilt, Harvard, UMass). Broad incumbent providing integrative primary care, acupuncture, and mind-body therapies, competing for a similar patient demographic at higher-acuity academic institutions.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Integrative medicine program within the Cleveland Clinic health system offering acupuncture, massage, integrative consultations, and lifestyle medicine. Operates as part of a major hospital system rather than an independent clinic, but addresses the same patient demand for non-conventional care that WHC serves.
• Mayo Clinic Integrative Medicine and Health: Integrative medicine program within the Mayo Clinic health system offering acupuncture, massage, mind-body therapies, and integrative consultations. Operates as part of a large hospital system and serves a similar patient demand for non-conventional care to WHC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wholehealthchi
• Facebookfacebook.com/wholehealthchicago

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WholeHealth Chicago