Revista Potência

What Revista Potência does

Revista Potência (legal entity HMNews Editora e Eventos Ltda.) is a privately held Brazilian B2B media and publishing company founded in 2004 and headquartered in São Paulo. The company operates as a multi-platform publisher serving the Brazilian electrical engineering and energy sector through an online news portal (Portal Potência), a printed and digital magazine (Revista Potência) issued annually since 2015, and supporting free content products including technical e-books and webinars. Its content covers electrical installations, energy, automation, lighting, electric vehicles, and related standards (notably NBR 5410 and NBR 5419).

The company monetizes through three primary revenue streams: recurring magazine subscriptions and single-issue sales, event-based revenue from organizing and hosting industry trade shows (Fórum Potência, Expo Elétrica, Redes Subterrâneas de Energia) via sponsorships, exhibitor fees, and ticket sales, and paid professional education delivered through the Potência Educação platform (launched 2020) and its brand extension UniPotência. The educational vertical offers postgraduate programs, extensions, and advanced training courses directed by Prof. Eng. Hilton Moreno, with a reported 5,000+ students trained across 10+ courses.

Revista Potência targets a horizontal segmentation of electrical professionals — primarily engineers, technologists, technicians, and electricians — as well as energy-sector companies seeking market intelligence and B2B networking. It distributes via its own portal, email newsletter, social channels (Facebook, Instagram, LinkedIn, YouTube UniPotência), and physical industry events. The company remains a small, independently operated niche publisher with no disclosed venture or private equity backing, no M&A activity, and operations confined to Brazil.

Name

Revista Potência

Legal name

HMNews Editora e Eventos Ltda.

Website

https://revistapotencia.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Revista Potência (HMNews Editora e Eventos Ltda.) is a Brazilian B2B media company founded in 2004 that publishes a technical magazine, news portal, and industry events serving electrical engineers, technicians, electricians, and energy-sector companies in Brazil, with a paid education arm (Potência Educação).

Ownership category

akta.pro rank

Product category

Trade Media and Industry Publishing

akta.pro industry

PRIMARYMPAJAMAJ

Digital Archives, Libraries & Institutional Access Platforms

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Digital Publishing Platforms (E-books & Online Articles)

SECONDARYMPAGAGAC

Corporate Conferences & Sales Kickoffs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Electrical engineering media
• Trade publication services
• Professional training courses
• Industry events organization
• B2b publishing services

Headquarters

HQ city

São Caetano Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine publications: Print and digital (PDF) magazine editions published periodically, covering electrical engineering, energy, automation, lighting, and related sectors. Revenue from subscriptions and single-issue sales.
2. Events and trade shows: Organization of industry events including Fórum Potência, Expo Elétrica, and Redes Subterrâneas de Energia, generating revenue through sponsorships, exhibitor fees, and attendance.
3. Professional education: Potência Educação platform offers postgraduate programs, extensions, and advanced training courses for engineers, technologists, and technicians in electrical installations. Revenue from course fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Revista Potência is a Brazilian B2B media company that publishes a technical magazine and online news portal covering electrical engineering, energy, automation, and lighting. It organizes industry trade events (Fórum Potência, Expo Elétrica, Redes Subterrâneas de Energia) and operates the Potência Educação educational platform offering postgraduate programs and advanced training courses for electrical professionals.

Product overview

Revista Potência operates as a multi-platform media company serving the Brazilian electrical industry. The core offerings include Portal Potência (online news portal) and Revista Potência (annual magazine publication), both delivering technical content on energy, electrical installations, automation, lighting, and electric vehicles. Supporting products include free e-books and webinars covering specialized topics. The company also organizes industry events: Fórum Potência, Expo Elétrica, and Redes Subterrâneas de Energia. A related educational arm, Potência Educação, provides postgraduate programs and advanced training courses for electrical professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Revista Potência Magazine Printed and digital (PDF) annual magazine covering electrical engineering topics including installations, energy, automation, lighting, smart technologies, electric vehicles, and explosive atmospheres. Distributed via subscriptions and individual issue sales to Brazilian electrical professionals.
• Potência Educação Educational platform offering postgraduate programs, extension courses, and advanced training for engineers, technologists, and technicians in electrical installations, NBR 5410, grounding systems, and underground distribution networks. Operated with academic direction by Prof. Eng. Hilton Moreno and a faculty of 12 masters and doctorate-level experts. Over 5,000 students have been trained across 10+ courses.
• Fórum Potência Annual forum event for the Brazilian electrical sector bringing together professionals, utilities, manufacturers, and suppliers for industry discussion and networking. Generates revenue through sponsorships, exhibitor fees, and attendance.
• Expo Elétrica Trade fair for the Brazilian electrical industry organized by Revista Potência, featuring exhibitor booths, product showcases, and industry networking. Generates revenue through sponsorships, exhibitor fees, and attendance.
• Redes Subterrâneas de Energia Industry event focused on underground electrical distribution networks and telecommunications infrastructure in Brazil. Generates revenue through sponsorships, exhibitor fees, and attendance.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UniPotênciacoreOthersUniPotência is the educational arm and brand extension of Revista Potência, providing postgraduate programs, extensions and advanced training courses for electrical engineering professionals. The platform is directed by Prof. Eng. Hilton Moreno and features courses on electrical installations, NBR 5410, grounding, and underground distribution networks.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Canal Solar: Brazilian media platform dedicated to solar energy and distributed generation, covering technical content and industry news. Comparable as a digital-first B2B media outlet targeting Brazilian energy/electrical professionals, but with a narrower renewable-energy focus.

Direct peers

• Mundo Elétrico: Brazilian online portal dedicated to electrical engineering content, news, and technical articles for installers, technicians, and engineers. Directly comparable as a Portuguese-language B2B media outlet serving the same Brazilian electrical-professional audience with overlapping editorial topics.
• Eletricidade Moderna: Brazilian magazine and portal covering electrical engineering, automation, and energy. Directly comparable as a legacy print-and-digital B2B publication serving Brazilian electrical professionals with similar editorial scope.
• O Setor Elétrico: Brazilian trade publication and digital portal focused on the electricity sector — generation, transmission, distribution, and industrial use. Comparable as a long-standing B2B media brand targeting overlapping electrical-industry decision-makers in Brazil.
• Canal Energia: Brazilian B2B portal covering the power sector — generation, transmission, distribution, regulation, and markets. Comparable as a digital-first B2B media outlet serving overlapping electrical and energy-sector professional audiences in Brazil.
• FIEE (Feira Internacional da Indústria Elétrica, Eletrônica, Energia e Automação): Major Brazilian trade fair for the electrical, electronics, energy, and automation industries, organized by Informa Markets. Comparable as a competing industry event franchise targeting the same Brazilian electrical-professional audience and exhibitor base that Potência serves via Expo Elétrica.

Others

• COBEI / ABNT-related standards bodies: Brazilian standards body and affiliated committees that develop NBR electrical standards. Adjacent rather than competitive — Revista Potência's academic leadership participates in these bodies, and their published standards are core content for Potência's audience.
• Abrace (Associação Brasileira de Grandes Consumidores Industriais de Energia): Brazilian industry association representing large industrial energy consumers. Adjacent ecosystem participant — shares audience with Revista Potência and is a potential partner or sponsor, but does not publish competing editorial content.

Broad incumbents

• Informa Markets (Brazil operations): Global B2B events and media group operating major trade shows in Brazil including electrical and industrial exhibitions. Comparable as a large-scale event organizer that competes for electrical-industry sponsorships and exhibitor budgets in the same market.
• Exame Energia: Energy vertical of the Brazilian Exame business media brand. Comparable as a B2B news vertical covering the Brazilian energy sector with broader business audience reach, competing for the same executive decision-makers and advertiser spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/revistapotencia
• YouTubeyoutube.com/@unipotencia
• Facebookfacebook.com/revistapotencia
• LinkedInlinkedin.com/company/revistapotencia
• Instagraminstagram.com/revistapotencia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revista Potência