Al-Harthy Group

What Al-Harthy Group does

Al-Harthy Group, operating under the legal name HG Communications, is a Saudi Arabian provider of integrated sales-and-workforce solutions headquartered in Riyadh. Founded in 2014, the company markets a five-line service portfolio — Direct Selling, Sales Strategies, Merchandising, Mystery Shopping, and Employer of Record (EOR) — to enterprise clients across telecommunications, FMCG, financial services, retail/hospitality, and international entrants into the Kingdom. It is positioned as the top-selling partner for Virgin Mobile KSA and Friendi, contributing 40% of each brand's total sales, and operates across all major Saudi regions plus select Tier 2 cities through deployed field-sales teams.

Underlying delivery is supported by mobile field-audit tools (GPS-verified visits, time-stamped photographic evidence, real-time execution dashboards) and AI-driven demand forecasting for seasonal and Ramadan planning, with operational data capture functioning as the connective tissue across merchandising, mystery shopping, and HR/EOR engagements. Beyond the enterprise stack, Al-Harthy Group launched Virgin Vnet — a consumer 5G home-internet service priced at SAR 408.25/month — under a partnership with Beyond ONE's global network infrastructure, creating a recurring direct-to-consumer revenue stream that complements the B2B services core.

The revenue model is hybrid: B2B professional-services fees for direct-selling outsourcing, sales-strategy consulting, merchandising execution, mystery-shopping evaluation programs, and per-employee-per-month EOR fees; alongside a subscription-recurring consumer line through Virgin Vnet. Distribution is overwhelmingly in-Kingdom, via direct enterprise field sales and Virgin Mobile retail/service locations in Riyadh, Jeddah, Dammam, Mecca, Medina, Taif, and Khamis Mushait, with consumer 5G fulfillment routed through online request forms, phone contact, and doorstep delivery. The company is privately held, reported headcount 11–50, has no disclosed funding rounds or external investors in the source data, and is led by founder Saad Alghamdi.

Name

Al-Harthy Group

Legal name

HG Communications

Website

https://alharthy-group.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Al-Harthy Group (HGC) is a Saudi integrated sales-and-workforce solutions provider serving telecom, FMCG, financial, and international-entry clients across KSA. It also distributes Virgin Vnet 5G consumer home internet nationwide under a partnership with Beyond ONE.

Ownership category

akta.pro rank

Product category

Direct Selling & Workforce Solutions

akta.pro primary industry

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Direct selling services
• Field sales outsourcing
• Retail merchandising
• Mystery shopping services
• Employer of record

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Direct Selling Services: HGC provides direct selling solutions across Saudi Arabia, deploying trained field sales teams for clients in telecom, FMCG, and other sectors. Revenue is generated through managed sales force outsourcing agreements, typically commission or performance-based structures.
2. Sales Strategy Consulting: Comprehensive sales strategy services including market opportunity assessment, go-to-market model design, sales process optimization, KPI frameworks, and sales enablement. Delivered as consulting engagements aligned with client commercial objectives.
3. Merchandising Services: Field merchandising services covering planogram implementation, shelf organization, promotional activation, and inventory management across Saudi retail channels. Revenue generated through service fees for field execution.
4. Mystery Shopping Services: Mystery shopper deployment and evaluation programs providing actionable reports on service quality, employee performance, and compliance. Revenue through service retainer or per-evaluation pricing.
5. Employer of Record (EOR): EOR services handling employment contracts, payroll administration, GOSI contributions, visa processing, and Saudization compliance for companies hiring in Saudi Arabia. Revenue model based on per-employee-per-month fees.
6. Virgin Vnet 5G Internet Service: Consumer 5G internet service sold directly to end customers at SAR 408.25/month, including router and unlimited data. Revenue is recurring subscription-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Al-Harthy Group (HGC) is a Saudi Arabian direct selling and workforce solutions company that deploys trained field sales teams, designs go-to-market sales strategies, executes retail merchandising and planogram compliance, runs mystery shopping programs, and provides Employer of Record (EOR) services handling employment, payroll, and Saudization compliance. The company additionally distributes Virgin Vnet 5G home internet services to end consumers under the Virgin brand partnership.

Product overview

Al-Harthy Group (HGC) operates as an integrated sales and marketing solutions provider in Saudi Arabia, founded in 2014. The company's portfolio centers on five core workforce and sales solutions: Direct Selling Services (nationwide field sales coverage), Sales Strategies (GTM frameworks and sales optimization), Merchandising Services (retail execution and planogram compliance), Mystery Shoppers (service quality evaluation), and Employer of Record/EOR (compliant workforce employment). Additionally, under the Virgin Mobile partnership, HGC offers Virgin Vnet 5G Router internet services. These services work together to enable businesses to scale efficiently, ensure strong market presence, achieve retail execution consistency, and maintain compliance with Saudi Vision 2030 and Saudization requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Vnet: Virgin Vnet 5G router and internet service powered by BeyondONE's global network infrastructure, providing reliable 5G connectivity across Saudi Arabia

Products and services

• Direct Selling Services Nationwide field sales coverage across all regions of Saudi Arabia, deploying trained and performance-focused sales teams. HGC assumes responsibility for recruiting, onboarding, training, and managing sales representatives for clients in telecom, FMCG, and other sectors.
• Sales Strategies

Quantifiable outcome

• HGC contributes 40% of total sales for both Virgin Mobile and Friendi, making it the top-performing sales partner
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Virgin Mobile KSAcoreStrategic or Co-development PartnerHGC maintains a strategic partnership with Virgin Mobile KSA as a leading direct sales and retail operations partner. HGC ranks among the top-performing partners in direct sales, retail operations, and in-store performance. The company contributes 40% of Virgin Mobile's total sales, making it the top-selling partner. The partnership is central to HGC's identity and is prominently featured in marketing materials.
• FriendicoreStrategic or Co-development PartnerHGC is the top-selling partner for Friendi telecom brand, contributing 40% of total sales — the same as its contribution to Virgin Mobile, establishing HGC as a leading telecom sales agency in Saudi Arabia.
• Beyond ONE (Virgin)flagshipStrategic or Co-development PartnerBeyond ONE is the global network infrastructure provider backing the Virgin Vnet 5G service. HGC operates as a local telecom partner for the Virgin brand, leveraging Beyond ONE's global network infrastructure to deliver Virgin Vnet 5G internet services across Saudi Arabia. The partnership combines Virgin's global innovation with HGC's local telecom expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Advantage Solutions: Advantage Solutions is a major North American provider of outsourced sales, merchandising, and marketing services to consumer goods, retail, and telecom clients. It mirrors HGC's integrated field-marketing and direct-selling model at larger scale.
• Globalization Partners: Globalization Partners is a global EOR provider handling employment, payroll, and compliance for companies expanding internationally. It is directly comparable to HGC's EOR offering addressing KSA market entry.
• Deel: Deel is a global EOR and payroll platform enabling companies to hire and manage employees in 150+ countries without local entities. It is directly comparable to HGC's EOR service line for foreign companies entering Saudi Arabia.
• Acosta: Acosta is one of the largest sales and marketing outsourcing agencies in North America, deploying field sales teams, merchandising, and mystery shopping services for CPG and telecom clients. It is directly comparable to HGC across direct selling, merchandising, and in-store execution service lines.
• REL Field Marketing: REL Field Marketing is a UK-based outsourced field marketing agency providing direct selling, merchandising, and mystery shopping to retail and consumer brands. It is directly comparable to HGC's direct-selling and merchandising services.
• SMG (Service Management Group): SMG is a global customer experience management firm offering mystery shopping, CX analytics, and voice-of-customer programs. It is directly comparable to HGC's mystery shopper service line and shared CX QA positioning.
• CROSSMARK: CROSSMARK provides field sales, retail merchandising, and in-store execution services globally. It is comparable to HGC's direct selling and merchandising service lines serving retail and consumer brand clients.

Broad incumbents

• Ipsos: Ipsos is a global market research and CX analytics firm operating a sizable mystery shopping and customer experience practice. It is a broad incumbent comparable to HGC's mystery shopping / CX QA service line at much larger scale.

Regional players

• Bayzat: Bayzat is a UAE-based HR, payroll, and insurance platform serving SMEs and enterprises in the Gulf. It is a regional peer comparable to HGC's EOR and workforce compliance service lines for the GCC market.
• TASC Outsourcing: TASC Outsourcing is a UAE-based workforce solutions and HR services firm operating across MENA. It is a regional peer comparable to HGC's direct selling and EOR service lines from a GCC perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlHarthyTelecom
• LinkedInlinkedin.com/company/alharthygroup
• Instagraminstagram.com/alharthytelecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Harthy Group