Cherish Life Japan

What Cherish Life Japan does

Cherish Life Japan Co., Ltd. (株式会社チェッシュライフジャパン) is a privately held Japanese veterinary telemedicine company founded on April 18, 2007, and headquartered in Minato-ku, Tokyo. The company operates Anicli24 (電話どうぶつ病院アニクリ24), Japan's first 24/7, 365-day veterinary telephone consultation service for companion animals (dogs and cats), staffed by licensed veterinarians with a minimum of three years (preferably five or more) of clinical experience. Beyond direct-to-consumer subscriptions, the company provides after-hours phone-response outsourcing services to animal hospitals, with a proprietary cloud-based consultation history medical record system that allows partner clinics to view prior consultations in real time for next-day continuity of care.

The company's revenue is generated through four streams: monthly subscription fees from animal hospitals for outsourcing plans (basic night phone response and an enhanced plus tier with caller-choice routing); individual consumer subscriptions to Anicli24; B2B attached services distributed via corporate partners including pet insurers (SBI Prism, SBI Ikiki, Mot togutto, Japan Pet Plus, PS Insurance, Tokio Marine & Nichido, Allianz, Meiji Yasuda Life), real-estate developers (Mitsubishi Estate Home, Mitsui Fudosan Sales), and financial institutions (Nomura Securities); and ancillary credit-card collection consulting. GTM combines direct sales to veterinary practices, an agency partnership with Anima Life (signed September 2021), and nationwide remote-work veterinarian staffing.

Underlying technology comprises a cloud-based consultation history system with redundant server infrastructure, real-time pet owner profile and consultation record access for partner hospitals, and a company-issued mobile-phone-based remote work architecture that enables 24/7 nationwide coverage from veterinarians' homes. The company holds Privacy Mark certification (JIPDEC, 2009), Angel Tax System pre-approval (METI, 2009), Telework Promotion Award (Japan Telework Association, 2014), and Telework Pioneer 100 designation (Ministry of Internal Affairs and Communications, 2016). At 40,000+ annual consultations, 50+ partner animal hospitals, and over 100 B2B corporate relationships, Cherish Life Japan operates as a profitable, founder-led niche incumbent in Japan's pet healthcare services market with 100 million yen of registered capital and no disclosed external investors.

Name

Cherish Life Japan

Legal name

株式会社チェリッシュライフジャパン

Website

https://cherish-life.co.jp

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Cherish Life Japan operates Anicli24, Japan's first 24/7 veterinary telephone consultation service for dogs and cats, serving individual pet owners, animal hospitals seeking after-hours outsourcing, and B2B corporate partners including pet insurers, real estate developers, and financial institutions.

Ownership category

akta.pro rank

Product category

Veterinary Telemedicine

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

Keywords

• Veterinary telemedicine services
• Pet healthcare consulting
• Animal hospital outsourcing
• Pet medical phone consultation
• Veterinary phone advice

Headquarters

HQ city

Shiba

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Hospital Outsourcing Services: Monthly service fees from animal hospitals for after-hours phone response outsourcing. Provides two plan options: basic night phone response window and enhanced plus version with caller choice routing.
2. Individual Pet Owner Subscriptions (Anicli24): Direct subscription service for individual pet owners providing 24/7 veterinary phone consultation. Members register through Anicli24 website and receive dedicated consultation services.
3. Corporate/Enterprise Attached Services: B2B partnerships with insurance companies, pet-friendly housing operators, and other enterprises providing Anicli24 services as a value-added benefit to their customers/members.
4. Credit Card Collection Consulting: Consulting services related to credit card payment collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cherish Life Japan operates Anicli24, Japan's first 24/7/365 telephone-based veterinary consultation service for dogs and cats, staffed by licensed veterinarians with 5+ years of clinical experience. The company sells monthly subscription access to individual pet owners (B2C) and to corporations as a value-added benefit for policyholders and members, and also contracts with animal hospitals to handle their after-hours phone inquiries via a proprietary cloud-based consultation history system.

Product overview

Cherish Life Japan operates a unified pet healthcare platform centered on Anicli24 (電話どうぶつ病院アニクリ24), Japan's first veterinary telephone consultation service launched in 2007. The company provides three interconnected service lines: (1) Anicli24 — a 24/7 veterinary phone consultation service for individual pet owners and corporate clients; (2) Animal Hospital Outsourcing Services — after-hours phone response services with two plan tiers (夜間電話応対窓口 and 夜間電話応対窓口プラス) using a proprietary cloud-based consultation history medical record system; and (3) B2B attachment services for corporate partners. The ecosystem is supported by veterinarian recruitment for phone consultation shifts and credit card consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• アニクリ24 (Anicli24): 24時間365日対応の獣医師による電話相談専門の動物病院。犬猫専用のコンパニオンアニマル相談窓口を提供。
• Outsourcing (夜間電話応対受託サービス)

Products and services

• Anicli24 (電話どうぶつ病院アニクリ24) Japan's first 24/7/365 telephone-based animal hospital providing consultation to companion-animal guardians (dogs and cats) on pet health concerns. Offered both directly to individual pet owners as a subscription and to corporations (insurance companies, real estate developers, financial institutions) as an attached value-added benefit for their customers, policyholders, or members. Consultation history is preserved in a Karte and referenced during subsequent calls to provide continuity of care.
• Animal Hospital After-Hours Phone Response Outsourcing (動物病院向け夜間電話応対受託サービス) B2B outsourcing service that lets animal hospitals redirect their after-hours (nighttime, holiday) inbound calls to Anicli24's licensed veterinarians, who answer on the hospital's behalf. Two plan tiers are offered: a basic nighttime phone response window service and an enhanced plus version with caller-choice routing. Consultation histories are uploaded in real time to a cloud-based Karte so the partner hospital can review them anytime and follow up the next day.
• Credit Card Collection Consulting (クレジットカード収納コンサルティング) Consulting service related to credit card payment collection, listed in the company's business profile as one of its business lines.

Quantifiable outcome

• 40,000+ annual consultations (as of 2019)

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Anima Life Co., Ltd.coreChannel Partner/ Reseller/ Distributor · 10 September 2021Agency contract agreement signed September 2021 for distribution of Anicli24 services through Anima Life network.
• Animal General Medical Center TakainodoucoreStrategic or Co-development Partner · 1 July 2021Pet health consultation service provision contract for after-hours phone response services starting July 2021.
• SBI Prism Small Amount Short-Term Insurance Co., Ltd.coreStrategic or Co-development Partner · 1 June 202124/7 pet medical phone consultation service as attached benefit for SBI Prism pet insurance policyholders.
• SBI Ikiki Small Amount Short-Term Insurance Co., Ltd.coreStrategic or Co-development Partner · 1 June 202124/7 pet medical phone consultation service as attached benefit for SBI Ikiki pet insurance policyholders.
• Keystone Animal Medical Center IshigakicoreStrategic or Co-development Partner · 1 May 2021After-hours phone response outsourcing contract starting May 2021.
• Mizuno Animal CliniccoreStrategic or Co-development Partner · 1 May 2021After-hours phone response outsourcing contract starting May 2021.
• Animal Clinic IstcoreStrategic or Co-development Partner · 1 May 2021After-hours phone response outsourcing contract starting May 2021.
• Pet Medical Support Co., Ltd.coreStrategic or Co-development Partner · 3 September 201824/7 pet medical phone consultation as attached service for PS Insurance policyholders.
• Japan Pet Plus Small Amount Short-Term Insurance Co., Ltd.coreStrategic or Co-development Partner · 1 June 201824/7 pet medical phone consultation for 'Inu to Neko no Hoken' product policyholders.
• Nomura Securities Co., Ltd.coreStrategic or Co-development Partner · 10 January 2018Pet medical phone consultation service as attached benefit for 'Nomura Target Income Fund' (My Long Life) investment product, starting February 2018.
• Mot togutto Small Amount Short-Term Insurance Co., Ltd.coreStrategic or Co-development Partner · 1 January 201724/7 pet medical phone consultation as attached service for pet insurance policyholders.
• Ministry of Internal Affairs and Communications Telework Promotion Enterprise NetworkminorGTM or Marketing Partner · 8 December 2016Participation in government-led network for promoting telework adoption among enterprises.
• NTT West GroupcoreStrategic or Co-development Partner · 1 March 2012Business partnership for joint trials on pet health management and preventive medicine initiatives.
• Japan Pet Association (Zenken)coreStrategic or Co-development Partner · 1 July 2011Business partnership to offer monthly pet phone medical consultation subscription service to 3,700 regular member companies and enterprises of the association nationwide.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Vetster: Veterinary telemedicine platform offering on-demand video/text consultations with licensed veterinarians; directly comparable on virtual care delivery model and pet-owner subscription monetization, though operating internationally rather than Japan.
• FirstVet: Subscription-based veterinary telemedicine service connecting pet owners to licensed vets via video and chat; competes in the same online vet advice category with comparable recurring-revenue and B2B insurance partnerships.
• Airvet: US-based veterinary telehealth platform providing 24/7 on-demand access to veterinarians and partnering with employers/insurers; comparable business model combining consumer subscriptions and B2B embedded distribution.
• Pawp: Subscription-based 24/7 veterinary telehealth and emergency fund platform; mirrors Anicli24's always-on phone consultation consumer subscription model with additional financial-services integration.
• AskVet: Veterinary telehealth and pet-care advice platform offering chat/voice access to licensed vets; operates a comparable subscription plus employer/B2B model in the pet advice space.

Broad incumbents

• Petline (MS&AD Insurance Group): Japanese pet insurance provider that bundles ancillary pet-care services with policies; competes with Anicli24's insurance-attached B2B channel and operates adjacent pet-health support infrastructure.
• Whiskas / Mars Petcare Japan: Global pet care conglomerate with pet health, nutrition, and increasingly digital health services; representative incumbent that could expand into Japanese veterinary telehealth as a category.
• Anicom Specialty Insurance: Japan's largest pet insurance company; operates an in-house veterinary call center that overlaps directly with Anicli24's insurance-attached consultation offering and competes for the same insurer B2B channel partnerships.

Regional players

• IPET Insurance (SBI Group affiliate): Japanese pet insurance carrier offering optional teleadvice add-ons; overlaps with Anicli24's SBI Prism/SBI Ikiki attachment partnerships as a customer/competitor for insurer channel deals.
• Pets Best (Synchrony): US pet insurance carrier that bundles telehealth and wellness benefits; structurally analogous to Anicli24's pet-insurance-attached teletriage value proposition in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherish Life Japan