What Pawp does

Pawp is a digital pet health platform operating a mobile-only telehealth service that connects pet owners with a team of licensed veterinarians, registered veterinary nurses, and certified technicians for 24/7 on-demand consultations via unlimited video and text. Founded in 2019 and headquartered in New York (Delaware-incorporated as Pawp, Inc.), the company sells an annual base membership priced at $99 per year (or $24 per month) covering up to six pets per household, with no age or pre-existing-condition restrictions. The platform is delivered exclusively through iOS and Android applications and has accumulated 100K+ Google Play downloads with a 4.7-star rating. Around the core subscription, Pawp has assembled optional add-on modules: an Emergency Protection plan providing up to $3,000 annually for one life-threatening emergency per household, a PawpRx prescription consultation service operating in select states under VCPR rules, and an online Pawp Pharmacy for prescription and wellness products, supported by a nationwide Vet Finder directory tool.

Pawp's commercial architecture blends direct-to-consumer mobile subscription sales with B2B2C distribution through high-leverage channel partnerships. Base membership is bundled free for Walmart+ subscribers, eligible for a 100%-cash-back offer through Chase Sapphire (up to $99, through June 30, 2026), and made available to employees through the Pawp Perks employer benefits program. A separate revenue stream comes from affiliate referral fees when members purchase policies from pet insurance partners MetLife and Pets Best. In December 2025, Trupanion-owned American Pet Insurance Company appointed Pawp Insurance Solutions as a licensed insurance agent, formalizing Pawp's move into regulated insurance distribution and adding a carrier-level revenue channel. An April 2026 telehealth integration with diagnostics startup Petwealth extends the platform toward at-home testing follow-up workflows. Pawp has raised approximately $27.5M across four disclosed rounds (most recently $10M in March 2022) from investors including Lux Capital, DCM Ventures, HOF Capital, Reshape, and TRAC.

Name

Pawp

Legal name

Pawp, Inc.

Website

https://pawp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pawp is a mobile-only digital pet health platform offering 24/7 telehealth access to licensed veterinarians via video and text through a $99/year membership covering up to six pets, with optional emergency coverage and pharmacy services, distributed in the US through direct subscriptions, Walmart+, Chase Sapphire, and employer benefits.

Ownership category

akta.pro rank

Product category

Veterinary Telehealth / Pet Healthcare

NAICS

Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM)

akta.pro secondary industries

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations) (HLAMAGAF)

Keywords

• Veterinary telehealth
• Pet healthcare subscription
• Emergency pet protection
• Pet wellness benefits
• Virtual vet consultations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Base Membership Subscription: Annual or monthly subscription providing 24/7 telehealth access to licensed veterinary professionals, unlimited virtual visits via text and video, and pet health profiles. Priced at $24/month or $99/year.
2. Emergency Protection Add-On: Optional add-on providing up to $3,000 coverage for one life-threatening pet emergency per year for $99 annually. Can cover up to 6 pets in household.
3. Insurance Partner Referral Fees: Pawp receives compensation when customers purchase pet insurance through partner carriers (MetLife, Pets Best) via the Pawp platform. Supports exploration and quote services for insurance products.
4. PawpRx Consultation Fees: Fees for standalone virtual veterinary consultations to evaluate prescription medication appropriateness through the PawpRx service in select states.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pawp is a 24/7 digital veterinary clinic delivered through a mobile app, giving pet owners unlimited on-demand access to licensed veterinarians via chat, voice, and video. The subscription also includes a digital symptom checker, an Emergency Protection fund reimbursing up to $3,000 in emergency vet costs per year, and a curated marketplace of pet care perks.

Product overview

Pawp operates as a digital pet health platform built around a core annual membership (the Pawp Base Membership) that provides 24/7 telehealth access to licensed veterinarians via unlimited video and text consultations. This core offering is supplemented by optional add-on modules including Emergency Protection (up to $3,000 in annual emergency coverage), PawpRx (prescription evaluation consultations), and an Online Pet Pharmacy. Supporting features include Vet Finder (a nationwide vet directory), Pawp Perks (employer-sponsored benefits), and pet insurance referral integrations with MetLife and Pets Best. Pawp's base membership is also distributed as a free benefit through Walmart+ memberships and as a cash-back offer through the Chase Sapphire credit card program.

Differentiator

Problem solved

Functional benefit

Products and services

• Pawp Membership (24/7 Veterinary Telehealth) A subscription-based mobile app that gives pet owners unlimited on-demand access to licensed veterinarians 24/7 via chat, voice, and video, including a digital symptom checker. Targeted at U.S. dog and cat owners seeking convenient, affordable primary veterinary guidance.
• Emergency Protection Add-On An optional $99/year add-on to the Pawp membership that reimburses up to $3,000 per year for emergency veterinary treatment costs. Available to Pawp members in the U.S. who want financial protection against unexpected pet emergencies.
• Pawp Perks (Employer & Membership Benefit) An enterprise channel offering that packages Pawp's telehealth and emergency protection as an embedded employee or member benefit. Sold to HR/benefits leaders, insurance carriers, and consumer brands to differentiate their benefits offering.

Quantifiable outcome

• Up to $3,000 reimbursement for one life-threatening pet emergency per year
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered major and core.

• American Pet Insurance Company (Trupanion)majorChannel Partner/ Reseller/ Distributor · 22 December 2025American Pet Insurance Company, owned by Trupanion, appointed Pawp Insurance Solutions as an insurance agent, giving Pawp a formal carrier distribution role. This marks Pawp's expansion from tele-veterinary services into the regulated insurance value chain as a licensed insurance agent.
• Walmart+coreGTM or Marketing PartnerPawp base membership is included as a free benefit for Walmart+ members at no additional cost. This B2B2C partnership provides Pawp access to Walmart+'s subscriber base. Members receive 24/7 pet care access, unlimited visits, and health assessments through the Pawp app.
• Chase SapphiremajorGTM or Marketing PartnerChase Sapphire credit card holders can earn 100% cash back on Pawp subscription purchases of $99 or more, up to $99 maximum credit. Valid on first payment only, offer expires 6/30/2026. Cardholders must activate the offer through Chase Offers before purchasing.
• MetLife Pet InsurancemajorGTM or Marketing PartnerPawp partners with MetLife Pet Insurance to provide customers access to comprehensive pet insurance coverage options. Pawp facilitates quote comparisons and referrals, receiving compensation when customers purchase insurance through the partnership.
• Pets Best Pet InsurancemajorGTM or Marketing PartnerPawp partners with Pets Best to offer pet insurance comparison and quote services. Pawp receives referral compensation when customers purchase policies through the platform.
• Pawp Perks EmployerscoreChannel Partner/ Reseller/ DistributorPawp Perks is an employer benefit program allowing companies to offer Pawp memberships to employees. Employers can fully subsidize or provide discounted memberships. Companies receive flexible signup dates and exclusive pricing through the program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vetster: Vetster is a direct competitor offering on-demand video tele-veterinary consultations with licensed veterinarians on a per-visit and subscription basis, targeting the same pet owner pain points (24/7 access, costly clinic visits) as Pawp.
• Airvet: Airvet is a tele-vet platform sold primarily through employers, benefits brokers, and pet insurance partners, mirroring Pawp's B2B2C and Pawp Perks employer-distribution model with similar tele-vet capabilities.
• WhiskerDocs: WhiskerDocs provides 24/7 tele-vet hotline and triage services often distributed through pet insurance carriers and employers — a near-direct overlap with Pawp's subscription + insurance partner referral model.

Broad incumbents

• Chewy Pharmacy: Chewy is a major pet supplies and pharmacy retailer offering tele-vet and prescription fulfillment via Chewy Pharmacy and CarePlus insurance; it competes broadly with Pawp's pharmacy and consultation bundles as part of a much larger pet care portfolio.
• Banfield Pet Hospital: Banfield, owned by Mars, operates the largest network of veterinary clinics in the U.S. and increasingly offers its own telehealth and wellness-plan products, putting it in direct competition with Pawp for veterinary consultations and subscription wellness.
• Trupanion: Trupanion is a leading pet medical insurer that owns American Pet Insurance Company — the carrier that appointed Pawp as an insurance agent in 2025. Trupanion overlaps with Pawp on insurance distribution and increasingly on tele-vet-adjacent services.

Emerging players

• Modern Animal: Modern Animal is a venture-backed membership-based veterinary clinic and digital platform offering unlimited vet visits and 24/7 tele-vet, directly competing with Pawp's subscription model by adding a physical clinic layer.
• Petfolk: Petfolk operates membership-driven urgent and primary veterinary care clinics with virtual care options, making it an emerging competitor straddling in-clinic and tele-vet delivery models.
• Small Door Veterinary: Small Door is a membership-based primary care vet clinic with virtual visit support, comparable to Pawp in targeting pet owners seeking unlimited, predictable-cost care.

Others

• PetLab Co. PetLab Co. is a DTC pet supplements and wellness brand that sells subscription products online — adjacent to Pawp's pharmacy/wellness bundle but not a direct tele-vet competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mypawp
• Facebookfacebook.com/mypawp
• LinkedInlinkedin.com/company/pawp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawp