What Wimoov does

Wimoov is a French non-profit association (loi 1901) founded in 1998 as Voiture & Co and operating under Groupe SOS since 2007, headquartered in Paris with 250 professionals deployed across 150+ employment basins in all 13 French metropolitan regions plus Guadeloupe. Its core business is individual mobility accompaniment for vulnerable populations — primarily people in professional insertion (RSA beneficiaries, job seekers, trainees), seniors at risk of mobility exclusion, youth aged 18-25, people with disabilities, newcomers and rural inhabitants — delivered through embedded local mobility platforms, a dedicated workforce of Conseillers Mobilité (a profession Wimoov created in 2008), and the Win digital interface for diagnostics, profile assessment and itinerary planning.

The technology stack is hybrid: a digital layer centered on the Win platform (launched 2018) with Test Mobilité and Profil Mobilité diagnostic tools, plus a physical layer of local platforms in employment basins offering pedagogical, material and financial mobility solutions. Sub-brands include Terr'Moov (rural mobility poles with car/bike-sharing and demand-responsive transport), the École de la Mobilité Inclusive (Qualiopi-certified training organization launched in 2024), and the Baromètre des Mobilités du Quotidien (triennial study of 12,000+ respondents, the reference national dataset on mobility precarity). Revenue is generated through three primary streams: public institution contracts and government framework agreements (notably 35 France Travail markets won in 2021), partnership-funded social programs with corporate and institutional partners (AG2R La Mondiale, ADEME, ANCT, TotalEnergies, Renault, MACIF, SNCF), and paid training fees from the École. The go-to-market is field-sales and partnership-driven: services are prescribed by RSA advisors, France Travail counselors, social workers and employer HR departments, with 10 dedicated partnership managers maintaining the referral network and 1,000+ national and operational partners in the ecosystem.

Name

Wimoov

Legal name

Association WIMOOV

Website

https://wimoov.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Wimoov is a French non-profit association (Groupe SOS) that accompanies vulnerable populations — RSA beneficiaries, seniors, job seekers, disabled, rural residents — toward autonomous mobility through 150+ local mobility platforms, a digital diagnostic interface (Win), a Qualiopi-certified training school, and the national Baromètre des Mobilités.

Ownership category

akta.pro rank

Product category

Inclusive Mobility Accompaniment Services

NAICS

Special Needs Transportation (485991), Other Transit and Ground Passenger Transportation (48599)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Mobility Identity, Profile & Entitlements Management (KYC, Eligibility, Concessions) (THADALAK)

akta.pro secondary industries

Paratransit / Accessible Ride-Hailing (WAV & Special Assistance) (THADADAH), Shared-Route Dial-a-Ride (Multi-Stop DRT) (THAIAHAI), Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI)

Keywords

• Inclusive mobility services
• Mobility accompaniment
• Social mobility programs
• Mobility platform services
• Employment mobility support

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Institution Contracts & Government Frame Agreements: Wimoov generates revenue primarily through negotiated public contracts with French government bodies, local authorities, and public employment services. In 2021, it secured 35 France Travail (Pôle Emploi) framework agreements. These contracts fund platform operations, counselor salaries, and mobility solution deployments across employment basins.
2. Formation & Training Services (École de la Mobilité Inclusive): The École de la Mobilité Inclusive (launched 2024) provides paid training programs to professionals and organizations on inclusive mobility topics. Revenue is generated through training fees charged to employers, OPCO-funded organizations, and public sector clients. Pricing is per-training and per-client, with net-of-VAT rates (Wimoov is not VAT-assujetti for training activities).
3. Partnership-Funded Social Programs: Wimoov receives funding and co-financing from corporate and institutional partners (e.g., AG2R LA MONDIALE, ADEME, ANCT) to deploy specific social mobility programs, particularly for seniors and rural populations. These are typically multi-year partnership agreements tied to defined program outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Wimoov operates a hybrid digital-physical mobility platform comprising local mobility platforms embedded in employment basins across France, supported by the Win digital interface. It provides individualized mobility diagnostics, accompaniment, and solution-matching to vulnerable populations (job seekers, RSA beneficiaries, seniors, people with disabilities, rural inhabitants). Its services include a mobility advisor (Conseiller Mobilité) workforce, a national training institute (École de la Mobilité Inclusive), and the Terr'Moov rural mobility program.

Product overview

Wimoov operates a platform-based model centered on mobility accompaniment services for vulnerable populations. The core offering consists of local mobility platforms (Plateformes de Mobilité) in over 150 employment basins, supported by the Win digital interface for beneficiary and partner management. The portfolio includes Terr'Moov for rural mobility solutions, the École de la Mobilité Inclusive for professional training, the Baromètre des Mobilités du Quotidien research initiative, and specialized modules like Diagnostic Mobilité, Permis Mobilité, and the Cercle des Partenaires Engagés advocacy network. Together, these services provide a comprehensive ecosystem addressing mobility barriers through accompaniment, training, research, and territorial innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateformes de Mobilité Wimoov Wimoov's core service offering: local mobility platforms embedded in employment basins that act as interfaces between mobility actors, conduct territory diagnostics, inform and accompany vulnerable populations (job seekers, seniors, rural inhabitants, people with disabilities) toward sustainable and autonomous mobility solutions. Over 150 employment basins served.
• Win (Interface Numérique) Digital interface platform for beneficiaries, prescribing partners, and operational teams. Combines automated and interactive functionalities including Test Mobilité (diagnostic), Profils Mobilité (profiles), and Win Cart to develop mobility competencies and coordinate accompaniment across the mobility platform network.
• Terr'Moov Rural mobility program creating inclusive mobility poles in rural communities. Provides coordinated car-sharing (Citroën AMI), e-bike sharing, demand-responsive transport, and territorial animation to address mobility barriers in rural areas. Vehicle rental available at €1–€15/day with subsidies for job seekers, RSA beneficiaries, and apprentices.
• École de la Mobilité Inclusive Qualiopi-certified training organization providing paid training programs to professionals and organizations on inclusive mobility topics. Courses cover the Conseiller Mobilité profession, eco-driving, intermodality, cycling skills, autonomous travel, and road risk prevention. Available in Intra (client-site) and Inter (public) formats.

Quantifiable outcome

• 48% of beneficiaries maintain or return to employment or training following Wimoov accompaniment
• +8 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• AG2R LA MONDIALEcoreStrategic or Co-development PartnerLong-standing strategic partnership (since 2015) focused on senior mobility. AG2R LA MONDIALE co-funds Wimoov programs for retirees, with joint research including a 2018 study on senior mobility barriers. The partnership has informed AG2R's vision of well-aging where mobility is a prevention and inclusion tool. Laurence Yala (Chargée de partenariat) represents AG2R LA MONDIALE in the partnership.
• PonycoreStrategic or Co-development PartnerWimoov and Pony have partnered to make free-floating bike-sharing accessible to Wimoov-accompanied beneficiaries via a solidarity tariff in four cities. The partnership addresses financial barriers to cycling for people in mobility precarity, extending Wimoov's accompaniment with a practical, affordable transport solution.
• BlaBlaCar DailyflagshipStrategic or Co-development PartnerFounding member of the 'Union for Inclusive and Sustainable Mobility in Low-Density Territories', announced in 2026 alongside Clem' and Padam Mobility. The coalition aims to address rising fuel prices and car dependency in rural areas through coordinated, concrete mobility solutions. Wimoov contributes its accompaniment methodology and platform infrastructure.
• Clem'flagshipStrategic or Co-development PartnerFounding member of the 'Union for Inclusive and Sustainable Mobility in Low-Density Territories'. Clem' provides demand-responsive transport technology for rural areas as part of the coalition with Wimoov and BlaBlaCar Daily.
• Padam MobilityflagshipStrategic or Co-development PartnerFounding member of the 'Union for Inclusive and Sustainable Mobility in Low-Density Territories'. Padam Mobility provides on-demand transit software for rural and low-density areas, complementing Wimoov's physical accompaniment services.
• FASTT (Fonds d'Action Sociale du Travail Temporaire)coreStrategic or Co-development PartnerPartnership to support temporary workers (intérimaires) facing mobility barriers to employment, training, and autonomy. Wimoov delivers mobility support and appointments, with implementation via Tersea. Addresses the specific precarity of temp workers whose work locations change and who often lack stable transport solutions.
• France Travail (formerly Pôle Emploi)flagshipStrategic or Co-development PartnerWimoov obtained 35 France Travail public contracts in 2021, formalizing its role as an approved mobility support provider for job seekers. France Travail counselors refer beneficiaries to Wimoov platforms for individualized mobility accompaniment. This is Wimoov's primary institutional partnership for professional insertion outcomes.
• SNCFcoreStrategic or Co-development PartnerSNCF co-organized the national 2023 Journée de la Mobilité Inclusive with Wimoov and La Fabrique des Mobilités. The partnership leverages SNCF's rail network reach and Wimoov's inclusive mobility expertise to address first/last mile and vulnerable-population rail access.
• La Fabrique des MobilitéscoreStrategic or Co-development PartnerCo-organizer of the national 2023 Journée de la Mobilité Inclusive alongside Wimoov and SNCF. A community of practice and accelerator for open mobility innovation, bringing methodological and network resources to Wimoov's events.
• Total (now TotalEnergies)coreStrategic or Co-development PartnerIn 2013, Wimoov and Total co-created the 'Laboratoire de la Mobilité Inclusive', a structured research and experimentation partnership to develop and test inclusive mobility solutions. This was a foundational partnership for Wimoov's institutional legitimacy and methodology development.
• Renault (Garages Renault Solidaires)coreStrategic or Co-development PartnerSince 2011, Wimoov and Renault have co-created and operated 'Garages Renault Solidaires' — socially oriented vehicle maintenance and repair facilities providing affordable or subsidized vehicle access for Wimoov beneficiaries unable to afford standard car ownership.
• MACIFcoreStrategic or Co-development PartnerOriginal founding partner of Voiture & Co in 1998, which became Wimoov. MACIF's support during the 1995 strike-related spontaneous carpooling invention at Université de Nanterre was the catalyst for Wimoov's creation.
• Fondation pour la Nature et l'Homme (FNH — Nicolas Hulot Foundation)flagshipStrategic or Co-development PartnerCo-publisher with Wimoov of the Baromètre des Mobilités du Quotidien, editions 2020 and 2022. FNH contributes environmental expertise and co-branding credibility, strengthening Wimoov's positioning at the intersection of social inclusion and ecological transition.
• Groupe SOSflagshipStrategic or Co-development PartnerWimoov has been a member of Groupe SOS since 2007. Groupe SOS is Europe's largest social economy enterprise group (founded 1984 during the AIDS crisis), operating across solidarity, youth, health, seniors, ecological transition, and culture. Wimoov benefits from the group's institutional stability, shared services, and cross-sector network. The SIREN is 422136143.
• Merci JuliecoreStrategic or Co-development PartnerPartnership originating from the CDPE (Cercle des Partenaires Engagés) working group on senior mobility. Merci Julie combines ergotherapy and mobility counseling to provide specialized support for elderly people with complex needs. The collaboration has produced the ESM (Équipe Spécialisée Mobilité) project for senior accompaniment in Bordeaux.
• TerseacoreImplementation/ SI/ Consulting PartnerImplementation partner for the FASTT temporary worker mobility program, supporting the operational delivery of mobility appointments and accompaniment for interim workers alongside Wimoov.
• La Voix du NordminorGTM or Marketing PartnerMedia partner for the 2023 Hauts-de-France edition of the Journée de la Mobilité Inclusive, providing press coverage and audience reach for the event.
• Synergie FamilyminorGTM or Marketing PartnerLocal partner for the 2023 Provence-Alpes-Côte d'Azur edition of the Journée de la Mobilité Inclusive, focused on QPV (Quartiers Prioritaires de la Ville) mobility impacts of ZFE and senior mobility.
• Mob'InminorStrategic or Co-development PartnerRegional partner for the Centre-Val de Loire 2023 Journée de la Mobilité Inclusive, bringing expertise in inclusive mobility coordination to the regional event.

Scale indicators18 records

Recent moves12 records

Expansion highlights7 records

Broad incumbents

• SNCF: France's national rail operator with broad mobility inclusion programs and co-organizer of Wimoov's Journée de la Mobilité Inclusive. Comparable as a major incumbent that addresses first/last-mile and vulnerable-population rail access across French territories.
• Croix-Rouge française: France's largest humanitarian organization running mobility and insertion programs (Croix-Rouge Insertion); Wimoov's CFO Emmanuel Masset Denevre previously served there. Comparable as both deliver social inclusion services with a mobility component funded by public authorities.
• Emmaüs: French social economy organization providing mobility support (vehicle repair, financing, second-hand cars) to people in precarious situations. Comparable as both run social mobility programs under the French association framework with public co-funding.
• Keolis: Global transit operator subsidiary of SNCF operating bus, tram and on-demand services across French territories. Comparable as a broad incumbent providing transit services that overlap with Wimoov's mobility accompaniment model, particularly for vulnerable populations.

Emerging players

• Padam Mobility: Paris-based on-demand transit software provider for low-density and rural areas; Wimoov's coalition partner in the Union for Inclusive and Sustainable Mobility. Comparable because both serve demand-responsive mobility in low-density French territories.
• Clem': French demand-responsive transport operator for rural and peri-urban areas; Wimoov's Union coalition partner. Comparable as both deliver on-demand mobility services in low-density French territories, with Clem' providing the technical platform.
• BlaBlaCar Daily: French carpooling platform for daily commutes; Wimoov's Union coalition partner. Comparable as both target mobility inclusion via shared rides, with Wimoov handling the accompaniment layer and BlaBlaCar Daily providing the matching infrastructure.

Direct peers

• La Roue Verte: French non-profit providing mobility accompaniment and cycling-based solutions for vulnerable populations in Île-de-France. Directly comparable to Wimoov's mobility counselor model and beneficiary accompaniment workflow.
• Mob'In: French non-profit specializing in inclusive mobility coordination in Centre-Val de Loire and partner on the 2023 Journée de la Mobilité Inclusive. Comparable as both operate as field-based, public-funded mobility inclusion organizations in France.

Regional players

• MaaS Global (Whim): Finnish MaaS platform operator offering multi-modal booking and subscriptions across European cities. Comparable as both pursue multi-modal mobility integration, though Whim operates a consumer-facing app while Wimoov runs an accompaniment-led model in a single geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wimoov

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wimoov