Go Transit Media Group
Go Transit Media Group is an Australian transit out-of-home advertising operator running 18,000+ advertising panels across buses, taxis, and light rail in 7 capital cities and 400+ regional communities, serving national brands, government, and SMBs with end-to-end campaign services.
- Company typePrivate
- Founded2010
- HeadquartersMaroochydore, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Go Transit Media Group does
Go Transit Media Group is an Australian transit out-of-home (OOH) advertising company operating one of the largest mobile billboard networks in the country, with 18,000+ advertising panels deployed across buses, taxis, and light rail vehicles spanning 7 capital cities and more than 400 regional communities. Founded in 2010 by media executives Rob Gamble and Rick Chapman alongside shareholder Australia's Associated Media Investments, the company has grown through a combination of organic tender wins (Gold Coast Light Rail 2014, Darwin Bus fleet 2014, Transport for NSW outer metropolitan markets 2024, Metro Tasmania five-year extension 2024) and acquisitions (Bus Advertising Group 2014, Melbourne SkyBus 2025, Big Bus Sydney and Hobart SkyBus 2026) to claim the position of Australia's only supplier of metro, sub-metro, and regional transit advertising under a single platform.
The company's product portfolio spans three core service categories — Bus Advertising, Taxi Advertising, and Light Rail Advertising — augmented by a Premium Transit Advertising tier that includes double decker buses, SkyBus, Big Bus, and light rail carriage wraps. GoTransit operates an end-to-end model with in-house creative design, state-of-the-art large-format printing and automated cutting capabilities (housed in a purpose-built facility opened in 2023 with a major technology upgrade scheduled for 2026), and a nationwide contractor installation network capable of deploying 400-850 panels weekly at peak. Audience measurement is delivered through partnerships with the Outdoor Media Association's MOVE 2.0 platform and LUMOS Intelligence, extending data-verified reach metrics to regional Australia for the first time.
GoTransit generates revenue from three streams: transit advertising media fees (priced by format, location, duration, and fleet size), in-house creative design services, and production-and-installation fees. Campaigns range from four weeks to 12 months and beyond, with monthly instalment or upfront billing and automatic 12-month renewal terms subject to 90-day cancellation notice. A direct sales team of regional Sales Directors and Client Managers covers every Australian state and territory, supported by website enquiry funnels. The customer base spans large national brands (Flight Centre, Chemist Warehouse, McDonald's, Ray White, Subway, Youi, Bank of Queensland, ARN), tourism operators, government and non-profit organisations, and a long tail of small and medium businesses, with no individual customer disclosed as a revenue majority.
Go Transit Media Group firmographics
Firmographics- Name
- Go Transit Media Group
- Legal name
- GoTransit Media Group
- Website
- https://gotransit.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Go Transit Media Group is an Australian transit out-of-home advertising operator running 18,000+ advertising panels across buses, taxis, and light rail in 7 capital cities and 400+ regional communities, serving national brands, government, and SMBs with end-to-end campaign services.
- Ownership category
- akta.pro rank
Go Transit Media Group industry classification
Industry- Product category
- Out-of-Home Transit Advertising
- NAICS
- Advertising Agencies (54181), Media Representatives (541840), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)
- akta.pro secondary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
Keywords
Where Go Transit Media Group is headquartered
LocationHeadquarters
- HQ city
- Maroochydore
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Go Transit Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Transit Advertising Media Fees: Core revenue from advertising fees for placing advertisements on buses, taxis, and light rail vehicles. Fees based on format type, location, campaign duration, and audience reach. Can be billed monthly or paid upfront. Automatic renewal options available for ongoing campaigns.
- Creative Design Services: In-house creative team provides design services for transit advertising campaigns. Custom ad creative tailored to client brand identity and campaign objectives.
- Production and Installation: Production fees for printing and installing advertising materials on transit vehicles. State-of-the-art production capabilities for high quality output.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom campaign packages based on marketing budget |
| One time/ perpetual license | Pay-as-you-go | Short-term event-specific packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Go Transit Media Group product offering
Product offeringCore offering
Go Transit Media Group sells advertising space on public transit vehicles (buses, taxis, and light rail) across Australia. The company offers end-to-end campaign services including in-house creative design, large-format production, and nationwide installation, operating more than 18,000 advertising panels across 7 capital cities and 400+ regional communities.
Product overview
GoTransit Media Group operates as a transit out-of-home (OOH) advertising company offering a unified platform of advertising services across buses, taxis, and light rail throughout Australia. The core portfolio comprises three main service categories—Bus Advertising, Taxi Advertising, and Light Rail Advertising—complemented by a Premium Transit Advertising tier featuring high-profile formats like double decker buses, SkyBus, Big Bus, and Light Rail. The company provides end-to-end solutions including in-house creative design, production with state-of-the-art large-format printers, and nationwide installation services. Advertising formats range from back panels and side panels to full vehicle wraps, with premium options including illuminated taxi tops and full rail carriage wraps. With assets across 7 capital cities and 400+ regional communities, the company reaches over 19 million Australians monthly.
Differentiator
Problem solved
Functional benefit
Products and services
- Bus Advertising Large-format mobile billboard advertising on buses navigating urban and regional areas of Australia, providing repeated exposure to commuters, shoppers, and tourists across formats including back panels, side panels, and full bus wraps.
- Taxi Advertising Advertising on taxis including sedan wraps, maxi taxi mega wraps, and illuminated taxi tops providing day-and-night visibility from airport pick-up zones to inner-city streets across Australia.
- Light Rail Advertising Advertising on light rail carriages in high-traffic corridors including Gold Coast and Newcastle, providing 100% share of voice on full wraps plus flexible side panel options for both short-term event campaigns and long-term brand presence.
- Premium Transit Advertising High-impact advertising on premium transit formats including double decker buses, SkyBus airport transfers, Sydney Big Bus, and Light Rail full wraps, providing elevated exposure in busiest corridors for prestige brand campaigns and event tie-ins.
- In-House Creative Design Custom large-format out-of-home advertising creative design by a team of in-house designers specialising in transit campaigns, tailoring artwork to client brand identity and campaign objectives.
- In-House Production Large-format printing and automated cutting production services at GoTransit's purpose-built Queensland facility, producing high-quality advertising materials for transit campaigns.
- Nationwide Installation Nationwide installation of advertising panels through a trusted network of contractors across Australia, with full-time installers in all key markets installing 400-850 panels weekly during peak periods.
Quantifiable outcome
- 19+ million Australians reached every month
- +7 more outcomes
Companies that use Go Transit Media Group
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles6 records
Go Transit Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Go Transit Media Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core and minor.
- ARN (Australian Radio Network)majorPartnership with ARN for Hobart SkyBus advertising. ARN creates on-air content and social media integration with transit campaigns. Joint campaigns include WSFM media plans integrating taxi advertising with broadcast content.
- Bus Advertising GroupcoreAcquisition in 2014 that secured key markets including ACT, Tasmania, Wollongong and 20 regional markets in NSW, significantly expanding GoTransit's footprint.
- JC DecauxcoreSignificant partnership agreement in 2012 that added additional fleets and greater geographic coverage to GoTransit's network.
- Reconciliation AustraliaminorRAP program endorsement for GoTransit's Reconciliation Action Plan. Reconciliation Australia welcomes and formally endorses GoTransit's inaugural Reflect RAP (2025-2026).
- Preston Campbell FoundationminorPartnership grounded in commitment to creating opportunities for young people, families and communities. Co-branded bus displayed at Gold Coast Titans game. Beyond the Baseline workshop held at GoTransit Head Office.
- Outdoor Media Association (OMA)majorGoTransit participates in OMA's MOVE 2.0 measurement platform - Australia's industry audience-measurement currency for out-of-home advertising, extending measurement to regional Australia for the first time.
- Fiftyfive5minorResearch partner for Flight Centre brand study, conducting quantitative research to assess impact of transit advertising on recall, branding, diagnostics, and impact metrics.
- Rapid MediaminorMedia agency partner for Flight Centre regional transit advertising study. Vaughan O'Connor, Managing Director, provided testimonial on research findings.
- Griffith UniversityminorAcademic partner for Leaf Collective campaign study. Conducted 6-week research study independently, peer reviewed at 2023 ANZMAC conference.
- ACT GovernmentminorGovernment partner for Leaf Collective environmental campaign along with Griffith University.
- Aunty Bridgette ChilliminorTraditional Owner and artist creating GoTransit's official Reconciliation Artwork 'Connections to Country' representing the Mooloolah River and Murulla people's connection to Country.
- Deadly Dot PotsminorMandy at Deadly Dot Pots hosts Indigenous culture workshops for GoTransit teams, embracing art and storytelling as part of RAP commitments.
Scale indicators10 records
Recent moves17 records
Expansion highlights7 records
Go Transit Media Group competitors and assessment
Company assessmentDirect peers
- Verra Media: Australian-owned out-of-home media operator focused on transit and roadside formats. Closely comparable mid-sized competitor targeting similar advertisers and transit inventory in Australian capital cities.
- Tonic Media Network: Australian place-based and transit out-of-home media network operating in health, fitness and venue environments. Comparable as an Australian OOH specialist with similar advertiser mix and sales motion.
- JCDecaux: Global leader in out-of-home advertising with a major Australian presence in transit, street furniture and airport media. Both a GoTransit partner (2012 agreement) and direct competitor for transit operator tenders such as light rail and bus contracts.
- Civic Outdoor: Independent Australian outdoor media company with a focus on transit and roadside formats in regional and metropolitan markets. Comparable scale and product overlap with GoTransit's regional-community coverage.
- oOh!media: ASX-listed Australian out-of-home media company operating billboards, transit and place-based formats across Australia and New Zealand. Most direct competitor to GoTransit's national transit OOH offering, with overlapping advertiser base and broader capital structure.
- Executive Channel: Australian place-based and transit advertising operator focused on premium venue and transit formats. Comparable in targeting enterprise and government advertisers seeking high-impact OOH placements.
- Beko (Taxi Advertising): Specialist Australian taxi-top and taxi-side advertising operator. Directly comparable in the taxi segment of GoTransit's product portfolio (Maxi Taxi, Sedan Taxi, Illuminated Taxi Tops).
Broad incumbents
- Lamar Advertising: One of the largest US-listed outdoor advertising operators (billboards, transit, airport). Comparable as a global OOH incumbent, though primarily roadside-billboard weighted rather than transit-specialist.
- OUTFRONT Media: US-listed out-of-home media company with significant transit and billboard inventory across North America. Comparable as a transit-heavy OOH incumbent with national sales operations and measured audience currency.
- Clear Channel Outdoor: Global out-of-home advertising operator with transit, billboard and airport assets across multiple continents. Comparable as a broad incumbent offering transit advertising as part of a wider OOH portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Transit Media Group social profiles
Digital presenceGo Transit Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Transit Media Group leadership team
Management profileNumber of profiles
Profiles17 records
Go Transit Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Transit Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Transit Media Group
What does Go Transit Media Group do?
Go Transit Media Group sells advertising space on public transit vehicles (buses, taxis, and light rail) across Australia. The company offers end-to-end campaign services including in-house creative design, large-format production, and nationwide installation, operating more than 18,000 advertising panels across 7 capital cities and 400+ regional communities.
Is Go Transit Media Group a public or private company?
Go Transit Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Transit Media Group founded?
Go Transit Media Group was founded in 2010. It employs 51 to 100 people.
Where is Go Transit Media Group based?
Go Transit Media Group is headquartered in Maroochydore, Australia, in the Oceania region.
How does Go Transit Media Group make money?
Three revenue lines are on record. Transit Advertising Media Fees are the primary driver. The others are creative Design Services and production and Installation.
Who are Go Transit Media Group's main competitors?
Direct peers on record are Verra Media, Tonic Media Network, JCDecaux, Civic Outdoor, oOh!media, Executive Channel and Beko (Taxi Advertising). Broad incumbents are Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor.
Does Go Transit Media Group have an API?
No public API is recorded for Go Transit Media Group.
What industry is Go Transit Media Group in?
Go Transit Media Group's product category is Out-of-Home Transit Advertising. Its primary akta.pro industry code is MPAAAKAC, Transit & Transport OOH Advertising (Bus, Rail, Airport), with a secondary code of BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 54181 and its SIC code is 7311.