Ron Sherman Advertising

What Ron Sherman Advertising does

Ron Sherman Advertising (RSA) is a privately held, full-service advertising agency founded in 1981 by Ron Sherman and headquartered in Little Rock, Arkansas. The company specializes in lead generation for the home improvement industry, serving small and mid-sized contractors across verticals including residential roofing, replacement windows, bathroom remodeling, gutter replacement, kitchens and cabinets, garage concrete coatings, sunrooms, and solar. It reaches clients through direct and inside sales to home improvement businesses across 100+ U.S. TV markets, with some Canadian operations in roofing.

The firm's core product is an integrated TV-and-digital advertising platform delivered entirely in-house, combining video production (studio and on-location), media planning and buying across cable and broadcast, internet marketing (SEM/PPC, SEO, social media), web design and hosting, and campaign analytics that track leads across TV, web, and print. Its proprietary assets include the largest home improvement video library in the world, a proprietary media-placement database built over 40 years of campaign data, and an in-house R&D pipeline operated through CEO Ron Jumper's separate home improvement company, Bath Makeover of Arkansas. The founder's Guinness World Record (3,503 commercials in one year, 2016) and the agency's "Mr. Television" industry positioning underpin its brand equity in direct-response TV for home services.

RSA generates revenue through professional services fees for advertising campaigns, media buying, and creative production on a quote-based pricing model. Distribution is direct sales-led with dedicated account management, supported by an inside-sales function handling inbound inquiries from website contact forms and toll-free phone lines. The company holds Google Partner status and works directly with agents from Google, Bing, and Meta; it has produced more than 70,000 commercials over 40 years and claims cumulative client-side lead generation exceeding $250 million. The current management team consists of founder Ron Sherman and CEO Ron Jumper, with no institutional investors, parent company, or public market exposure.

Name

Ron Sherman Advertising

Legal name

Ron Sherman Advertising

Website

https://ronshermanproductions.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Ron Sherman Advertising is a privately held, full-service agency founded in 1981 that generates leads for SMB home improvement contractors across roofing, windows, bathrooms, and solar via integrated TV and digital advertising campaigns across 100+ U.S. markets.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Home improvement advertising
• Lead generation services
• Direct response TV
• Video production agency
• Digital marketing services

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Lead Generation Services for Home Improvement Companies: RSA generates quality and qualified leads for home improvement companies through integrated TV advertising and digital marketing. The company creates commercials, websites, and digital advertising campaigns that convert to sales. Revenue appears to be generated through professional service fees for advertising campaigns, media buying, and creative production services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ron Sherman Advertising is a full-service advertising agency that specializes in generating qualified leads for home improvement companies. It combines in-house video production, traditional TV media planning/buying, and digital marketing (SEM/PPC, SEO, social media, web design) into an integrated offering. The agency serves home improvement contractors across more than 100 U.S. TV markets using proprietary home improvement footage libraries, decades of campaign data, and direct response tactics pioneered in 1981.

Product overview

Ron Sherman Advertising is a full-service advertising agency specializing in home improvement lead generation, combining video production, traditional media services, and digital marketing into an integrated offering. The company operates as a unified platform with three core service pillars: Traditional Media Services (including video production, media planning, and campaign analytics), Digital Services (including internet marketing, social media management, and web design), and Full-Service Agency capabilities. The company also offers industry-specific lead generation sub-products targeting Residential Roofing, Replacement Windows, Bathroom Remodeling, Gutter Replacement, Kitchen/Cabinet Refacing, Garage Concrete Coatings, Sunrooms, and Solar sectors. Founded in 1981, the company has production studios, media planning, online services, and market research all in-house, serving over 100 markets with the largest home improvement video library in the world.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Media Services Television advertising services including media planning, video production, and campaign analytics for home improvement companies. Features an in-house home improvement video library and strategic media placement across 100+ U.S. TV markets.
• Video Production Professional commercial video production including 4K/HD studio production with custom sets, green screen and virtual sets, on-location production, post-production using Avid Media Composers, and animation using Adobe products and Autodesk 3D Max.
• Media Planning Strategic media buying and planning service using a proprietary home improvement database to place ads in proven time periods and dayparts, with negotiation leverage for optimal reach and value across 100+ TV markets.
• Campaign Analytics Advertising performance monitoring that tracks leads across television, web, and print channels, focusing on lead cost, quality, and attribution to maximize campaign ROI for clients.
• Digital Services Internet marketing and digital advertising services including search engine marketing (SEM/PPC), SEO, social media management, and mobile-optimized web design for home improvement companies.
• Internet Marketing Search engine marketing (SEM) and pay-per-click (PPC) advertising services that generate quality web leads for home improvement companies through targeted campaigns managed under Google Partner status.
• Social Media Management Social media strategies that establish brand presence across multiple platforms, build online authority, and grow followings to support lead generation and reputation management.
• Web Design Website design and hosting services focused on lead generation, featuring responsive design for all devices, SEO best practices, and user experience optimization.
• Full-Service Agency Integrated advertising services combining video production, internet marketing, and lead generation under one roof with all capabilities performed in-house, providing single-point accountability for home improvement clients.
• Residential Roofing Lead Generation Lead generation services for asphalt, shake, solar, and metal roofing companies using TV and digital advertising strategies tuned to the residential roofing vertical.
• Replacement Window Lead Generation Lead generation services for window replacement companies selling bay, bow, casement, and single-hung windows using targeted TV and digital campaigns.
• Bathroom Remodeling Lead Generation

Quantifiable outcome

• Over $250,000,000 generated for clients in lead generation
• +5 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationRon Sherman Advertising earned Google Partner status, demonstrating advanced strategy and knowledge for creating, implementing, managing, measuring, and optimizing Google advertising products. As a Google Partner, RSA has access to exclusive training, beta testing of new products, and direct connection to Google's team of experts. RSA passed certification in Google AdWords and displays the Google Partner badge.
• Google, Bing, Meta (Facebook/Instagram)coreTechnology or IntegrationRSA works directly with agents from major advertising platforms including Google, Bing, and Meta to optimize clients' digital campaigns. These partnerships enable RSA to maximize campaign performance across search engines and social media platforms for their home improvement clients.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency that bundles SEO, PPC, web design, and content marketing with proprietary marketing technology (MarketingCloudFX). It serves a similar SMB-to-mid-market client base and competes for the same digital-services budget that RSA's internet marketing arm targets.
• Modernize: Modernize is a lead generation marketplace and marketing platform specifically serving the home improvement industry, including roofing, windows, bathrooms, and solar. Like RSA, it monetizes homeowner demand by routing qualified leads to contractor clients, and overlaps directly on the same verticals and SMB customer profile.
• Scorpion: Scorpion is a marketing and technology company purpose-built for home services businesses (roofing, HVAC, plumbing, legal, medical), offering websites, SEO, paid media, and lead generation. It is the most direct competitive analog to RSA in the home improvement lead gen space, differing mainly in being more digitally native and less TV-centric.
• Hawke Media: Hawke Media is a full-service digital marketing agency providing paid acquisition, SEO, content, and branding for SMB and mid-market clients. Its subscription-style service model and integrated performance focus overlap with the lower end of RSA's digital services portfolio.
• Adtaxi: Adtaxi is a digital marketing agency specializing in programmatic, paid search, paid social, and connected TV with a heavy focus on performance and lead generation. Its CTV/paid media capabilities directly overlap with the digital extension of RSA's traditional TV lead gen model.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency that builds and manages paid search, paid social, SEO, and lifecycle campaigns with a strong emphasis on lead generation for SMB and mid-market clients. Its performance-led, full-funnel approach competes for the same digital lead-gen wallet that RSA targets within its home improvement verticals.
• Power Digital Marketing: Power Digital Marketing is a full-service digital agency offering paid media, SEO, content, social, and influencer marketing. It targets mid-market and DTC growth brands with integrated performance campaigns comparable to RSA's digital services offering, though it does not match RSA's TV production depth.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, PPC, social media, and video production for SMBs across multiple verticals. Its integrated in-house service model and SMB lead-generation focus make it a comparable digital-side competitor to RSA's internet marketing offering.

Emerging players

• Cardinal Digital Marketing: Cardinal Digital Marketing is a performance marketing agency focused on healthcare and multi-location consumer services, with strong paid media, SEO, and analytics capabilities. It is a partial competitor for similar SMB-style lead generation clients, though its primary vertical mix differs from RSA's home improvement focus.

Broad incumbents

• Tinuiti: Tinuiti is a large independent performance marketing agency covering paid search, paid social, streaming/CTV, SEO, and Amazon. It competes with RSA for digital lead generation budgets but operates as a much broader incumbent with significantly more scale and a wider client mix beyond home services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RonShermanAdvertising
• Xx.com/RonShermanAdv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ron Sherman Advertising