Zave.it
Zave.it is a Berlin-based cashback platform serving consumers in Germany and Austria. It enables users to earn up to 5% cashback at 600+ partner retailers through a free mobile and web app, while letting creators and NGOs receive a share of the affiliate commissions.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Zave.it does
Zave.it is a consumer-facing cashback and savings platform operated by Planic GmbH, headquartered in Berlin, Germany. The company serves online shoppers in Germany and Austria, enabling them to earn up to 5% cashback on purchases made through its mobile (iOS/Android) and web applications across a network of 600+ partner retailers, including OTTO, Zalando Lounge, AliExpress, Nike, MediaMarkt, Lieferando, Decathlon, and adidas. The service is free to end users, with revenue derived entirely from affiliate commissions. The company claims its 10,500+ 5-star app ratings (4.86 average) reflect strong consumer satisfaction and that users can save over 350 EUR per year through the platform.
The product is built on standard affiliate network infrastructure using cookie-based and link-based tracking, with an in-app browser for seamless shopping. Beyond the core cashback engine, Zave.it operates three complementary product surfaces: a digital gift card marketplace (Geschenkkarten) with a gifting feature, exclusive discount codes (Rabattcodes) combinable with cashback offers, and a differentiated Creator Program where influencers and NGOs can register as "favorites" for users and receive a share of affiliate commissions generated by their followers' purchases. Technology infrastructure relies on AWS, Stripe, Google Firebase, MoEngage, Branch.io, Hotjar, and epay (transact) for gift card issuance, with no disclosed proprietary AI/ML capabilities.
Zave.it's go-to-market is product-led growth overlaid with community-led acquisition: the app is free, self-serve, and distributed through Apple App Store and Google Play, while creators and NGOs drive word-of-mouth and audience-based promotion. The revenue mechanics follow a three-way split: users receive the majority of affiliate commissions as cashback, creators or NGOs receive a share when selected as a favorite, and Zave.it retains the remainder for operations. The company is founder-controlled, with Geschäftsführer (Managing Director) Moritz Holländer listed as the sole executive, and operates with a lean team of 1-10 employees across offices in Berlin and Nuremberg.
Zave.it firmographics
Firmographics- Name
- Zave.it
- Legal name
- Planic GmbH
- Website
- https://zave.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zave.it is a Berlin-based cashback platform serving consumers in Germany and Austria. It enables users to earn up to 5% cashback at 600+ partner retailers through a free mobile and web app, while letting creators and NGOs receive a share of the affiliate commissions.
- Ownership category
- akta.pro rank
Zave.it industry classification
Industry- Product category
- Cashback & Rewards Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Zave.it is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Zave.it business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate Commissions: Zave.it earns commissions from partner shops through affiliate networks when users complete purchases via the platform. The company shares a portion of these commissions with users as cashback, retains a portion for operations, and shares another portion with the user's selected creator or NGO. This creates a three-way revenue split model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for all users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Zave.it product offering
Product offeringCore offering
Zave.it operates a cashback and savings platform (web app and mobile apps for iOS/Android) that enables users in Germany and Austria to earn up to 5% cashback on online purchases from 600+ partner retailers including OTTO, Zalando Lounge, AliExpress, Nike, MediaMarkt, and Lieferando. The platform combines cashback rewards, a gift card marketplace with a "gift" feature, exclusive discount codes, and a Creator Program that lets influencers and NGOs receive a share of affiliate commissions generated by their followers' purchases.
Product overview
Zave.it is a savings and cashback platform providing a unified web-app and mobile app (iOS/Android) that enables users to earn up to 5% cashback on purchases from 600+ partner shops in Germany and Austria. The core product combines cashback rewards with a gift card marketplace, an exclusive discount code feature, and a creator program enabling influencers and NGOs to receive affiliate commission shares. The platform operates on an affiliate marketing model where commissions from partner shops are redistributed to users as cashback, with the app functioning as both a savings tool and a means to support content creators and charitable organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Zave.it Cashback & Savings App
- Gift Cards (Geschenkkarten)
- Zave.it Creator Program
- Discount Codes (Rabattcodes)
Quantifiable outcome
- Users can save over 350 EUR per year on their online shopping
- +1 more outcomes
Companies that use Zave.it
Customer profileSegments3 records
Ideal customer profiles2 records
Zave.it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Zave.it partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- 600+ Partner ShopscoreThe core of zave.it's business model is its network of affiliate partnerships with over 600 online retailers in Germany and Austria. Partners include major brands like OTTO, Zalando Lounge, AliExpress, Nike, MediaMarkt, Lieferando, Decathlon, adidas, Douglas, eBay, and many others across categories including fashion, electronics, food delivery, sports, beauty, home goods, and pet supplies. Zave.it receives affiliate commissions from these partners when users make purchases through the platform.
- Content Creators and InfluencerscoreCreators and influencers can join the zave.it Creator Program to become favorites for users. When users shop through the app and have selected a creator as their favorite, that creator receives a share of the affiliate commission. This creates a mutually beneficial relationship where creators promote the platform to their audiences in exchange for passive income.
- NGOs and Social OrganizationscoreNon-governmental organizations and social/environmental causes can be selected as favorites by users. When users shop through the platform, a portion of the affiliate commission is donated to the selected NGO. This allows NGOs to receive passive donations from their supporters' everyday shopping without requiring direct fundraising efforts.
- Affiliate NetworkscoreZave.it utilizes affiliate networks to participate in the affiliate programs of partner shops and to track user purchases. The networks provide infrastructure for managing affiliate relationships, tracking transactions, and processing commission payments. This technical infrastructure is essential for the cashback mechanism to function.
- Apple and Google (App Stores)coreThe iOS and Android apps are distributed exclusively through Apple's App Store and Google's Play Store respectively. These platforms are the primary distribution channels for the mobile applications.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Zave.it competitors and assessment
Company assessmentEmerging players
- Aklamio: Aklamio is a Berlin-based referral and cashback network where users earn rewards for recommending products and services. It is comparable to Zave.it through its cashback-plus-referral mechanics and shared Berlin market context.
- Bonial (kaufDA): Bonial operates kaufDA and other prospect and offer platforms in Germany, aggregating retailer flyers, deals, and coupons. It overlaps with Zave.it on the deals and discount-code experience, though it lacks a cashback mechanic.
Direct peers
- Swagbucks: Swagbucks is a global rewards and cashback platform that pays users for online shopping, surveys, and activities. It shares the cashback-plus-incentives model with Zave.it, although it operates primarily in English-speaking markets.
- Honey (PayPal): Honey is a browser and app-based coupon and cashback service owned by PayPal, automatically finding and applying discount codes at checkout. It serves the same consumer use case as Zave.it's discount codes and cashback features, though primarily outside DACH.
- iGraal: iGraal is a major European cashback platform founded in France and active in Germany, offering cashback at thousands of online retailers. It directly competes with Zave.it for the same DACH consumer base and operates a similar browser extension and app experience.
- RetailMeNot: RetailMeNot is a global coupon and cashback platform with a strong presence in the US and Europe. It competes with Zave.it on discount codes and cashback offers, though it is primarily digital-coupon led rather than community-led.
- LetyShops: LetyShops is a cashback service operating across Eastern Europe and with strong presence in DACH, returning a percentage of purchases from online stores. It mirrors Zave.it's cashback value proposition and competes for similar German-speaking online shoppers.
- Shoop: Shoop is one of the largest cashback platforms in Germany, offering rebates at hundreds of online shops. It is the closest direct competitor to Zave.it in DACH, with a near-identical affiliate cashback model targeting German-speaking consumers.
- TopCashback: TopCashback is a global cashback leader with a dedicated German site, paying users 100% of the commission retailers pay. It competes head-on with Zave.it in Germany on cashback rates and merchant breadth.
Broad incumbents
- Payback: Payback is Germany's largest loyalty and rewards program, collecting points across retail, online, and travel partners. While broader than Zave.it and not a pure cashback app, it directly competes for the same German consumer's share-of-wallet on everyday online and offline shopping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zave.it social profiles
Digital presenceZave.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zave.it leadership team
Management profileNumber of profiles
Profiles1 record
Zave.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zave.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zave.it
What does Zave.it do?
Zave.it operates a cashback and savings platform (web app and mobile apps for iOS/Android) that enables users in Germany and Austria to earn up to 5% cashback on online purchases from 600+ partner retailers including OTTO, Zalando Lounge, AliExpress, Nike, MediaMarkt, and Lieferando. The platform combines cashback rewards, a gift card marketplace with a "gift" feature, exclusive discount codes, and a Creator Program that lets influencers and NGOs receive a share of affiliate commissions generated by their followers' purchases.
Is Zave.it a public or private company?
Zave.it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zave.it founded?
Zave.it was founded in -1. It employs 1 to 10 people.
Where is Zave.it based?
Zave.it is headquartered in Berlin, Germany, in the Europe region.
How does Zave.it make money?
One revenue line is on record: affiliate Commissions.
Who are Zave.it's main competitors?
Emerging players on record are Aklamio and Bonial (kaufDA). Direct peers are Swagbucks, Honey (PayPal), iGraal, RetailMeNot, LetyShops, Shoop and TopCashback. Payback is listed as a broad incumbent.
Does Zave.it have an API?
No public API is recorded for Zave.it.
What industry is Zave.it in?
Zave.it's product category is Cashback & Rewards Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.