Aklamio
Aklamio is a Berlin-based SaaS provider of a fully-serviced Customer Incentives Platform enabling enterprises in telecom, energy, insurance, banking, and consumer goods to run referral, cashback, and sales promotion programs across 50+ countries.
- Company typePrivate
- Founded2011
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Aklamio does
Aklamio is a Berlin-headquartered SaaS provider of a fully-serviced Customer Incentives Platform (CIP) that enables enterprises to design, run, and measure referral marketing, cashback, sales promotion, retention, winback, and contract buyout programs. Founded in 2011 and operating across 50+ countries, the company targets large enterprise clients in telecommunications, energy, insurance, consumer goods, and banking/financial services. Named enterprise customers include Virgin Media, Lebara, Lumen, Endesa, SWK Bank, Autodesk, and BeFibre, with Barclays operating as a flagship strategic partner via a dedicated UK entity.
The platform is built around a central Reward Engine, with proprietary tracking technology (cookies, pseudonymous user IDs, affiliate network integration), omnichannel campaign orchestration, performance analytics, and end-to-end reward fulfillment supporting bank transfers, PayPal payouts, 6,000+ third-party merchant vouchers, donations to 2M+ charities, and carbon offsetting. Enterprise clients access campaign management through a managed service model rather than a self-serve interface, and consumer rewards are accessible via the Aklamio Wallet portal. The technology stack leverages AWS and Hetzner for hosting (with EU-region data residency via Snowflake Frankfurt), Salesforce for CRM, Zendesk for support, and Trustpilot for reputation management.
Aklamio generates revenue through a combination of enterprise SaaS platform fees (multi-year contracts with consultative, quote-based pricing) and transaction fees tied to qualified incentive events (referrals, purchases). The company operates through its primary German entity (aklamio GmbH, Berlin) and wholly-owned subsidiaries: Aklamio Inc. (Delaware, serving US and Canada), AKLAMIO LIMITED (England, dedicated to Barclays UK operations), and aklamio Spain Services S.L. (Madrid, for support services). Disclosed funding is limited to approximately $2.26M raised in February 2022 (Deutsche Handelsbank), and Aklamio acquired firal in January 2017 for an undisclosed amount.
Aklamio firmographics
Firmographics- Name
- Aklamio
- Legal name
- aklamio GmbH
- Website
- https://aklamio.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aklamio is a Berlin-based SaaS provider of a fully-serviced Customer Incentives Platform enabling enterprises in telecom, energy, insurance, banking, and consumer goods to run referral, cashback, and sales promotion programs across 50+ countries.
- Ownership category
- akta.pro rank
Aklamio industry classification
Industry- Product category
- Referral and Incentive Marketing Software
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Loyalty, Rewards & Incentive Programs (BPAFAMAE), Loyalty Program Strategy & Program Management (MPAAAIAF)
Keywords
Where Aklamio is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Aklamio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform/SaaS Fees: Aklamio provides its Customer Incentives Platform as a SaaS service to enterprise clients. The platform enables companies to offer rewards for qualified incentive events. Aklamio handles the full service including implementation, tracking, fulfillment, and customer support.
- Transaction/Fees for Incentive Events: Revenue generated when customers successfully complete qualified incentive events (referrals, purchases) that trigger reward payouts. The company tracks and confirms these events with partner companies before rewarding end customers.
- Reward Processing Services: Aklamio handles reward fulfillment including cash transfers, voucher distribution, and charity donations, earning fees for processing these transactions across its global network of 50+ countries and 6,000+ merchant partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Aklamio product offering
Product offeringCore offering
Aklamio operates a fully-serviced, SaaS-based Customer Incentives Platform (CIP) that enables enterprises to launch and manage referral marketing, cashback, sales promotion, and customer loyalty programs across multiple channels. The platform handles end-to-end campaign execution including tracking, qualification of incentive events, reward calculation, and global fulfillment of cash rewards, third-party vouchers, charity donations, and carbon offsetting across 50+ countries.
Product overview
Aklamio operates a fully-serviced Customer Incentives Platform (CIP) as its core SaaS product, offering a platform-plus-solutions architecture. The platform provides the technical infrastructure (Reward Engine, Omnichannel, Tracking Technology, Analytics, Reward Fulfillment) while companies implement specific incentive solutions (Sales Promotions, Referral Marketing, Up/Cross Sell & Retention, Winback, Third Party Enablement, Contract Buyout). Reward types include Cash Rewards (bank/PayPal), Third-Party Vouchers (Amazon, 6,000+ merchants), Charity Donations (2M+ charities), and Carbon Offsetting. Individual consumers access rewards via the Aklamio Wallet portal. The platform serves enterprises across Telecom, Energy, Insurance, Consumer Goods, and Banking industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Incentives Platform (CIP) A fully-serviced SaaS platform that enables enterprise clients across telecom, energy, insurance, consumer goods, and financial services to design, launch, track, and manage customer incentive programs including referral marketing, cashback campaigns, sales promotions, up-sell/cross-sell, retention, winback, third-party enablement, and contract buyout programs. It is sold to enterprise marketing and loyalty teams as a managed service with implementation, tracking, fulfillment, and support included.
- Aklamio Wallet A standalone individual consumer portal where end-users track rewards earned through participating brand campaigns, view their account balance, and request payout of earned cashback and rewards via bank transfer or PayPal.
Quantifiable outcome
- 3X sales growth for clients running cashback and voucher campaigns
- +2 more outcomes
Companies that use Aklamio
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Aklamio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Aklamio partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core infrastructure, support operations, customer management, data infrastructure, reputation management, flagship, financial operations, authentication and marketing operations.
- Amazon Web Services (AWS)core infrastructureAWS provides cloud hosting, storage, backup, and operational monitoring for Aklamio's platform infrastructure. User account information, activity logs, and system backups are processed on AWS. Data processing addendum with EU Standard Contractual Clauses in place for international data transfers.
- Hetzner Online GmbHcore infrastructureGerman hosting provider used for EU-only storage and processing with data centers in Germany. Provides storage redundancy and performance monitoring within the EU under GDPR-compliant data processing agreement.
- Zendesksupport operationsCustomer support service platform used for handling end-user and customer-company support inquiries. Data processing relationship established with transfers to San Francisco, USA under Standard Contractual Clauses.
- Salesforcecustomer managementCRM platform used for customer service and quality improvement for corporate customers. Provides tools to analyze indexed content and draw conclusions about customer interactions.
- Snowflake Inc.data infrastructureData warehousing service for centralized data storage and analytics. Aklamio's Snowflake account is provisioned in the EU region (Frankfurt, Germany) with all storage and processing within EU/EEA.
- Trustpilot A/Sreputation managementCustomer reviews and reputation management platform for collection, hosting, and display of customer reviews. Processes review content, ratings, and reviewer identifiers under GDPR-compliant data processing agreement.
- BarclaysflagshipMajor UK banking partnership where Aklamio operates referral programs for Barclays customers. Special UK-specific terms and conditions govern this relationship with dedicated Aklamio Limited UK entity. Barclays acts as broker introducing customers to Aklamio's Refer a Friend service.
- Datev eGfinancial operationsGerman payroll and accounting services provider. Processes employee master data, payroll data, accounts receivable/payable, and reward-payment data. All processing occurs on servers within Germany with no routine third-country transfers.
- Facebook (Facebook Connect)authenticationSocial login integration allowing users to register or log in using existing Facebook accounts. Aklamio gains access to email and public profile information from Facebook for account creation purposes.
- Google (Google Sign-In)authenticationOAuth login integration enabling users to register or log in using Google accounts. Access to Google email address and profile name for account creation on Aklamio platform.
- Affiliate Networkscore infrastructureAdvertising networks mediating placement of online advertising and measuring success. Used for conversion tracking when users follow recommendation or cashback links to partner online shops. Anonymous order and visit information collected with IP addresses anonymized or deleted immediately.
- Emarsysmarketing operationsEmail service provider for sending newsletters and marketing communications. Data processing relationship with transfers to USA under Standard Contractual Clauses.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Aklamio competitors and assessment
Company assessmentDirect peers
- Antavo: Antavo is an enterprise loyalty cloud platform with a strong European footprint, offering loyalty program engines and APIs — directly comparable to Aklamio's Customer Incentives Platform and overlapping in retail, telecom, and lifestyle verticals.
- Friendbuy: Friendbuy is a referral and loyalty platform purpose-built for direct-to-consumer brands, competing in the same referral-marketing category with a similar fully-managed enterprise value proposition.
- Yotpo: Yotpo is a leading SaaS platform for user-generated content, reviews, loyalty, referrals, and SMS marketing — directly comparable to Aklamio's referral and loyalty/incentive solutions serving enterprise commerce brands.
- Annex Cloud: Annex Cloud (formerly Social Annex) provides loyalty, referral, and customer engagement solutions for enterprise retailers and brands — a directly competitive loyalty/rewards platform with comparable enterprise feature scope.
- Extole: Extole is a referral marketing platform for enterprise brands, offering referral program software, analytics, and managed services — closely aligned with Aklamio's referral marketing solution and fully-serviced enterprise model.
- LoyaltyLion: LoyaltyLion is a loyalty and rewards platform for Shopify and ecommerce brands, overlapping with Aklamio's loyalty/incentive functionality, although typically serving mid-market merchants rather than large enterprises.
- Mention Me: Mention Me is a UK-headquartered referral marketing platform with enterprise clients across retail, financial services, and telecom — a direct peer sharing Aklamio's European enterprise orientation and brand-marketing expertise.
- ReferralCandy: ReferralCandy (by Buffer) offers referral-marketing software for ecommerce merchants — an SMB-focused but functionally overlapping peer in the referral-incentives category.
Broad incumbents
- HubSpot: HubSpot's CRM and Marketing Hub include native referral and campaign capabilities used by mid-market and enterprise buyers, representing a broad-incumbent alternative for companies evaluating dedicated incentive platforms.
- Salesforce Marketing Cloud: Salesforce's Marketing Cloud (with Loyalty Management and partner solutions) competes broadly in customer engagement and loyalty; while Aklamio integrates with Salesforce CRM, Salesforce's full suite represents the dominant incumbent alternative for large enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aklamio social profiles
Digital presenceAklamio compliance and trust
Trust signalCompliance1 record
Aklamio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aklamio leadership team
Management profileNumber of profiles
Profiles4 records
Aklamio subsidiaries and ownership
Company hierarchySubsidiaries3 records
Aklamio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aklamio M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aklamio
What does Aklamio do?
Aklamio operates a fully-serviced, SaaS-based Customer Incentives Platform (CIP) that enables enterprises to launch and manage referral marketing, cashback, sales promotion, and customer loyalty programs across multiple channels. The platform handles end-to-end campaign execution including tracking, qualification of incentive events, reward calculation, and global fulfillment of cash rewards, third-party vouchers, charity donations, and carbon offsetting across 50+ countries.
Is Aklamio a public or private company?
Aklamio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aklamio founded?
Aklamio was founded in 2011. It employs 51 to 100 people.
Where is Aklamio based?
Aklamio is headquartered in Berlin, Germany, in the Europe region.
How does Aklamio make money?
Three revenue lines are on record. Platform/SaaS Fees are the primary driver. The others are transaction/Fees for Incentive Events and reward Processing Services.
Who are Aklamio's main competitors?
Direct peers on record are Antavo, Friendbuy, Yotpo, Annex Cloud, Extole, LoyaltyLion, Mention Me and ReferralCandy. Broad incumbents are HubSpot and Salesforce Marketing Cloud.
Does Aklamio have an API?
No public API is recorded for Aklamio.
What industry is Aklamio in?
Aklamio's product category is Referral and Incentive Marketing Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAFAMAE, Loyalty, Rewards & Incentive Programs. Its NAICS code is 54181 and its SIC code is 7310.