Victory Marine
Victory Marine LLC is a family-owned boat and watersports dealership founded in 1971 in Fremont, Nebraska, selling new and used boats, pontoons, outboard motors, and accessories from 20+ premium marine brands alongside on-site service, winterization, and storage.
- Company typePrivate
- Founded1971
- HeadquartersFremont, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Victory Marine does
Victory Marine LLC is a family-owned boat and watersports dealership founded in 1971 and operating a single retail location at 1500 W Military Ave in Fremont, Nebraska. The company sells new and pre-owned boats, pontoons, outboard motors, and water sport accessories from more than 20 marine brands — including Lund, Nautique, Qwest, Avalon, Mercury Marine, Moomba, Supra, Playcraft, Malibu, MasterCraft, Tracker Boats, Bayliner, Sea Ray, Crestliner, and others — with 80 in-stock units listed online at unit prices ranging from $7,820 to $179,995.
Revenue is generated through new and used watercraft sales (hardware), Mercury FourStroke outboard motor sales, an e-commerce accessories channel, and a recurring service department covering maintenance, winterization, winter boat storage, and dock/lift installation. Pricing is per-unit with frequent promotional discounts; premium Nautique models are quoted by phone rather than publicly listed. Go-to-market is direct-to-consumer, anchored by a Dealer Spike (Endeavor Suite)-powered website with searchable online inventory, online lead capture (quote requests, test drives, trade-in valuations), a Facebook page, email newsletter signup, and in-store events. The service and storage layer provides a recurring revenue and customer-relationship extension beyond the initial sale.
Entity note: The 'Victory Marine' name also appears in the input in connection with two separate, distinct entities that are not the Fremont dealership: (i) Victory Marine Holding, Inc./Victory Marine Holdings Corp., which underwent an ownership change on February 10, 2026, appointed William S. Dunn as Chairman and Robert J. Groux as CEO on February 24, 2026, and through subsidiary Dunn & Groux Beverage Holdings launched the GUTSI prebiotic soda line in May 2026 with U.S. East/West Coast distribution via Groux Distribution Group (functional water planned for June 2026); and (ii) a co-design credit (with SeaBird Technologies) on the RaceBird electric hydrofoil boat for the UIM E1 Series electric powerboat racing championship. The relationship, if any, between Victory Marine LLC and these other Victory Marine entities is not clarified in the source material.
Victory Marine firmographics
Firmographics- Name
- Victory Marine
- Legal name
- Victory Marine LLC
- Website
- https://victorymarinellc.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Victory Marine LLC is a family-owned boat and watersports dealership founded in 1971 in Fremont, Nebraska, selling new and used boats, pontoons, outboard motors, and accessories from 20+ premium marine brands alongside on-site service, winterization, and storage.
- Ownership category
- akta.pro rank
Where Victory Marine is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Victory Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory (Supply Chain), Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- New boat, pontoon, and outboard motor sales: One-time retail sales of new watercraft and propulsion units from brands such as Lund, Nautique, Qwest, Avalon, Moomba, Supra, Playcraft, Mercury Marine, Tracker Boats, Bayliner, Sea Ray, and others, with published unit prices ranging from $7,820 to $179,995 on the inventory pages.
- Pre-owned boat sales: Sales of used boats at marked prices, often with promotional discounts (e.g., 2014 Malibu 20VTX Wakesetter at $53,750 with $3,750 savings; 2012 Crestliner 1850 Raptor at $20,750 with $2,245 savings; 2021 Supra SR at $112,500 with $12,500 savings).
- Boat service, winterization, and winter storage: Recurring service department revenue from winter boat storage, winterization, maintenance, repairs, docks and lifts installations, and water sport accessories, supported by a Service Quote Request form.
- Water sport accessories e-commerce: Online sales of watersport accessories and parts through an ecommerce storefront linked in main navigation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New boats priced per unit, ranging from $7,820 (Lund WC 14) to $179,995 (2024 Supra SL) with original list prices and sale prices displayed. |
| Unit Pricing | Pay-as-you-go | Pre-owned boats priced per unit with promotional discounts, ranging from $7,900 (1991 Ski Supreme) to $112,500 (2021 Supra SR). |
| Unit Pricing | Pay-as-you-go | Pontoons priced per unit, ranging from $29,995 (2024 Avalon Venture Cruise) to $66,000 (2023 Playcraft Infinity 2400 Tritoon). |
| Other | Pay-as-you-go | Premium Nautique models quoted by phone rather than publicly priced. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Victory Marine product offering
Product offeringCore offering
Victory Marine is a family-owned boat dealership and service center in Fremont, Nebraska, selling new and pre-owned boats, pontoons, outboard motors, and water sport accessories from brands such as Lund, Nautique, Qwest, Avalon, Moomba, Supra, Playcraft, and Mercury Marine. The dealership operates an on-site service department offering boat maintenance, winterization, winter boat storage, and docks and lifts installations.
Product overview
Victory Marine encompasses two distinct operating contexts referenced under the same name. The primary operating entity, Victory Marine LLC, is a family-owned marine dealership in Fremont, Nebraska (serving customers since 1971) that sells New Boats (Lund, Nautique, Moomba, Supra, and other brands), New Pontoons (Qwest, Avalon, Playcraft), Used Inventory across multiple brands, Outboard Motors (Mercury), and Water Sport Accessories, and offers support services including Winter Boat Storage and Docks & Lifts. Separately, Victory Marine Holdings Corp. (through its wholly owned subsidiary Dunn & Groux Beverage Holdings) markets the GUTSI™ prebiotic soda line and a planned GUTSI™ functional water expansion in U.S. markets via Groux Distribution Group, and Victory Marine has been credited as a co-designer (with SeaBird Technologies) of the RaceBird electric hydrofoil boat used in the UIM E1 Series electric powerboat racing championship. The portfolio thus spans marine retail, beverage consumer products, and an electric racing boat platform developed with SeaBird Technologies/E1.
Differentiator
Problem solved
Functional benefit
Brands
- GUTSI: Prebiotic soda line (with planned functional water expansion) marketed by Victory Marine Holdings Corp. through its wholly owned subsidiary Dunn & Groux Beverage Holdings.
- Groux Distribution Group
Products and services
- New Boats New boats spanning wakeboard, ski, fishing, and runabout classes from brands including Lund, Nautique, Moomba, Supra, Malibu Boats, MasterCraft, Bayliner, Sea Ray, Crestliner, and others; offered for retail sale to recreational boat buyers.
- New Pontoons New pontoon and tritoon boats from Qwest, Avalon, and Playcraft brands including fish pontoons, luxury tritoons, and family leisure models; offered for retail sale.
- Pre-Owned Inventory Pre-owned boats, pontoons, and outboard motors across brands such as Malibu Boats, Larson, Starcraft, MasterCraft, Centurion, Bayliner, Tracker Boats, Crestliner, Sea Ray, and Chaparral, with promotional pricing and 'You Save' discount displays.
- Outboard Motors Mercury FourStroke outboard motors and Mercruiser engines offered as standalone propulsion products for repower, replacement, or new boat rigging.
- Winter Boat Storage Seasonal winter boat storage and winterization services with published 2025 storage and winterization rates, supporting customer boats through off-season months.
- Docks and Lifts Sales and installation of docks and boat lifts as part of the dealership's watersport offerings.
- Water Sport Accessories Watersport accessories, parts, Minn Kota trolling motors, and related equipment available through the dealership's e-commerce storefront.
- Boat Service and Repair On-site boat maintenance and repair services scheduled through a Service Quote Request form, including warranty support and seasonal prep work.
Quantifiable outcome
- 80 in-stock marine units (47 boats, 26 pontoons, 7 outboard motors) currently listed on the website
- +1 more outcomes
Companies that use Victory Marine
Customer profileSegments5 records
Ideal customer profiles3 records
Victory Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Victory Marine partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship brand partner, core brand partner, standard brand partner, minor brand partner, core technology partner and core marketing partner.
- Lundflagship brand partnerVictory Marine is an authorized Lund boat dealer carrying multiple Lund fishing and crossover models (Tyee, Alaskan, Impact XS, Crossover XS, Angler SS, Fury SS, SSV 16, 1800 Explorer, 1600 Fury Tiller Heritage Edition, 1875 Impact XS) across new and used inventory; 20 Lund units in current in-stock inventory.
- Nautiqueflagship brand partnerVictory Marine is an authorized Nautique dealer stocking ski and wake boats including the GS22, S21, GS 20, Super Air G23, Super Air Nautique GS20, Ski Nautique 200, and 2026 G21 and 2026 Super Air S21 models (8 Nautique units in current inventory); Nautique-branded promotional content is featured on the website.
- Qwest Pontoonscore brand partnerVictory Marine is an authorized Qwest pontoon dealer offering multiple Qwest pontoon and tri-toon models (E 820 XRE Fish LT, E 824 RLS EXT LTZ TT2, E 824 Splash Pad, E 816 Lanai L, M 8520/8518 RLS RTZ, E822 Lanai LTZ); 12 Qwest units in current inventory.
- Avaloncore brand partnerAuthorized Avalon pontoon dealer carrying models such as LSV Versatile Rear Lounger, Catalina Elite Oasis 23TT, and Venture Cruise (7 Avalon units in current inventory).
- Mercury Marineflagship brand partnerVictory Marine is an authorized Mercury Marine dealer selling Mercury FourStroke Outboard Motors and Mercruiser engines, with 7 Mercury Marine Engines units currently in stock; Mercury propulsion also powers many of the boats sold on the lot.
- Playcraftstandard brand partnerAuthorized Playcraft dealer of pontoon and tritoon models including Infinity 2400 Tritoon, Sunfish 2200 Hybrid, and Clipper 2300 Tritoon (4 Playcraft units in current inventory).
- Moomba (Skier's Choice)standard brand partnerAuthorized Moomba dealer (Skier's Choice) selling wake and surf boats such as the 2024 MAX and 2024 Mondo models (2 Moomba units in current inventory).
- Supra (Skier's Choice)standard brand partnerAuthorized Supra dealer (Skier's Choice) carrying the 2024 SL and pre-owned 2021 SR performance boats (2 Supra units in current inventory).
- Malibu Boatsstandard brand partnerAuthorized Malibu Boats dealer carrying new and used Wakesetter models (2 Malibu Boats units in current inventory, including the 2014 20VTX and 2018 Wakesetter).
- MasterCraftstandard brand partnerAuthorized MasterCraft dealer carrying pre-owned MasterCraft models such as the 2018 NXT (1 MasterCraft unit in current inventory).
- Tracker Boatsstandard brand partnerAuthorized Tracker Boats dealer carrying pre-owned fishing models including the 2019 Super Guide and 2018 Pro 175TXW (2 Tracker Boats units in current inventory).
- Apexminor brand partnerApex listed among brands carried by Victory Marine for watersport products.
- Palm Beachminor brand partnerPalm Beach listed among brands carried by Victory Marine for watersport products.
- Hampton (Playcraft)minor brand partnerHampton by Playcraft listed among brands carried by Victory Marine for watersport products.
- Indmarminor brand partnerIndmar listed among engine brands carried by Victory Marine for watersport products.
- PCM (PleasureCraft Marine Engine Group)minor brand partnerPCM listed among engine brands carried by Victory Marine for watersport products.
- Doolittleminor brand partnerDoolittle listed among trailer/utility brands carried by Victory Marine for watersport products.
- Minn Kotaminor brand partnerVictory Marine carries Minn Kota trolling motors as part of its accessories offering, promoted on the website.
- Dealer Spikecore technology partnerVictory Marine's website is powered by Dealer Spike marine website marketing provider, including the Endeavor Suite inventory and lead management platform; Dealer Spike branding and copyright appear on the site.
- Facebookcore marketing partnerVictory Marine maintains a Facebook page at facebook.com/fremontvictorymarine promoted across the website for store updates and special offers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Victory Marine competitors and assessment
Company assessmentBroad incumbents
- Bass Pro Shops / Cabela's: Mass outdoor recreation retailer carrying boats, motors, marine accessories, and fishing equipment through its Tracker Marine subsidiary. While not a direct multi-brand boat dealer, its scale, bundle pricing, and integrated marine product offering represent competitive pressure on smaller independent dealerships like Victory Marine.
- MarineMax: Largest recreational boat and yacht retailer in the United States with 130+ retail locations across multiple premium brands. As a national multi-brand dealer, it represents the scaled incumbent that single-location operators like Victory Marine compete against for premium brand authorizations and customer share.
- West Marine: Large specialty marine retailer selling boating parts, accessories, safety equipment, and apparel through 200+ physical stores and online. Comparable as a marine-focused retail channel that competes with Victory Marine's accessories ecommerce offering and is a complementary destination for boat owners in Victory Marine's customer base.
- OneWater Marine: Large publicly traded multi-brand boat dealer (Nasdaq: ONEW) operating dozens of retail locations across the U.S. Southeast and beyond. Comparable as a scaled multi-brand boat retailer pursuing acquisitions of independent dealerships, representing both a competitive threat and a potential strategic exit path for operators like Victory Marine.
Others
- Malibu Boats: Publicly traded manufacturer (Nasdaq: MBUU) of Malibu and Axis wakeboats, a key premium brand carried by Victory Marine. As a supplier partner, its dealer strategy, product launches, and pricing decisions directly influence Victory Marine's inventory, margins, and competitive positioning in the wakeboat segment.
- MasterCraft Company: Publicly traded manufacturer (Nasdaq: MCFT) of premium wakeboat, ski, and recreational boats (MasterCraft, Crest, Aviara). As a supplier of premium boats that Victory Marine carries as an authorized dealer, its product roadmap and dealer strategy directly shape Victory Marine's inventory mix and competitive positioning.
Direct peers
- SkipperBud's: Multi-brand boat dealer with locations across the Midwest, Great Lakes, and Florida offering new/used boat sales, service, storage, and marina facilities. Highly comparable in business model to Victory Marine with similar multi-brand authorized dealer structure and integrated service operations.
- Tracker Marine Center (dealer network): Authorized Tracker boat dealer network in the Midwest and South, selling aluminum fishing boats, pontoons, and Bass Pro-owned marine brands. Comparable as multi-brand regional dealers often located near lakes and serving similar fishing and family boating customers that Victory Marine addresses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Victory Marine social profiles
Digital presenceVictory Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victory Marine leadership team
Management profileNumber of profiles
Profiles2 records
Victory Marine subsidiaries and ownership
Company hierarchySubsidiaries2 records
Victory Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victory Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victory Marine
What does Victory Marine do?
Victory Marine is a family-owned boat dealership and service center in Fremont, Nebraska, selling new and pre-owned boats, pontoons, outboard motors, and water sport accessories from brands such as Lund, Nautique, Qwest, Avalon, Moomba, Supra, Playcraft, and Mercury Marine. The dealership operates an on-site service department offering boat maintenance, winterization, winter boat storage, and docks and lifts installations.
Is Victory Marine a public or private company?
Victory Marine is a private company. It is classified as family owned and is currently operating.
When was Victory Marine founded?
Victory Marine was founded in 1971. It employs 11 to 50 people.
Where is Victory Marine based?
Victory Marine is headquartered in Fremont, United States, in the North America region.
How does Victory Marine make money?
Four revenue lines are on record. New boat, pontoon, and outboard motor sales are the primary driver. The others are pre-owned boat sales, boat service, winterization, and winter storage and water sport accessories e-commerce.
Who are Victory Marine's main competitors?
Broad incumbents on record are Bass Pro Shops / Cabela's, MarineMax, West Marine and OneWater Marine. Others are Malibu Boats and MasterCraft Company. Direct peers are SkipperBud's and Tracker Marine Center (dealer network).
Does Victory Marine have an API?
No public API is recorded for Victory Marine.