Victory Marine

What Victory Marine does

Victory Marine LLC is a family-owned boat and watersports dealership founded in 1971 and operating a single retail location at 1500 W Military Ave in Fremont, Nebraska. The company sells new and pre-owned boats, pontoons, outboard motors, and water sport accessories from more than 20 marine brands — including Lund, Nautique, Qwest, Avalon, Mercury Marine, Moomba, Supra, Playcraft, Malibu, MasterCraft, Tracker Boats, Bayliner, Sea Ray, Crestliner, and others — with 80 in-stock units listed online at unit prices ranging from $7,820 to $179,995.

Revenue is generated through new and used watercraft sales (hardware), Mercury FourStroke outboard motor sales, an e-commerce accessories channel, and a recurring service department covering maintenance, winterization, winter boat storage, and dock/lift installation. Pricing is per-unit with frequent promotional discounts; premium Nautique models are quoted by phone rather than publicly listed. Go-to-market is direct-to-consumer, anchored by a Dealer Spike (Endeavor Suite)-powered website with searchable online inventory, online lead capture (quote requests, test drives, trade-in valuations), a Facebook page, email newsletter signup, and in-store events. The service and storage layer provides a recurring revenue and customer-relationship extension beyond the initial sale.

Entity note: The 'Victory Marine' name also appears in the input in connection with two separate, distinct entities that are not the Fremont dealership: (i) Victory Marine Holding, Inc./Victory Marine Holdings Corp., which underwent an ownership change on February 10, 2026, appointed William S. Dunn as Chairman and Robert J. Groux as CEO on February 24, 2026, and through subsidiary Dunn & Groux Beverage Holdings launched the GUTSI prebiotic soda line in May 2026 with U.S. East/West Coast distribution via Groux Distribution Group (functional water planned for June 2026); and (ii) a co-design credit (with SeaBird Technologies) on the RaceBird electric hydrofoil boat for the UIM E1 Series electric powerboat racing championship. The relationship, if any, between Victory Marine LLC and these other Victory Marine entities is not clarified in the source material.

Name

Victory Marine

Legal name

Victory Marine LLC

Website

https://victorymarinellc.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Victory Marine LLC is a family-owned boat and watersports dealership founded in 1971 in Fremont, Nebraska, selling new and used boats, pontoons, outboard motors, and accessories from 20+ premium marine brands alongside on-site service, winterization, and storage.

Ownership category

akta.pro rank

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (Supply Chain), Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New boat, pontoon, and outboard motor sales: One-time retail sales of new watercraft and propulsion units from brands such as Lund, Nautique, Qwest, Avalon, Moomba, Supra, Playcraft, Mercury Marine, Tracker Boats, Bayliner, Sea Ray, and others, with published unit prices ranging from $7,820 to $179,995 on the inventory pages.
2. Pre-owned boat sales: Sales of used boats at marked prices, often with promotional discounts (e.g., 2014 Malibu 20VTX Wakesetter at $53,750 with $3,750 savings; 2012 Crestliner 1850 Raptor at $20,750 with $2,245 savings; 2021 Supra SR at $112,500 with $12,500 savings).
3. Boat service, winterization, and winter storage: Recurring service department revenue from winter boat storage, winterization, maintenance, repairs, docks and lifts installations, and water sport accessories, supported by a Service Quote Request form.
4. Water sport accessories e-commerce: Online sales of watersport accessories and parts through an ecommerce storefront linked in main navigation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Victory Marine is a family-owned boat dealership and service center in Fremont, Nebraska, selling new and pre-owned boats, pontoons, outboard motors, and water sport accessories from brands such as Lund, Nautique, Qwest, Avalon, Moomba, Supra, Playcraft, and Mercury Marine. The dealership operates an on-site service department offering boat maintenance, winterization, winter boat storage, and docks and lifts installations.

Product overview

Victory Marine encompasses two distinct operating contexts referenced under the same name. The primary operating entity, Victory Marine LLC, is a family-owned marine dealership in Fremont, Nebraska (serving customers since 1971) that sells New Boats (Lund, Nautique, Moomba, Supra, and other brands), New Pontoons (Qwest, Avalon, Playcraft), Used Inventory across multiple brands, Outboard Motors (Mercury), and Water Sport Accessories, and offers support services including Winter Boat Storage and Docks & Lifts. Separately, Victory Marine Holdings Corp. (through its wholly owned subsidiary Dunn & Groux Beverage Holdings) markets the GUTSI™ prebiotic soda line and a planned GUTSI™ functional water expansion in U.S. markets via Groux Distribution Group, and Victory Marine has been credited as a co-designer (with SeaBird Technologies) of the RaceBird electric hydrofoil boat used in the UIM E1 Series electric powerboat racing championship. The portfolio thus spans marine retail, beverage consumer products, and an electric racing boat platform developed with SeaBird Technologies/E1.

Differentiator

Problem solved

Functional benefit

Brands

• GUTSI: Prebiotic soda line (with planned functional water expansion) marketed by Victory Marine Holdings Corp. through its wholly owned subsidiary Dunn & Groux Beverage Holdings.
• Groux Distribution Group

Products and services

• New Boats New boats spanning wakeboard, ski, fishing, and runabout classes from brands including Lund, Nautique, Moomba, Supra, Malibu Boats, MasterCraft, Bayliner, Sea Ray, Crestliner, and others; offered for retail sale to recreational boat buyers.
• New Pontoons New pontoon and tritoon boats from Qwest, Avalon, and Playcraft brands including fish pontoons, luxury tritoons, and family leisure models; offered for retail sale.
• Pre-Owned Inventory Pre-owned boats, pontoons, and outboard motors across brands such as Malibu Boats, Larson, Starcraft, MasterCraft, Centurion, Bayliner, Tracker Boats, Crestliner, Sea Ray, and Chaparral, with promotional pricing and 'You Save' discount displays.
• Outboard Motors Mercury FourStroke outboard motors and Mercruiser engines offered as standalone propulsion products for repower, replacement, or new boat rigging.
• Winter Boat Storage Seasonal winter boat storage and winterization services with published 2025 storage and winterization rates, supporting customer boats through off-season months.
• Docks and Lifts Sales and installation of docks and boat lifts as part of the dealership's watersport offerings.
• Water Sport Accessories Watersport accessories, parts, Minn Kota trolling motors, and related equipment available through the dealership's e-commerce storefront.
• Boat Service and Repair On-site boat maintenance and repair services scheduled through a Service Quote Request form, including warranty support and seasonal prep work.

Quantifiable outcome

• 80 in-stock marine units (47 boats, 26 pontoons, 7 outboard motors) currently listed on the website
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered flagship brand partner, core brand partner, standard brand partner, minor brand partner, core technology partner and core marketing partner.

• Lundflagship brand partnerChannel Partner/ Reseller/ DistributorVictory Marine is an authorized Lund boat dealer carrying multiple Lund fishing and crossover models (Tyee, Alaskan, Impact XS, Crossover XS, Angler SS, Fury SS, SSV 16, 1800 Explorer, 1600 Fury Tiller Heritage Edition, 1875 Impact XS) across new and used inventory; 20 Lund units in current in-stock inventory.
• Nautiqueflagship brand partnerChannel Partner/ Reseller/ DistributorVictory Marine is an authorized Nautique dealer stocking ski and wake boats including the GS22, S21, GS 20, Super Air G23, Super Air Nautique GS20, Ski Nautique 200, and 2026 G21 and 2026 Super Air S21 models (8 Nautique units in current inventory); Nautique-branded promotional content is featured on the website.
• Qwest Pontoonscore brand partnerChannel Partner/ Reseller/ DistributorVictory Marine is an authorized Qwest pontoon dealer offering multiple Qwest pontoon and tri-toon models (E 820 XRE Fish LT, E 824 RLS EXT LTZ TT2, E 824 Splash Pad, E 816 Lanai L, M 8520/8518 RLS RTZ, E822 Lanai LTZ); 12 Qwest units in current inventory.
• Avaloncore brand partnerChannel Partner/ Reseller/ DistributorAuthorized Avalon pontoon dealer carrying models such as LSV Versatile Rear Lounger, Catalina Elite Oasis 23TT, and Venture Cruise (7 Avalon units in current inventory).
• Mercury Marineflagship brand partnerChannel Partner/ Reseller/ DistributorVictory Marine is an authorized Mercury Marine dealer selling Mercury FourStroke Outboard Motors and Mercruiser engines, with 7 Mercury Marine Engines units currently in stock; Mercury propulsion also powers many of the boats sold on the lot.
• Playcraftstandard brand partnerChannel Partner/ Reseller/ DistributorAuthorized Playcraft dealer of pontoon and tritoon models including Infinity 2400 Tritoon, Sunfish 2200 Hybrid, and Clipper 2300 Tritoon (4 Playcraft units in current inventory).
• Moomba (Skier's Choice)standard brand partnerChannel Partner/ Reseller/ DistributorAuthorized Moomba dealer (Skier's Choice) selling wake and surf boats such as the 2024 MAX and 2024 Mondo models (2 Moomba units in current inventory).
• Supra (Skier's Choice)standard brand partnerChannel Partner/ Reseller/ DistributorAuthorized Supra dealer (Skier's Choice) carrying the 2024 SL and pre-owned 2021 SR performance boats (2 Supra units in current inventory).
• Malibu Boatsstandard brand partnerChannel Partner/ Reseller/ DistributorAuthorized Malibu Boats dealer carrying new and used Wakesetter models (2 Malibu Boats units in current inventory, including the 2014 20VTX and 2018 Wakesetter).
• MasterCraftstandard brand partnerChannel Partner/ Reseller/ DistributorAuthorized MasterCraft dealer carrying pre-owned MasterCraft models such as the 2018 NXT (1 MasterCraft unit in current inventory).
• Tracker Boatsstandard brand partnerChannel Partner/ Reseller/ DistributorAuthorized Tracker Boats dealer carrying pre-owned fishing models including the 2019 Super Guide and 2018 Pro 175TXW (2 Tracker Boats units in current inventory).
• Apexminor brand partnerChannel Partner/ Reseller/ DistributorApex listed among brands carried by Victory Marine for watersport products.
• Palm Beachminor brand partnerChannel Partner/ Reseller/ DistributorPalm Beach listed among brands carried by Victory Marine for watersport products.
• Hampton (Playcraft)minor brand partnerChannel Partner/ Reseller/ DistributorHampton by Playcraft listed among brands carried by Victory Marine for watersport products.
• Indmarminor brand partnerChannel Partner/ Reseller/ DistributorIndmar listed among engine brands carried by Victory Marine for watersport products.
• PCM (PleasureCraft Marine Engine Group)minor brand partnerChannel Partner/ Reseller/ DistributorPCM listed among engine brands carried by Victory Marine for watersport products.
• Doolittleminor brand partnerChannel Partner/ Reseller/ DistributorDoolittle listed among trailer/utility brands carried by Victory Marine for watersport products.
• Minn Kotaminor brand partnerChannel Partner/ Reseller/ DistributorVictory Marine carries Minn Kota trolling motors as part of its accessories offering, promoted on the website.
• Dealer Spikecore technology partnerTechnology or IntegrationVictory Marine's website is powered by Dealer Spike marine website marketing provider, including the Endeavor Suite inventory and lead management platform; Dealer Spike branding and copyright appear on the site.
• Facebookcore marketing partnerGTM or Marketing PartnerVictory Marine maintains a Facebook page at facebook.com/fremontvictorymarine promoted across the website for store updates and special offers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops / Cabela's: Mass outdoor recreation retailer carrying boats, motors, marine accessories, and fishing equipment through its Tracker Marine subsidiary. While not a direct multi-brand boat dealer, its scale, bundle pricing, and integrated marine product offering represent competitive pressure on smaller independent dealerships like Victory Marine.
• MarineMax: Largest recreational boat and yacht retailer in the United States with 130+ retail locations across multiple premium brands. As a national multi-brand dealer, it represents the scaled incumbent that single-location operators like Victory Marine compete against for premium brand authorizations and customer share.
• West Marine: Large specialty marine retailer selling boating parts, accessories, safety equipment, and apparel through 200+ physical stores and online. Comparable as a marine-focused retail channel that competes with Victory Marine's accessories ecommerce offering and is a complementary destination for boat owners in Victory Marine's customer base.
• OneWater Marine: Large publicly traded multi-brand boat dealer (Nasdaq: ONEW) operating dozens of retail locations across the U.S. Southeast and beyond. Comparable as a scaled multi-brand boat retailer pursuing acquisitions of independent dealerships, representing both a competitive threat and a potential strategic exit path for operators like Victory Marine.

Others

• Malibu Boats: Publicly traded manufacturer (Nasdaq: MBUU) of Malibu and Axis wakeboats, a key premium brand carried by Victory Marine. As a supplier partner, its dealer strategy, product launches, and pricing decisions directly influence Victory Marine's inventory, margins, and competitive positioning in the wakeboat segment.
• MasterCraft Company: Publicly traded manufacturer (Nasdaq: MCFT) of premium wakeboat, ski, and recreational boats (MasterCraft, Crest, Aviara). As a supplier of premium boats that Victory Marine carries as an authorized dealer, its product roadmap and dealer strategy directly shape Victory Marine's inventory mix and competitive positioning.

Direct peers

• SkipperBud's: Multi-brand boat dealer with locations across the Midwest, Great Lakes, and Florida offering new/used boat sales, service, storage, and marina facilities. Highly comparable in business model to Victory Marine with similar multi-brand authorized dealer structure and integrated service operations.
• Tracker Marine Center (dealer network): Authorized Tracker boat dealer network in the Midwest and South, selling aluminum fishing boats, pontoons, and Bass Pro-owned marine brands. Comparable as multi-brand regional dealers often located near lakes and serving similar fishing and family boating customers that Victory Marine addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fremontvictorymarine
• LinkedInlinkedin.com/company/victory-marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Marine