Hillarys Yacht Club

What Hillarys Yacht Club does

Hillarys Yacht Club Incorporated is a member-owned yacht club founded in 1986 and located at 65 Northside Drive within Hillarys Marina, Western Australia, approximately 20 minutes north of Perth CBD. The club operates on a co-located footprint with Hillarys Boat Harbour, providing 270 on-the-water boat pens (107 floating, 163 fixed, ranging from 8m to 21m), 90 dry rack undercover boat storage racks for vessels up to 27 feet, and on-site Hillarys Marina Lifting Services (HMLS) for boat lifting, antifouling, repairs, polishing, and insurance inspections. The core technology stack is a standard yacht club management and marina operations platform integrated with the Revolutionise online course registration system; there is no proprietary AI or differentiated technology platform.

The club operates a multi-segment membership model (Ordinary, Clubhouse/Social, Senior, Corporate, Transitional, and Associate memberships starting from $100) with annual subscription billing plus separate annual pen and storage rentals ranging from $6,038 to $18,748. Ancillary revenue streams include on-site restaurant and bar operations (Members' Lounge Restaurant, Marina Bar, Pinky's Wet Bar), private function venue hire (Harbour Room accommodating 300 cocktail guests, Marina Room 200, Reflections 80, Meeting Room 25), Marina Lifting Services, an Australian Sailing-accredited Discover Sailing Centre delivering training courses (Tackers, Start Sailing, Keelboat Crewing & Helming, Recreational Skipper's Ticket, Powerboat Handling, Marine Radio, First Aid, Navigation), and active water sport divisions covering keelboat racing, cruising, dinghy sailing, angling, SCUBA diving, paddle sports, and power boating.

The customer base consists of individual members and families in Perth's northern suburbs who own boats or participate in water sports, with secondary segments including social members, youth/learning participants, private function bookers, and public event attendees. Marketing is conducted via the club website, Facebook, the weekly Alibi newsletter, quarterly Compass Magazine, school outreach, and event-driven engagement. The club is governed by a member-elected Management Committee led by Commodore Graham Townsend with professional management under General Manager Rick Coate and approximately 18 paid staff. The legal entity, Hillarys Yacht Club Incorporated, is a private incorporated association domiciled in Western Australia with no parent company, no external shareholders, and no disclosed funding events; it operated as a stable, community-anchored asset through its 40th anniversary in 2026.

Name

Hillarys Yacht Club

Legal name

Hillarys Yacht Club Incorporated

Website

https://hillarysyachtclub.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Hillarys Yacht Club is a member-owned yacht club founded in 1986 at Hillarys Marina, Western Australia, serving Perth northern suburbs boat owners, water sports participants, and families with 270 boat pens, dry rack storage, training courses, dining, function venues, and marina lifting services.

Ownership category

akta.pro rank

Product category

Marina and Yacht Club Services

NAICS

Marinas (713930)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAH

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Marina berth rentals
• Yacht club memberships
• Sailing training courses
• Boat maintenance services
• Waterfront function venue

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Club Membership Fees: Annual membership fees from multiple tiers including Ordinary ($100+ start), Clubhouse Social, Senior, Corporate, and other memberships. Members receive access to facilities, events, discounts on services, and dining.
2. Pen/Mooring Rental: Annual pen rental fees for boat pens ranging from 8m to 21m, with floating and fixed pen options. Also includes long-term lease pens and sublet arrangements. Fees range from approximately $6,038 to $18,748 annually plus service fees.
3. Restaurant Dining and Bar: On-site restaurant with Members' Lounge/Restaurant, Marina Bar, and Pinky's Wet Bar. Dining is reserved for members and their guests, with temporary memberships available for non-members.
4. Private Functions and Events: Venue hire for private functions including weddings, meetings, conferences, parties, celebrations, school balls, and Christmas functions. Multiple function rooms available with capacities up to 300 cocktail guests.
5. Marina Lifting Services (HMLS): Boat lifting, antifouling, polishing, repairs, and maintenance services. Contact at (08) 9246 4300. Also includes dry rack storage with 90 custom built boat storage racks.
6. Training Courses: Sailing courses (Tackers, Start Sailing, Crewing & Helming), Recreational Skipper's Ticket, Marine Radio Courses, Power Boat Handling, First Aid, Navigation Courses. Fees vary by course.
7. Casual Pen Fees and Dinghy Storage: Casual pen fees for visiting vessels ($60-80/day depending on length), dinghy storage ($181-361), paddle/kayak storage ($120), and boat rack storage ($3,046-6,930 for 6-12 months).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hillarys Yacht Club is a member-owned yacht club that provides marina berthing (270 on-the-water pens plus 90 dry rack storage spaces), water sports divisions (sailing, power boating, diving, angling, paddle), Australian Sailing-accredited training courses, on-site restaurant and bar facilities, and private function venues. The club also operates Hillarys Marina Lifting Services (HMLS) for boat lifting, antifouling, polishing, and repairs. Operations are anchored at Hillarys Marina in Western Australia, serving members, their guests, course participants, and event bookers across the Perth northern suburbs.

Product overview

Hillarys Yacht Club is a premier water sports and marina facility located in Hillarys Marina, Western Australia. The club operates as a membership-based organization offering a comprehensive portfolio of products and services organized into several interconnected categories. Core offerings include various membership types (Ordinary, Clubhouse/Social, Senior, Corporate, and others) providing access to all club facilities. Marina services encompass pen accommodation with 270 boat pens (107 floating and 163 fixed), Hillarys Marina Lifting Services (HMLS) for boat maintenance and repairs, and boat rack storage for vessels up to 27 feet. Food and beverage operations include the Members' Lounge Restaurant, Marina Bar, and Pinky's Wet Bar. Training and education programs span sailing (Tackers Kids Program, Start Sailing, Keelboat Crewing & Helming), powerboating (Recreational Skipper's Ticket, Powerboat Handling, Safety Boat Operator), marine skills (Marine Radio Courses, Navigation Courses, First Aid), and school programs. Water sport activities include competitive and recreational sailing, angling, SCUBA diving, paddle sports, and fishing. The club hosts major events including the Minprovise Harbour Classic fishing competition and Pot of Gold Weekend regatta. Private function venues accommodate events from 25 to 300 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Ordinary Membership Full membership tier providing access to all member benefits, facilities, pen/mooring rights, voting privileges, and inclusion of partner/spouse and children. Memberships start from $100 annually.
• Clubhouse Social Membership Entry-level social membership with no nomination fee required, offering unlimited access to Food & Beverage facilities plus invites to social events.
• Senior Membership Membership category for senior members with pen/mooring rights and full club access.
• Corporate Membership Corporate membership category providing pen/mooring rights and full club access for business members.
• Annual Pen Accommodation (Floating and Fixed Pens) Annual rental of 107 floating and 163 fixed boat pens ranging from 8 metres to 21 metres in length. Fixed pens from $6,038/year and floating pens from $7,142/year, plus annual pen service fees of $390–$1,034.
• Long-Term Lease Pens Long-term lease pens where the remainder of an existing lease may be purchased from a Club member, with applicable annual pen service fees and stamp duty.
• Hillarys Marina Lifting Services (HMLS) Boat lifting service providing antifouling, boat polishing, minor and major repairs, modifications, upgrades, and insurance inspections. Located at the eastern end of the Club.
• Boat Rack Storage Dry undercover boat storage with 90 custom-built racks for boats up to 27 feet long, including lift services. Members from $5,439/12mo or $3,807/6mo; non-members from $6,930/12mo or $4,851/6mo.
• Dinghy and Paddle/Kayak Storage Annual storage for dinghies ($181–$361/year) and paddle/kayak storage ($120/year).
• Casual Pen Fees Daily pen fees for visiting vessels: <10m $60/day, 10m–<15m $70/day, >15m $80/day. Free for first 2 nights for visiting club members with valid insurance and registration.
• Restaurant Dining (Members' Lounge/Restaurant) Second-storey restaurant and lounge bar with sweeping ocean views, reserved for members and their guests, offering fresh coastal cuisine.
• Marina Bar and Pinky's Wet Bar Bar facilities within the marina complex offering drinks, waterfront views, AFL screenings, happy hours, and a relaxed social atmosphere.
• Private Functions & Events Venue Hire Event hosting services including weddings, meetings, conferences, parties, celebrations, school balls, Christmas functions, and celebrations of life. Venue spaces include Harbour Room (300 cocktail), Marina Room (200 cocktail), Reflections (80 cocktail), and Meeting Room (25 boardroom).
• Tackers Kids Learn to Sail Program Australian Sailing-accredited program for 7-12 year olds teaching sailing basics in a safe, fun environment with equipment provided. Three progressive levels: Tackers 1, 2, and 3.
• Start Sailing Courses (Teens/Adults) Dinghy sailing courses for teenagers and adults providing a safe introduction to sailing with all equipment provided, taught by Australian Sailing qualified instructors.
• Keelboat Crewing & Helming Course Course developing theory and practical skills to confidently crew on a yacht and take control on the helm, covering sail preparation, sailing techniques, man overboard recovery, and weather.
• Recreational Skipper's Ticket (RST) Nationally-recognised certificate of competency for operating a powerboat, required for recreational vessels powered by motors greater than 4.5kwp (6hp). Member $273, Non-Member $305. Includes theory and practical components.
• Powerboat Handling Course Course comprising Powerboat Program Essential Skills e-learning and practical powerboat handling face-to-face training, a component of the PBH certificate.
• Safety Boat Operator Certificate Certificate for supporting water-based activities at clubs, schools, and outdoor recreation centres, including race course design and on-water rescue of dinghies.
• Marine Radio Courses (SROCP/LROCP) Courses teaching operation and use of marine radios with correct protocols, procedures, and etiquette. Covers Short Range (SROCP) and Long Range (LROCP) operator certificates.
• Provide First Aid Course First aid certification course awarding HLTAID011 Provide First Aid, HLTAID010 Provide Basic Emergency Life Support, and HLTAID009 Provide Cardiopulmonary Resuscitation.
• Navigation Courses Traditional chart-based navigation courses teaching course plotting and steering skills for boaters preparing for Day Skipper, Yachtmaster, or Master 5 certification.
• School Programs Tailored school programs including Learn to Sail, Recreational Skipper's Ticket, Sailing Adventure Days, School Fishing Clinics, and Radio Courses for various age groups.
• Junior Fishing Clinic Course for boys and girls ages 7–15 teaching fishing skills including rigging rods, casting practice, and fishing on Club boats.
• OutThere Sailing Youth Program and RIB Boat Experiences Program for 12+ year olds offering sailing and RIB boat experiences including reef exploration, marine life observation, and ocean navigation. Maximum 6 participants per session.
• Keelboat Racing Competitive sailing division with 25 yachts racing regularly on Sundays year-round (every second Sunday June–October). Includes race series and longer races.
• Dinghy Sailing Family and competitive dinghy sailing for all ages with Optimist (ages 8–15), Lasers (15+), and National 125 classes. Racing held on Saturday mornings during summer.
• Cruising in Company Cruising division with approximately 50 member yachts (24ft–45ft) sailing together to destinations including Rottnest, Mindarie, Garden Island, Fremantle, and Mandurah. Meets every second Thursday evening.
• Angling (Fishing) Family-oriented group for recreational and competitive fishing with weekly Wednesday trips, monthly Boat Angling competitions, and use of Club vessel Alibi.
• SCUBA Diving Dive section for families and individuals with Saturday excursions (Sunday options when Club Boat is available) covering marine conservation and water activities.
• Paddle (SUP/Kayak) Stand-Up Paddleboarding and kayaking division offering group paddles on Saturdays, organized events, demonstrations, and training.
• Power Boating Section for over 150 member powerboats (8m–20m) organizing boat handling activities, trips, day cruises, and social events.
• She Sails Women's sailing program offering relaxed social sails for women ages 13+, introducing sailing to newcomers with volunteer Club Members.
• SailPass Australian Sailing initiative allowing trial of sailing, paddling, or fishing without course or annual membership commitment. Three free passes available per on-water activity.
• Minprovise Harbour Classic Fishing Competition Annual fishing competition open to the public with over $30,000 worth of prizes including rod and reel packages, trophies, and raffle prizes.
• Pot of Gold Weekend Regatta Annual interclub regatta in its 34th year including HYC Pot of Gold race from Fremantle to Hillarys around Rottnest, Dash for Cash, and Shepherdess Cup.
• Casual Sails Monthly casual sails offered by the Cruising in Company Division with boats provided by Club members, including registration and booking requirements.
• Green Fleet Program Development initiative for young sailors who have completed Tackers 3 to continue and begin learning how to race, preparing for State and National level competition.

Quantifiable outcome

• 270 boat pens and 90 dry rack storage spaces
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered major, core and minor.

• MinprovisemajorGTM or Marketing PartnerNaming rights sponsor for Minprovise Harbour Classic fishing competition. Major sponsor with logo displayed prominently on website and event materials.
• Harvey Norman CommercialmajorGTM or Marketing PartnerNaming rights sponsor for Pot of Gold Weekend 2026 sailing regatta. Major event sponsor with prominent branding.
• Australian SailingcoreStrategic or Co-development PartnerRegistered Australian Sailing Discover Sailing Centre. Delivers nationally recognized sailing courses including Tackers, Start Sailing, and instructor training programs.
• Discover SailingcoreStrategic or Co-development PartnerPartner organization promoting sailing participation. HYC is a recognized Discover Sailing Centre.
• Ocean Racing Western AustraliacoreStrategic or Co-development PartnerCo-organizers of Pot of Gold Weekend regatta. Interclub racing series participant with Ocean Reef Sea Sports Club.
• West Coast Boat WorksminorGTM or Marketing PartnerSponsor of Start Crewing & Helming sailing course. Marine services company providing boat repairs and maintenance.
• Perth Dive AcademyminorGTM or Marketing PartnerDive services provider located 50 metres from club. Provides tank refill service, diving equipment, and certified dive courses. Sponsor of HYC Dive Section.
• Hillarys Boat HarbourcoreStrategic or Co-development PartnerCo-located marina facility. Shared infrastructure including fuel jetty, public boat ramp, and complementary services.
• SunSmartminorGTM or Marketing PartnerPresenting sponsor for Tackers kids sailing program and OutThereSailing youth program. Skin cancer prevention organization.
• Mansfield MarineminorGTM or Marketing PartnerMajor sponsor. Marine brokers and new boat sales company.
• Trident InsuranceminorGTM or Marketing PartnerMajor sponsor. Marine insurance provider.
• White Knight Marine ServicesminorGTM or Marketing PartnerSponsor. Marine services company providing boat maintenance and repairs.
• Sword Fighter MarineminorGTM or Marketing PartnerSponsor. Marine services company.
• Fullworks Fire SafetyminorGTM or Marketing PartnerSponsor. Fire safety services provider.
• Burke RealtyminorGTM or Marketing PartnerSponsor. Real estate agency.
• BN InvestmentsminorGTM or Marketing PartnerMajor sponsor. Investment company.
• OceanPro Marine InspectionsminorGTM or Marketing PartnerSponsor. Marine inspection services.
• Team ElectricalminorGTM or Marketing PartnerSponsor. Electrical services.
• Pacific FinanceminorGTM or Marketing PartnerSponsor. Financial services.
• MC MarineminorGTM or Marketing PartnerSponsor. Marine trimming and teak works.
• CoastInsuranceminorGTM or Marketing PartnerSponsor. Marine insurance provider.
• Oceaneer Marine BrokersminorGTM or Marketing PartnerPartner. Marine brokerage services.
• Hillarys Marine FuelscoreImplementation/ SI/ Consulting PartnerPartner providing fuel services at Hillarys Marina. Vessels must fuel at marina fuel jetty, not in pens.
• Duke of Edinburgh's AwardminorStrategic or Co-development PartnerPartner supporting youth development through the Award program.
• KidSportminorStrategic or Co-development PartnerRegistered KidSport Club enabling children aged 5-18 on Health Care or Pensioner Concession Cards to receive up to $150/year towards club fees.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• d'Albora Marinas: Australia's largest owner/operator of recreational marinas across NSW, QLD, and VIC. Not a member-owned club, but offers a commercial reference point for marina pen pricing, occupancy economics, and lifting services — the core infrastructure underneath HYC.

Direct peers

• Fremantle Sailing Club: Perth port-side sailing club offering membership, racing, training, and functions with similar sailing-program structure. Competes for learn-to-sail enrolments and event sponsorship dollars in the same metro market.
• Royal Freshwater Bay Yacht Club: Perth Swan River-based yacht club with comparable membership, pen, sailing, dining, and training offerings. Competes for the same metro-Perth sailing demographic and corporate function market.
• Royal Perth Yacht Club: Long-established Perth metropolitan yacht club offering similar membership tiers, pen/moorage rentals, on-water divisions, sailing training, and dining/function facilities. Most direct competitor for HYC members in the Perth northern suburbs catchment.
• Ocean Reef Sea Sports Club: Perth northern-suburbs boating club explicitly named as HYC's interclub racing partner and a competing venue for family water sports, pen rental, training, and social membership. Closest geographic peer.
• South of Perth Yacht Club: Perth southern-suburbs yacht club with pen accommodation, clubhouse dining, sailing, and power-boating divisions. Direct substitute for members south of the river and competing sponsor pool.

Regional players

• Royal Queensland Yacht Squadron: Major Moreton Bay-based yacht club with comparable membership, marina, training, dining, and function offerings. Useful Australian peer in a different state — illustrates how a regional club scales into a multi-million-dollar venue/events business.

Broad incumbents

• Royal Motor Yacht Club Broken Bay: Multi-location Sydney/Hawkesbury River yacht and motor boat club with marina, dining, function, and training facilities. Relevant peer for the club's substantial powerboat (>150 member vessels) and social/marina lines.
• Royal Prince Alfred Yacht Club: Large Sydney-based yacht club offering extensive pen accommodation, racing, training, and waterfront function venues. Comparable operating model at a higher tier of scale for benchmarking growth runway.
• Cruising Yacht Club of Australia: Larger Sydney-based sailing and cruising club running bluewater offshore racing, with a wider facility footprint and event portfolio than HYC. Provides a national benchmark for sailing club commercial scale and sponsorship monetisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hillarys.Yacht.Club

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillarys Yacht Club