LLB&B Real Estate

What LLB&B Real Estate does

LLB&B, Inc. Real Estate is a privately held, traditional residential real estate brokerage headquartered at 3315 A Old Shell Road in Mobile, Alabama, founded in 1986 and co-owned by Julie Minto (President) and Melissa Cope Morrissette. The firm serves home buyers, home sellers, renters, and individual and corporate relocation clients across Mobile and Baldwin County, covering neighborhoods such as Midtown, Spring Hill, West Mobile, Spanish Fort, Fairhope, Daphne, and Dauphin Island. Operations are delivered through a distributed model of 23 licensed agents, several of whom have been with the firm since inception or for decades, and two dedicated relocation executives.

The firm's revenue is generated almost entirely through transaction-based commissions: buyer-side and seller-side representation on residential sales (typically 5–6% of sale price, split between sides), and rental property management fees supported by a BillerIQ-powered online payment portal for rent, deposits, pet fees, escrow, and ledger entries. The technology stack is intentionally light: a third-party PropertyPress IDX widget powers property search and listings on the website, while BillerIQ handles payment processing. There is no proprietary software, mobile app, or disclosed AI capability.

The go-to-market motion is sales-led and relationship-driven, with a large referral base, working relationships with local financial institutions, appraisers, attorneys, and accountants, and membership in Leading Real Estate Companies of the World (LeadingRE), which extends reach into national and international relocation and buyer networks. Marketing channels are concentrated on the company website, Facebook and Instagram, open houses, and agent-led referral activity; the firm self-positions as the "premier, upscale" brokerage in its market, a brand claim supported by multiple Realtor-of-the-Year and Association President recognitions held by its agents and owners since the late 1990s.

Name

LLB&B Real Estate

Legal name

LLB&B, Inc. Real Estate

Website

https://llbb.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

LLB&B is a privately held, traditional residential real estate brokerage founded in 1986 and headquartered in Mobile, Alabama, serving home buyers, sellers, renters, and corporate relocation clients across Mobile and Baldwin County through 23 licensed agents on a commission-based model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller listing services
• Rental property management
• Corporate relocation services

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Buyer Representation: Agents represent buyers in purchasing homes, earning commission based on transaction value.
2. Real Estate Commission - Seller Representation: Agents represent sellers in listing and selling properties, earning commission typically as a percentage of sale price.
3. Rental Property Management: The company manages rental properties with tenants paying rent through the company's online payment portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LLB&B Real Estate is a traditional residential real estate brokerage serving Mobile and Baldwin County, Alabama. The company provides buyer representation, seller representation, rental property management with online payment processing, and corporate relocation services. LLB&B operates through approximately 23 licensed real estate agents who deliver personalized transaction support, property search assistance, and market expertise across nine featured neighborhoods.

Product overview

LLB&B, Inc. Real Estate is a traditional real estate brokerage firm operating in Mobile and Baldwin County, Alabama since 1986. The company offers residential property sales, property rentals/lease management, and relocation services. As a service-based real estate company, LLB&B does not offer a technology product, software platform, or modules—its offerings consist entirely of professional real estate agent services including buyer representation, seller representation, property search assistance, rental management, and corporate relocation coordination. The company leverages PropertyPress IDX widgets for property listing display on its website and integrates with BillerIQ for online rent and payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Licensed agents represent residential home buyers throughout the property search, market analysis, neighborhood evaluation, financing coordination, and closing process in Mobile and Baldwin County, Alabama.
• Seller Representation Licensed agents list residential properties, provide property valuation, staging guidance, marketing plans, and negotiate offers on behalf of homeowners selling in Mobile and Baldwin County, Alabama.
• Rental Property Management Manages rental properties in the Mobile area on behalf of property owners, including tenant placement, lease administration, and online rent, security deposit, and pet fee payment processing through BillerIQ.
• Corporate and Personal Relocation Services Provides relocation assistance to individuals, families, and corporate clients moving to or from the Mobile and Baldwin County area, including home search coordination, area orientation, and move support.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorLLB&B is a member of Leading Real Estate Companies of the World (LeadingRE), a global network of independent real estate brokerages. This membership provides the company with additional marketing reach and access to relocation services and international buyer networks.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Zillow: Zillow is the dominant consumer real estate marketplace aggregating listings from brokerages like LLB&B and powering much of the property search traffic. While not a brokerage itself (iBuying aside), Zillow's platform commoditizes listings and pressures traditional brokerages on lead generation and brand differentiation, making it an essential adjacent/thematic peer.

Broad incumbents

• RE/MAX: RE/MAX is one of the largest global residential real estate franchisors with affiliates across Alabama including the Mobile area. They offer the same buyer and seller representation services and compete directly with LLB&B for local agents and clients, but at substantially greater national scale.
• Weichert Realtors: Weichert Realtors is a residential real estate franchise network with affiliated brokerages throughout the Eastern U.S. They offer a comparable buyer/seller agency model and compete for agents and clients in regional markets similar to Mobile/Baldwin County, but operate with greater national scale than LLB&B.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national lifestyle-branded residential brokerage franchise with affiliated brokerages in Alabama. They are comparable to LLB&B as a residential-focused, relationship-driven brokerage competing on brand and local expertise, but operate with a national franchise infrastructure.
• Coldwell Banker: Coldwell Banker is a national residential real estate franchise with affiliated agents serving the Mobile/Baldwin County market (e.g., local Coldwell Banker affiliates). They compete with LLB&B on residential listing and buyer representation but operate as a national brand with broader geographic footprint.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage network with affiliated brokerages in Alabama. They compete with LLB&B in Mobile and Baldwin County for residential sellers and buyers under the Berkshire Hathaway brand umbrella, leveraging a national marketing platform.

Emerging players

• eXp Realty: eXp Realty is a cloud-based residential brokerage operating in nearly all U.S. states with a low-overhead, agent-centric model. They compete with LLB&B by offering agents higher commission splits and a virtual model attractive to top producers in smaller markets like Mobile and Baldwin County.
• Redfin: Redfin is a digital-first residential brokerage using its own in-house agents and technology to deliver a lower-cost buyer/seller experience. While Redfin's direct Mobile presence is limited, its national platform and lower commission model disrupt traditional brokerage economics and pressure incumbent firms.
• Compass: Compass is a tech-enabled national residential brokerage that has expanded into multiple U.S. markets with a strong digital lead-conversion platform. While not yet dominant in Mobile, AL, Compass's tech-forward model and aggressive agent recruitment represent an emerging competitive threat to traditional brokerages like LLB&B.

Direct peers

• Howard Hanna Real Estate: Howard Hanna is the largest privately held residential brokerage in the U.S., operating across the Mid-Atlantic, Midwest, and Southeast. With services and family-owned culture comparable to LLB&B, Howard Hanna represents a directly comparable mid-sized regional brokerage competing in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/llbbrealestate
• Instagraminstagram.com/llbbrealestate/?hl=en
• Xx.com/LLBBRealEstate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LLB&B Real Estate