Rocky Mountain Adventure Rentals

What Rocky Mountain Adventure Rentals does

Rocky Mountain Adventure Rentals (RMAR) is a privately held, two-location outdoor recreation rental and guided-tour operator founded in 2014 by two brothers and headquartered in Red Cliff, Colorado, with a second location in Buena Vista. The company rents Polaris UTVs (including ADA-adaptive RZR PRO XP configurations), Jeep Wranglers (2- and 4-door), Hyundai passenger cars, Polaris trail and powder sled snowmobiles, Timbersled snowbikes, and snowmobile clothing and gear; it also offers guided UTV and snowmobile tours and tow-in backcountry skiing snowmobile rentals, marketed as the only Eagle County outfitter offering the latter. Its deployment of Garmin InReach GPS/satellite tracking on all machines is positioned as the only such deployment in Colorado, paired with an internal ASAP safety program and GoTeam extraction capability.

RMAR's revenue model is usage-based: daily and multi-day vehicle rentals (with progressive multi-day discounts of 10–20%), guided tour fees, ancillary gear/clothing rentals, and a 10% year-round discount for U.S. veterans, active-duty military, reservists, and first responders. Customer segments span outdoor adventure enthusiasts, families and groups, tourists visiting Colorado, corporate outing and wedding event packages, the military/first-responder segment, and individuals with disabilities via ADA-adaptive equipment. Go-to-market is direct-to-consumer through the company website, embedded FareHarbor booking, phone reservations, walk-ins at both locations, and organic social (Facebook, Instagram, YouTube, TripAdvisor).

Operationally, the company is small (11–50 employees), family-led, with no disclosed parent, institutional investors, or external funding. Differentiators center on Polaris OEM partnership, Polaris-certified mechanics, exclusive or first-in-US product categories (Timbersled rentals, Vail Pass tow-in skiing outfitter), and access to nearly 100,000 acres of public lands from Buena Vista and 55,000+ acres of Vail Mountain backside terrain from Red Cliff. Strategic relationships with the U.S. Forest Service, Colorado Avalanche Information Center, Eagle River Watershed Council, Land and Rivers Fund, and Friends of Fourmile Recreation District support trail access and environmental stewardship. Revenue is not publicly disclosed.

Name

Rocky Mountain Adventure Rentals

Legal name

Rocky Mountain Adventure Rentals

Website

https://rmar1.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocky Mountain Adventure Rentals is a privately held, two-location outdoor recreation rental operator in Colorado, founded in 2014, that rents UTVs, Jeep Wranglers, Hyundai cars, snowmobiles, and Timbersled snowbikes and runs guided UTV and snowmobile tours for outdoor enthusiasts, families, tourists, corporate groups, and ADA riders.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Rentals

NAICS

Recreational Goods Rental (532284), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)

akta.pro secondary industries

Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike) (THAAAJAF), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Snowmobile Rentals (THADAHAI)

Keywords

• Off-road vehicle rentals
• Guided adventure tours
• Snowmobile rentals
• Winter gear rentals
• Backcountry excursions

Headquarters

HQ city

Red Cliff

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rentals: Daily and multi-day rentals of UTVs, Jeeps, snowmobiles, Timbersleds, and cars. Includes trailer, helmet, and fuel. Multi-day rentals offer progressive discounts (10% for 3-4 days, 15% for 5-6 days, 20% for 7+ days).
2. Guided Tours: Guided UTV tours, snowmobile tours, and Timbersled tours in the Buena Vista area. All guided tours are small and private, providing personalized experiences with local expert guides who offer history, folklore, and terrain knowledge.
3. Clothing and Gear Rentals: Full line of winter outerwear rentals including boots, gloves, suits, goggles, and helmets. Avalanche safety equipment (beacons, shovels) also available for rental.
4. Tow Vehicle Rentals: Vehicles available to rent as tow vehicles for customers who need to transport equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rocky Mountain Adventure Rentals rents UTVs, Jeeps (Wrangler 2- and 4-door), Hyundai cars, Polaris snowmobiles (trail, powder, tow-in), and Timbersled snowbikes for self-guided exploration of Colorado backcountry, and operates guided UTV and snowmobile tours out of Buena Vista. The company also rents snowmobile clothing and avalanche safety gear, with rentals including trailer, helmet, and fuel, and all snowmobiles/Timbersleds equipped with Garmin InReach GPS tracking and satellite communicators.

Product overview

Rocky Mountain Adventure Rentals operates as a multi-location outdoor recreation rental and guided-tour company offering vehicles, snowmobiles, snowbikes, and gear across Colorado. At its Buena Vista location, the company provides UTV (side-by-side) rentals — including single-day, multi-day, and 4-seater options — as well as Jeep rentals (Wrangler 2-door and 4-door models) for daily and multi-day use, Hyundai car rentals for high-mountain access, and trail snowmobile rentals and guided snowmobile tours to Cottonwood Pass. At its Red Cliff and Vail location, it offers UTV rentals, Jeep rentals, trail sled snowmobiles, powder sled snowmobiles for advanced terrain, Timbersled snowbike rentals (the first such rental company in the US), and tow-in skiing snowmobile rentals unique to Vail Pass. The company also provides snowmobile clothing and gear (helmets, suits, gloves, goggles, boots) as a separate offering. All rentals include trailers, helmets, and fuel as applicable. Guided experiences are available for UTV and snowmobile tours out of Buena Vista; Red Cliff/Vail rentals are primarily unguided.

Differentiator

Problem solved

Functional benefit

Products and services

• SBS UTV Daily Rental - Fourmile - Buena Vista Self-guided or guided side-by-side UTV rental for exploring the Fourmile Recreational Area near Buena Vista, Colorado. Includes trailer, helmet, and fuel. Available to renters 21+ with approved endorsements; passengers 8+.
• 4 Seater UTV Daily Rental (Razor) Daily 4-seater Razor brand UTV rental from Buena Vista. Includes trailers and maps. Drivers must be 21+ with approved endorsements; passengers 8+.
• 4 Seater UTV Multi-Day Rental (Trailer Yourself) Multi-day 4-seater UTV rental where customers tow the vehicle themselves using their own vehicle and a provided trailer. Includes trailers, helmets, and maps. Multi-day discounts of 10-20% available. Machines are not street legal.
• SBS UTV Rental - Buena Vista Multi-Day Multi-day side-by-side UTV rental from Buena Vista, Colorado. Trailers, helmets, and maps are included at no extra cost. Multi-day discounts available.
• Guided Fourmile SBS UTV Tours Guided side-by-side UTV tours through the Four Mile Recreational Area near Buena Vista, covering nearly 100,000 acres of public lands. Small-group private tours with options from 2 hours to full day.
• Vail and Red Cliff UTV Rentals Side-by-side UTV rental from the Red Cliff and Vail location, enabling access to Vail Pass and the Camp Hale Continental Divide National Monument. Unguided rental.
• Buena Vista Jeep Daily Rental Daily Jeep rental (Wrangler 2-door and 4-door models) from Buena Vista, Colorado. Includes helmet and full tank of gas. Drivers must be 16+ with valid license; renter must be 25+.
• Buena Vista Multi-Day Jeep Rental Multi-day Jeep (4X4 Wrangler) rental from Buena Vista with pricing tiers from 2-day to 14-day rentals. Vehicles seat up to 4 passengers.
• Red Cliff Jeep Daily Rental Daily Jeep rental from Red Cliff with options for 2-door and 4-door Wranglers, available as half-day (4-hour) or full-day (8-hour) rentals. Includes helmets and fuel.
• Red Cliff Jeep Multi-Day Rental Multi-day Jeep rental from Red Cliff, Colorado. Vehicles seat up to 4 passengers.
• Buena Vista Auto Rental (Hyundai) Hyundai car rental for high-altitude mountain trips in the Rocky Mountains, including access to Mosquito Pass, Hancock Pass, Tincup Pass, and other mountain passes near Buena Vista, Salida, and Leadville. Drivers must be 25+.
• Buena Vista Trail Sled Snowmobile Rental Trail snowmobile rental from Buena Vista. Polaris machines equipped with GPS tracking. All rentals require a guide. Includes helmet and fuel. Available for 2-hour and half-day durations.
• Buena Vista Trail Snowmobile Guided Tour Guided snowmobile tour to Cottonwood Pass from Buena Vista. Offered as a 2-hour or half-day guided experience. Small private groups; guides provide history, lore, and safety instruction.
• Vail & Red Cliff Trail Sled Snowmobile Rental Trail sled snowmobile rental from Red Cliff and Vail. Designed for rider comfort on groomed trails with two cushioned seats for one or two riders. Entry-level snowmobiles for exploring Vail Pass or Cottonwood Pass.
• Red Cliff & Vail Powder Sled Snowmobile Rental Powder sled snowmobile rental designed for advanced, steep, and deep terrain. Single-rider machines with unmatched acceleration; suited for intermediate-to-advanced riders. Previous snowmobile experience highly recommended.
• Vail & Red Cliff Timbersled Snowbike Rental Timbersled snowbike (motorcycle converted to ski/snow-track setup) rental. Provides direct access to over 55,000 acres of riding terrain on the backside of Vail Mountain. Requires serious motorcycle or dirt bike experience. All rentals from Vail & Red Cliff are unguided.
• Vail & Red Cliff Tow-In Skiing Snowmobile Rental Tow-in skiing snowmobile rental at Vail Pass. Snowmobiles are equipped with ski/ride equipment racks. Allows backcountry skiing on Vail Pass without hiking or lift lines. Half-day and full-day options available.
• Snowmobile Clothing & Gear Rentals Winter outerwear rental including boots, gloves, suits, goggles, and helmets. Helmets (AFX brand) are included with every snowmobile rental. FXR brand snowmobile suits also available for rent.

Quantifiable outcome

• Nearly 100,000 acres of public lands available for exploration from Buena Vista location
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Polaris MotorsportscoreStrategic or Co-development PartnerPolaris Motorsports partnership providing brand new machines each year. Polaris-certified on-site mechanics maintain all equipment. First company in US to offer Timbersled rentals.
• Eagle River Watershed CouncilsupportingStrategic or Co-development PartnerLocal environmental organization supported through trail restoration projects, community outreach, education, and general funding.
• Land and Rivers FundsupportingStrategic or Co-development PartnerEnvironmental fund supported through land restoration projects and funding to protect outdoor recreation access.
• United States Forest ServicesupportingStrategic or Co-development PartnerFederal agency partnered for education outreach, land restoration projects, and working together on trail maintenance and regulations.
• Friends of Fourmile Recreation DistrictsupportingStrategic or Co-development PartnerLocal organization supported through trail restoration projects, community outreach, education, and contributions to local general funds for development and infrastructure.
• Colorado Avalanche Information Center (CAIC)supportingTechnology or IntegrationFollows CAIC forecasts and daily advisories for backcountry safety. Promotes avalanche safety courses for backcountry users.
• FXR (Clothing Brand)minorChannel Partner/ Reseller/ DistributorFXR products offered for rent in the shop for snowmobile clothing needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Outdoorsy: Peer-to-peer marketplace for RVs, campers, and outdoor equipment rentals. Adjacent rather than directly competitive, but could pressure RMAR on price discovery and discovery for self-guided customers as outdoor P2P rental supply grows.
• Polaris Adventures: Polaris's official outfitter network/booking platform that catalogs independent Polaris rental operators (likely including RMAR). Acts as an ecosystem distribution layer and indirect competitor for booking visibility, while also being a channel partner.

Regional players

• Monarch Snowmobile Tours: Salida/Buena Vista-area guided snowmobile tour operator near RMAR's Buena Vista location. Competes for the same winter tourist and family segments on the Arkansas River corridor.
• Mountain Rides Snowmobile Tours: Leadville-area snowmobile tour operator near RMAR's Buena Vista territory. Comparable backcountry guided-snowmobile product targeting the same Arkansas-River-valley and high-mountain-pass customer.
• Breckenridge Snowmobile Tours: Breckenridge-area guided snowmobile tour operator competing for Vail/Colorado ski-tourist backcountry business; comparable guided-tour delivery model within the same state and customer pool.

Direct peers

• Colorado Adventure Park: Idaho Springs, Colorado-based operator running UTV/ATV tours and snowmobile adventures. Direct Colorado competitor for the same adventure-rental customer, with overlapping equipment types and backcountry terrain access.
• Grand Adventure Rentals: Moab, Utah-based UTV and side-by-side rental/tour outfitter with comparable Polaris fleets, guided and unguided options, and a destination-adventure-rental model analogous to RMAR. Closest functional competitor in product category and customer experience.

Broad incumbents

• Aspen Snowmass: Large, multi-mountain Colorado resort operator offering extensive on-mountain and backcountry winter activities. Overlaps with RMAR's Vail-area customer base and competes for the same high-end tourist wallet, although core product (lift-served skiing) differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqgTfIp8XfIFtuVTsOLwT1w
• Facebookfacebook.com/rockymountainadventurerentals
• Instagraminstagram.com/rmar_adventure/?hl=en
• Xx.com/rmar_adventure
• LinkedInlinkedin.com/company/rocky-mountain-adventure-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Adventure Rentals