ANMF

What ANMF does

ANMF (Australian Nursing and Midwifery Federation - Victorian Branch) is the peak professional, industrial and occupational health and safety organisation representing nurses, midwives, student nurses/midwives and aged care personal care workers across the state of Victoria, Australia. Founded in 1901 as the Victorian Trained Nurses' Association, it is registered as a trade union under the Fair Work (Registered Organisations) Act 2009 and serves over 111,000 members employed in hospitals, aged care, community health, mental health, maternal and child health services, and at organisations such as Australian Red Cross Lifeblood and Bolton Clarke. Its core offering is industrial, professional and legal representation — including advocacy, enterprise bargaining, occupational health and safety support, and free continuing professional development — delivered through workplace-based Job Representatives and Health & Safety Representatives backed by a statewide delegate network in Melbourne.

ANMF's product and technology layer is a portfolio of member-facing digital platforms rather than a unified software suite: the Member Portal (membership management, fee payment, PII certificates), Delegate Portal (workplace rep resources and training), Education Portal (free accredited online CPD), the On The Record news site, the Safe Haven family-violence resource site, and an accommodation booking service. There are no proprietary AI/ML or technical moats described; technology is operated as a service-enablement layer over the union's industrial and professional activities. Historically significant industrial achievements include the world's first mandated nurse-to-patient ratios (secured via the Safe Patient Care Act 2015) and a 28.4% compounded wage increase over four years achieved in 2024 after 51 days of protected industrial action.

Revenue is generated through recurring annual membership subscriptions paid by nurses, midwives, students and personal care workers; ANMF does not publicly disclose revenue or financials. The go-to-market motion is community-led and delegate-driven, with Job Representatives and HSRs recruiting and retaining members inside healthcare workplaces and driving enterprise bargaining campaigns. Pricing was held flat for seven years before the 2026/27 cycle saw the first membership fee increase. In July 2025 Maddy Harradence was appointed State Secretary, succeeding Lisa Fitzpatrick who led the organisation for nearly 24 years through its growth from 32,000 to 111,000 members. Strategic partners include HESTA and Aware Super (industry super funds), the Nursing and Midwifery Health Program Victoria, and North Western Melbourne Primary Health Network. Geographic scope remains single-state (Victoria, Australia) with no disclosed international expansion.

Name

ANMF

Legal name

Australian Nursing & Midwifery Federation (Victorian Branch)

Website

https://anmfvic.asn.au

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

101–250 employees

Short description

ANMF (Victorian Branch) is a Melbourne-headquartered trade union and peak professional body representing over 111,000 nurses, midwives, students and aged care personal care workers across Victoria, delivering industrial representation, enterprise bargaining, occupational health and safety support and free CPD through workplace delegates and digital member portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: ANMF generates revenue through membership fees from nurses, midwives, student nurses/midwives, and personal care workers. The organization has recently increased membership fees for the first time in seven years (2026/27).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ANMF (Victorian Branch) is a registered trade union and peak professional, industrial, and occupational health and safety organisation representing more than 111,000 nurses, midwives, student nurses/midwives, and aged care personal care workers in Victoria, Australia. It provides industrial, professional and legal representation, enterprise bargaining for improved wages and conditions, free continuing professional development (CPD), occupational health and safety support, professional indemnity insurance for registration renewal, member benefits and discounts, and scholarships and grants.

Product overview

ANMF (Victorian Branch) operates as a membership-based professional and industrial union organization offering a portfolio of digital platforms and services for nurses, midwives, and personal care workers. The core digital ecosystem includes the Member Portal for membership management, the Education Portal providing free Online CPD, the Delegate Portal for workplace representatives, On The Record news website, and the Safe Haven family violence resources platform. Additional services encompass member assistance support, accommodation services, and various grants and awards programs. These products function as integrated components within ANMF's member services ecosystem rather than as a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• On The Record: ANMF (Vic Branch) member news website providing latest news, campaigns, and publications for members
• Member Portal
• Delegates Portal
• Safe Haven
• Union Shopper

Products and services

• Member Portal Online platform for ANMF members to manage their membership, update details, pay fees, download tax statements, access professional indemnity insurance certificates, and submit member assistance requests.
• Online CPD / Education Portal Free and unlimited online continuing professional development for fully-financial ANMF members, including accredited courses and face-to-face CPD options.
• Delegate Portal Online portal for ANMF Job Representatives and Health and Safety Representatives to view training records, register for courses, download member lists, and access workplace resources.
• On The Record (OTR) ANMF Victorian Branch member news website featuring latest news, member profiles, workplace issues, career information, policies and regulation updates, and campaigns.
• Safe Haven Family violence resources and support for Victorian nurses, midwives and personal care workers, providing confidential assistance and information.
• ANMF Accommodation Accommodation services for ANMF members, providing access to member-exclusive lodging options.
• Member Assistance Industrial, professional and legal representation and support services for members, handling urgent queries such as terminations, APHRA notifications, violent incidents, disciplinaries and bullying.
• ANMF Grants, Awards and Prizes Annual grants, awards and prizes program offering financial support for members including Fee Grant, Humanitarian Grant (up to $10,000), Aware Super Student Awards, Conference Grant, Elizabeth Hulme $10,000 Research Grant, Job Rep of the Year Award ($1,500), HSR of the Year Award ($1,500), and Vi Elliott Occupational Health Nurses Trust Grant (up to $3,000).

Quantifiable outcome

• 28.4% compounded wage increase over four years achieved in 2024 EBA
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Nursing and Midwifery Health Program Victoria (NMHPV)coreStrategic or Co-development PartnerNMHPV is an independent support service for nurses, midwives and student nurses/midwives experiencing mental health issues or substance use concerns. ANMF refers members to this service and collaborates to support member wellbeing.
• North Western Melbourne Primary Health NetworkminorStrategic or Co-development PartnerCollaborating with cohealth and supported by North Western Melbourne Primary Health Network to ensure long-term viability of community health services. ANMF advocates with this partner to secure sustainable funding for member employment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• National Nurses United (US): NNU is the largest nursing union in the United States, with a marquee focus on legislated nurse-to-patient ratios (especially via its California affiliate). Its ratio advocacy directly parallels ANMF's landmark Safe Patient Care Act 2015 achievement.
• Royal College of Nursing (UK): The RCN is the UK's professional trade union and royal college for nursing, serving a different geography. Comparable to ANMF (Vic Branch) for benchmarking CPD delivery, professional standards advocacy, and union membership economics in a mature nursing labor market.
• Canadian Federation of Nurses Unions (CFNU): CFNU is the national peak body for Canadian nurses' unions and parallels ANMF Federal's function. Comparable for international benchmarking on ratio advocacy, federal lobbying, and large-scale nursing union financials.

Direct peers

• Australian Services Union (ASU): ASU is an Australian union covering a broad white-collar service-sector workforce. While not healthcare-specific, it competes for similar professional members and shares the dues-funded, enterprise-bargaining-led operating model that ANMF (Vic Branch) uses.
• Australian Nursing and Midwifery Federation (Federal): ANMF Federal is the national peak body of which ANMF (Vic Branch) is a member. While the Victorian Branch operates independently on industrial matters, ANMF Federal sets national policy, runs multi-state campaigns, and represents members on federal workplace relations issues.
• New South Wales Nurses and Midwives' Association (NSWNMA): NSWNMA is the largest state-level nursing and midwifery union in Australia, providing industrial representation, CPD, and ratio advocacy for NSW nurses. It directly parallels ANMF (Vic Branch)'s operating model, member services, and EBA strategy.
• Queensland Nurses and Midwives' Union (QNMU): QNMU is the equivalent state-level nursing and midwifery union for Queensland, Australia. It performs the same industrial, professional, and educational advocacy functions for nurses and midwives as ANMF (Vic Branch) does for Victoria, making it a direct functional peer.

Emerging players

• Australian College of Nursing (ACN): ACN is an Australian professional body (not an industrial union) targeting nurse leaders. It overlaps with ANMF on CPD, credentialing, and professional advocacy, but lacks union/EBA capability, making it complementary rather than directly substitutable.

Broad incumbents

• Australian Medical Association (AMA): AMA is Australia's peak professional body for doctors, broader in scope than ANMF (Vic Branch) but similar in structure: member-funded advocacy, CPD, federal/state policy engagement, and industrial representation through state branches.

Others

• International Council of Nurses (ICN): ICN is the global federation of national nursing associations, of which ANMF Federal is a member. It enables international policy coordination but does not compete with ANMF (Vic Branch) for members, dues, or bargaining outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/anmfvic
• Facebookfacebook.com/anmfvic
• Instagraminstagram.com/anmfvic
• TikToktiktok.com/@anmfvic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANMF