What Niece Trucking does

Niece Trucking is a family-owned trucking company headquartered in Des Moines, Iowa, founded in 1994 by Ken Niece. The company specializes in dedicated supply chain transportation solutions, with approximately 90% of its business derived from scheduled, time-sensitive line hauls serving enterprise shippers across the Midwest and select national corridors. Its service portfolio comprises three lines: Dedicated Services (long-term contracted supply chain transport with dedicated drivers, late-model power units, spotter/shag services, and pneumatic deliveries), Trailer Options (flatbed, refrigerated with -10 to 70 degree temperature control, and food-grade dry vans), and Power Only Services (truck-and-driver support for customer-owned trailers on local, regional, and national routes).

The company operates more than 170 power units across Volvo, Western Star, and Freightliner platforms, over 350 trailers, and 11 terminal locations spanning Iowa (Des Moines, Grinnell, Clear Lake), Illinois (Chicago), Missouri (Kansas City), Kansas (Lawrence), Texas (Dallas), and Ohio (Delphos). Its technology stack centers on GPS tracking deployed across 100% of the fleet, with trailer GPS available on request, supported by a 24/7 dispatch team. The company reports a 99% on-time delivery rate and an employee base of 200+.

The business model relies on long-term dedicated contracts (90% of revenue) supplemented by transactional freight hauling and power-only services, with named enterprise customers including the United States Postal Service, the Wall Street Journal, pharmaceutical manufacturers, and tire manufacturers. Pricing is quote-based and not publicly disclosed. The company remains privately held under Niece family ownership — founder Ken, joined full time by sons Jon (2010) and Dan (2014), with Mike Pick serving as CFO since 2019 — with no disclosed outside investment, parent entities, or subsidiaries.

Name

Niece Trucking

Legal name

Niece Trucking Inc.

Website

https://niecetrucking.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Niece Trucking is a family-owned Midwestern trucking company providing dedicated supply chain transportation, trailer options, and power-only services to enterprise shippers across the Midwest and select national routes, operating 170+ power units and 350+ trailers from 11 terminal locations in 7 states.

Ownership category

akta.pro rank

Product category

Trucking and Freight Transportation Services

NAICS

General Freight Trucking, Long-Distance (48412)

SIC

Trucking (No Local) (4213)

akta.pro primary industry

Dry Van (General Freight) TL Carriers (TLADADAA)

Keywords

• Trucking services
• Freight transportation
• Dedicated logistics
• Supply chain trucking
• Refrigerated freight transport

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dedicated Transportation Services: Long-term contract-based dedicated supply chain transportation with dedicated drivers, power units, and trailers. Includes scheduled time-sensitive line hauls representing 90% of business.
2. Power Only Services: Truck and driver services for customer-owned trailers. Offers dedicated, seasonal and weekly power only services for dry van, reefer, flatbed, tanker, container, or warehouse transfers.
3. Freight Hauling: Local, regional and national freight hauling services with various trailer options including flatbed, refrigerated and dry van.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Niece Trucking is a Midwest-based trucking company that provides dedicated supply chain transportation solutions, with 90% of its business consisting of scheduled, time-sensitive line hauls. Its offerings include dedicated services (assigned drivers, late-model power units, 24/7 dispatch, GPS tracking on 100% of the fleet), power only services (truck and driver to haul customer-owned trailers), and trailer options covering flatbed, refrigerated (temperature-controlled -10 to 70 degrees), and dry van capacities for local, regional and national freight hauling.

Product overview

Niece Trucking operates as a trucking and logistics services company offering three interconnected service lines: Dedicated Services (scheduled, time-sensitive line hauls with dedicated drivers and late-model power units), Trailer Options (flatbed, refrigerated, and dry van trailers for local and regional freight hauling), and Power Only Services (providing trucks and drivers to haul customer trailers). The company maintains over 170 power units (Volvo, Western Stars, Freightliners) and over 350 trailers across multiple Midwest terminals, offering 24/7 dispatch, GPS tracking on 100% of fleet, and 99% on-time deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Dedicated Services Contract-based dedicated supply chain transportation featuring late-model power units, assigned drivers, 24/7 dispatch, GPS tracking on 100% of the fleet, spotter/shag services, pneumatic deliveries, and trailer GPS tracking on request. 90% of Niece Trucking's business is scheduled, time-sensitive line haul work under this offering. Targeted at enterprise shippers needing recurring, reliable capacity (e.g., USPS, pharmaceutical and tire manufacturers).
• Power Only Services Truck-and-driver services for moving customer-owned trailers across town or across country. Supports dry van, reefer, flatbed, tanker, container, and warehouse transfer moves, with dedicated, seasonal, and weekly options on local, regional, and national lanes. Targeted at shippers who already own trailers and need flexible tractor capacity.
• Trailer Options (Flatbed, Refrigerated, Dry Van Freight Hauling) Freight hauling with a full line of trailer types: 48' x 102" flatbeds (one-way or round trip), refrigerated trailers with single-temp control from -10 to 70 degrees (12 units available, 53' swing or roll doors, drops in dedicated lanes), and food-grade dry van trailers (350+ 53' units, swing or roll doors). Targeted at regional and local shippers with varied cargo, including perishables and food-grade freight.

Quantifiable outcome

• 99% on-time delivery rate
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Special OlympicsminorOthersProud supporter of Special Olympics, participating in the World's Largest Truck Convoy event - a unique one-day truck convoy supporting the organization
• Juvenile Diabetes Research Foundation (JDRF)minorOthersActive community supporter walking in support of the Juvenile Diabetes Foundation
• Iowa Wild Hockey TeamminorOthersProud supporter of the Des Moines based AHL team at Iowa Wild hockey games
• Iowa Motor Truck Association (IMTA)minorOthersProud supporter of the Iowa Motor Truck Association

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Knight-Swift Transportation: Largest US truckload carrier with a dedicated division and refrigerated, flatbed, and dry van capabilities. Competes with Niece across multiple trailer types and dedicated contract bids.
• Werner Enterprises: Major US truckload carrier with a dedicated transportation segment. Operates at significantly greater scale and serves national accounts, providing direct competition for mid-sized dedicated contracts.
• Schneider National: One of the largest US truckload and intermodal carriers with a dedicated division. Competes for the same enterprise dedicated contracts but at much greater scale and with broader intermodal capability.
• J.B. Hunt Transport Services: Large diversified trucking and intermodal company with a dedicated contract services (DCS) segment. Serves enterprise shippers with dedicated capacity, competing directly for larger contract awards.

Direct peers

• Hogan Transportation: Midwest-focused dedicated and dry van truckload carrier serving enterprise customers with long-term contracts. Comparable dedicated-services business model and customer profile.
• CRST International: Cedar Rapids, Iowa-based trucking and logistics company with a significant dedicated truckload division. Operates dedicated contract services for enterprise customers in a similar manner to Niece.
• Heartland Express: Iowa-based truckload carrier operating dry van and refrigerated freight with a Midwest operating base. Comparable scale and asset-heavy model with dedicated fleet operations.
• TMC Transportation: A flatbed and dedicated truckload carrier headquartered in the Midwest. Operates a similar dedicated-services model with scheduled lane business, overlapping customer profile (industrial, automotive, manufacturing), and comparable fleet size.
• Millis Transfer: Wisconsin-based irregular route truckload carrier with dedicated services. Comparable Midwestern operating base, fleet size, and B2B trucking services.
• PAM Transport: Dedicated truckload carrier operating across the Midwest and nationally. Runs dedicated contract services for major shippers in a directly comparable model to Niece Trucking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niece Trucking