Belmont Oasis Leisure Centre

Name

Belmont Oasis Leisure Centre

Legal name

Belgravia Health and Leisure Group Pty Ltd

Website

https://belmontoasis.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Aquatic and Fitness Leisure Centre

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Aquatic leisure facilities
• Fitness centre operations
• Learn to swim programs
• Sports court hire
• Membership recreation services

Headquarters

HQ city

Belmont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Full Access Membership: Weekly recurring direct debit membership providing unlimited gym access, group exercise classes, aqua aerobics, aquatics access, and spa & sauna access. Concession and pensioner discounts available. A joining fee applies.
2. Aquatic Membership: Weekly recurring direct debit membership providing unlimited aquatic access and aqua aerobics. Concession and child discounts available.
3. Casual Entry Fees: Pay-as-you-go entry fees for non-members. Concession rates apply.
4. Childcare Services: Casual childcare sessions for children aged 6 weeks to 7 years, sold as casual 90-minute sessions, 10-visit multi-pass bundles, or weekly membership add-on.
5. Personal Training: Individual personal training sessions offered by independent trainers who operate at the centre.
6. Court & Venue Hire: 3 indoor courts available for hire, supporting basketball, netball, futsal, pickleball, badminton, and volleyball. Venue also available for hire for events.
7. Café: On-site café serving food and beverages to visitors, generating ancillary revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Belmont Oasis Leisure Centre is a multi-activity community leisure facility offering aquatic access (50m indoor pool, 25m outdoor pool, program pool, children's splash pool, spa), a fully equipped gym with group exercise classes, three indoor sports courts, the GOswim structured learn-to-swim program, on-site childcare for children aged 6 weeks to 7 years, and a café. Services are sold primarily through weekly recurring direct-debit memberships (Full Access and Aquatic tiers) supplemented by casual entry fees, personal training, court/venue hire, and ancillary café and childcare revenue.

Product overview

Belmont Oasis Leisure Centre operates as a multi-activity leisure facility offering a unified platform of fitness, aquatic, and recreational services. The core offering centers on the Active World membership management system, which integrates facility access with program enrollment. The product portfolio includes Learn to Swim/GOswim structured swimming lessons, aquatic facilities (pools and spas), gym and fitness services (cardio, weights, group exercise), sports courts, and ancillary services (childcare, café, venue hire). Memberships are tiered (Full Access and Aquatic) and all are managed through the Active World app, which serves as the central digital interface for members.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn to Swim / GOswim Program Structured swimming and water safety lesson program for children and adults, organised into 12 GOswim levels from Starfish (Level 1) through to Orca (Level 12) and GOswim Academy, plus adult and teen beginner classes with regular assessments and medal/certificate achievements.
• Aquatic Facilities Multi-pool aquatic complex featuring a 50m Indoor Pool, 25m Outdoor Pool, a Program Pool heated to 32°C, an Indoor Children's Splash Pool, and a Spa at 37°C, available to members and casual visitors.
• Gym and Fitness Facilities Fully equipped health club with cardio areas, free weights, and modern fitness equipment, offered as unlimited access under the Full Access Membership.
• Group Exercise Classes Diverse group fitness program including Aqua Aerobics, Yoga, Pilates, and other exercise classes available to Full Access members with bookings via the Active World app.
• Sports Courts Three indoor courts available for Basketball, Netball, Futsal, Pickleball, Badminton, and Volleyball, with court hire available to schools, sports clubs, and community groups.
• Personal Training Individual personal training sessions delivered by independent trainers operating at the centre.
• Venue Hire Facility rental service for events, parties, and corporate bookings, leveraging the centre's amenities and indoor courts.
• Childcare Fully equipped childcare facility for children aged 6 weeks to 7 years, overseen by qualified childcare staff, available as casual 90-minute sessions, 10-visit multi-pass bundles, or weekly membership add-on.
• Café On-site café serving freshly prepared food and beverages, open Monday to Friday 8:00am – 5:30pm and weekends 8:00am – 5:00pm.
• Full Access Membership Weekly recurring direct-debit membership providing unlimited gym access, group exercise classes, aqua aerobics, aquatics access, and spa and sauna room access, priced at $22.50/week with concession ($18.50) and pensioner ($15.50) rates and a $99 joining fee.
• Aquatic Membership Weekly recurring direct-debit membership providing unlimited aquatic access and aqua aerobics, priced at $19.00/week with concession ($15.50) and child ($13.40) rates.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Belgravia LeisurecoreStrategic or Co-development Partner · 1 July 2026Belgravia Leisure (part of Belgravia Health & Leisure Group Ltd) assumed management of Belmont Oasis Leisure Centre from 1 July 2026, taking over from BlueFit. Belgravia Leisure has partnered with local and state governments and commercial sector organisations since 1990 to deliver health and wellness services. The company operates over 250 facilities and employs more than 8,000 people across Australia and New Zealand. The transition includes comprehensive staff training, operational setup, updated branding, and introduction of the Active World member app.
• City of BelmontcoreStrategic or Co-development PartnerThe City of Belmont is the owner of the Belmont Oasis Leisure Centre facility. It partnered with Belgravia Leisure for the management transition from BlueFit, and is undertaking important planned maintenance works in conjunction with the transition.
• Fitness PassportminorChannel Partner/ Reseller/ DistributorFitness Passport memberships are honoured at Belmont Oasis Leisure Centre. An iPad at reception allows Fitness Passport members to sign in. Members attending group exercise classes sign into the gym; those only using the pool sign into the pool.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BlueFit: Former manager of Belmont Oasis Leisure Centre (until 1 July 2026), BlueFit operates community leisure centres across Australia with comparable aquatic, gym, swim school, crèche and group fitness offerings — a near-identical operating model to the subject.
• Ninja Parc: Owned by Belgravia Health & Leisure Group, Ninja Parc operates indoor adventure/recreation parks across Australia — comparable as a sister-brand leisure operator targeting family/sports customers in the same parent portfolio.
• Anytime Fitness Australia: 24/7 franchise fitness network with low weekly dues competing for the same price-sensitive fitness member in the Perth metro area; a relevant substitute on the gym-only portion of Belmont Oasis's value proposition.
• Genesis Fitness Clubs: Owned by the same parent, Belgravia Health & Leisure Group, Genesis Fitness Clubs operates multi-site health clubs across Australia and New Zealand with membership, group exercise and personal training — making it the closest internal comparable for Belmont Oasis's gym and membership economics.
• Goodlife Health Clubs: One of Australia's largest owned-and-operated fitness club networks with membership-based gym, group exercise and personal training — comparable on the gym/group-exercise revenue stream and membership pricing dynamics.
• YMCA Australia: Operates community recreation and aquatic centres across Australia with memberships, learn-to-swim programs, gym, courts and childcare — directly comparable as a mission-driven multi-activity leisure centre operator in the same market segment.

Regional players

• Cockburn ARC: City of Cockburn-owned aquatic and recreation centre in Perth's southern suburbs with a comparable mix of 50m pool, learn-to-swim, gym, group fitness and court hire — a strong regional comparable for benchmark performance.

Emerging players

• JUMP! Swim Schools: Franchised swim school operator across Australia with a structured curriculum for children — comparable to the GOswim learn-to-swim offering at Belmont Oasis and competing for the same family segment.
• Carlile Swimming: Australia's largest learn-to-swim specialist with structured curricula across multiple sites — directly comparable to Belmont Oasis's GOswim swim school business and a potential competitor for swim-school enrolments.

Broad incumbents

• Fitness First Australia: Large incumbent Australian fitness chain offering memberships, group exercise and personal training; overlaps with the gym portion of Belmont Oasis's offering but lacks aquatic, swim school and childcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BelmontOasis
• Instagraminstagram.com/belmontoasis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belmont Oasis Leisure Centre