What Ninja Parc does

Ninja Parc is an Australian indoor obstacle course operator founded in 2016 by John Pirlo, operating as a franchise concept within the Belgravia Group. The company runs four physical locations - Bayswater VIC, Fyshwick ACT, Newcastle NSW, and Townsville QLD - with a fifth facility in Armstrong Creek VIC confirmed as coming soon. Each facility features over 20 obstacles including warped walls, monkey bars, climbing walls, and parkour elements built to Australian safety standards, and the company positions itself as Australia's largest indoor obstacle course provider within the country's $2.9 billion fitness industry.

The product portfolio spans time-based casual play passes, structured age-tiered classes (Tiny Ninjas through Masters), weekly memberships, full-service birthday parties, school holiday camps, and add-on attractions such as Climb Parc and Sports Parc. Ninja Parc also monetizes through on-site cafes, merchandise, corporate events for groups of up to 70, school group programs, and franchise fees structured across three tiers (300 sqm at $450k, 600 sqm at $600k, 1,200 sqm at $950k starting capital). Customer segments center on children aged 3-14, with secondary segments in adults, families, schools, corporate groups, and homeschool families. Pricing typically ranges from approximately $13.95 per week for entry-level memberships to $39.95+ per person for party packages and $30.95 for 2-hour casual passes.

The technology stack is operationally focused rather than technologically differentiated. VenueSumo powers centralized online booking, waivers, and membership management; Debitsuccess handles direct-debit billing; Novofit and Highgate supply obstacle equipment; and Genesis Health & Fitness provides co-location at Newcastle and Townsville. The franchise model is supported by Belgravia Group's centralized services including payroll, accounts, property identification, and national marketing campaigns. The NPCL Championship League adds a competition layer intended to deepen member engagement and retention.

Name

Ninja Parc

Legal name

Ninja Parc

Website

https://ninjaparc.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ninja Parc operates indoor obstacle course facilities across Australia as a franchise concept within the Belgravia Group. The company serves children, families, schools, and corporate groups through casual play, structured classes, memberships, birthday parties, and school holiday camps.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

Keywords

• Indoor obstacle courses
• Kids play centres
• Ninja warrior training
• Birthday party venues
• Franchise recreation

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Casual Play Passes: One-time use passes for access to the ninja obstacle course. Customers purchase 1-hour or 2-hour sessions for kids and adults. Children 8+ can attend without adult supervision, under 8 requires adult accompaniment.
2. Membership Subscriptions: Weekly recurring memberships for kids, teens and adults offering one class per week plus unlimited casual play access. Includes Masters (invite only), Athletic, Foundation, and Little/Mini/Youth Ninjas tiers with varying price points from $13.95 to $24.95 per week with minimum 4-week commitments.
3. Birthday Parties: Full-service party packages including 2 hours of ninja activities, food, drinks, party host, and entertainment. Starting from $34.95 per person for DIY options, $39.95+ for fully catered packages. Includes BYO and Ninja Parc Party options.
4. School Holiday Camps: Half-day (9am-12pm) and full-day (9am-3pm) supervised programs for kids 6-14 years. Includes ninja activities, morning tea, ninja headband, and dedicated Parc Ranger. Early bird discounts available.
5. Cafe Revenue: On-site cafe operations at locations including Newcastle, offering food items (toasties, pies, snacks), beverages (coffee, smoothies, shakes), generating additional revenue from visitors.
6. School and Group Programs: Physical education programs and school-based fitness sessions for children. Partnerships with schools for extracurricular courses and programs.
7. Corporate Events: Team building and corporate event packages for adults, including food, drinks and obstacle course access for groups up to 70 people.
8. Merchandise: Sales of ninja-themed merchandise including grip socks, apparel, and accessories at venues.
9. Franchise Fees: One-time franchise fees and ongoing royalties from franchisees. Three franchise models available: 300sqm ($450k starting capital), 600sqm ($600k), 1200sqm ($950k).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ninja Parc operates indoor obstacle course play areas in Australia that provide structured physical play experiences for children and families. The core service includes access to obstacle courses, kids classes, birthday party hosting, and franchise licensing of the Ninja Parc brand and operating concept.

Product overview

Ninja Parc is a multi-location indoor obstacle course provider offering a unified platform of physical activity experiences for kids and families. The core product is the indoor obstacle course featuring over 20 obstacles, complemented by The Playground soft play area, Climb Parc climbing attractions, and Sports Parc activity zones. Additional modules include birthday party packages, Casual Play time-based passes, Academy Classes (Tiny Ninjas, Mini Ninjas, Little Ninjas, Youth Ninjas, Masters), School Holiday Camps, Membership Programs, Gift Cards, On-site Cafe, and the Ninja Parc Championship League competition circuit. The company also operates a franchise model offering three facility sizes (300sqm, 600sqm, 1200sqm) for entrepreneurs to open Ninja Parc locations Australia-wide.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Obstacle Course Play Sessions Core offering providing access to indoor obstacle courses for children's physical play, fitness, and entertainment at Ninja Parc locations in Australia.
• Kids Birthday Parties Structured birthday party hosting service offered at Ninja Parc locations for children's celebrations, leveraging the obstacle course facilities.
• Ninja Parc Classes Structured classes teaching obstacle course skills and physical fitness for children at Ninja Parc locations.
• Ninja Parc Franchise Opportunities Licensing of the Ninja Parc brand and operating model to prospective franchisees seeking to operate their own indoor obstacle course play area location.

Quantifiable outcome

• Hundreds of thousands of individuals and families attracted as customers
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core and major.

• Belgravia GroupcoreStrategic or Co-development PartnerParent company and franchise franchisor. Australia's largest privately-owned health and leisure business group with over 20 years experience in franchising. Provides payroll, accounts, national marketing campaigns, property identification, project management, and ongoing operational support to Ninja Parc franchisees.
• VenueSumocoreTechnology or IntegrationPowers the online booking platform for all Ninja Parc locations. Provides centralized booking, waiver management, membership signup, gift card sales, and cafe ordering functionality across the franchise network.
• NovofitcoreTechnology or IntegrationEquipment supplier providing obstacle course equipment nationally to Ninja Parc facilities.
• HighgatecoreTechnology or IntegrationEquipment supplier providing obstacle course equipment nationally to Ninja Parc facilities.
• Genesis Health & FitnessmajorStrategic or Co-development PartnerCo-located at Newcastle and Townsville locations. Genesis Health & Fitness members can access Ninja Parc Playground and Academy classes. Wildcatz memberships include Genesis Health & Fitness access and selected court access.
• DebitsuccesscoreTechnology or IntegrationDirect debit billing service for membership payments. Handles recurring membership fees, dishonoured payment fees, and debt collection. Contact: [email protected].

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bounce Inc: Australian indoor trampoline and entertainment venue operator. Direct competitor for casual play sessions, kids' parties, and family outings, with overlapping ticket price points and venue footprint. Competes for school holiday and birthday party bookings in major Australian metros.
• Clip 'n Climb: International indoor climbing walls franchise with Australian locations. Closest peer to Ninja Parc's Climb Parc and Sports Parc modules. Targets the same children's birthday party and family casual play use cases with comparable pricing.
• Funtopia Adventure Parks: Australian indoor adventure and play center franchise with climbing walls, obstacle courses, and kids' party packages. Closest mid-sized competitor in the Australian indoor adventure category with comparable venue size and target market.
• Conquer Ninja Gyms: US-based indoor ninja warrior obstacle course gyms with structured classes, open gym, and competition programming. Operates the same American Ninja Warrior-inspired concept as Ninja Parc with near-identical customer segments and curriculum tiering.
• Flip Out Trampoline Arena: Australian-founded indoor trampoline and adventure park franchise. Competes head-to-head with Ninja Parc for the same family discretionary spend, school holiday visits, and birthday party bookings across Australia. Both target the same children-and-families segment with similar multi-revenue models.

Broad incumbents

• Sky Zone Trampoline Park: Large US-headquartered indoor trampoline and active entertainment franchise with Australian locations. Larger network and broader product set than Ninja Parc but competes for the same casual play and party occasions at similar ticket prices.
• Urban Air Adventure Park: US-headquartered indoor adventure park franchise offering obstacle courses, climbing walls, trampolines, and party packages. Directly overlaps with Ninja Parc's mix of obstacles, parties, and casual play at family entertainment centers.
• Tough Mudder: Global obstacle course event brand with bootcamp training and indoor gym offerings. Indirect competitor and category shaper — built the cultural awareness of obstacle-based fitness that Ninja Parc's concept rides on.

Regional players

• Ninja Warrior UK Adventure: UK-based indoor ninja warrior obstacle course venues operating under license from the ITV Ninja Warrior UK show. Operates the same American Ninja Warrior-inspired concept as Ninja Parc in a different geography, with comparable class and casual play offerings.

Others

• Genesis Health + Fitness: Sibling brand under Belgravia Group and co-located with Ninja Parc at Newcastle and Townsville. Not a direct competitor but a critical partnership channel — Wildcatz memberships bundle Genesis gym access, demonstrating intra-portfolio cross-sell mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ninjaparcau
• Instagraminstagram.com/ninjaparcaus
• LinkedInlinkedin.com/company/ninja-parc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ninja Parc