What Kunes Chevrolet GMC of Elkhorn does

Kunes Chevrolet GMC of Elkhorn is a franchised automotive dealership located at 1350 Hwy 67 South in Elkhorn, Wisconsin, operating as part of the Kunes Auto Group, a privately held dealer network founded by Gregg Kunes in 1996 that has grown to over 40 locations across the Midwest. The dealership sells new Chevrolet and GMC vehicles (including Silverado, Equinox, Sierra, and Acadia models) and pre-owned vehicles from various manufacturers, with a dedicated "Under $20k" inventory segment for budget-conscious buyers. Core operations are structured around four revenue streams: new and used vehicle sales, financing brokering through 30+ lenders including Capital One and a Fresh Start Financing program for credit-challenged buyers, a service and repair center staffed by ASE-certified technicians, and a genuine OEM parts department.

The dealership's go-to-market combines a physical showroom with online inventory browsing, online pre-qualification tools, and trade-in valuation. The proprietary No Fear Certified pre-owned program differentiates the offering through a 125-point inspection, Day One Mile One Coverage, a 3-day exchange policy, and a complimentary Lifetime Powertrain Warranty valid for 120 months or 100,000 miles. Digital marketing infrastructure includes Foureyes analytics for visitor tracking, Google Analytics, and DoubleClick for remarketing. Pricing is unit-based and quote-by-vehicle, with periodic service specials including a tire price match guarantee and seasonal rebate events.

The business model is a horizontally segmented retailer (new, used, finance, service, parts) targeting individual consumers across the credit spectrum, including subprime buyers through Fresh Start Financing. The parent group emphasizes community giving through the Kunes Family Foundation (nearly $1 million annually) and has been recognized 42 times on the Automotive News Best Dealership to Work For list since 2012. No AI/ML capabilities, proprietary technology platform, or external funding are disclosed; the dealership operates as a traditional franchise retail business within a larger multi-rooftop group.

Name

Kunes Chevrolet GMC of Elkhorn

Legal name

Kunes Chevrolet GMC of Elkhorn

Website

https://kunesgm.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Kunes Chevrolet GMC of Elkhorn is a franchised Chevrolet and GMC dealership in Elkhorn, Wisconsin, selling new and pre-owned vehicles, offering financing through 30+ lenders, and providing OEM service and parts. It operates within the Kunes Auto Group, a 40+ location Midwest dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Elkhorn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from sales of new Chevrolet and GMC vehicles and pre-owned vehicles from various manufacturers. New vehicle inventory includes popular models like Silverado trucks and Equinox SUVs. Pre-owned inventory includes cars, trucks, and SUVs.
2. Financing Services: Financing brokering services through partnerships with over 30 lenders competing to provide favorable terms. Also offers Fresh Start Financing for customers with credit challenges and standard refinancing options.
3. Parts Sales: Genuine OEM parts sales for Chevrolet, GMC, and other vehicle makes. Parts department assists with DIY projects and service installations.
4. Service and Repair: Service center providing routine maintenance (oil changes, tire rotations) and extensive repairs using genuine OEM parts. Staffed by highly trained technicians.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kunes Chevrolet GMC of Elkhorn is a franchised automotive dealership and service center in Elkhorn, Wisconsin that sells new Chevrolet and GMC vehicles (including Silverado, Equinox, Sierra, and Acadia models), pre-owned cars, trucks, and SUVs. It also provides vehicle financing through multiple lender partners, genuine OEM parts sales, and a full service and repair department staffed by ASE-certified technicians. The dealership operates the No Fear Certified pre-owned program with a 125-point inspection and lifetime powertrain warranty.

Product overview

Kunes Chevrolet GMC of Elkhorn is a car dealership offering a comprehensive automotive ecosystem. The core offerings include sales of new Chevrolet (Silverado, Equinox) and new GMC (Sierra, Acadia) vehicles, alongside a selection of quality pre-owned vehicles. The dealership provides integrated financing services through multiple lenders including Capital One, comprehensive service and repair using genuine OEM parts, and a No Fear Certified Vehicles program with lifetime powertrain warranty. Additional offerings include an OEM parts department and EV charging support.

Differentiator

Problem solved

Functional benefit

Brands

• No Fear Certified: A certification program offering peace of mind protection including complimentary lifetime powertrain warranty, 125-point certified inspection, and 3-day exchange policy for eligible vehicles.

Products and services

• New Chevrolet Vehicles Sale of brand-new Chevrolet vehicles including Silverado trucks and Equinox SUVs, available to individual retail buyers through the Elkhorn dealership and online inventory.
• New GMC Vehicles
• Pre-Owned Vehicles
• Financing Services
• Service and Repair
• Parts Department
• No Fear Certified Vehicles
• Charge at Home

Quantifiable outcome

• 42 times recognized on Automotive News Best Dealership to Work For list since 2012
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Carvana: Carvana is an online used-vehicle retailer offering home delivery, financing, and a 7-day return policy. It competes with Kunes' pre-owned business model through a fully digital channel and represents a structural threat to traditional dealership pre-owned economics over time.

Direct peers

• CarMax: CarMax is the largest U.S. used-vehicle retailer with a national footprint, integrated financing, and a multi-day return policy. It is the most direct competitor to Kunes' pre-owned vehicle business and No Fear Certified program on customer experience and warranty terms.
• Holman Automotive: Holman is a large, privately held, family-owned automotive group operating multiple franchised dealerships across the U.S., with a similar mix of new vehicle sales, pre-owned, F&I, and service operations to Kunes. It is the closest structural comparable to Kunes Auto Group on size, ownership model, and multi-brand franchise footprint.
• Ken Garff Automotive Group: Ken Garff is a privately held, family-owned dealer group operating franchised new-vehicle stores across the western and central U.S. with strong community-engagement branding — directly comparable to Kunes on private family-ownership, multi-franchise model, and regional concentration.

Broad incumbents

• AutoNation: AutoNation is the largest franchised automotive retailer in the U.S., operating over 200 stores across multiple brands. It competes with Kunes in used vehicle, F&I, and service categories and is a relevant scale benchmark even though it is publicly traded and significantly larger.
• Sonic Automotive: Sonic Automotive operates franchised dealerships and pre-owned stores across the U.S., including the EchoPark used-vehicle banner. Comparable to Kunes on franchised new-vehicle mix and pre-owned strategy, with overlapping customer segments in the Midwest.
• Asbury Automotive Group: Asbury is a U.S. franchised automotive retailer with a similar mix of new and pre-owned vehicle sales, F&I, and service operations to Kunes. It provides a public-market benchmark for store-level revenue per rooftop and service absorption ratios.
• Group 1 Automotive: Group 1 Automotive operates franchised dealerships and collision centers across the U.S. and U.K., with similar new and used vehicle, F&I, and service revenue mix to Kunes. It is a relevant peer for store-level margin and capital-allocation benchmarking.
• Penske Automotive Group: Penske operates premium and luxury franchised dealerships, commercial truck retail, and Penske Transportation Solutions. It is a relevant peer for service-department economics and franchise operations benchmarking, though it skews more premium than Kunes' Chevrolet/GMC mix.
• Lithia Motors: Lithia is one of the largest U.S. franchised dealer groups by store count and acquisition pace, operating new-vehicle, used, and financing businesses. It is comparable to Kunes across all four revenue streams and provides a relevant public-market benchmark for store-level economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KunesElkhornGMC
• LinkedInlinkedin.com/company/kunes-gmc-of-elkhorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunes Chevrolet GMC of Elkhorn