Antésite

What Antésite does

Antésite, legally operated under LES BREUVAGES DU VOIRONNAIS SAS, is a French beverage producer founded in 1898 in Voiron (Coublevie, Isère) and specialized in licorice-based ultra-concentrated drinks. The core technology is a century-old proprietary extraction and maceration process applied to licorice rhizomes — grinding, prolonged tank maceration, decanting, filtration, and aromatization with essential oils — performed on-site at the Coublevie facility, which processes approximately 300 tonnes of rhizomes annually. The ultra-concentration method yields roughly 200 servings per 13cl bottle at about 15 drops per 20cl glass, exploiting glycyrrhizin's natural sweetness (50x saccharose) to deliver zero-sugar, zero-calorie flavored hydration at roughly €0.16 per prepared liter. The portfolio comprises three lines: Ultra-concentrés Réglisse (13 licorice flavors), Concentrés aux Fruits Bio (5 certified-organic fruit flavors), and Coffrets gift collections; in 2025 the company added a 20ml Mini Formats line and a pharmacy-exclusive 20ml format, alongside a Réglisse Anis Edition Collector.

Name

Antésite

Legal name

LES BREUVAGES DU VOIRONNAIS

Website

https://antesite.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Antésite is a 125-year-old French producer of licorice-based ultra-concentrated beverages, operating from Coublevie, France, and selling DTC, through pharmacies, and to CHR hospitality accounts across France and the EU.

Ownership category

akta.pro rank

Product category

Flavor Concentrates

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Licorice concentrates
• Ultra-concentrated beverages
• Organic flavor extracts
• Natural botanical drinks
• Cocktail and bar mixers

Headquarters

HQ city

Coublevie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through Shopify-powered online store. Consumers purchase ultra-concentrates (13cl bottles), mini-formats (20ml), gift sets (coffrets), and bio concentrates directly. B2C pricing ranges from €3.95 (mini) to €7.60 (bio concentrates) with free shipping from €50.
2. Professional/Wholesale: B2B sales to restaurants, bars, hotels, and CHR sector. Professional sample kits offered at special rates with dedicated support. Opportunity for customized orders and bulk pricing for professional needs.
3. Pharmacy Distribution: Traditional retail channel re-established through pharmacy partnerships. Exclusive 20ml format distributed through French pharmacies, targeting health-conscious consumers seeking natural hydration alternatives.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Antésite manufactures and sells ultra-concentrated beverages derived from licorice root and organic fruit extracts, marketed in diluted, single-serve, and professional formats. The range addresses two end-uses: zero-sugar, low-calorie everyday drinks for individual consumers and concentrated flavor/aroma dosing inputs for the hospitality, bar, and pharmacy trade.

Product overview

Antésite is a French beverage company specializing in ultra-concentrated drinks based on licorice root, founded in 1898 and operated by Les Breuvages du Voironnais. The product portfolio consists of three main lines: (1) Ultra-concentrés Réglisse - 13 iconic licorice-based flavors producing ~200 glasses per 13cl bottle, with zero sugar, zero calories, and no artificial additives; (2) Concentrés aux Fruits Bio - 5 organic fruit-based concentrates without licorice, producing ~32-50 glasses per bottle; and (3) Coffrets gift box collections including Découverte, Gary Godel, and Ginger Mania. A new pharmacy-exclusive 20ml mini format launched in 2025 targets the growing reusable water bottle and hydration market.

Differentiator

Problem solved

Functional benefit

Products and services

• Antésite Licorice Concentrate (Classic Range) Ultra-concentrated licorice-root beverage sold in diluted form, designed as a zero-sugar, zero-calorie everyday drink for individual consumers and as a flavoring input for professionals.
• Antésite Organic Fruit Concentrates

Quantifiable outcome

• 300 tonnes of licorice rhizomes processed annually
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• French Pharmacy NetworkcoreChannel Partner/ Reseller/ DistributorReturn to historical distribution channel. Antésite originally distributed through pharmacies since founding in 1898 through the 2010s. The company is re-establishing pharmacy presence with exclusive 20ml format designed for modern hydration habits and reusable water bottle trends. This represents a return to brand heritage rather than new partnership development.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Monin: Global French-founded syrup and sauce leader with deep penetration in cafés, bars, and hotels worldwide. Comparable as the broad incumbent in the flavored concentrate/syrup category, but at much larger scale than Antésite.

Direct peers

• Teisseire: Iconic French syrup and concentrate brand (founded 1725) producing flavored syrups and concentrates for water, cocktails, and desserts. Direct comparable as a French heritage syrup/concentrate maker with overlapping grocery, foodservice, and DTC channels.
• Giffard: French liqueur and syrup producer headquartered in the Loire valley. Comparable as a long-established French concentrates/syrups manufacturer with strong bar and B2B hospitality channel presence and a similar heritage-brand DNA to Antésite.
• 1883 Maison Routin: French premium syrup brand specializing in barista, mixologist, and CHR (café-hôtel-restaurant) channels with a broad flavor range. Direct peer given the overlapping B2B hospitality go-to-market and concentrate format.

Emerging players

• Funkin Cocktails: UK-based producer of cocktail mixers, purées, and concentrates aimed at bartenders and on-trade operators. Comparable as a B2B-led cocktail concentrate specialist targeting the same mixologist/chef persona as Antésite's professional channel.
• St-Germain: Premium French elderflower liqueur brand built around a botanical/Botanical-style heritage positioning. Comparable for its French-origin botanical ingredient story and bar/cocktail channel focus, though alcoholic vs. Antésite's non-alcoholic positioning.

Others

• Pukka Herbs: UK-based herbal teas, infusions, and supplements brand with strong wellness channel presence. Comparable as an adjacent natural/botanical wellness CPG with similar health-conscious consumer targeting but operating in tea and supplements rather than flavor concentrates.

Regional players

• Bickford's: Australia-based producer of premium cordials, syrups, and concentrates since 1874. Comparable as a heritage concentrate/cordial maker with comparable product positioning, though primarily serving the Australian/UK markets rather than France/EU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/antesite_1898
• Xx.com/antesite
• Facebookfacebook.com/Antesite1898

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antésite