Teisseire
Teisseire is a French syrup manufacturer founded in 1720, market leader in the French syrup category with 30%+ share. It sells concentrated syrups and adjacent beverage ranges through French mass retail under multiple sub-brands, operating as a wholly owned subsidiary of Britvic plc.
- Company typePrivate
- Founded1720
- HeadquartersCrolles, France
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Teisseire does
Teisseire is a French syrup manufacturer founded in 1720 in Grenoble and currently headquartered in Crolles (Isère), operating as a wholly owned subsidiary of the UK-listed Britvic plc since 2010. The company produces concentrated fruit-flavored syrups and adjacent beverage products under the Teisseire master brand and several sub-brands: classic Les Sirops (60cl bottles), Les Zéros Sucres (zero-sugar variants launched 2007), Les Grands Formats / Mega (130cl large bottles yielding ~84 glasses), Fruity Animals (children-focused animal-themed flavors) and Les Bénéfices (functional Boost / Tonus / Relax variants). Its core technology stack centers on pasteurization-based production of alcohol-free syrups (since 1927), proprietary zero-sugar formulations using sucralose, acesulfame potassium and polydextrose, and the iconic metal 'bidon' bottle packaging introduced in 1959 and reshaped in 1994 (Oscar de l'emballage). The range was reformulated in 2023 to use 100% natural aromas across the full product line.
The business model is a single-time-purchase unit-pricing FMCG model: Teisseire sells syrup concentrates at mass-market price points through French supermarket and grocery retail, with the value proposition framed around dilution economics (one 60cl bottle yields up to 39 glasses at a 1:12 ratio). Revenue is generated through retail distribution, supplemented by limited export presence (Switzerland confirmed via customer testimonials) and brand-equity events such as the official Tour de France Femmes avec Zwift sponsorship. Pricing is not publicly disclosed but is positioned at mainstream family-accessible price points, and there is no subscription or licensing model. Customer segments are broad-based: French families as the primary segment, with secondary segments targeting health-conscious and diabetic consumers (via Zéro Sucres), cycling/sports enthusiasts (via Tour de France Femmes sponsorship and historic 'bidon' heritage) and children (via Fruity Animals).
Teisseire is the documented market leader in the French syrup category with 30%+ market share, competes from a single-purpose-built manufacturing site in Crolles, employs 251-500 people, and is wholly controlled by Britvic plc with no independent funding, M&A or governance signal. The brand maintains a 300+ year heritage and invests in community engagement (the 'Sirop Story' testimonial program, 100+ recipes on the website), sports sponsorship (Tour de France Femmes, youth cycling bursaries) and mass-media awareness (2026 television advertising return). No revenue is publicly disclosed at the Teisseire entity level.
Teisseire firmographics
Firmographics- Name
- Teisseire
- Legal name
- TEISSEIRE FRANCE S.A.S
- Website
- https://teisseire.fr
- Company type
- Private
- Founded year
- 1720
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Teisseire is a French syrup manufacturer founded in 1720, market leader in the French syrup category with 30%+ share. It sells concentrated syrups and adjacent beverage ranges through French mass retail under multiple sub-brands, operating as a wholly owned subsidiary of Britvic plc.
- Ownership category
- akta.pro rank
Teisseire industry classification
Industry- Product category
- Beverage Syrups
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)
- akta.pro secondary industries
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
Keywords
Where Teisseire is headquartered
LocationHeadquarters
- HQ city
- Crolles
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Teisseire business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Syrup Product Sales: Teisseire generates revenue through the sale of concentrated syrup products in various formats: standard 60cl bottles, zero-sugar variants, and mega 130cl large-format bottles. Syrups are diluted 1:12 with water to create beverages, with each 60cl bottle yielding up to 39 glasses.
- Retail Distribution: Products distributed through mass retail channels including supermarkets and grocery stores in France and potentially other markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Syrups - 60cl bottles with natural flavors |
| Unit Pricing | Pay-as-you-go | Zero Sucres Range - 60cl zero sugar syrups |
| Unit Pricing | Pay-as-you-go | Mega Format - 130cl large bottles |
| Unit Pricing | Pay-as-you-go | Fruity Animals (Kids) - Specialized flavored syrups |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Teisseire product offering
Product offeringCore offering
Teisseire manufactures and sells concentrated flavored syrups for beverage preparation, diluted typically 1:12 with water. Its product range spans standard syrups, zero-sugar variants, functional 'Bénéfices' syrups enriched with vitamins/minerals, large 130cl Mega formats, and a kids' Fruity Animals line, all packaged in its signature recyclable metal bidon bottles.
Differentiator
Problem solved
Functional benefit
Brands
- Teisseire Zéro Sucres (Les Zéros Sucres): Zero-sugar syrup range launched in 2007, offering syrup with 0% sugar for guilt-free pleasure.
- Les Grands Formats (Mega)
- Fruity Animals
- Les Bénéfices (Boost / Tonus / Relax)
Products and services
- Les Sirops (Standard Syrups) The classic concentrated flavored syrup range in 60cl bottles, formulated with 100% natural aromas since the 2023 reformulation. Each bottle yields up to 39 glasses of diluted beverage (1:12 dilution) and is sold for everyday family beverage preparation.
- Les Zéros Sucres (Zero Sugar Syrups) Sugar-free syrup range with 0% sugar and sweeteners (stevia, sucralose, acésulfame potassium, polydextrose) designed to maintain full flavor while delivering 0% calories. Targeted at health-conscious consumers, diabetics, and those seeking reduced-sugar beverage options.
- Les Bénéfices (Functional Syrups - Boost / Tonus / Relax) Functional syrup range enriched with vitamins and minerals targeting specific wellness benefits (e.g., Boost, Tonus, Relax), combining flavored beverage enjoyment with added nutritional value.
- Les Grands Formats (Mega 130cl Large-Format Syrups) Large 130cl Mega format syrup bottles yielding up to 84 glasses of diluted beverage, offering better value for families and higher-volume consumption households.
- Fruity Animals (Kids' Syrups) Children-focused syrup sub-brand with animal-themed packaging and fun flavors including Berry Licorn (Fraise & Citron), Mango Toucan (Pêche & Mangue), Litchi Drago (Framboise & Litchi), and Cherry Leo (Cerise & Cassis).
Quantifiable outcome
- Up to 39 glasses per 60cl bottle
- +2 more outcomes
Companies that use Teisseire
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Teisseire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Teisseire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tour de France Femmes avec ZwiftflagshipOfficial Partner (Partenaire Officiel) and Sirop Officiel (Official Syrup) of the Tour de France Femmes avec Zwift cycling event. Teisseire sponsors the Combativity Award (Parrain de la Combativité), provides collector edition bidons, operates Terrasse Teisseire fan zones at race venues, and runs youth development programs including 'Dans la roue de Maëva Squiban'. The partnership includes €2,500 bursaries for young female cyclists aged 13-16, with activities spanning from June to September including Mont Ventoux experiences and Tour immersion.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Teisseire competitors and assessment
Company assessmentDirect peers
- Giffard: French family-owned syrup and liqueur producer founded 1885 in the Loire. Comparable: same syrup category, similar craft/quality positioning, same foodservice and retail channels, and direct French market overlap with Teisseire.
- Torani: US-based flavored syrup brand with strong foodservice and specialty retail presence. Comparable: same syrup category, same dilution model, same flavor/RTD cocktail occasion set, and a reference point for Teisseire's international expansion potential.
- 1883 Maison Routin: French premium syrup brand owned by Britvic's syrup group. Direct comparable: same category, same dilution/format model, same distribution channels — and a direct sister brand within Britvic, sharing parent-company economics with Teisseire.
- Monin: French-rooted global leader in flavoring syrups for retail and foodservice. Direct comparable: same flavoring syrup category, same dilution model, similar flavor portfolio, and overlap in French and international retail and bar channels where Teisseire competes.
- Rieme: Belgian syrup brand established in 1942, historically a national category leader. Comparable: same syrup category, same European mass retail channel, same value and family positioning, providing a useful benchmark for Teisseire's franchise dynamics outside France.
Emerging players
- Meukow Cognac / Marie Brizard: French heritage liqueur and syrup brands (Marie Brizard) with overlapping flavor, retail, and foodservice distribution. Comparable in French heritage-brand equity and product-format family (syrups and cocktail flavor bases), making them plausible adjacency competitors.
Others
- Sirop Teasty (Tropicana/Private Label): Private-label and branded juice/syrup competitors sold through French mass retail. Relevant as the competitive set Teisseire faces on shelf for share-of-throat and pricing, particularly as retailers expand own-label syrup ranges.
Broad incumbents
- Schweppes: Global mixer and non-alcoholic beverage brand with strong retail and on-trade presence. Comparable as a broader incumbent in mixers/concentrates that competes for the same diluted-beverage occasions Teisseire targets in French retail and foodservice.
- Britvic: Parent company of Teisseire and one of the world's largest syrup and squash manufacturers. Comparable as the corporate parent and as a broader non-alcoholic beverage portfolio (squash, soft drinks, mixers) that sets the strategic and capital context for Teisseire.
Regional players
- Pago: Austrian juice and syrup brand with strong Central European retail presence. Comparable: same concentrate-to-beverage format family, same European mass retail channel, and a reference point for Teisseire's expansion potential into DACH markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Teisseire social profiles
Digital presenceTeisseire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teisseire leadership team
Management profileNumber of profiles
Profiles3 records
Teisseire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teisseire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teisseire
What does Teisseire do?
Teisseire manufactures and sells concentrated flavored syrups for beverage preparation, diluted typically 1:12 with water. Its product range spans standard syrups, zero-sugar variants, functional 'Bénéfices' syrups enriched with vitamins/minerals, large 130cl Mega formats, and a kids' Fruity Animals line, all packaged in its signature recyclable metal bidon bottles.
Is Teisseire a public or private company?
Teisseire is a private company. It is classified as corporate owned and is currently operating.
When was Teisseire founded?
Teisseire was founded in 1720. It employs 251 to 500 people.
Where is Teisseire based?
Teisseire is headquartered in Crolles, France, in the Europe region.
How does Teisseire make money?
Two revenue lines are on record. Syrup Product Sales are the primary driver. The others are retail Distribution.
Who are Teisseire's main competitors?
Direct peers on record are Giffard, Torani, 1883 Maison Routin, Monin and Rieme. Meukow Cognac / Marie Brizard is listed as an emerging player. Sirop Teasty (Tropicana/Private Label) is listed as an others. Broad incumbents are Schweppes and Britvic. Pago is listed as a regional player.
Does Teisseire have an API?
No public API is recorded for Teisseire.
What industry is Teisseire in?
Teisseire's product category is Beverage Syrups. Its primary akta.pro industry code is AFAFABAM, Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing, with a secondary code of AFAFAGAA, Soft Drink & Carbonated Beverage Syrups. Its NAICS code is 31193 and its SIC code is 2080.