Army Times

What Army Times does

Army Times is an independent U.S. military news publication founded in 1940, operating under Sightline Media Group, LLC (privately owned by Regent). Its editorial scope covers the U.S. Army community with sections spanning News, Pay & Benefits, Pentagon & Congress, Off Duty, Education & Transition, Veterans, Military Honor, Spouses, and Opinion/Commentary. The audience is structurally defined into three primary personas — active-duty service members, veterans, and military families — with a secondary advertiser-facing segment serving defense contractors and government policy buyers. Editorial operations are run via armytimes.com, a portfolio of at least nine email newsletter products (Early Bird Brief, Daily News Roundup, Pay and Benefits, Veterans and Retirement Report, Education & Transition, GearScout Weekly, Commentary & Opinion, News Alerts, and Discounts & Deals), RSS feeds across 13+ topic categories, a video production team, an Installation Guide, a military-exclusive Discount Depot, and the annual Service Members of the Year awards program. The underlying technology is a conventional digital news publishing stack — web CMS, email newsletter delivery, RSS, and digital-edition hosting at armytimes-va.newsmemory.com — with no proprietary AI/ML layer disclosed.

The company's revenue model is a hybrid of three streams documented in the source: (1) recurring digital and print magazine subscriptions sold through Sightline Media Group's centralized subscription platform at subscribe.sightlinemg.com on an annual billing cadence; (2) a mix of free opt-in and subscription-gated newsletters functioning as a freemium funnel; and (3) B2B advertising sales to defense industry and government advertisers seeking reach into the U.S. military audience, with ad sales handled via [email protected]. Distribution is direct-to-consumer, through the proprietary website, newsletters, RSS, social channels (Facebook, Twitter), and the print/digital edition. Pricing is not publicly disclosed.

Geographically, Army Times operates from its Northern Virginia headquarters in Arlington (901 N. Glebe Road) under the Sightline Media Group umbrella, which also maintains a legal/Vienna address and a Beverly Hills corporate mailing address. Correspondents and editorial coverage span the United States, United Kingdom, Germany, India, Israel, Australia, New Zealand, Canada, Mexico, and the United Arab Emirates, framing the brand's editorial reach as global even while its revenue base remains U.S.-anchored. The publication is one of six Sightline Media Group titles serving the broader U.S. military and federal/defense market alongside Military Times, Navy Times, Air Force Times, Marine Corps Times, Defense News, and Federal Times.

Name

Army Times

Legal name

Sightline Media Group, LLC

Website

https://armytimes.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 1940, Army Times is an independent digital news publication serving active-duty U.S. Army service members, veterans, and military families via its website, a portfolio of newsletters, video, RSS feeds, and a print magazine, operating within Sightline Media Group's military and defense media portfolio.

Ownership category

akta.pro rank

Product category

Military News Media

NAICS

Information (51)

akta.pro primary industry

Military Operations & Force Readiness (BPAIAHAA)

akta.pro secondary industries

Veterans & Military Family Benefits Administration (BPAIAKAI), Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Military news publication
• Defense news media
• Military newsletters
• Veteran news coverage
• Military lifestyle content

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: Army Times generates revenue through digital and print magazine subscriptions sold through Sightline Media Group's subscription platform (subscribe.sightlinemg.com). Subscriptions include access to premium content, newsletters, and the digital edition.
2. Newsletter Newsletters: Multiple newsletter offerings including Daily News Roundup, Early Bird Brief, News Alerts, GearScout Weekly, Pay and Benefits, Education & Transition, Commentary & Opinion, Veterans and Retirement Report, Discounts & Deals - some free with opt-in, indicating freemium model elements.
3. Advertising Revenue: Advertising sales to reach military audience and defense industry. Contact via [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Army Times is an independent digital and print news publication providing breaking news, analysis, and reporting on military news, pay and benefits, Pentagon and Congress, veterans affairs, and military lifestyle for the U.S. Army community. The publication operates a portfolio of newsletters, video content, special annual reports (military benefits guide, Best for Vets rankings), a mobile app, and a print magazine sold via subscription through Sightline Media Group's platform.

Product overview

Army Times is a news publication platform serving the U.S. military community, offering a core news website with breaking stories, analysis, and reporting on military news, pay & benefits, Pentagon & Congress, and veterans affairs. The publication operates a portfolio of newsletters (including the Early Bird Brief, Daily News Roundup, Pay and Benefits, Veterans and Retirement Report, and Commentary & Opinion), video content, RSS feeds, and special annual reports such as the military benefits guide and Best for Vets rankings. Additional offerings include the Installation Guide, Military Times Discount Depot for exclusive military community deals, and the Service Members of the Year award program. The platform also provides mobile applications for iOS and Android. The company is part of Sightline Media Group, which publishes related titles including Navy Times, Air Force Times, Marine Corps Times, and Defense News.

Differentiator

Problem solved

Functional benefit

Brands

• Military Times: Parent brand for military news covering all branches of US military
• Air Force Times
• Navy Times
• Marine Corps Times
• Defense News
• Federal Times

Products and services

• Army Times News Website

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Breaking Defense: Digital defense industry news outlet covering procurement, policy, and technology. Adjacent to Army Times' Pentagon & Congress coverage and competes for the defense industry advertiser segment.
• The War Zone: Defense and military technology vertical within The Drive, covering weapons, aircraft, and operational reporting. Overlaps with Army Times' MilTech and gear coverage and competes for defense enthusiast readership.
• Military Officers Association of America (MOAA): Membership organization for military officers that publishes news, benefits guidance, and policy analysis. Overlaps with Army Times' editorial mission on pay, benefits, and transition topics, and reaches a high-value advertiser audience.

Direct peers

• Military.com: Largest digital military media outlet in the U.S., serving active duty, veterans, and military families with news, benefits information, and career resources. Directly competes with Army Times for the same audience and advertiser base.
• We Are The Mighty: Digital military lifestyle and news media brand targeting service members, veterans, and families. Competes for the same advertising dollars and reader engagement, with emphasis on video, social, and brand-sponsored content.
• Task & Purpose: Digital-native military news and culture publication targeting active service members and veterans. Competes with Army Times for the same reader attention, especially among younger enlisted audiences, with a stronger social-first distribution model.
• Navy Times: Sister publication within Sightline Media Group covering the U.S. Navy community. Same editorial model, distribution channels, and advertiser base as Army Times, differing only by service branch focus.
• Stars and Stripes: Independent government-funded news organization serving the U.S. military community since WWI. Directly comparable editorial mission and audience, though funded differently and with historical authority as the military's 'paper of record.'
• Defense News: Sister publication within Sightline Media Group covering global defense industry, procurement, and policy. Comparable in audience overlap (defense industry and military decision-makers) and shares editorial resources with Army Times.

Broad incumbents

• Federal Times: Sister publication within Sightline Media Group covering federal government employees. Broader in scope than Army Times but shares audience characteristics and parent-company resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/armytimes
• Facebookfacebook.com/armytimes
• LinkedInlinkedin.com/company/john-mchugh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Army Times