What Crowdtech does

Crowdtech is a Netherlands-based research technology company that provides an integrated SaaS platform for market research and consumer insights teams. Founded in 2012 and headquartered in Amsterdam, the platform combines three core product modules — Survey, Research Panel, and Insight Community — with a Pop-Up Community option, plus supporting add-ons such as WhatsApp Invites, Multilingual support, Single Sign-On, custom branding, and a Connect integration. All research data is hosted exclusively in Amsterdam, and the company holds ISO27001 and ISO27701 certifications, positioning European data sovereignty and GDPR compliance as primary differentiators in a market dominated by US-headquartered competitors.

The company targets both in-house enterprise research teams and external research agencies, with named customers spanning retail (Albert Heijn, Jumbo, Media Markt), financial services (Aegon), transportation (NS, KLM), food service (McDonald's), and beverages (Coca-Cola). Crowdtech cites 400+ customers in total. Go-to-market combines product-led growth (free trial) for lower-friction onboarding with enterprise field sales for major accounts, supplemented by a Partner Solutions Program for resellers and solution partners.

Revenue is generated through annual subscription platform licensing with modular product access, with up to 10% discounts on annual commitments. Pricing is quote-based and not publicly disclosed. The company appears to be bootstrapped — no funding rounds are disclosed in available source material — and operates with 11-50 employees, indicating a focused, capital-efficient model rather than a venture-backed growth profile.

Name

Crowdtech

Legal name

Crowdtech

Website

https://crowdtech.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Crowdtech is a Netherlands-based SaaS company providing an integrated research platform combining surveys, research panels, and insight communities. The Amsterdam-hosted platform serves enterprise research teams and agencies with GDPR-compliant, ISO-certified tooling.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing: Subscription-based platform licensing with modular products including Survey, Research Panel, Insight Community, and Pop-up Community. Customers can activate licenses with discounts available for annual commitments (up to 10% discount).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Crowdtech provides an all-in-one cloud-based research technology platform that combines surveys, research panels, and insight communities in a single secure European-hosted environment. The platform enables research and insight teams to collect, manage, profile, reward, and activate respondent data for brand tracking, customer experience, and product feedback programs. It is sold as modular subscriptions (Survey, Research Panel, Insight Community, Pop-Up Community) and is targeted at enterprises, agencies, and government organizations.

Product overview

Crowdtech is an all-in-one research technology platform for insight teams, consisting of three core modules (Survey, Research Panel, and Insight Community) plus a Pop-Up Community option. The platform is offered as a unified platform-plus-modules architecture where Crowdtech Insights serves as the overarching platform connecting surveys, panels and communities in one secure European environment. Additional capabilities are available through add-on features including Branding Upgrade, Multilingual support, Single Sign-On, Connect integration, and WhatsApp invites. The platform enables research teams to collect data, manage respondents, and activate insights within a GDPR-compliant environment hosted exclusively in Amsterdam.

Differentiator

Problem solved

Functional benefit

Brands

• Crowdtech Insights: The all-in-one insights platform that unites surveys, panels, and communities in one secure European environment.

Products and services

• Crowdtech Insights Platform The overarching all-in-one insights platform that unites surveys, research panels and communities in one secure European-hosted environment, enabling research teams to move from data collection to decisions for brands, agencies, financial services, retail, education, and government organizations.
• Survey Core product module for designing and distributing online surveys with advanced logic, dynamic questions and conversational design; offers up to 30% higher completion rates and is targeted at insight teams running brand tracking, customer experience and product feedback studies.
• Research Panel Core product module for managing, profiling and rewarding research panel respondents in a GDPR-compliant environment with full client control over data, advanced sampling, automated incentive management, panel portal, and direct integration with survey workflows.
• Insight Community Core product module that builds continuous engagement communities combining quantitative and qualitative methods in one branded environment, enabling ongoing insights that reveal not just what people think but why, for enterprises and agencies.
• Pop-Up Community Core product module offering flexible short-term project or long-term branded communities with gamified and interactive formats to sustain respondent activity and deliver focused research engagements.

Quantifiable outcome

• Up to 30% higher response rates through conversational and branded surveys
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Partner Solutions ProgramminorChannel Partner/ Reseller/ DistributorCrowdtech maintains a partner solutions program for channel partners and resellers who extend platform distribution to additional market segments. The program includes a dedicated partner brochure and co-marketing opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Qualtrics: Direct competitor in the online survey and insights platform market, offering survey design, panel management, and customer/employee experience tools to enterprise research teams — the same buyer Crowdtech targets.
• QuestionPro: Direct peer providing online survey, panel, and community research tools with similar modular product architecture to Crowdtech's Survey, Panel, and Insight Community offerings.
• Toluna: Direct peer in online survey-based research, combining a global consumer panel marketplace with DIY survey technology — a comparable offering to Crowdtech's research panel and survey capabilities.
• Dynata: Direct peer offering online panel-based research solutions, including survey programming and respondent access — overlapping with Crowdtech's Research Panel and survey modules for market-research buyers.
• Alida: Direct peer focused on insight communities and customer feedback platforms; closely comparable to Crowdtech's Insight Community and Pop-up Community offerings for enterprise research buyers.
• SurveyMonkey: Direct competitor providing cloud-based survey creation and research tooling for brands and agencies, overlapping substantially with Crowdtech's Survey and Insight Community modules.

Broad incumbents

• Medallia: Broader customer and employee experience platform with surveys, feedback, and text analytics — competes for the same enterprise insight-team budget as Crowdtech even though it spans a wider use-case footprint.
• Forsta: Broader market-research technology suite combining survey, panel, and qualitative tools under a wider portfolio — relevant as an incumbent competing for the same research-tech budgets as Crowdtech Insights.
• Ipsos (Ipsos Digital): Global market-research firm operating its own digital survey and panel infrastructure, serving the same enterprise research buyers as Crowdtech with a much broader services footprint.

Emerging players

• UserTesting: Human insights platform overlapping with Crowdtech's customer-experience research use cases (qualitative feedback, panel-based studies) although focused on video-based usability testing rather than panel surveys.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crowdtech
• Xx.com/CrowdtechRP

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowdtech