OrtoPrime

What OrtoPrime does

OrtoPrime S.L. is a Spanish privately-held online orthopedics retailer (Sociedad Limitada, tax ID B10502813) headquartered in Moraleja, Cáceres, Spain, operating a multi-country Shopify-based e-commerce platform. The company sells a broad catalog of orthopedic and rehabilitation products organized into six core categories: bathroom aids (shower chairs, WC elevators, grab bars), anti-decubitus and pressure relief products (cushions, mattresses, heel protectors), mobility equipment (crutches, walkers, wheelchairs, electric scooters, transfer hoists), home and rest (articulated beds, cervical pillows), sports and rehabilitation (braces, TENS/EMS devices, physiotherapy tables), and podiatry plus orthopedic footwear. A dedicated sub-catalog serves healthcare professionals with stethoscopes, nebulizers, sphygmomanometers, and clinical apparel. The company also sells specialized lines for bariatric, diabetic, post-operative, and oncology patient segments.

The business runs on a direct-to-consumer e-commerce model with localized storefronts in six European markets: Spain (ortoprime.es), Portugal, Italy, France, Germany, and the Netherlands. A separate B2B portal (clientes.ortoprime.es) serves professional buyers with bulk pricing for orders of 3+ beds, and product rental (wheelchairs and walkers at €29.70–€49.90/month) supplements the one-time-sales revenue model. Pricing ranges from €4.90 consumables to €1,450 for electric patient lifts, with free shipping over €29.90 and a 30-day return policy. Customer engagement is supported by an orthopedic blog, a YouTube channel, a 100,000+ subscriber newsletter, and 5,038 verified customer reviews. The company is bootstrapped (no disclosed funding rounds, no parent company, no institutional investors), has no disclosed management team, and operates without disclosed AI/ML capabilities.

Name

OrtoPrime

Legal name

OrtoPrime S.L.

Website

https://ortoprime.es

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

OrtoPrime S.L. is a Spanish online orthopedics retailer selling mobility aids, anti-decubitus products, bathroom aids, healthcare professional supplies, and rehabilitation equipment via Shopify storefronts in six European countries to individual consumers and healthcare professionals.

Ownership category

akta.pro rank

Product category

Orthopedic Products Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)

Keywords

• Orthopedic products
• Mobility aids
• Medical equipment
• Rehabilitation supplies
• Home healthcare

Headquarters

HQ city

Moraleja

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Product Sales (B2C & B2B): One-time product sales through e-commerce platform to individual consumers and healthcare professionals. Products range from mobility aids (wheelchairs, walkers, crutches) to anti-decubitus products, bathroom aids, orthopedic footwear, health care equipment, and rehabilitation products.
2. Product Rentals: Monthly rental options available for certain products including walkers and wheelchairs. For example, monthly rental of orthopedic walker costs €29.70 and wheelchair rental costs €49.90.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

OrtoPrime is an online orthopedics retailer selling mobility aids, bathroom safety products, anti-decubitus equipment, daily living aids, and medical supplies across Spain, Portugal, Italy, France, Germany, and the Netherlands. The company operates localized e-commerce storefronts per market and a separate professional portal (clientes.ortoprime.es) with bulk pricing for healthcare professionals and institutions.

Product overview

OrtoPrime is an online orthopedic pharmacy offering a comprehensive portfolio of orthopedic and rehabilitation products. The offering consists of multiple product categories including bathroom aids (WC elevators, shower chairs, bathtub seats), pressure relief products (anti-decubitus cushions, mattresses, heel protectors), mobility equipment (crutches, walkers, wheelchairs, electric scooters), healthcare professional supplies (stethoscopes, nebulizers, TENS devices, sphygmomanometers), orthopedic footwear, podiatry products, and bariatric XL products. Additional services include product rental for temporary needs. The company positions itself as a specialist orthopedics retailer with both retail (B2C) and professional (B2B) channels, operating across multiple European markets (Spain, Portugal, Italy, France, Germany, Netherlands).

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Aids
• Bathroom Safety Products
• Anti-Decubitus Equipment
• Daily Living Aids
• Medical Supplies and Orthotics
• Professional and B2B Orthopedic Supply

Quantifiable outcome

• Over 100,000 newsletter subscribers receiving regular updates on discounts and patient care guides
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• McKesson Medical-Surgical: McKesson Medical-Surgical is one of the largest medical-surgical supply distributors globally, serving physician offices, hospitals, and care facilities. Comparable in product category (orthopedic and DME supplies) and B2B healthcare channel, but at vastly greater scale and breadth.
• Henry Schein: Henry Schein is a global distributor of medical, dental, and orthopedic supplies serving healthcare professionals and institutions. Comparable in the orthopedic supply and professional-channel dimensions, though operating at much larger scale across many product verticals.
• Ottobock: Ottobock is a global medtech leader in prosthetics, orthotics, and mobility solutions (wheelchairs, exoskeletons, orthopedic braces). Comparable as a category-leading player in orthopedic braces, orthoses, and mobility products that OrtoPrime resells or competes with across European markets.
• Amazon (Medical / Health category): Amazon's Health & Personal Care and Medical Supplies categories include a wide assortment of mobility aids, orthopedic braces, and bathroom safety products from multiple brands, with Prime logistics. Comparable as a competing online channel for the same product categories OrtoPrime sells, with materially larger assortment and fulfillment scale.

Direct peers

• Health and Care: Health and Care is a UK-based online retailer of orthopedic, mobility, and daily-living products targeting elderly and disabled consumers. Highly comparable business model (DTC orthopedics e-commerce) with overlapping product categories.
• RehabMart: RehabMart is a US online specialty retailer of rehabilitation, mobility, and orthopedic equipment, including rental options. Comparable online orthopedics and DME retail with both B2C and professional channels.
• Mobiclinic: Mobiclinic is a Spanish online retailer of medical and orthopedic products (mobility, daily living aids, healthcare equipment) selling direct to consumers and professionals across multiple markets. Closely comparable to OrtoPrime in product mix, DTC e-commerce model, and Iberian/European market focus.
• Allegro Medical: Allegro Medical is a US online retailer of medical supplies, mobility equipment, and orthopedic products serving both consumers and professionals. Comparable e-commerce-first orthopedic and DME retail model.
• Ortoplus: Ortoplus is a Spanish specialty orthopedics retailer with physical and online presence, offering mobility aids, orthopedic footwear, and rehabilitation products. Comparable in category focus and Iberian market orientation to OrtoPrime.

Regional players

• DocMorris: DocMorris is a leading European online pharmacy headquartered in the Netherlands with strong presence in Germany, Switzerland, and Spain, selling OTC medications, personal care, and medical aids. Comparable as a pan-European online health/medical retail platform, though primarily pharmaceutical rather than orthopedic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9rxy5FNipYJYTdgcx1PppQ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrtoPrime