Health and Care

What Health and Care does

Health and Care (UK) Limited, trading as Health and Care, is a privately held UK e-commerce retailer headquartered in London (Unit 6, Union Court, 20-22 Union Road, SW4 6JP) that has operated online for 17+ years since incorporation in 2007. The company sells over 50,000 products across sports supports and braces, aids for daily living, fitness and rehabilitation equipment, pressure relief products, medical supplies, care products, health and safety items, sleep aids, electronic cigarettes, education supplies, and general health products. Its branded product mix spans manufacturers such as Aircast, Bauerfeind, DonJoy, Ossur, Beurer, Drive Medical, and Harley, indicating a distribution-led model rather than proprietary product development. The underlying technology is a standard e-commerce storefront (healthandcare.co.uk) with no proprietary platform features disclosed; operations are supported by a UK customer service team reachable by phone (020 7720 2266) and email.

The business operates a direct-to-consumer model with supplementary B2B channels. All prices are VAT-inclusive at 20%, with an automatic VAT relief checkout option for eligible chronically ill or disabled customers, and free UK mainland delivery on every order is offered as standard. Institutional revenue is captured through dedicated NHS ordering and purchase order facilities, wholesale and bulk purchasing, and a Physio Partners programme targeting physiotherapists and allied professionals. The company is ISO 9001 (quality) and ISO 14001 (environmental) certified by BSI, holds an 'Excellent' Trustpilot rating across 14,000+ reviews, and in May 2024 formally committed to Net Zero by 2050 with a 2030 renewable electricity interim target. Geographic operations are confined to the United Kingdom, with no disclosed international expansion. Revenue is not publicly reported, no funding rounds or institutional investors are disclosed, and the company appears to be independently and organically financed.

Name

Health and Care

Legal name

Health and Care (UK) Limited

Website

https://healthandcare.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Health and Care is a privately held UK e-commerce retailer selling over 50,000 health, mobility, sports-support, and lifestyle products direct to consumers, with supplementary B2B channels via NHS orders, wholesale, and a Physio Partners programme, operating exclusively in the United Kingdom since 2007.

Ownership category

akta.pro rank

Product category

Health and Medical Supply Retail

NAICS

Other Health and Personal Care Retailers (45619), Sporting Goods Retailers (45911)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

akta.pro secondary industries

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• Healthcare e-commerce
• Mobility aids retail
• Sports supports braces
• Daily living products
• Medical supplies online

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C and B2B): Health and Care generates revenue primarily through direct product sales to consumers and healthcare professionals. The company sells a broad catalogue of over 50,000 products spanning sports supports, daily living aids, medical supplies, and fitness equipment. Revenue is one-time transaction-based per order, with free UK mainland delivery as standard. B2B channels include NHS orders, wholesale/bulk purchasing, and purchase orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Health and Care is a UK e-commerce retailer distributing over 50,000 health, mobility, sports-support, and lifestyle products directly to consumers and institutional buyers via its healthandcare.co.uk website. The product range spans sports supports and braces, daily living aids, fitness and rehabilitation equipment, pressure relief products, medical supplies, professional care equipment, health and safety products, sleep aids, electronic cigarettes, and educational supplies, sold under brands including Aircast, Bauerfeind, DonJoy, Beurer, and Ossur.

Product overview

Health and Care is a UK-based e-commerce retailer offering over 50,000 mobility, healthcare, and lifestyle products through its online platform. The company operates as a multi-category health and wellness marketplace featuring branded products from manufacturers like Aircast, Bauerfeind, Donjoy, Beurer, and others. The product portfolio is organized into distinct categories: Sports Supports and Braces (orthopaedic supports for knee, ankle, back, and other body parts); Aids for Daily Living (amplified phones, wheelchairs, bath lifts); Fitness and Rehabilitation (exercise equipment, TENS machines, therapy products); Pressure Relief (cushions, mattresses for pressure sore prevention); Medical Supplies and Professional Equipment (diagnostic tools, anatomical models, hospital furniture); Care Products (moving and handling equipment, falls management); Health and Safety (evacuation equipment, first aid kits); Sleep Better (orthopaedic pillows, mattresses, air purifiers); Electronic Cigarettes; Education Products; and Lifestyle/General Health items. The company emphasizes VAT relief eligibility on many products for eligible customers and offers free UK mainland delivery on all orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Supports and Braces Comprehensive range of orthopaedic supports, braces, and protective gear for knee, ankle, shoulder, back, wrist, elbow, neck, and other body parts, featuring branded products from DonJoy, Aircast, Bauerfeind, and Ossur, sold to athletes, sports enthusiasts, and rehabilitation patients.
• Aids for Daily Living Products improving quality of life for elderly and disabled individuals including amplified telephones for the hard of hearing, talking watches for the visually impaired, bath lifts, grab bars, wheelchairs, wheelchair ramps, and incontinence care products.
• Fitness and Rehabilitation Equipment Exercise equipment, rehabilitation tools, TENS machines, resistance bands, yoga and pilates accessories, weights, and therapy products for recovery and fitness, serving physiotherapists, athletes, and general consumers.
• Pressure Relief Products Pressure relief cushions, mattresses, mattress overlays, and bed fleeces designed to prevent and alleviate pressure sores for users in chairs, wheelchairs, and beds, serving care homes and individuals at risk.
• Medical Supplies and Professional Equipment Professional medical equipment including anatomical models and charts, operating theatre supplies, medical furniture, hospital beds, diagnostic equipment (blood pressure monitors, ECG machines, pulse oximeters, stethoscopes), medical trainers, and suction units, sold to clinicians and healthcare facilities.
• Care Products Professional care range including pressure relief cushions and mattresses, moving and handling equipment (hoists, patient transfer systems, profiling beds), care home chairs, disposable care clothing, wandering alarms, falls management equipment, and epilepsy monitoring devices, sold to care homes and healthcare professionals.
• Health and Safety Products Safety equipment including defibrillators, first aid kits, gloves, manual handling training equipment, fire evacuation chairs and sledges, and online health and safety training courses, sold to workplaces, care settings, and individuals.
• Sleep Better Products Sleep aids including orthopaedic pillows, neck pillows, bed wedges, heated blankets, air purifiers, mattresses, and products for conditions like snoring and sleep apnoea, sold to general consumers and care settings.
• Electronic Cigarettes and Vapes Smoking alternative products including e-cigarettes, disposable vapes, pod systems, and refills from brands such as OK Vape, Elf Bar, Lost Mary, Vuse, JUUL, and Blu, sold to adult UK consumers through authorised reseller status.
• Arc4Health MicroCurrent Pain Management Therapy Complete Kit Microcurrent therapy system for pain relief and increased recovery rate, classified as a Class IIa medical device for pain management and tissue repair, using small microcurrents to support the body's natural repair process for chronic pain, inflammation, and arthritis.
• Aircast A60 Ankle Brace Health and Care best seller that prevents rollover and ankle sprains with in-built contoured stabilisers on either side of the ankle, designed for professional and amateur athletes, available in white and black.
• Bellavita Bath Lift Electric Bath Chair Battery-powered reclining bath lift with removable backrest, handset control, and seat height ranging from 6.5cm to 48cm, with lumbar supportive backrest reclining to 50 degrees; VAT relief available at checkout.
• Alerta Medical Crash-Tested Transit Wheelchair Transit wheelchair with full crash testing certification, ideal for transport in ambulances and mini buses, featuring adjustable armrests, footrests, rear brakes, and anchor points; VAT relief available.
• Beurer LR500 Air Purifier Air purifier that removes bacteria and dust, ideal for allergy sufferers, removing 99.95% of particles from air and compatible with the Beurer FreshHome app.
• Sterilair Pro UV-C Lamp Wall-Mounted Air Purifier UV-C lamp air purifier for dental clinics and waiting rooms that combats airborne infection, using four UV-C mercury vapour lamps effective for up to 9,000 hours with 32dBA quiet operation.
• Education Products Educational supplies including biology models and specimens, chemistry atomic and molecular models, physics equipment, school furniture, and sports equipment trolleys, sold to schools and educational institutions.
• NHS Orders Facility Dedicated ordering and purchase order facility allowing NHS trusts and public healthcare organisations to procure medical supplies, mobility equipment, and clinical products from Health and Care.
• Wholesale and Bulk Ordering Programme Wholesale and bulk purchasing programme enabling trade customers and resellers to procure Health and Care's product range in volume at trade pricing.
• Physio Partners Programme Dedicated partnership programme for physiotherapists and similar health professionals allowing them to access Health and Care's product range under potentially favourable commercial terms for clinical use.

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Physio Partners ProgrammeminorChannel Partner/ Reseller/ DistributorA dedicated partnership programme for physiotherapists and similar health professionals, allowing professional customers to access Health and Care's product range under potentially favourable commercial terms.
• NHScoreChannel Partner/ Reseller/ DistributorHealth and Care offers a dedicated NHS Orders facility enabling NHS trusts and healthcare organisations to procure products via purchase orders, supporting institutional demand alongside consumer sales.
• Wholesale / Trade CustomersminorChannel Partner/ Reseller/ DistributorBulk purchasing and wholesale ordering programme enabling trade customers and resellers to procure Health and Care's product range in volume.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boots Pharmacy: The UK's largest pharmacy-led health and personal care retailer with a strong online channel across the same categories (first aid, mobility, sports supports, health monitors) that Health and Care serves.
• Performance Health: Global distributor and direct seller of orthopaedic, rehabilitation, and physiotherapy products (formerly Patterson Medical) - parent of several brands stocked by Health and Care and a partial channel competitor at the institutional level.
• Lloyds Pharmacy: UK pharmacy chain with full e-commerce catalogue including diagnostics, first aid, mobility, and personal care - competing with Health and Care in multiple categories and serving the same online health shopper.

Direct peers

• Mobility Giant: UK-based mobility retailer operating physical showrooms plus online, focused on scooters, riser recliners, and stairlifts - comparable in serving disabled/elderly VAT-relief customers through a multichannel specialist model.
• PhysioRoom: UK online retailer of sports injury products, braces, supports, and rehabilitation equipment - the closest direct competitor in the orthopaedic sports support niche, serving similar consumer and physio-traded channels.
• Complete Care Shop: UK e-commerce retailer of mobility aids and daily living equipment for elderly and disabled customers, overlapping directly with Health and Care's mobility and incontinence catalogue.
• Betterlife Healthcare: UK online retailer specialising in mobility aids, daily living products, and home healthcare with a comparable B2C e-commerce plus VAT-relief proposition for elderly and disabled customers.
• Mobility Smart: UK online mobility aids specialist selling wheelchairs, scooters, daily living aids and bathroom equipment - same customer base (elderly, VAT-religible) and similar UK-only e-commerce positioning.
• NRS Healthcare: UK specialist in mobility equipment, daily living aids and disability products operating both B2C and local-authority/NHS commissioned supply channels - directly comparable institutional plus consumer model.

Regional players

• Allegro Medical: US-based online retailer of medical supplies, mobility, daily living, and orthopaedic products - mirrors Health and Care's specialist ecommerce-plus-broad-catalog model in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/healthandcare
• Facebookfacebook.com/healthandcare
• LinkedInlinkedin.com/company/health-and-care-uk-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health and Care