Kroken

What Kroken does

Kroken is a Norwegian recreational vehicle dealership group operating under the Kroken Caravan AS trading entity within the broader Kroken Gruppen AS and Solid Import nationwide network. Founded in 1971, the company sells new and used motorhomes and camping trailers through at least six physical dealership branches spread along the Norwegian coastline from Bodø in the north to Kristiansand in the south, with key locations in Ålesund, Åndalsnes (headquarters), Haugaland, and the Oslo/Østfold region. The company is an authorized dealer for multiple premium European brands including Hymer, Carado, Bürstner, LMC, Laika, Knaus, and Eriba.

The core product offering is split between "Bobiler" (motorhomes) and "Campingvogner" (camping trailers), with current inventory levels of 78 motorhomes and 56 trailers listed on the central kroken.no website. Revenue is generated through four streams: one-time vehicle sales (new and used), workshop services (EU inspections, maintenance, repairs, accessory installation, gas and moisture testing), parts and accessories retail, and rental services via a partnership with Rent Easy. Each branch operates with its own showrooms (indoor and outdoor display areas), workshop facilities, and parts shops, and accepts trade-ins and arranges financing through Santander, Gjensidige/Nordea, and Sparebank 1 Finans.

Kroken has no proprietary technology and operates as a traditional offline-first retail business. The kroken.no website functions primarily as an inventory browsing and lead-capture tool (with Google reCAPTCHA-protected contact forms, Google Analytics tracking, and cookie consent management), supplemented by a single Instagram channel. Customer segments are individual consumers and families seeking leisure and travel vehicles suited to Norway's demanding climate, plus existing vehicle owners needing maintenance and repair services regardless of where they originally purchased their vehicle. The company emphasizes winter-readiness, including Alde waterborne heating and Truma air heating systems, in its product positioning.

Name

Kroken

Legal name

Solid Import

Website

https://kroken.no

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Kroken is a Norwegian caravan and motorhome dealership group, founded 1971, operating six-plus physical branches nationwide under the Solid Import network. It sells new and used RVs from premium European brands and provides workshop, parts, rental, and financing services to individual consumers.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industry

RV Rental Marketplaces & Booking Platforms (THADAIAI)

Keywords

• Motorhome dealership
• Camping trailer sales
• Caravan retail
• Recreational vehicle sales
• RV workshop services

Headquarters

HQ city

Åndalsnes

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Sales: Sale of new and used motorhomes and camping wagons through retail locations across Norway. The company sells vehicles from multiple brands including Hymer, Carado, Bürstner, LMC, Laika, and others.
2. Workshop and Service: Workshop services including EU inspections, maintenance, repairs, installation of accessories (awnings, satellite antennas, bike racks, backup cameras), gas tests, and moisture tests. Service on both vehicle and living compartment components.
3. Parts and Accessories: Sale of equipment and accessories for motorhomes and camping wagons through their shop.
4. Rental Services: Rental of motorhomes at locations including Kristiansand, Råde, Oslo, Ålesund, and Bodø.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kroken is a Norwegian dealership that sells new and used motorhomes (bobiler) and camping trailers (campingvogner) from premium European brands such as Hymer, Carado, Bürstner, LMC, Laika, Knaus, Eriba Touring, and others through six showroom locations across Norway. Beyond vehicle sales, the company provides in-house workshop services (EU inspections, maintenance, repairs, accessory installation, gas and moisture testing), parts and accessories retail, motorhome rental via partner Rent Easy, and customer financing through partner banks. The target customers are Norwegian individual consumers and families seeking leisure travel vehicles and ongoing vehicle support.

Product overview

Kroken is a Norwegian recreational vehicle (RV) dealership operating as part of Kroken Gruppen AS. The company offers a unified product portfolio centered on motorhome and camping trailer sales across multiple locations (Bodø, Haugaland, Ålesund, Åndalsnes). Core offerings include Bobiler (motorhomes) from brands like Hymer, Carado, Bürstner, LMC, Laika, Knaus, and campingvogner (trailers) from Eriba, Bürstner, and LMC. Supporting services include workshop/repair services (Verksted) and rental programs (Utleie) through Rent Easy partnership. The company is NCB-authorized and provides financing options through Santander and Gjensidige/Nordea.

Differentiator

Problem solved

Functional benefit

Brands

• Kroken Caravan AS: The corporate trading entity for Kroken's dealership locations, part of the Kroken Gruppen AS group.

Products and services

• Motorhomes (Bobiler) New and used motorhomes sold from premium European brands including Hymer, Carado, Bürstner, LMC, Laika, and Knaus. Models range from compact city-style motorhomes to large luxury integrated vehicles, targeted at Norwegian consumers and families for leisure travel.
• Camping Trailers (Campingvogner) New and used camping trailers sold from brands including Eriba Touring, Bürstner, and LMC. Models include compact and family-sized options, with Eriba Touring noted for its retro design and aerodynamic styling.
• Workshop Services (Verksted) Workshop services including EU inspections, scheduled maintenance, repairs, accessory installation (awnings, satellite antennas, bike racks, backup cameras), gas tests, and moisture tests. Service covers both the vehicle chassis and the living compartment components.
• Parts and Accessories Shop Retail sale of motorhome and camping trailer equipment and accessories through in-store shops at Kroken locations.
• Motorhome Rental (Utleie) Motorhome rental service available at Kristiansand, Råde, Oslo, Ålesund, and Bodø, operated in partnership with Rent Easy for Norwegian consumers seeking short-term leisure rentals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Solid ImportcoreChannel Partner/ Reseller/ DistributorKroken is part of Solid Import's nationwide network. Solid Import provides the organizational infrastructure and brand relationships that enable Kroken's dealer operations. Kroken Caravan is part of Solid Imports landsdekkende nettverk med servicepunkter i hele landet.
• Rent EasyminorChannel Partner/ Reseller/ DistributorRent Easy is listed as a partner, suggesting a collaboration for motorhome rental services or brand representation.
• Norges Caravanbransjeforbund (NCB)minorOthersTrade association membership providing industry representation and standards compliance. Kroken Bodø is NCB-authorised caravan dealer in Nordland.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Knaus Tabbert AG: Major German RV manufacturer whose Knaus brand is sold by Kroken. Comparable as a peer in motorhome/caravan supply and pricing across the European and Norwegian markets.
• Camping World Holdings: US-listed multi-location RV dealership and service chain. Comparable as a business-model peer — physical showrooms, workshop services, financing, and trade-ins — even though the geography differs.
• KABE Group AB: Swedish premium caravan and motorhome manufacturer. Comparable as a Nordic-region RV manufacturer with overlapping product positioning and distribution overlap in the Scandinavian market.
• Trigano SA: Paris-listed European RV and outdoor-leisure group that owns multiple brands Kroken carries (Bürstner, Carado, Roller Team, CI). Comparable as the upstream principal and as a broad European dealer/manufacturer incumbent in the same product categories.
• Bürstner GmbH & Co. KG: German RV manufacturer (Trigano-owned) whose motorhomes and caravans Kroken sells. Comparable as a brand principal and product-line peer in the Norwegian premium segment.
• Hymer GmbH & Co. KG: Premium German motorhome manufacturer and a core brand partner for Kroken. Comparable as an upstream supplier and as a benchmark for premium RV positioning.

Direct peers

• Apollo Motorhome Holidays: International RV rental company with fleets in Europe including Scandinavia. Comparable as a rental-channel peer that competes for the same try-before-you-buy customer.
• McRent: Europe's largest motorhome rental operator, present in Norway and multiple other countries. Directly comparable to Kroken's Rent Easy rental service line and overlaps in target customer (first-time RV users).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/krokenandalsnes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroken