Apollo Motorhome Holidays
Apollo Motorhome Holidays is an Australian RV rental operator with 2,000+ vehicles across 10 branches, serving domestic and international tourists, families, grey-nomads, and adventure travellers with campervans, motorhomes, and 4WD campers built in-house under parent thl (NZX/ASX).
- Company typePrivate
- Founded1989
- HeadquartersNorthgate, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Apollo Motorhome Holidays does
Apollo Motorhome Holidays is an Australian-owned motorhome and campervan rental operator, founded in the mid-1980s and operating a fleet of more than 2,000 vehicles across 10 branches covering all 7 Australian states and territories. Its vehicles are designed and built in-house by Apollo RV Design & Production, which converts commercial-grade chassis from Mercedes-Benz, Toyota, Ford, LDV, Nissan, Iveco, and Ford Ranger into three product tiers — campervans (Hitop, Endeavour, Euro Mini, Euro Tourer, Euro Plus), motorhomes (Euro Quest, Euro Camper, Euro Deluxe), and 4WD campers (Adventure Camper, Overland Camper) — most equipped with self-contained bathroom, kitchen, and off-grid power systems.
The company serves primarily domestic and international tourists, families, adventure travellers, grey-nomads, and inbound visitors seeking self-drive access to Australia's national parks, coastlines, and outback. Its primary revenue stream is daily rental pricing with seasonal, long-hire, and one-way fee discounts; secondary streams include Certified Pre-Owned RV sales (via apollorvsales.com.au and the thl RVSC dealer network representing Winnebago and Windsor) and parts/accessories sales through apollorvparts.com. Go-to-market is direct-to-consumer via the apollocamper.com booking engine, multilingual call centres across six country regions, and in-branch pickup; loyalty leverage comes through the Qantas Frequent Flyer partnership (2 points/A$1 spent). Apollo operates as a division of Tourism Holdings Ltd (thl), publicly listed on NZX/ASX, and benefits from shared technology (thl Roadtrip App, online check-in) and the broader thl global RV brand family spanning Australia, New Zealand, Canada, the USA, and Europe.
Apollo Motorhome Holidays firmographics
Firmographics- Name
- Apollo Motorhome Holidays
- Legal name
- Apollo Motorhome Holidays
- Website
- https://apollocamper.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Apollo Motorhome Holidays is an Australian RV rental operator with 2,000+ vehicles across 10 branches, serving domestic and international tourists, families, grey-nomads, and adventure travellers with campervans, motorhomes, and 4WD campers built in-house under parent thl (NZX/ASX).
- Ownership category
- akta.pro rank
Apollo Motorhome Holidays industry classification
Industry- Product category
- Recreational Vehicle Rental
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Motorhome / RV Rentals (Class A & Class C) (THADAIAB)
- akta.pro secondary industries
- Campervan Rentals (Class B / Converted Vans) (THADAIAA), Off-Road / 4x4 Camper Rentals (Overland Rigs) (THADAIAH), Long-Term / Seasonal RV Rentals (THADAIAF)
Keywords
Where Apollo Motorhome Holidays is headquartered
LocationHeadquarters
- HQ city
- Northgate
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
Apollo Motorhome Holidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Motorhome & Campervan Rental: Apollo earns revenue by renting motorhomes, campervans, and 4WD campers to tourists and travellers. Vehicles range from compact 2-berth campervans to 6-berth motorhomes and off-road 4WDs. Pricing is rental-period based with options for daily, weekly, and long-hire discounts. Specials include free hire days, percentage discounts, and no one-way fees. Revenue is one-time per rental period and directly from end consumers.
- Certified Pre-Owned RV Sales: Apollo sells ex-rental vehicles through its Certified Pre-Owned Program, offering Try Before You Buy, 3-Year Warranty, and 90-point quality checks. As part of thl's RVSC network, Apollo also represents Winnebago and Windsor RV brands. Revenue is generated through vehicle sales to consumers.
- Parts & Accessories Sales: Apollo sells RV parts and accessories through apollorvparts.com, generating revenue from maintenance items, upgrades, and consumables for RV owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Campervan Rental (Hitop, Endeavour, Euro Mini, Euro Tourer, Euro Plus) |
| Unit Pricing | Pay-as-you-go | Motorhome Rental (Euro Quest, Euro Camper, Euro Deluxe) |
| Unit Pricing | Pay-as-you-go | 4WD Camper Rental (Adventure Camper, Overland Camper) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Apollo Motorhome Holidays product offering
Product offeringCore offering
Apollo Motorhome Holidays rents motorhomes, campervans, and 4WD campers to domestic and international tourists across Australia from 10 branch locations, supported by in-house vehicle manufacturing (Apollo RV Design & Production), a Certified Pre-Owned RV sales program for ex-rental vehicles, and an online store for RV parts and accessories. The fleet of more than 2,000 vehicles ranges from compact 2-berth campervans to 6-berth motorhomes and off-road 4WD campers with self-contained bathroom, kitchen, and off-grid power systems. Customers can book online, by phone, or in branch, with one-way rentals available between all locations.
Product overview
Apollo Motorhome Holidays operates a diversified vehicle rental fleet across Australia, offering three primary vehicle categories: Campervans (Hitop, Endeavour, Euro Mini, Euro Tourer, Euro Plus), Motorhomes (Euro Quest, Euro Camper, Euro Deluxe), and 4WD Campers (Adventure Camper, Apollo Overland Camper 4WD). The company also provides a Certified Pre-Owned RV Sales Program for purchasing ex-rental vehicles and a mobile application (thl Roadtrip App) for trip planning and on-road assistance. Vehicles range from compact 2-berth campers for couples to spacious 6-berth motorhomes for families and groups, with options suitable for both highway travel and off-road adventure.
Differentiator
Problem solved
Functional benefit
Brands
- Apollo Motorhome Holidays: Primary brand for motorhome and campervan rentals in Australia
Products and services
- Hitop Campervan Rental A compact LDV-based campervan rental for two travelers featuring a rear dinette that converts to a double bed, fully equipped kitchen, and outdoor bar table. Offered to couples and budget travellers seeking self-drive Australian road trips.
- Endeavour Campervan Rental A compact, economical family campervan rental for up to 4 berths built on Mercedes or similar platform with side door access and dinette sleeping. Targeted at families and small groups wanting an affordable entry-level option without onboard shower and toilet.
- Euro Mini Campervan Rental A compact self-contained campervan rental for two with a double bed, air conditioning, kitchennette, toilet, and shower. Positioned for couples wanting self-contained capability in a smaller package.
- Euro Tourer Campervan Rental A top-of-range deluxe campervan rental with heated/air conditioned cabin, shower, toilet, large double bed, and fully equipped kitchen including microwave, gas stove, and refrigerator. Targeted at couples wanting premium self-contained travel.
- Euro Plus Campervan Rental A unique campervan rental designed for a small family of 2 adults and 1 child, featuring a convertible rear double bed and front dinette single bed, indoor/outdoor cooking, and private ensuite. Suited to small families.
- Euro Quest Motorhome Rental An innovative motorhome rental for up to 4 adults featuring an electric drop-down double bed above a dinette that converts to a double bed, slide-out cooker, and spacious living area. Aimed at couples or small families wanting motorhome comfort.
- Euro Camper Motorhome Rental A quality self-contained family motorhome rental for up to 4 adults with walk-through access, turbo engine, and child/booster seat fitting capability. Targeted at families with children.
- Euro Deluxe Motorhome Rental A spacious motorhome rental for large families and groups with three large double beds, smooth handling, and comprehensive comfort features for up to 6 adults. Suited to large families and group travel.
- Adventure Camper 4WD Rental A compact 4WD camper rental for adventurous couples featuring extra fuel capacity, outdoor cooking facilities, queen bed, and pop-top roof for off-road exploration. Aimed at couples seeking off-grid 4WD travel.
- Apollo Overland Camper 4WD Rental A go-anywhere 4WD rental built on Ford Ranger for four people with two rooftop tents, external kitchen with sink and running water, 270-degree awning, and long-range fuel tank. Suited to small groups tackling remote Australian terrain such as the Kimberley, Gibb River Road, and Cape York.
- thl Roadtrip Mobile App A companion mobile app for Apollo customers providing travel planning tips, pre-pickup vehicle walkthrough videos, on-road CamperHelp how-to videos, and integrated campground booking functionality. Available on iOS and Android.
- Apollo Certified Pre-Owned RV Sales Program A program letting customers purchase ex-rental RVs from Apollo's fleet, featuring a 90-point inspection, 3-year warranty, and Try Before You Buy option. Through thl's RVSC network, also represents Winnebago and Windsor RV brands. Targets individual RV buyers.
- Apollo RV Parts & Accessories Retail An online storefront selling RV parts, accessories, and consumables for RV owners and Apollo rental customers needing replacement or upgrade items.
Quantifiable outcome
- 2,000+ vehicles on Australian roads at any given time
- +4 more outcomes
Companies that use Apollo Motorhome Holidays
Customer profileSegments5 records
Ideal customer profiles4 records
Apollo Motorhome Holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Apollo Motorhome Holidays partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Tourism Holdings Ltd. (thl)flagshipApollo Motorhome Holidays is a division of Tourism Holdings Ltd. (thl), a company listed on the NZX and ASX. thl is described as 'the world's largest provider of global RV experiences' and the global family of brands includes maui, Britz, Mighty, Cheapa Campa, Hippie (Australia/NZ), Road Bear and El Monte (USA), Canadream (Canada), and Bunk and Just Go (Europe). thl provides the corporate parentage, global distribution network, shared technology platform (thl Roadtrip App, thl online check-in), and cross-brand marketing that underpins Apollo's operations.
- QantascoreApollo partners with Qantas Frequent Flyer allowing customers to earn 2 Qantas Points per $1 spent on eligible rentals. Special promotional offers include earn 10,000 bonus Qantas Points on select bookings. The partnership drives customer acquisition from Qantas's frequent flyer membership base and incentivises repeat bookings through the loyalty currency.
- thl Roadtrip App (by thl)coreThe thl Roadtrip App, developed by thl (Tourism Holdings), is the companion mobile application for Apollo customers. It provides trip planning tools, vehicle show-through videos before pickup, 'CamperHelp' on-the-road how-to videos, and integrated campground booking across Australia. Available on iOS and Android.
- WinnebagocoreApollo RV Sales, as part of thl's RVSC network, represents Winnebago — described as 'the most recognised name in motorhomes worldwide' — alongside the Windsor brand for the Australian consumer market. This is a distribution/representation partnership for new RV sales.
- WindsorcoreApollo RV Sales represents Windsor, described as 'an iconic Australian RV brand with a legacy of unforgettable journeys', as part of thl's RVSC dealer network in Australia. This extends Apollo's new vehicle sales business beyond its own ex-rental fleet.
- thl RVSC Dealer NetworkminorApollo operates within thl's RV Super Centre (RVSC) dealer network alongside other authorised dealers including George Day RV Super Centre and Camperagent in Australia, and RV Super Centre NZ in New Zealand. These dealers distribute Apollo's Certified Pre-Owned ex-rental vehicles and represent Winnebago and Windsor brands.
- Vehicle Manufacturers (Mercedes-Benz, Toyota, Ford, LDV, Nissan, Iveco, Ford Ranger)coreApollo vehicles are built on commercial platforms from Mercedes-Benz, Toyota, Ford, LDV, Nissan, Iveco, and Ford Ranger. These chassis/platform providers supply the base vehicles that are then converted by Apollo RV Design & Production into motorhomes, campervans, and 4WD campers. The commercial-grade base ensures mechanical reliability across Australia's diverse terrain.
- Experience Oz (Tourism Booking Platform)minorApollo has a partnership with Experience Oz, through which customers can book discounted attractions and tours at various Australian destinations (e.g., Brisbane, Gold Coast, Sunshine Coast). Apollo promotes Experience Oz deals on its website as part of the travel inspiration and activity add-on ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Apollo Motorhome Holidays competitors and assessment
Company assessmentDirect peers
- Britz: Direct sister brand under Tourism Holdings Ltd (thl), Britz operates the same Australian RV rental market with a comparable motorhome and campervan fleet, similar one-way rental model, and overlapping customer segments — making it the closest functional comparator.
- Maui: Another thl sister brand positioned at the premium end of Australian motorhome rentals. Maui competes head-to-head with Apollo for premium self-drive customers and shares the same parent, distribution channels, and global booking infrastructure.
- Mighty Campers: thl's budget-focused Australian RV rental brand. Mighty directly competes with Apollo's lower-tier campervan offerings (Hitop, Endeavour) and operates through the same national branch network.
- JUCY Rentals: New Zealand-founded RV rental operator with significant Australian presence, competing on campervan and small motorhome rentals to budget-conscious travellers and international visitors across overlapping Australian cities.
- Travellers Autobarn: Australian-headquartered campervan rental specialist competing directly with Apollo's campervan lineup, particularly the Hitop and Endeavour segments, with a similar budget-to-mid-range positioning.
- El Monte RV: thl sister brand operating the US RV rental market with a comparable motorhome fleet model. Comparable because of shared parent ownership, similar fleet strategy, and parallel customer-acquisition playbook in a different geography.
- Canadream: thl sister brand operating motorhome and RV rentals in Canada with a comparable fleet structure and direct-to-consumer model. Comparable as a like-for-like thl brand executing the same playbook in a different national market.
Emerging players
- Camplify: Australia-headquartered peer-to-peer RV and campervan sharing platform. Camplify competes indirectly with Apollo by aggregating private-owner supply and shifting consumer expectations on pricing and flexibility in the Australian market.
- Spaceships Rentals: Australian budget-focused campervan rental operator targeting younger travellers and backpackers. Overlaps with Apollo's entry-level campervan products (Hitop, Endeavour) on price-sensitive customers.
Broad incumbents
- Cruise America: Largest US-focused RV rental incumbent. Comparable as a broad incumbent in the same category with similar self-drive motorhome rental model, though primarily serving a different (North American) market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apollo Motorhome Holidays social profiles
Digital presenceApollo Motorhome Holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apollo Motorhome Holidays leadership team
Management profileNumber of profiles
Apollo Motorhome Holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apollo Motorhome Holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apollo Motorhome Holidays
What does Apollo Motorhome Holidays do?
Apollo Motorhome Holidays rents motorhomes, campervans, and 4WD campers to domestic and international tourists across Australia from 10 branch locations, supported by in-house vehicle manufacturing (Apollo RV Design & Production), a Certified Pre-Owned RV sales program for ex-rental vehicles, and an online store for RV parts and accessories. The fleet of more than 2,000 vehicles ranges from compact 2-berth campervans to 6-berth motorhomes and off-road 4WD campers with self-contained bathroom, kitchen, and off-grid power systems. Customers can book online, by phone, or in branch, with one-way rentals available between all locations.
Is Apollo Motorhome Holidays a public or private company?
Apollo Motorhome Holidays is a private company. It is classified as corporate owned and is currently operating.
When was Apollo Motorhome Holidays founded?
Apollo Motorhome Holidays was founded in 1989. It employs 101 to 250 people.
Where is Apollo Motorhome Holidays based?
Apollo Motorhome Holidays is headquartered in Northgate, Australia, in the Oceania region.
How does Apollo Motorhome Holidays make money?
Three revenue lines are on record. Motorhome & Campervan Rental is the primary driver. The others are certified Pre-Owned RV Sales and parts & Accessories Sales.
Who are Apollo Motorhome Holidays's main competitors?
Direct peers on record are Britz, Maui, Mighty Campers, JUCY Rentals, Travellers Autobarn, El Monte RV and Canadream. Emerging players are Camplify and Spaceships Rentals. Cruise America is listed as a broad incumbent.
Does Apollo Motorhome Holidays have an API?
No public API is recorded for Apollo Motorhome Holidays.
What industry is Apollo Motorhome Holidays in?
Apollo Motorhome Holidays's product category is Recreational Vehicle Rental. Its primary akta.pro industry code is THADAIAB, Motorhome / RV Rentals (Class A & Class C), with a secondary code of THADAIAA, Campervan Rentals (Class B / Converted Vans). Its NAICS code is 532120 and its SIC code is 7510.