Isport Technologies

What Isport Technologies does

Isport Technologies is a privately held UK-headquartered IT services and product company that operates as the primary development house for Bettorlogic, a UK business founded in 2004. The company was established in 2008 and maintains its headquarters in London at Riverbank House, 1 Putney Bridge Approach, with a branch development office in Ahmedabad, India (402, Gala Empire, Drive In Road, Thaltej). With a workforce in the 11-50 range, Isport specializes in software development, web and mobile application development (native, hybrid, and mobile-Web), and cloud computing services across leading platforms including Rackspace, OpenStack, Salesforce.com, Microsoft, and EMC.

Isport's core product portfolio is purpose-built for the global betting and gaming industry and consists of six integrated solutions: Easibet (pre-event recommendation engine covering 80+ football leagues and major sports including tennis, NFL, NBA, MLB, NHL, and Rugby Union), Multibet (custom multiple-bet creation tool), LiveLogic (in-play information platform updated every 5 minutes or upon match status change), Dailybet (bespoke CMS configurable by league, team, market, price, event time, and language), Editorial (bespoke content creation delivered under the Form Labs brand with teams assigned per client), and Bet Propensity (customer betting-history analytics for profile-based targeting). These products are designed to operate together, enabling operators to deliver personalized betting prompts, dynamic banners, and targeted content across SMS, email, and in-app channels in multiple languages.

The company operates a B2B enterprise software/services model, delivering bespoke front-end solutions and back-end systems to global betting and gaming operators. The customer base spans tier-1 operators (BetWay, Betfair, Paddy Power, Sportradar, Tabcorp, Hong Kong Jockey Club), B2B platform providers (SB Tech, FSB, Perform, IMG), emerging-market operators (Betlion, Mkekabet, Hiperbet, Betyetu, Offside Gaming), and media partners (Oddschecker, Daily Telegraph). Pricing is not publicly disclosed, and there is no evidence of external fundraising; ownership sits within the Bettorlogic corporate structure. Distribution is direct enterprise sales, and the company has accumulated 17 years of industry-specific experience, with Form Labs serving as a sub-brand for editorial services.

Name

Isport Technologies

Legal name

Isport Technologies

Website

https://isporttechnologies.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Isport Technologies is a London-based private IT firm serving as the primary development house for Bettorlogic, delivering bespoke software products and services to B2B operators in the global betting and gaming industry.

Ownership category

akta.pro rank

Product category

Sports Betting Software

NAICS

Software Publishers (5132), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEAKAI

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYMPAEAKAA

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYMPAEACAA

Sportsbooks (Online & Mobile Operators)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Sports Betting (Retail & Online)

Keywords

• Betting analytics software
• Sports betting solutions
• Gaming software development
• In-play betting tools
• Betting content management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Distribution channels1 record

Core offering

Isport Technologies develops bespoke betting analytics and content software for the global betting and gaming industry as the primary development house for Bettorlogic. Its portfolio includes pre-event recommendation engines (Easibet), custom multiple bet tools (Multibet), in-play information platforms (LiveLogic), configurable CMS for dynamic betting content (Dailybet), bespoke editorial services (Editorial), and customer profiling software (Bet Propensity) for sportsbook and gaming operator clients.

Product overview

Isport Technologies delivers a comprehensive suite of betting and gaming software products under the Bettorlogic brand, serving the global betting and gaming industry. The portfolio consists of six integrated core products: Easibet (pre-event betting recommendations across 80+ football leagues and major sports), Multibet (custom multiple bet creation tool), LiveLogic (real-time in-play data updated every 5 minutes), Dailybet (configurable CMS for dynamic betting content), Editorial (bespoke content creation with assigned teams), and Bet Propensity (customer profiling and analytics). These products are designed to work together, enabling operators to deliver personalized betting prompts, dynamic banners, and targeted content across multiple sports, languages, and marketing channels including SMS and email.

Differentiator

Problem solved

Functional benefit

Brands

• easibet: Betting solution that looks at all major markets and finds bets based on strongest proposition, covering football leagues, tennis, NFL/College Football, NBA, MLB, NHL, and Rugby Union.
• multibet
• livelogic
• dailybet
• editorial
• Bet Propensity

Products and services

• Easibet

Named customers35 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• BettorlogiccoreOthersBettorlogic is the UK based business founded in 2004 for which Isport Technologies serves as the primary development house. Bettorlogic delivers solutions to the global betting and gaming industry. Isport Technologies provides software development services including application development, mobile development, and cloud computing to support Bettorlogic's product portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stats Perform: Sports data, AI, and content company (formerly Perform Group) supplying betting data, Opta feeds, and editorial content to operators. Competes directly with Isport's Editorial, Easibet-style pre-event analysis, and in-play content offerings; Perform is also a listed Isport customer.
• Sportradar: Global sports data and content provider offering odds, data feeds, and content solutions to sportsbooks. Isport's content, in-play, and analytics products compete for a portion of the same operator wallet, and Sportradar is also listed as one of Isport's customers.
• Genius Sports: Sports data and technology provider delivering data feeds, trading tools, and content solutions to sportsbooks globally. Comparable as an end-to-end data and content vendor serving the same sportsbook procurement teams as Isport.

Emerging players

• Better Collective: Sports betting affiliate and content network operator owning comparison sites and editorial brands (e.g., oddschecker-related properties). Comparable through its editorial/content-and-conversion angle, complementing Isport's Editorial and Bet Propensity products.
• GoldenRace: Provider of virtual sports and betting content solutions for sportsbooks and retail operators. Comparable as a content-and-engagement vendor for the sports betting industry, adjacent to Isport's content and in-play engagement products.
• Abios (owned by Pricerunner / Kvorning): Esports data and odds provider supplying betting operators with esports feeds and content. Comparable as a niche sports data and content vendor serving sportsbooks, representing the kind of focused vertical data vendor Isport's model exemplifies.
• Genius Sports (BetVision / Second Spectrum analytics) and bet365's in-house trading/content teams: Broader set of in-house analytics and content teams within large sportsbooks that increasingly build propensity and recommendation features themselves. Represents the insourcing direction some of Isport's biggest customers (Flutter brands, Betway) may pursue over time.

Direct peers

• BetConstruct: B2B iGaming and sportsbook platform provider offering turnkey solutions, content, and risk management to operators. Comparable as a vendor that supplies technology modules (including content and analytics-style tools) into sportsbooks competing for the same operational budgets.
• Kambi Group: B2B sportsbook platform and odds-trading provider powering operators like Betway, Paddy Power, and Kindred brands. Adjacent rather than directly overlapping — Isport plugs into Kambi-powered sportsbooks as a content/analytics layer, but Kambi represents the platform-tier alternative that could absorb some of Isport's functionality.
• Pragmatic Solutions: B2B iGaming platform provider offering PAM and sportsbook platform components to operators. Comparable as a technology stack vendor for sportsbooks; while focused more on platform/infrastructure than betting content, it represents the broader B2B sportsbook vendor cohort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isport Technologies