Looking Forward Consulting

What Looking Forward Consulting does

Looking Forward Consulting is a privately held, founder-owned leadership development and corporate training firm headquartered in Goodyear, Arizona (Phoenix metro), founded in 2009 by Shawn Snyder. The firm delivers professional services to Fortune 500 enterprises, government and defense agencies, and resource-sector clients through three product pillars: Leadership Edge Live (a live facilitator-led platform with 75+ courses across 80+ topic areas, delivered in-person, virtually, or hybrid), Assessments & Executive Coaching (360° feedback, PGI performance diagnostics, and individual, group, and executive coaching), and Gamification & Simulations (Poll Guru, Learning Arcade, BUZZ, and TryIt Simulations for engagement and retention).

The underlying technology stack is content-and-facilitation-led rather than software-led: the proprietary elements are the curriculum library, the gamification tools housed under gamificationguru.com, and the Leadership Edge Live platform at leadershipedge.live, supported by virtual delivery via Google Meet and Microsoft Teams. The business model is professional services with custom-quote pricing, multi-year contracts, and consultation-based enterprise sales; revenue is generated through facilitator-led training engagements, assessment and coaching retainers, and gamification-enabled programs. The company is bootstrapped with 1-10 employees (five named senior consultants) and no disclosed external funding, parent entity, acquisitions, or subsidiaries.

Name

Looking Forward Consulting

Legal name

Looking Forward Consulting

Website

https://lookingforwardconsulting.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Looking Forward Consulting is a privately held, founder-owned leadership development and corporate training firm that delivers facilitator-led programs, assessments, executive coaching, and gamified learning tools to Fortune 500 enterprises, government and defense agencies, and resource-sector clients since 2009.

Ownership category

akta.pro rank

Product category

Corporate Training and Leadership Development Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Learning, Training & Corporate Education Consulting (BPAHAGAE), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Leadership development training
• Corporate training services
• Executive coaching
• Talent development consulting
• Gamified learning solutions

Headquarters

HQ city

Goodyear

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Leadership & Professional Development Training: Live facilitator-led training sessions delivered across 80+ skill areas in-person and virtually. Custom curriculum design services included.
2. Assessments & Executive Coaching: Individual, team, and organizational assessments combined with one-on-one, group, and executive coaching services. Includes insight reports, baseline measurements, and development roadmaps.
3. Gamification & Simulations: Interactive learning tools including Poll Guru and TryIt Simulations for corporate training engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Looking Forward Consulting is a leadership development and corporate training firm that delivers live facilitator-led courses across 80+ skill areas, executive and group coaching, 360° feedback and performance diagnostics, and gamification and simulation-based learning tools. It serves Fortune 500 enterprises and government/defense organizations with custom curriculum design delivered in-person, virtually, or hybrid.

Product overview

Looking Forward Consulting is a leadership development and corporate training firm founded in 2009 that offers a comprehensive suite of solutions organized around its core products: Leadership Edge Live (75+ courses across 80+ topic areas), Assessments & Executive Coaching (individual, team, and organizational levels), and Gamification & Simulations (Poll Guru, Learning Arcade, BUZZ, and TryIt Simulations). The company operates as a unified platform-plus-modules architecture where assessment and coaching services support and sustain the learning delivered through the core training products. Services are delivered by live facilitators both in-person and virtually, with integration into Google Meet and Microsoft Teams for online sessions.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership Edge Live: 75+ courses delivered virtually, in-person, or hybrid for leadership and professional development.
• Poll Guru
• Learning Arcade
• BUZZ
• TryIt Simulations

Products and services

• Leadership Edge Live A comprehensive leadership and professional development offering with 75+ courses delivered by live facilitators across 80+ topic areas, available in-person, virtually, or hybrid with custom curriculum design for enterprise clients.
• Assessments & Executive Coaching Comprehensive assessment and coaching services including 360° feedback tools, PGI performance diagnostics, and personalized one-on-one, group, and executive coaching to sustain learning and behavior change for enterprises and individual leaders.
• Gamification & Simulations Interactive learning tools including Poll Guru, Learning Arcade, BUZZ, and TryIt Simulations that drive engagement and retention through gamified learning experiences and real-world scenario practice for corporate training.
• Speaking Engagements Keynote and speaking services delivered by expert facilitators to inspire leaders and share practical tools for success at corporate and industry events.

Quantifiable outcome

• 460%+ ROI achieved for a sales skills program covering 3,000+ sales professionals, measured by independent agency
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• United Way Valley of the SunminorStrategic or Co-development PartnerCommunity partnership with United Way Valley of the Sun, indicating support for local community initiatives and nonprofit collaboration. Listed in partner/logo section of website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BetterUp: Digital-first coaching and leadership development platform serving enterprise L&D buyers — an emerging, technology-led alternative to boutique facilitators like LFC in the executive coaching and leadership development space.
• CoachHub: Global digital coaching platform serving enterprise clients — a tech-enabled, scalable competitor in the same Fortune 500 coaching market that LFC's executive coaching line targets.

Direct peers

• The Ken Blanchard Companies: Long-standing leadership training and management education company (SLII, Situational Leadership) selling into enterprise L&D — a close comparable in content-led leadership development for Fortune 500 buyers.
• Wilson Learning: Provider of sales, leadership, and people development solutions for global enterprises, with a content library and assessment tools — overlapping with LFC's sales skills (460% ROI case) and leadership development offering.
• Dale Carnegie Training: Globally recognized corporate training provider covering leadership, sales, and professional development, sold through enterprise and franchise channels — a direct comparable in facilitator-led, Fortune 500-targeted training.
• FranklinCovey: Public leadership and organizational performance company selling signature programs (e.g., 'The 7 Habits') to Fortune 500 enterprises — directly comparable offering, customer profile, and ROI-measurement positioning to Looking Forward Consulting.
• Center for Creative Leadership (CCL): Research-backed leadership development provider offering assessments, executive coaching, and programs for senior leaders — directly comparable to LFC's executive coaching and assessment product line.
• Development Dimensions International (DDI): Specialist in leadership development, assessment, and 360° feedback for large enterprises, with extensive content libraries — overlapping directly with LFC's Leadership Edge Live, assessments, and executive coaching stack.
• BTS Group: Business acumen and leadership development firm that pioneered simulation-based learning for Fortune 500 clients — closely aligned with LFC's simulation/gamification IP (TryIt Simulations, Learning Arcade) and enterprise sales motion.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a large Leadership Development practice (Korn Ferry Leadership Architects — a credential LFC's team also holds) and Korn Ferry Assess, serving the same Fortune 500 L&D buyer at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Looking-Forward-Consulting-317919584959061
• LinkedInlinkedin.com/company/looking-forward-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looking Forward Consulting