WCSM Radio

What WCSM Radio does

WCSM Radio is a privately held local radio broadcaster based in Celina, Ohio, operating three FCC-licensed signals — WCSM-FM at 96.7 MHz, WCSM(AM) at 1350 kHz, and FM translator W262DC at 100.3 MHz — that collectively serve Mercer and Auglaize County communities. The station's programming focuses on local news, high school and collegiate sports coverage (MAC and WBL conferences), agricultural reporting sourced from Brownfield Ag News and Ohio AgNet, severe weather alerts, obituaries, and community event promotion. The station is owned by Buzzards Media, LLC following an FCC license assignment from Hayco Broadcasting, Inc. filed in October 2021; Brent Selhorst serves as Owner and General Manager.

The company's revenue model is exclusively advertising-based, monetizing its over-the-air broadcast inventory and online streaming through spot commercials, sponsorships, remote broadcast appearances, and promotional mentions. Distribution combines traditional FM/AM broadcast with website-based "Listen Live" streaming and supporting presence on Facebook, X/Twitter, and YouTube. The GTM motion is sales-led, with the sales team targeting local SMB advertisers, community event sponsors, and regional sponsors (e.g., Van Wert Bedrooms, Menards) within the rural Ohio catchment. Headcount is 11–50 and the company operates from a single headquarters in Celina, Ohio.

WCSM's primary "technology" is its FCC-licensed broadcast infrastructure and the associated programming/content verticals; no proprietary software platform, mobile app, SDK, API, or data product is disclosed. The business has no external funding history, no institutional investors, and no subsidiaries. Strategic activity has been limited to the 2021 ownership transition, the addition of digital streaming, and incremental content programming expansion — consistent with a stable, community-embedded small-market broadcaster rather than a high-growth venture.

Name

WCSM Radio

Legal name

Buzzards Media, LLC

Website

https://wcsmradio.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

WCSM Radio is a privately held local AM/FM broadcaster in Celina, Ohio, operating three FCC-licensed signals that deliver local news, sports, agricultural, and weather programming to Mercer and Auglaize County residents and SMB advertisers. Revenue comes from local advertising, sponsorships, and digital live streaming.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Local radio broadcasting
• AM FM radio station
• Local news coverage
• Community radio advertising
• Agricultural news programming

Headquarters

HQ city

Celina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Local broadcast advertising sales including spot commercials, sponsorships, and promotional mentions during local news, sports, and community programming

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

WCSM Radio is a local AM/FM broadcaster serving Celina, Ohio and the surrounding Mercer and Auglaize County region through three signals: WCSM-FM 96.7 MHz, WCSM(AM) 1350 kHz, and FM translator W262DC 100.3 MHz. Its core offering is free, over-the-air local programming — local news, severe weather alerts, high school and regional sports play-by-play (MAC/WBL conferences, Ohio State, Cincinnati Bengals), agricultural news, community events coverage, and entertainment — funded by selling on-air advertising, sponsorships, and remote-broadcast packages to local businesses, with a complementary website-based Listen Live audio stream for off-air listeners.

Product overview

WCSM Radio is a local AM/FM radio broadcasting company operating two radio stations (WCSM-FM 96.7 MHz and WCSM(AM) 1350 kHz) and an FM translator (W262DC 100.3 MHz) in Celina, Ohio. The station offers local news coverage, sports broadcasting (MAC and WBL conferences), agricultural news programming, community event coverage, and online streaming via its Listen Live service. The station is owned by Buzzards Media, LLC following a license assignment from Hayco Broadcasting, Inc. in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• WCSM-FM 96.7 MHz FM radio station broadcasting at 96.7 MHz in Celina, Ohio, serving Mercer and Auglaize counties with local news, sports, agricultural programming, severe weather alerts, and community event coverage for area listeners.
• WCSM(AM) 1350 kHz AM radio station broadcasting at 1350 kHz in Celina, Ohio, providing local news coverage, sports broadcasting, talk programming, and community announcements to Mercer and Auglaize County listeners.
• W262DC 100.3 MHz

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Buzzards Media, LLCmajorOthers · 19 October 2021FCC application filed October 19, 2021 for Hayco Broadcasting, Inc. to assign broadcast licenses for WCSM-FM 96.7 MHz, WCSM(AM) 1350 kHz, and W262DC 100.3 MHz to Buzzards Media, LLC. This represents a potential ownership change for the station.

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• WZRX-FM / WSHN-FM: Local radio stations serving the Lima/Sidney/Shelby County area in west-central Ohio. Comparable as small-market AM/FM operators competing for the same rural Ohio listener base and local advertising dollars adjacent to Mercer/Auglaize Counties.
• WIMA Radio: Local AM radio station serving Lima, Ohio, in the same regional west-central Ohio corridor as WCSM. Comparable as a small-market local news/talk/sports AM broadcaster relying on local ad revenue and community programming.

Broad incumbents

• Townsquare Media: Operator of local radio stations concentrated in mid-sized and small U.S. markets. Comparable in the small-market local ad-supported radio model and in reliance on hyperlocal programming to drive listener and advertiser loyalty.
• Audacy: Large U.S. radio operator (formerly CBS Radio / Entercom) with a substantial station portfolio and digital streaming via the Audacy app. Comparable as a traditional broadcaster expanding into digital, competing for the same listener and advertiser pool.
• Cumulus Media: Major U.S. radio operator with hundreds of stations across many small and mid-sized markets. Comparable in the AM/FM broadcast model and dependence on local ad revenue, but with broader geographic and portfolio diversification.
• iHeartMedia: The largest U.S. radio broadcaster, operating thousands of AM/FM stations nationwide. Comparable as a terrestrial radio competitor for local ad budgets and listener attention, but at vastly greater scale and with a national digital platform.
• Salem Communications: U.S. radio broadcaster focused on talk, news, and faith-based formats across many markets. Comparable as a multi-station local radio operator selling advertising and syndicated talk/news content, though differentiated by format mix.
• Educational Media Foundation (K-LOVE / Air1): Large noncommercial Christian music radio network with hundreds of FM signals and translators across the U.S. Comparable in the terrestrial radio plus translator network model and in the use of low-power translators to extend coverage, though noncommercial and faith-focused.

Others

• Brownfield Ag News: Agricultural news syndication network that supplies WCSM with farm and ag content. Comparable as an ecosystem partner providing the type of specialized programming (agricultural news) that WCSM depends on to differentiate in its rural market.
• Compass Media Networks: Radio syndication and content distribution network providing talk, news, and sports programming to affiliate stations. Comparable as an upstream programming/syndication supplier that WCSM and similar small-market stations rely on to fill daily broadcast schedules cost-effectively.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WCSMRadio
• YouTubeyoutube.com/channel/UCWsu03fc3NfGvAY-sN3ZdaA
• Facebookfacebook.com/WCSMRadio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WCSM Radio