BioAdvanced

What BioAdvanced does

BioAdvanced is a US-focused brand and division of SBM Life Science Corp, a family-owned French parent group operating in 31 countries. The company develops and markets science-based residential lawn and garden care products, organized across six product categories: Lawn Care, Rose & Flower Care, Tree & Shrub Care, Insect & Pest Control, Weed/Grass & Brush Control, and Garden/Fruit & Citrus Care. Its portfolio includes combination SKUs such as 5-in-1 Weed & Feed, 12 Month Tree & Shrub Protect & Feed Concentrate, and All-In-One Rose & Flower Care, alongside sub-brands BioAdvanced Organics (certified-organic pest and weed control), Natria (natural lawn and garden), and Baby Bio (UK houseplant food).

The business is built on formulation chemistry rather than software or AI. Core technical differentiators include systemic product formats that work inside the plant to reduce pollinator exposure, pollinator-protection labeling, and broad-spectrum efficacy claims (60+ listed pests, up to 12-month insect prevention, up to 6-month weed prevention). Distribution is direct-to-consumer through major home improvement retailers, hardware chains, and independent garden centers across the US, supplemented by direct e-commerce at BioAdvanced.com and rebate-driven promotions via rebates.bioadvanced.com.

The revenue model is consumer packaged goods: one-time unit sales of branded lawn and garden SKUs through third-party retail channels, with pricing tiered by pack size and brand (BioAdvanced, BioAdvanced Organics, Baby Bio, Natria). The end customer base is exclusively residential homeowners and do-it-yourself gardeners, with no enterprise or B2B segment disclosed. Marketing relies on an educational Solution Center, email newsletter capture, social media, and third-party consumer press coverage to drive category demand. BioAdvanced has no disclosed app, API, or AI/ML capability, and the company is privately held within the Simmler family-owned SBM group.

Name

BioAdvanced

Legal name

BioAdvanced (Division of SBM, Inc.)

Website

https://bioadvanced.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

BioAdvanced is the US consumer lawn and garden care brand of France-based SBM Life Science, selling science-based fertilizers, insecticides, herbicides, and fungicides through home improvement retailers and garden centers to residential homeowners and DIY gardeners.

Ownership category

akta.pro rank

Product category

Lawn and Garden Care Products

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industries

Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL), Outdoor & Yard Pest Control (Lawn/Perimeter Treatments) (CRAJAHAE), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Lawn care products
• Garden pest control
• Plant fertilizers
• Weed control solutions
• Insecticide products

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Consumer Lawn & Garden Products: Sale of science-based lawn and garden care products including fertilizers, pest control, weed control, and plant care products through retail and direct channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BioAdvanced develops, manufactures, and sells science-based residential lawn and garden care products including fertilizers, insecticides, herbicides, and fungicides. The product portfolio spans six categories—Lawn Care, Rose & Flower Care, Tree & Shrub Care, Insect & Pest Control, Weed/Grass & Brush Control, and Garden/Fruit & Citrus Care—with multi-function combination formulations designed to simplify application for DIY consumers. Products are sold through major home improvement retailers, hardware stores, independent garden centers, and direct-to-consumer e-commerce.

Product overview

BioAdvanced is a science-based lawn and garden care company offering a comprehensive portfolio of consumer products. The product line is organized into six main categories: Lawn Care (fertilizers and weed control), Rose & Flower Care, Tree & Shrub Care, Insect & Pest Control, Weed/Grass & Brush Control, and Garden/Fruit & Citrus Care. Key products include multi-function formulations like the 5-In-1 Weed & Feed, 3-In-1 Weed And Feed For Southern Lawns, and All-In-One Rose & Flower Care. The company operates sub-brands including Baby Bio (UK's #1 houseplant food brand with specialized products for succulents, orchids, herbs, and citrus), Natria (general lawn/garden products), and BioAdvanced Organics (certified organic products including neem oil, insecticidal soap, and weed killers). Products target homeowners and are sold through major home improvement retailers, hardware stores, and independent garden centers. BioAdvanced is a division of SBM Life Science, a family-owned French company operating in over 31 countries.

Differentiator

Problem solved

Functional benefit

Brands

• BioAdvanced: Main brand for science-based lawn and garden care products including lawn care, rose & flower care, tree & shrub care, insect & pest control, weed/grass/brush control, and garden/fruit/citrus care.
• BioAdvanced Organics
• Baby Bio
• Natria

Products and services

• 5-In-1 Weed & Feed

Quantifiable outcome

• Products kill 60+ listed pests on contact
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SBM Life SciencecoreOthersBioAdvanced is a brand and division of SBM, Inc. (SBM Life Science Corp), a family-owned French company operating in 31 countries. SBM manages its entire value chain from R&D to distribution for crop protection, home and garden, and aromatherapy products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spectrum Brands (Spectracide): Owns Spectracide, Cutter, and Hot Shot consumer pest and lawn brands. Directly comparable to BioAdvanced in insecticide, herbicide, and lawn treatment SKUs at mass and home improvement retailers.
• Bonide Products: Independent US maker of consumer lawn and garden insecticides, fungicides, and weed control products sold through hardware stores, garden centers, and home improvement retailers — direct overlap with BioAdvanced's pest and disease control portfolio.
• GardenTech (Sevin, Garden Safe): Markets Sevin and other garden insecticides plus Garden Safe organic lines through the same hardware and home improvement retail channels as BioAdvanced, with comparable SKU breadth and pricing.
• Scotts Miracle-Gro: The dominant US consumer lawn and garden care brand (Scotts, Ortho, Miracle-Gro, Roundup). Directly competes with BioAdvanced across fertilizer/weed-and-feed, insect control, and lawn treatment SKUs sold through the same home improvement and hardware retail channels.
• Bayer (Envu / Bayer Advanced): Envu (formerly Bayer Advanced) sells science-based consumer insecticides, herbicides, and fungicides for lawn and garden through the same big-box retail channels as BioAdvanced, with overlapping chemistries and similar pollinator-protection messaging.

Emerging players

• Dr. Earth: Organic-focused lawn, garden, and pest control brand selling through independent garden centers and natural product retailers. Comparable to BioAdvanced Organics in positioning and target consumer.
• Espoma: Leading natural and organic lawn and garden brand (fertilizers, pest control, potting soils). Direct competitor to BioAdvanced Organics and increasingly competitive in conventional consumer channels as organic demand grows.
• Safer Brand: Specialty organic pest control and lawn care brand with comparable SKUs to BioAdvanced Organics (neem, insecticidal soap, BT). Competes for the same organic-leaning DIY consumer at garden centers and online.

Broad incumbents

• Central Garden & Pet (AMDRO, Four Star): Diversified pet and garden products conglomerate owning multiple consumer lawn, garden, and pest control brands distributed through the same home improvement and hardware retail channels as BioAdvanced.
• FMC Corporation (consumer solutions): Diversified crop science company with a consumer solutions arm selling residential pest and lawn products through mass and home improvement retailers — adjacent category overlap and similar R&D-driven formulation approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bioadvanced
• Xx.com/bioAdvanced

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BioAdvanced