Dispatch Ninja

What Dispatch Ninja does

Dispatch Ninja (legal entity NinjaTMS, also operating as Loadboard Ninja) builds a free Chrome extension that overlays productivity tooling onto incumbent freight load boards. The product is targeted at individual freight dispatchers and small dispatch teams working on DAT One, Truckstop, TruckSmarter, Navisphere Carrier (CH Robinson), Landstar Carrier, and JB Hunt 360, with a stated USA / North America footprint. Functionally, the extension injects one-click route maps, live deadhead calculations, true RPM tracking during negotiation, pre-filled broker emails, real-time team notes, and lane/broker payment history directly onto the load board interface, and pulls live truck position and hours-of-service data from Samsara and Motive ELDs. The overlay architecture intentionally avoids replacing the load board, instead acting as a workspace layer on top of the dispatcher's existing tools.

The business model is freemium: the core extension is free forever, installs in 30 seconds from the Chrome Web Store with no credit card, and carries no published pricing. Monetization is layered through a paid NinjaTMS team account, which unlocks cross-dispatcher collaboration features (shared notes, synchronized rates and broker contacts, booking status, and reporting). The go-to-market is product-led growth via the Chrome Web Store, supplemented by a website, content/SEO resources, an affiliate program, and a direct sales-contact form for team rollouts. The company is privately held, founded in 2022, with a reported 1–10 employee headcount and no disclosed funding rounds.

Name

Dispatch Ninja

Legal name

NinjaTMS

Website

https://dispatch.ninja

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Dispatch Ninja builds Loadboard Ninja, a free Chrome extension that overlays route maps, deadhead, RPM tracking, team notes, and broker email drafts onto freight load boards (DAT One, Truckstop, TruckSmarter and others), serving SMB freight dispatchers and dispatch teams in the US truckload market.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Chrome Extension: Core Loadboard Ninja extension is free forever with basic features including one-click maps, RPM calculation, and broker email pre-fill. No credit card required to install or use.
2. NinjaTMS Team Account (Upsell): Paid NinjaTMS account unlocks team-wide collaboration features including shared notes, synchronized rates and broker contacts, booking status across all dispatchers, and reporting capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dispatch Ninja (branded as Loadboard Ninja, built by NinjaTMS) builds a free Chrome browser extension that overlays productivity tools onto third-party freight load boards such as DAT One, Truckstop, and TruckSmarter. The extension provides one-click route maps, live deadhead and true rate-per-mile calculations using ELD truck position, real-time team notes, pre-filled broker emails, and lane/broker history. A paid NinjaTMS account unlocks team collaboration, shared notes, synchronized rates and broker contacts, booking status, and reporting for dispatch teams.

Product overview

Dispatch Ninja operates as a portfolio of Chrome extension products built by NinjaTMS for freight dispatchers. The core offering is Loadboard Ninja, a free Chrome extension that overlays productivity tools onto load boards (DAT One, Truckstop, TruckSmarter, Navisphere Carrier, Landstar Carrier, and JB Hunt 360). The extension provides one-click route maps, deadhead calculation, true RPM, real-time team notes, ELD integration (Samsara, Motive), and pre-filled broker emails. Individual load board extensions exist for each supported platform. NinjaTMS serves as the parent TMS platform; Loadboard Ninja core features work standalone, while a NinjaTMS account unlocks team collaboration, shared notes, and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Loadboard Ninja (Chrome Extension) A free Chrome browser extension for freight dispatchers that overlays one-click route maps, live deadhead and true rate-per-mile calculations, ELD-sourced truck positioning (Samsara and Motive), real-time team notes, pre-filled broker emails, and lane/broker history onto existing load boards including DAT One, Truckstop, TruckSmarter, Navisphere Carrier (CH Robinson), Landstar Carrier Loadboard, and JB Hunt 360. Installs in 30 seconds with no credit card required and is free forever for the core feature set.
• NinjaTMS Team Account A paid NinjaTMS account that unlocks team-wide collaboration on top of the Loadboard Ninja extension, including real-time shared dispatcher notes on loads, synchronized negotiated rates and broker contacts across the team, shared booking status, and reporting capabilities for dispatch organizations.

Quantifiable outcome

• Dispatch faster - demo shows load from posted to booked in under a minute
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• DAT OnecoreTechnology or IntegrationPrimary load board integration - Loadboard Ninja overlay activates on DAT One load board tabs, providing route maps, deadhead calculations, RPM, and broker communications directly within the DAT One interface.
• TruckstopcoreTechnology or IntegrationPrimary load board integration - Loadboard Ninja overlay activates on Truckstop load board tabs, providing route maps, deadhead calculations, RPM, and broker communications directly within the Truckstop interface.
• TruckSmartercoreTechnology or IntegrationPrimary load board integration - Loadboard Ninja overlay activates on TruckSmarter load board tabs, providing route maps, deadhead calculations, RPM, and broker communications directly within the TruckSmarter interface.
• Navisphere Carrier (CH Robinson)secondaryTechnology or IntegrationAdditional load board integration supported alongside primary integrations with DAT One, Truckstop, and TruckSmarter.
• Landstar Carrier LoadboardsecondaryTechnology or IntegrationAdditional load board integration supported alongside primary integrations with DAT One, Truckstop, and TruckSmarter.
• SamsaracoreTechnology or IntegrationELD integration - Samsara fleet ELD connection enables automatic population of truck positions, hours-of-service data, and available equipment on every load card within Loadboard Ninja.
• MotivecoreTechnology or IntegrationELD integration - Motive fleet ELD connection enables automatic population of truck positions, hours-of-service data, and available equipment on every load card within Loadboard Ninja.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• TruckSmarter: A competing load board / dispatch productivity platform listed as an integration target. TruckSmarter and Loadboard Ninja both serve individual dispatchers and small carriers on top of freight matching, making them the closest direct comparable in product category.

Broad incumbents

• Loadsmart: Digital freight brokerage and transportation management platform serving shippers and carriers. Loadsmart competes for the same dispatcher attention via automated booking and rate intelligence that overlaps with Loadboard Ninja's RPM and broker-email features.
• McLeod Software: Established TMS provider for carriers and 3PLs with dispatch, rating, and ELD workflows. McLeod competes with NinjaTMS at the team/enterprise level for the same dispatcher persona that Loadboard Ninja targets at the individual seat.
• Trimble Transportation: Enterprise-grade transportation management suite serving large carriers and fleets. Trimble sits upstream of where Loadboard Ninja operates and could build a lighter SMB-tier offering that displaces the NinjaTMS upsell path.
• Samsara: Dominant fleet telematics and ELD platform and a core Dispatch Ninja integration partner. Samsara already provides truck position and HOS data into Loadboard Ninja and could itself build a first-party dispatcher productivity layer that competes directly.
• DAT (DAT One): The other dominant load board and another primary integration target for Dispatch Ninja. DAT owns the freight matching surface that Loadboard Ninja augments and represents the most direct competitive threat via potential native feature development.
• Truckstop: One of the two largest North American load boards and an explicit integration target for Dispatch Ninja. Truckstop operates the entire load-posting workflow that Loadboard Ninja overlays and could ship native equivalents to Dispatch Ninja's feature set.
• JB Hunt 360: Major carrier-operated load board with its own digital freight marketplace, listed as a Dispatch Ninja-supported extension target. JB Hunt 360 represents both a partner-integrated load board and a potential competitor capturing dispatcher workflows within its own carrier ecosystem.
• Motive (formerly KeepTruckin): Samsara's primary ELD competitor and an explicit Dispatch Ninja integration partner. Motive has been expanding from ELD into broader fleet and dispatch workflows, overlapping with both Loadboard Ninja's ELD-fed features and the NinjaTMS team layer.

Emerging players

• TruckerPath: Trucker-facing mobile app ecosystem with load matching and navigation features that overlap with the dispatcher productivity category. TruckerPath targets drivers and small carriers with comparable ELD and load-finding workflows to Loadboard Ninja.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/theloadcompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dispatch Ninja