DAT Freight & Analytics

What DAT Freight & Analytics does

DAT Freight & Analytics operates North America's largest truckload freight marketplace through its DAT One platform, headquartered in Beaverton, Oregon. Founded in 1978 (originally as TransCore DAT, later DAT Solutions), DAT is a wholly-owned business unit of Roper Technologies (Nasdaq: ROP), a Nasdaq 100, S&P 500, and Fortune 500 constituent. The company serves three horizontal customer segments: carriers (350,000+ owner-operators and small fleets), freight brokers and 3PLs (750+), and shippers seeking market intelligence. DAT One processes over 700,000 daily load posts and more than 150,000 transactions per minute, with a cumulative transaction database exceeding $1 trillion in freight market value.

The product architecture centers on DAT One (load board and marketplace) and is extended by DAT iQ (RateView Analytics, DAT iQ Benchmark, Ratecast forecasting, LaneMakers, Network Analytics, Analytics Services) for rate intelligence; DAT Outgo (non-recourse factoring with rates as low as 1.0% plus fuel cards) for carrier financial services; and the Convoy Platform (acquired from Flexport in July 2025 for approximately $250 million) and Trucker Tools (acquired December 2024) for automated freight matching and ELD-first load tracking. Supporting capabilities include DAT Broker TMS, CarrierWatch (a database of 500,000+ motor carriers), DAT Assurance and DAT Directory for fraud verification, AI-powered identity verification, DAT Copilot (operating authority), DAT Insurance, and DAT OnBoard. The platform is built on machine learning for carrier verification, anomaly detection for fraud, recommendation engines for load matching, predictive analytics for rate forecasting, and real-time visibility through ELD integration.

DAT monetizes through tiered subscriptions (DAT One load board access, DAT iQ analytics), marketplace transaction facilitation across the 150,000+ transactions-per-minute network, factoring fees on DAT Outgo (transaction-based, non-recourse, with Rate Match Guarantee), and professional services (insurance, operating authority, broker software). Distribution is multi-motion: product-led growth via self-serve web/mobile with 30-day free trials and iOS widgets; enterprise field sales targeting large brokers and shippers; an API-first strategy embedding rate intelligence and load matching into TMS platforms (PCS Software Cortex, IntelliTrans, McLeod PowerBroker, AscendTMS, Turvo, Shipwell, MercuryGate, 3PL Systems, Port TMS); and data partnerships distributing DAT data through Snowflake Data Marketplace and Bloomberg Terminal. Geographic focus is North America; growth is funded through Roper Technologies' parent capital allocation rather than external venture or private equity.

Name

DAT Freight & Analytics

Legal name

DAT Solutions, LLC

Website

https://dat.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DAT Freight & Analytics operates North America's largest truckload freight marketplace through its DAT One platform, serving 350,000+ owner-operators, 750+ brokers, and shippers with load matching, rate intelligence (DAT iQ), non-recourse factoring (DAT Outgo), and ELD-first load tracking. A wholly-owned subsidiary of Roper Technologies since 1978.

Ownership category

akta.pro rank

Product category

Freight Marketplace and Transportation Intelligence Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Digital Freight Brokerage (Managed Marketplace) (TLAEAJAB)

akta.pro secondary industries

Rate Data Management & Master Data (Rate Cards, Fuel Surcharges, DIM/FAK Rules) (TLAEAIAF), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD), Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE)

Keywords

• Truckload freight marketplace
• Load board services
• Freight rate analytics
• Transportation management software
• Freight factoring services

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. DAT One Load Board Subscriptions: Subscription-based load board access for carriers and brokers with tiered pricing. Carriers access load matching, rate data, and freight tracking. Brokers access load posting, carrier matching, and workflow automation tools. Rates as low as 1.0% mentioned for factoring product.
2. DAT iQ Analytics Services: Freight rate intelligence and benchmarking subscription services including RateView Analytics, DAT iQ Benchmark, Analytics Services, and Network Analytics. Provides market trends and data insights to shippers, brokers, and industry analysts.
3. DAT Outgo Freight Factoring: Non-recourse factoring services with automated invoicing, no long-term contracts. Offers Rate Match Guarantee and funding speeds where 30% of invoices ready in 15 minutes or less. Revenue generated through factoring fees.
4. DAT One Load Board Transaction Fees: Marketplace transaction facilitation with loads posted daily (700,000+ daily load posts, 150,000+ transactions per minute). Commission or transaction fees from freight matching across the network.
5. Operating Authority and Broker Services: Trucking Operating Authority services (MC and DOT number acquisition), Broker TMS software, Insurance services, and other operational services for brokers and carriers.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

DAT Freight & Analytics operates DAT One, North America's largest truckload freight marketplace, processing over 150,000 transactions per minute and nearly 700,000 daily load posts. The company provides load board access for carriers and brokers, freight rate intelligence (DAT iQ), freight factoring and fuel card services (DAT Outgo), operating authority assistance, broker transportation management software, and automated freight-matching technology (Convoy Platform) with AI-powered carrier verification.

Product overview

DAT Freight & Analytics operates a platform-plus-modules architecture centered on DAT One, North America's largest truckload freight marketplace processing over 150,000 transactions per minute and nearly 700,000 daily load posts. The platform integrates with analytics suite DAT iQ (including RateView, DAT iQ Benchmark, LaneMakers, Ratecast, and Network Analytics) for market intelligence and rate forecasting. Financial services are provided through DAT Outgo (factoring and fuel cards), while the Convoy Platform (acquired 2025) and Trucker Tools (acquired 2024) add automated freight matching and real-time load tracking. Supporting services include operating authority assistance (DAT Copilot), broker TMS, CarrierWatch, insurance, and carrier management tools. The company also publishes the annual DAT Freight Focus report and hosts DATCON user conference.

Differentiator

Problem solved

Functional benefit

Brands

• DAT One: North America's largest truckload freight marketplace, processing over 700,000 daily load posts with more than 150,000 transactions per minute
• DAT iQ
• DAT Outgo
• Convoy Platform
• Trucker Tools
• RateView

Products and services

• DAT One North America's largest truckload freight marketplace, processing over 150,000 transactions per minute and nearly 700,000 daily load posts. Provides load matching, carrier search, rate data, and freight tracking for carriers, brokers, and shippers.
• DAT One Load Board Core load board component of DAT One enabling brokers to find trucks and carriers to find loads. Supports van, reefer, flatbed, cargo van, box truck, and power-only equipment categories.
• DAT Express Expedited load matching service for time-sensitive freight shipments.
• DAT Power High-volume load board access tier for power users and larger broker operations.
• DAT TruckersEdge Load board subscription tier designed for individual owner-operators and small carriers, positioned as a freemium entry point into the marketplace.
• DAT iQ Freight intelligence platform providing market analytics, rate benchmarking, and predictive insights. Processes over $1 trillion in freight market transactions.
• RateView Analytics Industry standard truckload pricing data service showing current spot and contract rates across all lanes in North America.
• DAT iQ Benchmark Transportation rate and performance benchmarking tool enabling shippers to compare their transportation costs and performance against market averages.
• Network Analytics Advanced freight transportation analytics for network optimization and adapting to market shifts using real-time and trend-based insights.
• DAT Outgo Freight factoring and financial services platform for truckers, integrating non-recourse factoring, automated invoicing, and fuel cards with the DAT One marketplace.
• DAT Outgo Factoring Non-recourse factoring service with automated invoicing, no long-term contracts, and rates as low as 1.0%. Includes Rate Match Guarantee and funding where 30% of invoices are ready in 15 minutes or less.
• DAT Outgo Fuel Card Fuel card program for truckers providing diesel discounts and fuel management tools.
• Convoy Platform Automated freight-matching technology acquired from Flexport, using machine learning for carrier verification and fraud prevention. Serves nearly 30,000 carriers with AI-powered digital freight matching for brokers.
• Trucker Tools Load Tracking Real-time GPS load tracking and visibility platform with ELD-first integration, achieving over 90% visibility compliance on tracked loads and seamless TMS integration.
• DAT Broker TMS Transportation management system designed for freight brokers, providing load management, carrier dispatch, and workflow automation.
• DAT Copilot Authority Program Program helping new motor carriers obtain their MC and DOT operating authority, streamlining the startup process for owner-operators.
• CarrierWatch Searchable database of over 500,000 transportation companies for verifying and monitoring MC authority, safety ratings, and insurance status.
• DAT Insurance Insurance services for carriers and brokers including cargo insurance, commercial truck insurance, and liability coverage.
• DAT iQ API and Data Services API access and data partnerships enabling real-time freight rate intelligence and load board data to be embedded into shipper and broker transportation management systems, including Snowflake Marketplace and Bloomberg Terminal distribution.
• Ratecast Price forecasting feature within DAT iQ providing multilane rate forecasts to improve chances of winning RFPs.

Quantifiable outcome

• Over 90% visibility compliance on tracked loads using ELD-first load tracking
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PCS SoftwarecoreTechnology or Integration · 29 April 2026PCS Software integrated the DAT One load board into its Cortex Opportunity Manager and Backhaul Booster AI-powered TMS features. Carriers can search, source, and automatically score loads from DAT One within Cortex, ranked by profitability using each fleet's configured logic.
• IntelliTranscoreTechnology or Integration · 22 January 2026IntelliTrans, a multimodal TMS provider, partnered with DAT to integrate DAT iQ's freight rate intelligence into its transportation management system. IntelliTrans customers can access freight benchmarking and forecasting data based on $1 trillion in actual market transactions directly within the platform.
• U.S. BankcoreStrategic or Co-development Partner · 8 January 2026U.S. Bank and DAT launched a joint quarterly research report on U.S. truck freight rates called the Rates Edition, complementing U.S. Bank's existing Freight Payment Index. The collaboration provides actionable market insights based on comprehensive DAT market data.
• FlexportcoreTechnology or Integration · 28 July 2025DAT acquired the Convoy Platform from Flexport for approximately $250 million. Flexport acquired Convoy Platform in October 2023 and launched it as freight-matching service for all brokers in April 2024. Flexport continues as a customer of DAT after the sale.
• Trucker ToolscoreTechnology or Integration · 17 December 2024DAT acquired Trucker Tools LLC, a provider of load visibility and digital freight matching solutions. Trucker Tools' real-time GPS tracking and carrier sourcing capabilities were integrated into DAT One, expanding reach to over 350,000 owner-operators and 750 freight brokers.
• McLeod SoftwarecoreTechnology or IntegrationConvoy Platform named certified Digital Freight Matching partner with McLeod Software, enabling automated freight matching integration for McLeod PowerBroker customers.
• Women In Trucking AssociationminorGTM or Marketing PartnerDAT holds Gold Level Partnership with Women In Trucking Association, supporting diversity initiatives in the trucking industry.
• ACT ResearchminorStrategic or Co-development PartnerDAT and ACT Research partnered to boost analytics services, combining freight rate forecasting and market research capabilities.
• AscendTMScoreTechnology or IntegrationDAT fully integrated Convoy Platform with AscendTMS to supercharge broker workflows through automated freight matching and carrier vetting.
• Roper TechnologiescoreOthersDAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of Nasdaq 100, S&P 500, and Fortune 500. IntelliTrans and DAT are both Roper subsidiaries, enabling inter-company collaboration.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• C.H. Robinson: C.H. Robinson is one of the largest North American third-party logistics providers and freight brokers, a major customer and competitor of DAT's marketplace and rate intelligence products given its scale in truckload brokerage.
• Coyote Logistics: Coyote Logistics, owned by UPS, is a major asset-light freight broker and 3PL that competes for broker capacity and shipper freight — comparable in customer profile to DAT's broker segment while operating within a broader logistics portfolio.

Emerging players

• FourKites: FourKites is a supply chain visibility platform partnered with DAT that competes adjacently on real-time load tracking, overlapping with Trucker Tools' capabilities now embedded in DAT One.
• project44: project44 is a supply chain visibility and connectivity platform competing with DAT's Trucker Tools-powered tracking offering while integrating with similar broker and shipper TMS ecosystems.
• Transfix: Transfix is a digital freight broker applying technology and data to truckload matching, with overlapping capabilities to DAT's marketplace and Convoy Platform automated matching product.
• Highway: Highway is a carrier compliance and identity verification platform addressing the same fraud prevention problem as DAT's AI-powered identity verification and CarrierWatch tools, making it a direct emerging competitor in broker-carrier trust infrastructure.

Direct peers

• Uber Freight: Uber Freight operates a managed marketplace and digital brokerage platform serving shippers and carriers, competing with DAT One and DAT iQ across matchmaking, rate intelligence, and brokerage execution.
• Truckstop.com: Truckstop.com is DAT's most direct competitor in the load board and freight matching space, operating one of the largest truckload marketplaces in North America for carriers and brokers with similar subscription and marketplace economics.
• Loadsmart: Loadsmart is a digital freight broker combining automated carrier matching with brokerage services, competing directly with DAT's Convoy Platform and DAT One marketplace for broker-side capacity sourcing.
• RXO: RXO is a major North American freight brokerage spun out from XPO Logistics, competing with DAT's broker-facing tools while also using DAT's load board data and integrations — overlapping on capacity sourcing and shipper services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/datfreightteam
• YouTubeyoutube.com/c/DATLoadBoards/videos
• Facebookfacebook.com/datfreight
• LinkedInlinkedin.com/company/dat-freight-and-analytics
• Instagraminstagram.com/datfreight

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAT Freight & Analytics