Fiorini

What Fiorini does

Fiorini Carrelli s.r.l. is an Italian privately-held material handling equipment dealer and service company founded in 1978 by Pietro Fiorini and headquartered in San Giorgio di Piano, in the Bologna province. The company sells, rents, and services forklift trucks (carrelli elevatori) and aerial platforms for production companies, small and medium enterprises, and large industrial customers across the Bologna territory. Its core product portfolio spans new electric forklifts distributed under exclusive territorial agreements with Bobcat, Montini, Lugli, Doosan, and OMG/Pramac, with lift capacities from approximately 1.2 to 18 tons, alongside refurbished forklifts sold with warranty, short- and long-term rental (available from a single day), and a spare parts and accessories catalog that includes batteries, wheels, seats, forks, the Luce Blu safety lighting system, a resin demineralizer for battery maintenance, Montini 4.0 high-frequency battery chargers, and acid-spill absorbent powder. Fiorini also offers technical assistance and scheduled maintenance, including inspections required under Italian workplace safety law (D.Lgs. 81/08), with a stated rapid-response window of 4–8 hours across the Bologna territory. The business model combines transactional equipment sales (one-time), recurring rental and maintenance contracts (subscription-like), and a parts and accessories stream, all distributed via direct showroom sales from the San Giorgio di Piano headquarters plus a website with product catalog and contact forms. The company is founder-owned with no disclosed institutional investment, no subsidiaries, and no public listing.

Name

Fiorini

Legal name

FIORINI CARRELLI s.r.l.

Website

https://fiorinicarrelli.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiorini Carrelli is a Bologna-based Italian dealer founded in 1978 that sells, rents, and services forklifts and aerial platforms from brands including Bobcat, Montini, Lugli, Doosan, and Pramac, serving production companies, SMEs, and large industrial customers across the Bologna province.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Forklift sales
• Forklift rental
• Material handling equipment
• Warehouse equipment
• Industrial maintenance services

Headquarters

HQ city

San Giorgio Di Piano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Forklift Sales: Sale of new, used, and refurbished forklifts from brands including Bobcat, Montini, Lugli, and Doosan. Refurbished units come with warranty.
2. Forklift Rental: Short-term and long-term rental of forklifts, including periods as short as one day. Flexibility for varying capacity needs.
3. Spare Parts Sales: Sale of forklift spare parts including wheels, batteries, seats, forks, lights, and maintenance products like absorbent powder
4. Technical Assistance and Maintenance: Technical support services including periodic inspections per Italian safety law (D.Lgs. 81/08), emergency interventions, and planned maintenance contracts
5. Aerial Platforms: Sale and rental of aerial work platforms

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fiorini Carrelli sells, rents, and services forklift trucks and aerial work platforms to industrial customers in Bologna and province. The portfolio includes new, refurbished, and used forklifts from brands such as Bobcat, Montini, Lugli, and Doosan in electric, diesel, and lithium variants, alongside spare parts, accessories, and a technical assistance and scheduled maintenance service with rapid on-site intervention.

Product overview

Fiorini Carrelli is a material handling equipment company founded in 1978, specializing in the sale, rental, and service of forklift trucks (carrelli elevatori) in Bologna and surrounding areas. The company offers a comprehensive portfolio of new electric forklifts from brands including Bobcat (including former Doosan), MONTINI, and LUGLI, with capacities ranging from 1.3 to 18 tons. They also sell refurbished forklifts with warranty, provide flexible rental options (from daily to long-term), and offer technical assistance services. The product lineup includes counterbalanced forklifts, trilaterals for narrow aisles, high-capacity models, and special configurations (container, zinc-coated, low-profile). Fiorini complements its forklift offerings with essential accessories and spare parts including wheels, batteries, battery chargers (MONTINI 4.0), safety lights (Luce Blu), demineralizers for battery maintenance, and absorbent powder for acid spill management. The company also offers rental platforms (piattaforme aeree) and comprehensive maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Forklifts (Carrelli Elevatori Nuovi) New forklifts from multiple brands including Bobcat, Montini, Lugli, and Doosan, available in electric and diesel configurations for industrial buyers in Bologna province.
• Refurbished Forklifts (Carrelli Elevatori Ricondizionati) Refurbished and reconditioned forklifts restored to full working condition and sold with warranty coverage, for cost-sensitive industrial buyers.
• Forklift Rental (Noleggio Carrelli Elevatori) Flexible forklift rental service for short and long periods, starting from a single day, for varying load capacity needs of industrial customers.
• Technical Assistance and Maintenance (Assistenza Tecnica) Technical assistance and scheduled maintenance for all forklift brands, including periodic inspections per Italian safety law (D.Lgs. 81/08), emergency interventions, and planned maintenance contracts.
• Forklift Spare Parts and Accessories (Ricambi e Accessori Carrelli Elevatori) Spare parts and accessories including wheels, batteries, seats, forks, blue lights, flashers, and absorbent powder for forklift maintenance.
• Aerial Work Platforms (Piattaforme Aeree) Sale and rental of aerial work platforms for industrial customers requiring elevated work access.
• Doosan Lithium Transpallet (DOOSAN AL LITIO) Lithium-powered pallet truck with stabilizing wheels, capacity 1.5–2.0 tons, featuring faster charging, longer duration, and lighter weight than lead-acid battery alternatives.
• PRAMAC Electric Pallet Truck (Transpallet Elettrico PRAMAC) Electric pallet truck from the PRAMAC brand, expanding Fiorini's portfolio of electric material handling equipment.
• Winter Forklift Assistance Service (Freddo Assistenza Carrelli) Seasonal winter and cold-weather assistance and maintenance service for forklifts, addressing cold-season operational continuity needs of industrial customers.

Quantifiable outcome

• Immediate technical intervention capability within 4-8 hours
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BobcatcoreChannel Partner/ Reseller/ DistributorBrand represented in new forklift sales portfolio. Bobcat offers electric forklift series including 3-wheel and 4-wheel models, Series 7 Plus, and Series NXE ranging from 1.3 to 10 ton capacity.
• MontinicoreChannel Partner/ Reseller/ DistributorItalian manufacturer represented for new forklift sales. Montini offers Revolution series, BINGOplus, and special configurations including ZINC (hot-dip galvanized), LOW, and CONTAINER variants with capacities from 1.15 to 18 ton.
• LuglicoreChannel Partner/ Reseller/ DistributorItalian manufacturer for new forklift sales. Lugli offers electric forklifts including ET, E, D, SE series and vertical electric platforms with capacities from 1.2 to 10 ton.
• DoosancoreChannel Partner/ Reseller/ DistributorBrand represented in new forklift sales including Series 7 and NXE electric forklifts from 1.5 to 5 ton capacity.
• OMG (Pramac)minorChannel Partner/ Reseller/ DistributorPartner for electric pallet trucks, specifically Pramac transpallet elettrico products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Linde Material Handling Italia: KION Group brand distributing forklifts and intralogistics solutions in Italy. Directly comparable on product range (electric and IC forklifts), service contracts, and used equipment programs serving industrial and logistics operators.
• STILL Italia: Italian operation of the STILL/KION Group, distributing counterbalanced forklifts, pallet trucks, and warehouse equipment with service contracts. Overlaps with Fiorini on multi-brand new equipment sales, rental, and technical service for Italian industrial customers.
• Jungheinrich Italiana: Italian subsidiary of Jungheinrich, one of Europe's largest intralogistics OEMs, providing forklifts, warehouse equipment, and service. Comparable to Fiorini as a full-line forklift dealer with rental, used equipment, and maintenance offerings targeting industrial customers in Italy.
• Toyota Material Handling Italia: Italian sales and service operation of Toyota's global material handling brand, offering electric and IC forklift sales, rental, and service nationwide. Directly comparable to Fiorini on product mix (electric forklifts), target customers (SME and large industrial), and full-service sales/rental/maintenance model.
• Hyster-Yale Italia: Italian operations of Hyster and Yale forklift brands, offering electric and IC forklifts, warehouse equipment, and service. Comparable to Fiorini on the full-service dealer model and multi-tonnage electric forklift lineup.
• Cat Lift Trucks Italia: Italian distribution arm of Cat Lift Trucks (distributed by MCA), offering diesel and electric forklifts with service and parts. Overlaps with Fiorini on multi-brand forklift distribution and post-sale service to industrial customers.
• Crown Lift Trucks Italia: Italian branch of Crown Equipment, selling electric counterbalanced forklifts and warehouse trucks with service support. Comparable on electric-forklift focus, industrial customer base, and dealer-driven sales/service model in Italy.

Broad incumbents

• Manitou Italia: Italian subsidiary of the Manitou Group, distributing aerial work platforms, telehandlers, and forklifts. Comparable to Fiorini on aerial platform sales/rental and broader material handling equipment distribution to industrial buyers.

Emerging players

• BYD Material Handling Europe: Lithium-iron-phosphate forklift specialist with growing European distribution. Comparable to Fiorini where Fiorini's lithium-focused launches (Doosan al Litio, Montini 4.0) target the same electrification trend, though BYD is an OEM competing with some of Fiorini's partner brands.

Others

• Pramac (Pramac Lifter): Italian material handling equipment manufacturer whose electric pallet trucks are distributed by Fiorini. Included as an adjacent ecosystem player — both supplier and potential channel partner relationship to Fiorini's business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fiorinisrlcarrellielevatori
• LinkedInlinkedin.com/company/fiorini-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiorini