What Drum does

Drum CPH is a Copenhagen-based, privately held creative agency operating as a subsidiary of Omnicom Media Group. The firm offers four interconnected service lines — Brand Strategy, Content, Partnerships, and Campaigns — covering the full creative lifecycle from brand-story development through social content production, influencer/media partnership activation, and cross-channel campaign execution (TVC, OOH, digital, social, print). Its underlying methodology is consumer-insight-driven, pairing qualitative audience understanding with media strategy and creative craft rather than proprietary technology platforms.

The agency's primary customer segment is enterprise brands across Denmark and Scandinavia, with documented engagements spanning financial services (Visa), web hosting (One.com), insurance (Tryg), consumer goods (Läkerol YUP), transportation/rail (DSB), and logistics (PostNord). A secondary segment is government and public-sector organizations requiring behavior-change campaigns, including the Danish Crime Prevention Council (Det Kriminalpræventive Råd). The agency generates revenue through project-based professional services fees on a quote basis, with no disclosed pricing tiers, public rate cards, or recurring subscription products. Client acquisition is executed through direct outreach and the Omnicom referral network.

Drum CPH has no public app, no API, no disclosed AI/ML capabilities, no patents, and no independent funding history; its growth is structurally tied to its parent conglomerate. Outcome metrics from public case studies — including a 61% image-score lift for PostNord over a four-year lead-agency engagement, 82% behavior-change consideration for a DSB safety campaign, and 16.5M impressions for a Danish Crime Prevention Council sexual-consent campaign — position the firm as an effectiveness-led creative shop rather than a technology or data company.

Name

Drum

Legal name

Drum CPH

Website

https://drumcph.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Drum CPH is a Copenhagen-based creative agency offering brand strategy, content, partnerships, and integrated campaigns. A subsidiary of Omnicom Media Group, it serves enterprise brands and government organizations primarily across Denmark and Scandinavia.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative agency services including brand strategy, content creation, partnership development, and campaign execution across multiple platforms and formats. Revenue is generated through fees for creative development, production, and campaign management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Drum CPH is a creative agency that develops brand strategy, content, partnerships, and integrated campaigns for enterprise clients. It delivers end-to-end advertising services, combining consumer insight, media strategy, and creative craft across traditional and digital channels including TVCs, OOH, social, display, and influencer collaborations. The agency operates as part of the Omnicom Media Group network and serves major Danish and Scandinavian brands as well as government organizations.

Product overview

Drum CPH is a multi-award winning creative agency offering a unified suite of integrated advertising services. The agency's core service architecture comprises four interconnected practice areas: Brand Strategy (developing core brand stories and assets), Content (social strategy and video production), Partnerships (influencer and media collaborations), and Campaigns (cross-platform creative execution from TVCs to digital). These service lines work in combination to deliver end-to-end creative concepts and campaigns across all platforms and formats, combining consumer insights with advertising craft.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy

Quantifiable outcome

• PostNord image-score increased 61% from 2019-2022, with 50% reduction in cost per image-point
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ALINEAcoreStrategic or Co-development PartnerPartnership with ALINEA (portal bringing together strongest digital teaching aids for primary schools) to distribute DSB Minecraft safety education game to Danish school children. ALINEA's platform enabled broad reach into primary education system for the safety awareness campaign.
• Danish E-sports OrganizationscoreStrategic or Co-development PartnerCollaboration with leading Danish e-sports organizations to build 1:1 model of Copenhagen Central Station in Minecraft Education. The gaming partnership enabled reaching children through their preferred medium for safety education.
• TV2 ECHOcoreGTM or Marketing PartnerPartnership with TV2 ECHO for the 'Reach Out' psychological violence awareness campaign. TV2 ECHO provided media platform and content distribution for the campaign featuring 10 short videos of strong women sharing their stories.
• Danish Minecraft YouTubersminorGTM or Marketing PartnerCollaboration with Denmark's biggest Minecraft YouTubers to amplify the DSB Minecraft safety campaign through video content, extending reach to the gaming audience and their parents.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MediaMonks: Global content and creative production network (part of S4Capital/Monks). Comparable in delivering integrated content, campaign, and production services at scale, though with materially greater geographic reach and headcount than Drum CPH.
• Droga5: Global creative agency within Accenture Song, known for award-winning integrated campaigns. Comparable as a creative-led shop selling insight-driven work to enterprise clients, though with a global footprint and larger production scale than Drum CPH.
• Uncle Grey: Copenhagen-headquartered creative agency that became part of the Dentsu network. Comparable as a Danish competitor with similar integrated campaign capabilities, but with access to broader Dentsu global resources analogous to Drum CPH's Omnicom affiliation.
• Accenture Song: Global creative, brand, and customer experience arm of Accenture, increasingly competing for integrated creative and campaign mandates. Comparable in offering end-to-end brand strategy through execution, but at vastly greater scale and with technology/digital integration capabilities.

Direct peers

• &Co: Copenhagen-based creative agency providing branding, campaign, and content services to enterprise clients in the Nordics. Comparable as a similarly-sized Danish creative shop competing for the same enterprise and public-sector mandates.
• Hjelm: Copenhagen-based creative agency offering integrated brand strategy, content, and campaign services to Nordic enterprise clients. Directly comparable in service mix, geographic focus, and target customer base (major Danish/Scandinavian brands).

Regional players

• TRY: One of the largest Norwegian-owned advertising and communications groups, offering creative, media, and digital services. Comparable as a Nordic creative agency group operating in adjacent geography with similar enterprise and public-sector client profiles.
• Kompis: Norwegian creative agency focused on brand strategy and integrated campaigns for Nordic enterprise clients. Comparable as a peer creative shop with similar service architecture (strategy, content, campaigns) targeting overlapping Scandinavian brands.
• Anorak: Nordic creative agency operating across Norway and Sweden with integrated campaign and brand capabilities. Comparable in serving enterprise and public-sector clients with similar cross-channel creative execution across the Nordics.
• North Kingdom: Swedish-based digital creative agency specializing in interactive, digital, and content-driven campaigns. Comparable in its Nordic origin, digital-first creative orientation, and focus on experience-driven brand work for major enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drum