What Bailey Communications does

Bailey Communications HK Limited is a Hong Kong-headquartered, privately held boutique event organiser founded in early 2018 by Stuart Bailey and the former management team of Diversified Communications Hong Kong following the sale of that business to UBM. The company operates a portfolio of three annual trade events: the Asia Learning Expo and the Asia-Pacific International Schools Conference (AISC) in the education vertical, and Connected Retail Experiences in the retail-technology vertical. Events are staged at the Hong Kong Convention and Exhibition Centre and serve Asia-Pacific education buyers, government representatives, school leaders, teachers, and retail-industry professionals.

The company is built around a 'data-driven business model' that emphasises mobile-enabled technology for matching buyers and sellers, with claimed measurement of return on investment and return on time for event stakeholders. Core offerings are content-led — expert seminars, demonstrations, workshops, and structured networking — wrapped around exhibition-floor activity, sponsorship inventory, and registration revenue. The portfolio is anchored by flagship education events and selectively extended into adjacencies (retail / technology) through ConnectED partnerships with Invest Hong Kong and startmeup.hk, and English Schools Foundation as AISC Strategic Partner.

The revenue model is transactional: sponsorship, exhibition space sales, attendee registration, and related event services across a small number of high-profile shows. The operation runs with a very small permanent team (Founder & CEO, International Director, Finance Manager), relies on a direct B2B sales motion to enterprise and institutional buyers, and channels marketing through its own website and B2B social platforms (LinkedIn, Facebook). No external institutional funding, parent company, or acquisitions are disclosed; growth has been organic, contained within a narrow vertical footprint relative to global event organisers.

Name

Bailey Communications

Legal name

Bailey Communications HK Limited

Website

https://baileycom.hk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bailey Communications is a Hong Kong-founded boutique event organiser that produces Asia-Pacific trade exhibitions and conferences, anchored by the Asia Learning Expo and AISC in education and Connected Retail Experiences in retail technology, serving B2B buyers, school leaders, and retail professionals.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Partner, Channel & Vendor Conferences (MPAGAGAL)

akta.pro secondary industry

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• Trade show management
• Education exhibitions
• Retail conferences
• Event organising services
• International schools conference

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Exhibition and Conference Revenue: Revenue generated from organising and managing trade exhibitions and conferences across Asia Pacific. The company creates events that connect buyers and sellers, generating revenue through attendee fees, sponsorship, exhibition space sales, and related event services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bailey Communications is a Hong Kong-based boutique event organiser that produces annual exhibitions and conferences for buyers and sellers in the education and retail sectors across Asia Pacific. The company operates a portfolio of three flagship events — Asia Learning Expo, Asia-Pacific International Schools Conference (AISC), and Connected Retail Experiences — using a data-driven, mobile-enabled approach to connect stakeholders and measure event ROI.

Product overview

Bailey Communications is a full-service professional exhibition and event organiser based in Hong Kong offering a portfolio of industry-specific conferences and expos. The company operates three core products: the Asia Learning Expo (annual education sector expo), the Asia-Pacific International Schools Conference (annual conference for international school leaders), and Connected Retail Experiences (conference focused on retail technology and AI). The company emphasizes a data-driven business model and technology-enabled buyer/seller matching capabilities to deliver smart events designed for the future.

Differentiator

Problem solved

Functional benefit

Products and services

• Asia Learning Expo Hong Kong's premier annual event for the education sector, serving as a vital platform for education buyers, government representatives, school leaders, teachers, and educators to explore the latest advancements in educational resources and learning technologies. Held at Hall 3B-E, Hong Kong Convention and Exhibition Centre.
• Asia-Pacific International Schools Conference (AISC) The annual event for international school leaders and educators in the Asia Pacific region, bringing together the international schools community to explore topical education issues with international speakers providing expertise and actionable strategies. Co-located with the Learning & Teaching Expo and supported by strategic partner English Schools Foundation (ESF).
• Connected Retail Experiences A conference-led event focused on the technology and innovation that goes into creating seamless branded retail experiences across all channels, addressing how retailers harness the power of data and artificial intelligence.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• English Schools Foundation (ESF)coreStrategic or Co-development Partner · 11 December 2024ESF serves as the Strategic Partner for the Asia-Pacific International Schools Conference (AISC), the annual event for international school leaders and educators in the Asia Pacific region. This partnership aligns AISC with ESF's educational mission and network of international schools.
• Invest Hong Kong / startmeup.hkcoreGTM or Marketing Partner · 7 July 2020Invest Hong Kong and startmeup.hk served as Festival Organisers for the Connected Retail Experiences event, a new conference focused on retail technology and innovation. This government-backed partnership helped position the event within Hong Kong's startup and innovation ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Montgomery Asia: Singapore-based independent event organiser focused on B2B exhibitions across Southeast Asia; comparable boutique operating model targeting specific verticals (similar to Bailey's education and retail focus).
• Messe Frankfurt (HK) Ltd: German-headquartered global trade fair organiser with a significant Hong Kong and Asia Pacific operation running consumer and B2B events; directly comparable venue and buyer audience to Bailey's HKCEC-based portfolio.
• Koelnmesse (Cologne Trade Fairs Asia): German trade fair organiser with Asia operations running consumer and B2B exhibitions; comparable vertical specialisation approach and use of regional partner venues to serve Asia Pacific buyers.

Broad incumbents

• Informa Markets (formerly UBM Asia): Global exhibitions organiser that acquired Diversified Communications Hong Kong (Bailey's predecessor) in 2018; operates hundreds of trade shows across Asia including major education and retail-tech events at HKCEC, competing head-to-head with Bailey for venue dates and sponsors.
• Reed Exhibitions (RX): One of the world's largest event organisers with active Asia Pacific operations across education, retail, and tech verticals; comparable multi-vertical B2B exhibition model to Bailey but at vastly greater scale and capital base.
• Hong Kong Trade Development Council (HKTDC): Statutory body that organises flagship trade exhibitions at HKCEC, including education and retail sourcing shows; competes for the same exhibitor and government-partner mindshare as Bailey in the Hong Kong market.
• Diversified Communications: US-headquartered event organiser that previously operated the Hong Kong business whose management team founded Bailey; directly comparable DNA in B2B vertical exhibitions and senior leadership lineage.

Direct peers

• CloserStill Media: London-headquartered independent exhibition organiser with a growing Asia Pacific presence; competes with Bailey for niche B2B vertical events and brings comparable boutique-style, founder-led operating model.
• dmg events: Independent international exhibitions organiser active in Asia Pacific across multiple verticals including education and retail; similar boutique-to-mid-sized B2B event portfolio and venue profile to Bailey Communications.
• GL Events: French-listed international event organiser with strong Asia Pacific exhibition and venue-management operations; similar multi-vertical B2B trade show portfolio and venue partnerships as Bailey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baileycomhk
• LinkedInlinkedin.com/company/authwall

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailey Communications