Château du Moulin-à-Vent

What Château du Moulin-à-Vent does

Ch\u00e2teau du Moulin-\u00e0-Vent is a French family-owned wine estate in the Beaujolais region, continuously operating at its Roman\u00e8che-Thorins site in the prestigious Moulin-\u00e0-Vent AOC since 1732. The estate is held by the Parinet family, who acquired it from the Damoy heirs in 2009 and brought in vigneron Brice Laffond in 2013; it is legally structured as a SARL with about \u20ac427k of capital and a 1\u201310 employee footprint. Its vineyard resource consists of old Gamay noir vines (average age ~50 years) grown on granitic soils across 23 distinct terroirs within a 300-metre radius around the Ch\u00e2teau, organised into six key parcels including very small micro-cuv\u00e9e plots (Clos de Londres 0.56 ha, Grands Savarins 0.72 ha). After eliminating synthetic inputs since 2013, the estate began formal conversion to organic farming in 2021.\n\nThe product portfolio is structured as a price ladder: the flagship Ch\u00e2teau du Moulin-\u00e0-Vent cuv\u00e9e and the more accessible Couvent des Thorins as blended wines, three single-vineyard s\u00e9lections parcellaires (Les V\u00e9rillats, Champ de Cour, La Rochelle), and two rare micro-cuv\u00e9es. Production is kept below 35 hl/ha and uses massal selection to preserve genetic diversity and vine longevity. The estate's commercial model is almost entirely direct-to-consumer and on-site: sales via the 19th-century Chapelle des Thorins boutique and a gated private online cave (with metropolitan France delivery), plus a paid wine-tourism programme (tastings from \u20ac12/person, guided tours from \u20ac29/person, bookings via the elloha platform), targeting wine enthusiasts, collectors, and regional tourists.\n\nThe estate monetises a combination of heritage branding (1862 London Universal Exhibition gold medal; Wine & Spirits Top 100 Estates in 2017, 2020, 2021) and the rarity of its small, terroir-segmented bottlings. No external capital has been raised, no parent company exists, and revenue is not publicly disclosed; self-claimed international presence appears to flow through a network of importers and allocation-based demand rather than wholesale distribution.

Name

Château du Moulin-à-Vent

Legal name

SARL Château du Moulin-à-Vent

Website

https://chateaudumoulinavent.com

Company type

Private

Founded year

1732

Operating status

Operating

Headcount range

1–10 employees

Short description

Ch\u00e2teau du Moulin-\u00e0-Vent is a 1732-founded family wine estate in France's Moulin-\u00e0-Vent AOC, producing terroir-segmented Gamay wines across 23 parcels and selling directly to wine enthusiasts, collectors, and tourists through its on-site boutique, private online cave, and paid wine-tourism programme.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (31213), Wineries (312130)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Beaujolais wine production
• Premium Gamay wines
• Wine tourism experiences
• Single-vineyard cuvées
• Estate winery France

Headquarters

HQ city

Romanèche-thorins

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales (Direct): Direct sales of estate wines through the Chapelle des Thorins boutique and private online cave. Offers wines in various formats including standard bottles, magnums, and wooden cases. Rare and mature vintages available exclusively at the estate.
2. Wine Tourism Experiences: Revenue from guided tours of the estate, wine tastings, and visits. Tours include appellation presentation, cellar visits, and tasting sessions. Tastings priced at €12/person with wine purchase.
3. Visit Bookings: Online booking system for estate visits priced from €29/person, covering guided tours of vineyard, chai, and cellars with wine tasting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Château du Moulin-à-Vent is a single-estate wine producer in the Moulin-à-Vent AOC of Beaujolais, producing premium Gamay noir wines across 23 distinct terroirs on granitic soils. The estate's portfolio includes blended cuvées, single-vineyard selections, and rare micro-cuvées, complemented by direct wine tourism services (estate tours, cellars visits, and tastings) offered at the on-site Chapelle des Thorins boutique.

Product overview

Château du Moulin-à-Vent is a single-estate wine producer in the Moulin-à-Vent AOC of Beaujolais, operating since 1732. The estate's portfolio comprises two blended cuvées (the flagship Château du Moulin-à-Vent and the accessible Couvent des Thorins), three single-vineyard selections (Les Vérillats, Champ de Cour, and La Rochelle) from specific parcels across six key terroirs, and two rare micro-cuvées (Clos de Londres and Grands Savarins). All wines are produced from Gamay noir grapes grown on granite soils with vines averaging 50 years old. The estate also offers wine tourism services including guided visits, tastings, and a boutique at the historic Chapelle des Thorins.

Differentiator

Problem solved

Functional benefit

Brands

• Couvent des Thorins: A blended cuvée from different Moulin-à-Vent terroirs, described as a fresh, fruity and accessible wine expressing Gamay on granite soils.
• Clos de Londres
• Grands Savarins
• La Chapelle des Thorins

Products and services

• Château du Moulin-à-Vent (cuvée de référence) Estate's flagship blended cuvée expressing the full interpretation of what a great Moulin-à-Vent should be for each given vintage: structured, fine, and elegant, produced from Gamay noir across the estate's 23 terroirs. Targeted at sophisticated wine enthusiasts and collectors.
• Couvent des Thorins A fresh, fruity, and accessible blended cuvée expressing the Gamay grape on the estate's granite soils, designed as a more approachable Moulin-à-Vent wine.
• Les Vérillats (sélection parcellaire) Single-vineyard selection from a 4.41 ha parcel at 300m altitude in a wind corridor, on very sandy and shallow soils (25-50cm); wines characterized by charm and audacity.
• Champ de Cour (sélection parcellaire) Single-vineyard selection from a 3.28 ha parcel at 200m altitude, sheltered from winds on slightly stony grounds; wines combining power and elegance.
• La Rochelle (sélection parcellaire) Single-vineyard selection from a 4.21 ha parcel, south-facing at 280m altitude on granites rich in silica and clay; multidimensional, complete wines that can be austere in youth.
• Clos de Londres (micro-cuvée) Rare micro-cuvée from a 0.56-hectare plot at the foot of the windmill on the Le Moulin-à-Vent terroir; produces wines of great energy and is a tribute to Philiberte Pommier.
• Grands Savarins (micro-cuvée) Rare micro-cuvée from a 0.72-hectare plot on the Aux Caves terroir, one of the appellation's most iconic; produces wines of great race.
• Wine Tourism Experiences (Estate Visits) Guided estate tours including appellation presentation, wine warehouse visit, cellars tour, Clos de Londres vineyard visit, and wine tasting in the chapel; starting from €29/person.
• Chapelle des Thorins Boutique & Tastings Wine boutique open Monday to Saturday at the estate's 19th-century chapel, offering wines, rarer vintages, large formats, and honey, alongside wine tasting experiences from €12/person (free with wine purchase).

Quantifiable outcome

• Gold medal at Universal Exhibition in London 1862
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Domaine Jules Desjourneys: Highly regarded artisanal Beaujolais/Fleurie producer known for low-yield Gamay from old vines, parcel-level selections, and the same terroir-expressive philosophy as Château du Moulin-à-Vent. Comparable ultra-premium positioning within Beaujolais.
• Château de Fleurie: Historic Beaujolais cru estate in the Fleurie appellation with comparable château heritage, estate boutique, wine tourism, and direct-to-consumer sales focus targeting collectors and connoisseurs.
• Domaine du Vissoux: Family-run Beaujolais estate (Brouilly and Fleurie crus) producing terroir-driven Gamay with comparable small-scale, estate-bottled model and direct sales. Similar size, structure, and positioning within the premium cru hierarchy.
• Domaine Jean Foillard: Premium Morgon (Beaujolais cru) producer recognized for terroir-driven Gamay from old vines, with similar artisanal, low-intervention winemaking philosophy and cult collector following. Frequently cited alongside the top Beaujolais estates.
• Château de la Chaize: Historic Beaujolais cru producer based in Brouilly with comparable estate size, château heritage, vineyard tourism, and direct-to-consumer sales model. Operates a château, wine boutique, and tasting experiences similar to Château du Moulin-à-Vent.
• Domaine Marcel Lapierre: Leading Morgon estate in Beaujolais with comparable emphasis on Gamay from old vines, terroir expression, and natural/organic viticulture. Pioneer of the natural wine movement in Beaujolais with similar premium positioning and small-scale estate operations.

Broad incumbents

• Domaine de la Romanée-Conti: Ultra-premium Burgundy estate considered the benchmark for terroir-driven French fine wine, with scarcity-driven collector pricing on tiny-production cuvées. Comparable in the sense of heritage brand, single-estate terroir focus, and collector-driven demand, though at a vastly larger valuation and Burgundy appellation.
• Maison Louis Jadot: Large established Burgundy producer with a portfolio spanning many French wine regions including Beaujolais crus. Comparable in that it produces terroir-driven wines targeting fine-wine buyers, but at much greater scale and with broad geographic reach versus the estate's single-appellation focus.
• Domaine Leroy: Burgundy-based ultra-premium producer with biodynamic viticulture and bio-dynamic-certified wines commanding the highest prices in French fine wine. Comparable for biodynamic/organic positioning, old-vine focus, and collector-driven demand, though significantly larger and in a different region.
• Domaine Guigal: Major premium Rhône Valley producer recognized for single-vineyard wines (La Mouline, La Landonne, La Turque) targeting fine wine collectors. Comparable ultra-premium positioning, terroir-driven philosophy, and use of single-parcellaire wines, though in a different French region.

Market position

Strengths4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cmv1732
• Facebookfacebook.com/CMV1732
• LinkedInlinkedin.com/company/chateaudumoulinavent
• Instagraminstagram.com/chateaudumoulinavent

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château du Moulin-à-Vent