Deck The Walls
- Company typePrivate
- Founded1979
- HeadquartersSaint Peters, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Deck The Walls firmographics
Firmographics- Name
- Deck The Walls
- Legal name
- Franchise Concepts, Inc.
- Website
- https://deckthewalls.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Deck The Walls is headquartered
LocationHeadquarters
- HQ city
- Saint Peters
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deck The Walls business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Custom Framing Services: Core revenue stream from providing custom framing for artwork, photos, diplomas, memorabilia, and keepsakes. Includes design consultation, frame construction, and professional installation services.
- Art & Wall Décor Sales: Sale of pre-framed art, prints, and wall décor through both retail stores and the ShopDeckTheWallsArt.com e-commerce platform. Prints available on various substrates including paper, canvas, acrylic, metal, and wood.
- Gift Cards: Gift cards sold in any denomination, available for purchase online or in retail store locations.
- Photo Restoration Services: Digital restoration of family photos and documents, including high-resolution scanning, repair services, and reprint capabilities.
- Business/Corporate Framing: Custom framing services for business clients including office artwork, corporate memorabilia, professional diplomas, and commercial interior design projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Deck The Walls product offering
Product offeringCore offering
Custom picture framing services using conservation-grade materials for artwork, photographs, diplomas, and memorabilia. Offerings are sold through a network of franchise retail stores and an online art gallery, complemented by specialty services such as photo restoration and prints on multiple media.
Product overview
Deck The Walls operates as a custom framing retail business offering expert framing services through franchised store locations. The core offering centers on Custom Framing Services, complemented by specialized framing for specific needs including Diploma Framing, Wedding Framing, Sports Memorabilia Framing, and Needlework Framing. Additional products include Art & Wall Décor through the ShopDeckTheWallsArt.com online gallery, Gift Items including gift cards, Shadowbox Frames for three-dimensional memorabilia, Photo Restoration Services, Custom Framed Mirrors, and Nursery/Children's Room Décor. The company also provides commercial Framing for Your Business services. Together, these offerings form a comprehensive custom framing solution for both personal and business customers, with a network of retail stores supported by online sales through ShopDeckTheWallsArt.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Framing Services Bespoke picture framing for artwork, photographs, prints, and other items using conservation-grade materials such as UV-protective glazing, museum glass, fabric liners, and acid-free mat boards. Designed for individual consumers seeking customized décor.
- Framing for Your Business Custom framing solutions tailored for businesses and organizations, including offices, hospitality venues, and corporate displays.
- Art & Wall Décor Curated artwork and wall décor pieces available for purchase through the company's online art gallery, designed to be paired with framing services.
- Photo Restoration Services Digital photo restoration to repair damaged, faded, or aged photographs prior to framing. Targeted at consumers preserving family memories.
- Diploma Framing Custom framing for diplomas, certificates, and academic achievements with premium preservation materials.
- Wedding Framing Custom framing for wedding invitations, portraits, and memorabilia such as Ketubahs and bridal keepsakes.
- Sports Memorabilia Framing Custom framing and shadowbox display of jerseys, tickets, balls, and other sports collectibles using UV-protective glazing.
- Shadowbox Frames Deep-set shadowbox frames for displaying three-dimensional keepsakes such as medals, coins, and memorabilia.
- Custom Framed Mirrors Bespoke framed mirrors with customer-selected frame styles, finishes, and dimensions.
- Prints on Multiple Media
Quantifiable outcome
- Quality custom framing outlasts furniture, TVs, appliances, and sound systems - lasting a lifetime with proper care
Companies that use Deck The Walls
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Deck The Walls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Deck The Walls partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Franchise Concepts, Inc. (FCI)coreParent franchising company that owns and operates the Deck The Walls brand. FCI is headquartered in St. Peters, Missouri and is responsible for franchise development, marketing support, and operational guidance for Deck The Walls franchisees. The company also franchises The Great Frame Up and Framing & Art Centre brands.
- The Great Frame UpminorRelated franchise brand under the Franchise Concepts Family, offering custom framing services through separate franchise locations.
- Framing & Art CentreminorRelated franchise brand under the Franchise Concepts Family, offering custom framing and art services through separate franchise locations.
- ShopForArt.comcoreOnline art gallery platform owned by FCI that distributes art prints and wall décor. Products can be customized to exact specifications and shipped directly to customers. Serves as the primary e-commerce distribution channel for art and décor products.
Recent moves4 records
Expansion highlights4 records
Deck The Walls competitors and assessment
Company assessmentDirect peers
- American Frame: Online custom framing retailer offering made-to-size frames, mat boards, and glazing direct to consumers. Competes in the same custom framing category through an e-commerce channel rather than brick-and-mortar.
- Framebridge: Direct-to-consumer custom framing company that pioneered mail-in framing with a digital-first experience. Competes with Deck The Walls for the same custom framing end-customer but with a fundamentally different (e-commerce) delivery model.
- Simply Framed: DTC custom framing startup offering online ordering with mail-in framing workflow. Targets the same custom framing customer with a digitally-optimized alternative to in-store mall-based framing shops.
- The Great Frame Up: Sister franchise brand under Franchise Concepts, Inc. offering custom framing services through separate franchise locations. Operates the same business model, target customer, and service mix as Deck The Walls, making it the closest direct comparable.
- Framing & Art Centre: Another sister franchise brand under Franchise Concepts, Inc., offering custom framing and art services. Competes in the same specialty framing category with comparable target customers and service offerings.
Broad incumbents
- Wayfair: Large online home furnishings and décor retailer offering ready-made and custom frames. Competes indirectly by providing convenient, lower-touch framing and wall décor alternatives to Deck The Walls' custom service.
- Hobby Lobby: Major US arts, crafts, and home décor retailer operating custom framing departments across its 900+ stores. A scaled incumbent that competes with Deck The Walls for hobbyist and home décor framing customers.
- West Elm: National home furnishings retailer offering framed art, wall décor, and mirrors within a broader modern home goods assortment. Targets overlapping home décor customers but does not offer true custom framing services.
- Michaels: Largest US arts and crafts specialty retailer offering in-store custom framing services alongside a broad craft supply assortment. Competes directly in custom framing while operating a much larger and broader retail footprint.
- Jo-Ann Fabric and Crafts: National specialty retailer of fabrics and craft supplies with custom framing services. Serves overlapping customers (needleworkers, crafters, home decorators) and offers comparable framing services within a broader retail assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Deck The Walls social profiles
Digital presenceDeck The Walls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deck The Walls leadership team
Management profileNumber of profiles
Deck The Walls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deck The Walls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deck The Walls
What does Deck The Walls do?
Custom picture framing services using conservation-grade materials for artwork, photographs, diplomas, and memorabilia. Offerings are sold through a network of franchise retail stores and an online art gallery, complemented by specialty services such as photo restoration and prints on multiple media.
Is Deck The Walls a public or private company?
Deck The Walls is a private company. It is classified as corporate owned and is currently operating.
When was Deck The Walls founded?
Deck The Walls was founded in 1979. It employs 11 to 50 people.
Where is Deck The Walls based?
Deck The Walls is headquartered in Saint Peters, United States, in the North America region.
How does Deck The Walls make money?
Five revenue lines are on record. Custom Framing Services are the primary driver. The others are art & Wall Décor Sales, gift Cards, photo Restoration Services and business/Corporate Framing.
Who are Deck The Walls's main competitors?
Direct peers on record are American Frame, Framebridge, Simply Framed, The Great Frame Up and Framing & Art Centre. Broad incumbents are Wayfair, Hobby Lobby, West Elm, Michaels and Jo-Ann Fabric and Crafts.
Does Deck The Walls have an API?
No public API is recorded for Deck The Walls.