What Snowcountry does

Snowcountry B.V. is a Dutch direct-to-consumer e-commerce retailer founded in 2008, specializing in freeski, snowboard, splitboard, touring, and outdoor equipment. The company operates from the Netherlands (headquartered in Amersfoort) and serves customers across 50+ countries with a platform supporting 12 languages and 7 currencies. Its product catalog spans skis, ski bindings, ski boots, ski poles, snowboards, snowboard bindings, snowboard boots, splitboards, climbing skins, crampons, avalanche safety equipment (transceivers, probes, shovels, airbags), technical clothing, helmets, goggles, and broader outdoor gear including tents, backpacks, sleeping bags, and alpine climbing equipment.

The business model is straightforward e-commerce retail: Snowcountry purchases inventory from premium third-party brands (Jones, Burton, Arc'teryx, Salomon, Atomic, Ortovox, Mammut, Dynafit, ATK, Kohla, and others) and sells directly to consumers through its own web storefront (snowcountry.nl), supplemented by a physical showroom for in-person consultations. Revenue is generated exclusively through one-time product sales at individual unit prices ranging from €8.50 (accessories) to €999+ (premium equipment). The company does not operate a subscription model, does not have a mobile app, and does not offer an API or platform product. An outlet section provides discounted prior-season inventory. The core technology is a multi-language, multi-currency e-commerce platform with standard payment integrations (iDEAL, Bancontact, Apple Pay, Google Pay, PayPal, Klarna, Visa, Mastercard).

Snowcountry's go-to-market is direct-to-consumer with a content-driven marketing approach, leveraging the Snowhow knowledgebase (buyer guides, maintenance tutorials, gear selection content), email newsletters, and organic social media (Instagram, Facebook, YouTube). The company differentiates through specialist positioning — branding itself as "The Freeride, Tour and Splitboard Experts" — and through 17 years of accumulated reputation (4.9/5 on Trustpilot across 2,431 reviews). Customer segments include freeride skiers, tour skiers, splitboard enthusiasts, and broader outdoor enthusiasts. The company operates with 1-10 employees and no external institutional funding has been disclosed.

Name

Snowcountry

Legal name

Snowcountry B.V.

Website

https://snowcountry.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Snowcountry is a Dutch e-commerce retailer founded in 2008, specializing in freeski, snowboard, splitboard, touring, and outdoor equipment for European consumers. It sells premium brands directly via its web store and showroom, shipping to 50+ countries.

Ownership category

akta.pro rank

Product category

Outdoor & Snow Sports Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industry

Snowshoeing Retail (CRAMAJAH)

Keywords

• Ski equipment retail
• Snowboard gear sales
• Freeride ski shop
• Touring ski specialist
• Outdoor sports e-commerce

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue is generated through direct sales of ski, snowboard, and outdoor equipment including skis, snowboards, bindings, boots, clothing, protection gear, avalanche safety equipment, and outdoor camping gear. The company operates both a main catalog and an outlet section with discounted items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Snowcountry is a Dutch specialty e-commerce retailer selling skis, snowboards, splitboards, ski/snowboard bindings and boots, technical clothing, avalanche safety equipment, and outdoor camping gear. The company focuses on the freeride, ski touring, and splitboard segments, offering premium brands alongside educational buyer guides and expert customer support, with a physical showroom in the Netherlands for in-person consultations.

Product overview

Snowcountry is a specialized e-commerce retailer focused on freeskiing, snowboarding, and outdoor equipment, operating since 2008. The company offers a comprehensive portfolio of snow sports products centered around three core pillars: skiing (including alpine skis, touring skis with stijgvellen/climbing skins and crampons, ski bindings, ski boots, and ski poles), snowboarding (snowboards, snowboard bindings, snowboard boots, and splitboards), and outdoor/adventure equipment (tents, backpacks, sleeping bags, alpine gear, avalanche safety equipment including lawinepiepers/avalanche transceivers and avalanche airbags). The company positions itself as experts in freeride, tour, and splitboard disciplines, complemented by technical clothing, helmets, goggles, and maintenance tools. Additional services include the Snowhow knowledge base for buyer guides and maintenance tutorials. The product ecosystem spans from entry-level to professional-grade equipment, with an outlet section offering discounted products.

Differentiator

Problem solved

Functional benefit

Products and services

• Skis Wide range of skis spanning race, piste, all-mountain, freeride, powder, touring, freestyle, and B-grade/second-choice options from premium brands, sold to individual skiers across Europe.
• Ski Bindings Alpine, touring (tech), frame touring, and hybrid ski bindings from brands including Dynafit, ATK, Plum, Fritschi, Marker, Salomon, and Atomic, for skiers seeking specialized binding systems.
• Ski Boots Ski boots for men and women including touring and free-touring boots with various flex ratings and closure systems (including BOA), for individual skiers.
• Ski Poles Fixed and adjustable/telescopic ski poles in carbon and aluminium from brands such as Dynafit, Komperdell, Salomon, Black Diamond, and Head.
• Touring Ski Essentials Complete touring ski equipment including climbing skins (stijgvellen), crampons, and accessories from brands including Contour, Kohla, Dynafit, Pomoca, and Black Crows, for backcountry tour skiers.
• Snowboards Snowboards for men and women including all-mountain, freestyle, powder, B-grade, and demo boards from leading brands.
• Snowboard Bindings Snowboard bindings for men and women from various brands, suitable for park, all-mountain, and backcountry setups.
• Snowboard Boots Snowboard boots for men and women including splitboard-specific boots, from leading brands.
• Splitboards Splitboards for backcountry snowboarding, including complete splitboard sets and splitboard-specific bindings from Union, Karakoram, and Spark R&D.
• Avalanche Safety Equipment Complete avalanche safety gear including transceivers/beacons (lawinepiepers), probes (sondes), shovels (scheppen), avalanche airbags, and complete safety sets for backcountry users.
• Ski & Snowboard Clothing Technical ski and snowboard clothing including jackets, midlayers, pants, base layers/thermo underwear, hoodies, socks, t-shirts, gloves, and accessories for men and women.
• Helmets and Goggles Ski and snowboard helmets with MIPS technology from K2, Smith, and Salomon, plus ski/snowboard goggles and custom goggle options from Smith.
• Alpine Climbing Equipment Alpine climbing equipment including climbing helmets, harnesses, ropes, ice axes, crampons, carabiners, anchors, and multitools for alpine and mountaineering users.
• Tents Outdoor tents in various capacities (1-person, 2-person, 3-person) and tarps for camping and backcountry use.
• Backpacks

Quantifiable outcome

• 4.9/5 customer rating on Trustpilot
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

19 partnerships are on record, tiered core and minor.

• JonescoreOthersPremium snowboard and splitboard brand, featured as one of Snowcountry's favorite brands. Specializes in freeride and backcountry snowboarding equipment.
• OrtovoxcoreOthersSafety and outdoor apparel brand featured as a favorite. Known for avalanche safety equipment and merino wool clothing.
• BurtoncoreOthersMajor snowboarding brand featured as favorite. Offers snowboards, bindings, boots, and outerwear.
• Arc'teryxcoreOthersPremium outdoor apparel and equipment brand featured as favorite. Specializes in high-performance technical clothing and gear.
• SalomoncoreOthersSki and outdoor brand featured as favorite. Offers skis, bindings, boots, and technical apparel.
• AtomiccoreOthersPremium ski brand featured as favorite. Specializes in skis, bindings, and ski equipment.
• ArmadaminorOthersSki brand featured as favorite, specializing in all-mountain and freeski equipment.
• SmithminorOthersEyewear and helmet brand featured as favorite. Offers ski goggles, sunglasses, and helmets.
• MammutcoreOthersSwiss outdoor brand featured as favorite. Offers avalanche safety equipment, apparel, and climbing gear.
• OspreyminorOthersBackpack brand featured as favorite. Specializes in hiking and travel backpacks.
• ATKcoreOthersItalian touring binding specialist featured as a favorite tour ski brand. Known for lightweight tech bindings.
• DynafitcoreOthersGerman brand featured as favorite tour ski brand. Specializes in touring ski equipment and tech bindings.
• BlizzardminorOthersSki brand featured as a favorite tour ski brand. Offers touring and all-mountain skis.
• DPSminorOthersTouring ski brand featured as a favorite. Known for innovative ski designs and touring skis.
• KastleminorOthersAustrian ski brand featured as a favorite tour ski brand. Offers premium handcrafted skis.
• KohlacoreOthersAustrian brand featured as favorite, specializing in climbing skins and ski poles for touring.
• MajestyminorOthersSki brand featured as a favorite tour ski brand. Offers lightweight touring skis.
• K2coreOthersMajor ski and snowboard brand. Products include Mindbender, Reckoner ski series and Cortex boots sold through Snowcountry.
• ContourcoreOthersSpecialist in climbing skins, featured as a favorite brand. Offers hybrid and mohair climbing skins for touring skis and splitboards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport Conrad: German specialty online and brick-and-mortar ski and snowboard retailer founded in 1986 — directly comparable niche positioning with focus on premium touring, freeride, and alpine equipment for European consumers.
• evo.com: North American specialty e-commerce and retail destination for skis, snowboards, and outdoor gear — comparable specialty positioning, premium brand portfolio, and combined online + physical showroom model.
• Blue Tomato: European snowboard and freeski specialist e-commerce retailer based in Austria, with very similar product mix (skis, snowboards, outdoor gear) and target customer (freeride, freestyle enthusiasts). Now owned by Zumiez, but the original brand positioning closely mirrors Snowcountry.
• Glisshop: French online ski, snowboard, and outdoor equipment retailer with similar e-commerce-only structure and multi-country shipping across Europe — directly comparable European specialty competitor.
• Sidecountry Sports: US online specialty ski retailer focused on backcountry, touring, and freeride equipment — directly comparable niche specialization on technical backcountry gear, similar product mix and customer segment.
• Snowleader: French online ski, snowboard, and outdoor equipment retailer similar in scale and product depth — closely comparable European specialty e-commerce competitor.
• Absolute-Snow: UK-based specialty ski and snowboard e-commerce retailer focused on expert advice and curated product ranges — comparable niche positioning, customer segment, and direct-to-consumer online model.

Broad incumbents

• Decathlon: Largest European sporting goods retailer offering extensive ski/snowboard equipment at competitive prices across hundreds of stores — broad incumbent competitor that overlaps in core categories but lacks Snowcountry's specialist positioning.
• Intersport: Global sporting goods retail cooperative with strong European presence — broad incumbent that competes in ski/snowboard equipment as part of a wider assortment rather than as a specialist.

Regional players

• SkiEssentials: US-based online ski equipment retailer specializing in premium ski gear — comparable niche focus on curated premium ski offerings, though serving a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@snowcountry_eu
• Facebookfacebook.com/snowcountry
• Instagraminstagram.com/snowcountry.eu
• Xx.com/SnowcountryEU

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowcountry