Pediatric Dentistry at Vinings

What Pediatric Dentistry at Vinings does

Pediatric Dentistry at Vinings is a private, single-location pediatric dental practice headquartered at 3200 Highlands Parkway, Suite 110, Smyrna, Georgia. Founded in 2005 by Dr. Faith Bates following her specialty training at Cincinnati Children's Hospital Medical Center, the practice provides comprehensive dental care for infants through adolescents, including a dedicated special-needs dentistry service. Clinical care is delivered by two board-certified pediatric dentists (Dr. Bates and Dr. Trudy-Ann Frazer) supported by approximately eleven staff across dental assisting, hygiene, patient coordination, and practice administration roles, with over 25 degrees and certifications and more than 100 years of collective pediatric dental experience on the team.

The practice's core service offering is organized across five categories: infant dental exams, preventive care (exams, cleanings, fluoride treatments, sealants), restorative care (fillings, extractions, pulpotomies, root canals), diagnostic services (digital X-rays, panoramic, 3D imaging, cephalometric, intraoral cameras), and specialized treatments (Solea laser dentistry, frenectomies, sedation, special-needs dentistry). Equipment investments include Solea laser technology for minimally invasive procedures and a full digital imaging suite. The practice operates under the beBright Pediatric Dentistry & Orthodontics shared services organization (headquartered in Minnetonka, MN) for administrative, HR, and privacy infrastructure, and integrates YAPI for online scheduling and Sesame Communications for online patient forms and bill payment.

Pediatric Dentistry at Vinings generates revenue through fee-for-service professional dental services billed to patients and insurance payors (cash, check, and major credit cards accepted). The go-to-market motion is direct-to-consumer: families in Smyrna and Metro Atlanta acquire the practice through organic channels including its website (with online scheduling), Google Business listing, Facebook and Instagram presence, and word-of-mouth referrals. Customer segments are horizontal and consumer-facing: infants through adolescents for routine pediatric care, plus children with developmental, medical, or cognitive conditions for specialized special-needs dentistry. The practice emphasizes adherence to American Academy of Pediatric Dentistry (AAPD) and American Academy of Pediatrics (AAP) guidelines, including first-visit-by-age-one protocols.

Name

Pediatric Dentistry at Vinings

Legal name

Pediatric Dentistry at Vinings

Website

https://pediatricdentistryatvinings.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Pediatric Dentistry at Vinings is a single-location pediatric dental practice in Smyrna, Georgia, founded in 2005 by Dr. Faith Bates. It provides comprehensive dental care for infants through adolescents, including special-needs dentistry, via two board-certified pediatric dentists.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• Pediatric dental services
• Preventive dental care
• Children's dentistry
• Restorative dental care
• Dental diagnostics

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pediatric Dental Services: The practice generates revenue through professional dental services including preventive care (exams, cleanings, fluoride treatments, sealants), restorative care (fillings, extractions, pulpotomies, root canals), diagnostic services (digital X-rays), and specialized treatments (laser dentistry, frenectomies, special needs dentistry). Accepts cash, check, and credit cards.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pediatric Dentistry at Vinings is a single-location pediatric dental practice in Smyrna, Georgia that provides comprehensive oral healthcare for infants through adolescents. The practice delivers preventive care (exams, cleanings, fluoride, sealants), restorative treatments (fillings, extractions, pulpotomies, root canals), diagnostic imaging, infant exams, frenectomies, laser dentistry, and special needs dentistry. Services are delivered in-office by two board-certified pediatric dentists supported by dental assistants, hygienists, and patient care coordinators.

Product overview

Pediatric Dentistry at Vinings is a full-service pediatric dental practice offering comprehensive dental care for infants through adolescents and children with special needs. The practice operates as a single-location office in Smyrna, GA, providing a unified range of dental services organized into five main service categories: Infant Exams (early dental assessments starting at age one), Preventive Care (exams, cleanings, fluoride treatments, sealants), Restorative Care (fillings, extractions, pulpotomies, root canals), Diagnostic Services (digital X-rays, 3D imaging), and Specialized Treatments (laser dentistry, special needs dentistry, frenectomies). The practice is led by Dr. Faith Bates and Dr. Trudy-Ann Frazer, both board-certified pediatric dentists.

Differentiator

Problem solved

Functional benefit

Brands

• beBright: Shared services organization operating pediatric dental and orthodontic practices

Products and services

• Infant Dental Exams Early dental assessments for infants starting at age one, focusing on growth monitoring, oral health risk assessment, and parental guidance to establish a foundation for lifelong dental health.
• Frenectomies Quick surgical procedure to release tongue ties or lip ties (tight frenum tissue), improving oral function such as feeding, speech, and dental health.
• Preventive Care Comprehensive preventive dental care including regular check-ups, dental exams, cleanings, fluoride treatments, and dental sealants to prevent dental issues and maintain oral health.
• Restorative Care Comprehensive restorative dental treatments including fillings, crowns, tooth extractions, pulpotomies, and root canals to repair and restore damaged teeth.
• Diagnostic Services Advanced dental imaging and diagnostic services using digital X-ray technology including periapical, bitewing, panoramic, 3D imaging, cephalometric projections, and intraoral cameras.
• Specialized Treatments Customized dental services including laser dentistry, special needs dentistry, sports dentistry, and sedation options for patients with unique dental needs.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• beBright Pediatric Dentistry & OrthodonticscoreOthersPediatric Dentistry at Vinings is operated under the beBright shared services organization. beBright provides administrative, operational, and organizational support including HR services ([email protected]), privacy inquiries ([email protected]), and practice management infrastructure.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services (PDS Health): Major DSO supporting hundreds of dental practices nationwide with shared services; analogous to beBright at a much larger scale and a relevant comparison point for DSO-style operating leverage.
• Aspen Dental: Large multi-site dental practice group with extensive back-office and marketing infrastructure; comparable as a scaled multi-location dental operator model, though focused on general dentistry rather than pediatrics.
• Great Expressions Dental Centers: Multi-state affiliated dental practice network with pediatric offerings alongside general dentistry; comparable as a DSO-affiliated group practice operator serving patient families.
• Benevis (Kool Smiles / Smile Direct): Dental services company with concentrated pediatric focus and a network of practices supported by centralized operations; the most relevant pediatric-skewed DSO comparable in scale and mission alignment.
• Heartland Dental: Largest US dental support organization (DSO) providing non-clinical infrastructure to thousands of dental practices; comparable as a back-office platform model serving affiliated dental offices, though broader and not pediatric-focused.
• Smile Brands: National DSO supporting branded and partner dental practices with administrative, operational, and technology services; relevant comparable for shared-service practice economics and multi-brand scaling.

Direct peers

• beBright Pediatric Dentistry & Orthodontics: Parent shared services organization that provides HR, privacy, and operational infrastructure for Pediatric Dentistry at Vinings; operates additional pediatric dental and orthodontic practices under the same platform, making it the closest direct peer / sibling practice.
• Charlotte Pediatric Dentistry: Multi-doctor pediatric dental practice in Charlotte, NC offering preventive, restorative, laser, and special-needs pediatric services; the closest direct comparable on service mix, patient population, and DSO-style operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pediatricdentistryatvinings
• Instagraminstagram.com/pediatricdentistryatvinings
• LinkedInlinkedin.com/company/pediatric-dentistry-at-vinings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric Dentistry at Vinings