Advance Housing
Advance Housing is a 501(c)(3) nonprofit, founded in 1997 and headquartered in Paramus, New Jersey, that provides permanent supportive housing, outpatient mental health counseling, and community-based supportive services to adults with mental illness, individuals experiencing homelessness, aging-out youth, veterans, and other vulnerable populations across three northern New Jersey counties.
- Company typePrivate
- Founded1997
- HeadquartersTeterboro, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Advance Housing does
Advance Housing, Inc. is a 501(c)(3) nonprofit organization headquartered in Paramus, New Jersey, that has operated continuously since becoming independent from a consortium of mental health providers in 1997. The organization delivers an integrated portfolio of permanent supportive housing, outpatient mental health counseling, and community-based support services for adults with mental illness, individuals experiencing homelessness, aging-out youth aged 18-24, veterans, survivors of domestic violence, seniors, and dually diagnosed individuals across Bergen, Sussex, and parts of Passaic County. Service delivery is organized around four primary programs — the Advance Counseling Center (evidence-based outpatient therapy using ACT, DBT, and MBCT), Community Support Services (comprising the Aging Out Youth Program, Supportive Living Program, Homeless Service Team [HoST], Residential Intensive Support Team [RIST], and Medically Enhanced Supportive Housing Program [MESH]), Housing Services (property management, inspections, and new development), and Making-It-Home (a furniture donation program that diverted approximately 42,000 pounds of furniture from landfills in its most recent reporting period and serves as an operational subsidiary acquired in November 2022).
The revenue model is a hybrid of government grants and contracts (HUD Section 811, McKinney SHP, NJ DMHS Capital Program, NJ Housing and Mortgage Finance Agency, Bergen County Community Development, Corporation for Supportive Housing, Federal Home Loan Bank of New York, Alliance for the Mentally Ill), Medicaid reimbursement for counseling, client rental payments at 30% of income, and a diversified fundraising operation that includes corporate GTM partnerships (Big Lots, Panera Bread, Acme, Stop and Shop, Toys for Tots, Thirty-One Gifts), a merchandise store (Love Them Paws keychains, magnets, and greeting cards), recurring community events (Paint With a Twist, Cabaret Night), and direct donations. Capital development has been financed through multi-institutional syndications such as the Demarest Farms of Lafayette project. The organization employs a small leadership team led by President and CEO Carolyn Jaime, LCSW (appointed March 15, 2017), with Grace Gawryluk, LSW as VP of Program Operations, Jenna Simmons, LAC as Clinical Director, and Cynthia Massarsky directing Making-It-Home. Operations are supported by offices in Paramus (headquarters) and Sparta, with a Westy Self Storage warehouse in Hackensack for furniture logistics, and a 24/7 crisis hotline at 201-262-HELP.
Advance Housing firmographics
Firmographics- Name
- Advance Housing
- Legal name
- Advance Housing, Inc.
- Website
- https://advancehousing.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Advance Housing is a 501(c)(3) nonprofit, founded in 1997 and headquartered in Paramus, New Jersey, that provides permanent supportive housing, outpatient mental health counseling, and community-based supportive services to adults with mental illness, individuals experiencing homelessness, aging-out youth, veterans, and other vulnerable populations across three northern New Jersey counties.
- Ownership category
- akta.pro rank
Advance Housing industry classification
Industry- Product category
- Supportive Housing and Community Mental Health Services
- NAICS
- Other Residential Care Facilities (623990), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Other Community Housing Services (624229)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)
- akta.pro secondary industries
- Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)
Keywords
Where Advance Housing is headquartered
LocationHeadquarters
- HQ city
- Teterboro
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Advance Housing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Rental Income: Clients pay 30% of their income to the agency as a rental expense for housing services.
- Medicaid Reimbursement: The counseling center accepts Medicaid for outpatient mental health services.
- Donations and Fundraising: The organization receives donations through various channels including PayPal, check donations to The Advance Housing Foundation, store merchandise sales, keychain sales, furniture donations, and corporate partnership programs with Big Lots, Acme, Stop and Shop, Panera, and Toys for Tots.
- Government Funding: State funding received to provide individualized support services. Housing developed with funds from HUD Section 811, McKinney SHP, DMHS Capital Program, Bergen County Community Development, Corporation for Supportive Housing, NJ Community Loan Fund, Alliance for the Mentally Ill, and private contributions.
- Furniture Donation Program: Making-It-Home program accepts gently used furniture donations, which are delivered to low-income formerly homeless individuals. Donations are tax deductible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicaid Coverage |
| Other | Pay-as-you-go | Self-Pay |
| One time/ perpetual license | Pay-as-you-go | Keychain Donation |
| Unit Pricing | Pay-as-you-go | Greeting Cards |
| Usage-based | Monthly | Rental Program |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Advance Housing product offering
Product offeringCore offering
Advance Housing is a 501(c)(3) nonprofit that provides permanent supportive housing, outpatient mental health counseling, and community-based case management services for adults with mental illness, individuals experiencing homelessness, aging-out youth, veterans, and survivors of domestic violence in northern New Jersey. Its integrated portfolio includes the Advance Counseling Center (individual, family, and group therapy using ACT, DBT, and MBCT), Community Support Services (Housing First programs with 24/7 crisis coverage), Housing Services (property management and new development), and the Making-It-Home furniture donation program.
Product overview
Advance Housing is a nonprofit organization providing an integrated suite of housing and wellness services for adults with mental illness and related challenges. The organization operates a unified service portfolio comprising: Advance Counseling Center (outpatient mental health services with evidence-based therapies), Community Support Services (multiple specialized housing and support programs), Housing Services (property management and development), and Making-It-Home (furniture donation program). Community Support Services includes five distinct sub-programs: Aging Out Youth Program, Supportive Living Program, The Homeless Service Team, Residential Intensive Support Team, and Medically Enhanced Supportive Housing Program. The organization also operates a merchandise store (Love Them Paws) for fundraising. Services are delivered through offices in Paramus and Sparta, NJ, serving Bergen, Sussex, and parts of Passaic County.
Differentiator
Problem solved
Functional benefit
Brands
- Making-It-Home: A nonprofit program that delivers gently used furniture to low-income formerly homeless individuals and families in Bergen County, including veterans, survivors of domestic violence and their children, seniors, and people with physical and mental challenges.
Products and services
- Advance Counseling Center
Quantifiable outcome
- 42,000 pounds of furniture diverted from landfills annually
- +1 more outcomes
Companies that use Advance Housing
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Advance Housing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Advance Housing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- Big Lots ParamusminorCharity partner at new store location in Paramus; donates $5.00 to Advance Housing when customers use Big Lots Rewards Card.
- Panera BreadminorParticipates in Day-End Dough-Nation program providing weekly donations of breads and bakery products to consumers in need.
- Poskanzer Skott ArchitectsminorSponsor for Demarest Farms of Lafayette ribbon cutting event; architectural services for housing development projects.
- Vision General ConstructionminorConstruction sponsor for Demarest Farms of Lafayette project.
- Westy Self StorageminorProvides discounted storage space in Hackensack for the Making-It-Home furniture donation program.
- Wilson Elser Moskowitz Edelman & Dicker LLPminorLegal partner for ink jet cartridge and cell phone recycling program; receives referral fees for donated items.
- Vi LivingminorSenior living residences partner for ink jet cartridge and cell phone recycling program.
- Toys for TotsminorDonated toys for holiday programs benefiting consumers and their families.
- Thirty-One GiftsminorChristine Bruno, Senior Consultant, hosts parties and fundraisers for the organization.
- Rebuilding TogetherminorPartnered with Making-It-Home founder Cynthia Massarsky in 2014 to furnish apartments for Super Storm Sandy victims.
- Local Relocation Specialists/Moving CompaniesminorProvide highly discounted moving services to transport donated furniture from donors to clients for Making-It-Home program.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Advance Housing competitors and assessment
Company assessmentDirect peers
- Common Ground Community: NYC-based nonprofit providing permanent supportive housing and comprehensive services to homeless adults with mental illness and other disabilities. Operates a similar Housing First model with integrated clinical and supportive services.
- Project H.O.M.E. Philadelphia-based nonprofit providing permanent supportive housing for individuals experiencing homelessness and behavioral health challenges. Comparable model combining housing, mental health services, and advocacy with a Housing First approach.
- Pathways to Housing: Pioneer of the Housing First model for adults with mental illness and substance use disorders. Operates multiple locations providing permanent supportive housing combined with assertive community treatment — a model closely paralleling Advance Housing's HoST program.
- Acenda Integrated Health: New Jersey behavioral health nonprofit offering counseling, housing support, and community-based mental health services across southern NJ. Comparable clinical and supportive housing offerings with NJ-specific service footprint.
- Community Options, Inc. New Jersey-headquartered nonprofit developing supportive housing and community-based services for people with disabilities and behavioral health needs. Operates a similar model of integrated housing plus clinical/support services across multiple NJ counties.
- Mental Health Association in New Jersey: New Jersey statewide nonprofit providing mental health support services, housing resources, advocacy, and community-based programs. Directly comparable to Advance Housing's NJ-focused mental health and supportive housing model for adults with psychiatric disabilities.
Broad incumbents
- Catholic Charities of the Archdiocese of Newark: Large regional nonprofit providing housing, mental health counseling, and case management services across northern New Jersey. Comparable multi-service nonprofit model with overlapping beneficiary populations and service area.
- Volunteers of America: National nonprofit operating supportive housing, behavioral health, and social services across many states. Serves overlapping populations (homeless, mentally ill, low-income) but at much larger scale across multiple service categories.
Others
- Corporation for Supportive Housing: National nonprofit intermediary that finances and advocates for supportive housing development; one of Advance Housing's funders. Provides related technical assistance and capital to supportive housing operators including Advance Housing.
- Housing Community Development Network of New Jersey: New Jersey association of nonprofit affordable housing providers, advocacy organization, and resource network. Comparable NJ-based nonprofit ecosystem supporting affordable and supportive housing providers like Advance Housing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Advance Housing social profiles
Digital presenceAdvance Housing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advance Housing leadership team
Management profileNumber of profiles
Profiles4 records
Advance Housing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Advance Housing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advance Housing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advance Housing
What does Advance Housing do?
Advance Housing is a 501(c)(3) nonprofit that provides permanent supportive housing, outpatient mental health counseling, and community-based case management services for adults with mental illness, individuals experiencing homelessness, aging-out youth, veterans, and survivors of domestic violence in northern New Jersey. Its integrated portfolio includes the Advance Counseling Center (individual, family, and group therapy using ACT, DBT, and MBCT), Community Support Services (Housing First programs with 24/7 crisis coverage), Housing Services (property management and new development), and the Making-It-Home furniture donation program.
Is Advance Housing a public or private company?
Advance Housing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Advance Housing founded?
Advance Housing was founded in 1997. It employs 51 to 100 people.
Where is Advance Housing based?
Advance Housing is headquartered in Teterboro, United States, in the North America region.
How does Advance Housing make money?
Five revenue lines are on record. Rental Income is the primary driver. The others are medicaid Reimbursement, donations and Fundraising, government Funding and furniture Donation Program.
Who are Advance Housing's main competitors?
Direct peers on record are Common Ground Community, Project H.O.M.E., Pathways to Housing, Acenda Integrated Health, Community Options, Inc. and Mental Health Association in New Jersey. Broad incumbents are Catholic Charities of the Archdiocese of Newark and Volunteers of America. Others are Corporation for Supportive Housing and Housing Community Development Network of New Jersey.
Does Advance Housing have an API?
No public API is recorded for Advance Housing.
What industry is Advance Housing in?
Advance Housing's product category is Supportive Housing and Community Mental Health Services. Its primary akta.pro industry code is HLADABAE, Affordable / Low-Income Assisted Living (Medicaid Waiver Focused), with a secondary code of HLADAAAB, Affordable/Subsidized Independent Living (HUD/LIHTC) Communities. Its NAICS code is 623990 and its SIC code is 8050.