What AcciónMK does

AcciónMK (legal name: Asesoría y Consultoría de Comercialización y Marketing, S.L., CIF B92461185) is a Spanish marketing consultancy headquartered in Málaga with a secondary office in Madrid. Founded around 2005, the company delivers an integrated stack of marketing services spanning market research (with Power BI business intelligence), strategic consulting, graphic design, web and app development, digital marketing (SEO, SEM, social media, email), and trademark registration. Its primary customer segment is Spanish SMEs, which it accesses both through direct consultation and through approved-provider status in the Spanish government's Kit Digital and Kit Consulting subsidy programs, plus Google Partner certification. Under these programs, the firm delivers 11 digital transformation modules (e.g., website, e-commerce, electronic invoicing, BI, CRM) and 6 advisory services including digital transformation, business strategy, digital sales, data analysis, and AI advisory.

The company's underlying technology stack consists of third-party SaaS tools — Mailchimp, SendinBlue, and Mailrelay for email marketing; Power BI for analytics; SEO/SEM tooling; and standard content production utilities — with no disclosed proprietary platform or model. Revenue is generated through custom, project-based pricing on multi-year engagements with no public pricing tiers; clients request quotes via the website or direct outreach. The firm markets itself through a multilingual trilingual website (Spanish, English, French), active social channels (LinkedIn, Facebook, Instagram, Twitter), a 180+ article blog, and prior ERDF-funded international promotion via the Málaga Chamber of Commerce. Operations are domestic (Spain), with prior internationalization attempts through the World Travel Market 2021 trade show and XPANDE DIGITAL program. The CEO is Manuela Aranega.

Name

AcciónMK

Legal name

Asesoría y Consultoría de Comercialización y Marketing, S.L.

Website

https://accionmk.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

AcciónMK is a Málaga-based marketing consultancy serving Spanish SMEs with market research, strategic consulting, digital marketing, and development services, delivered through direct engagement and as an approved provider under Spain's Kit Digital and Kit Consulting government programs.

Ownership category

akta.pro rank

Product category

Marketing Consultancy Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Marketing consultancy services
• Digital marketing strategy
• Market research services
• Brand development consulting
• Digital transformation advisory

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consultancy Services: Strategic marketing consulting services including market research, strategic planning, digital marketing management, and brand development. Services are provided to businesses seeking comprehensive marketing support.
2. Digital Development Services: Web development, e-commerce development, mobile app development, and CRM development services for businesses establishing or enhancing their digital presence.
3. Kit Digital Program Services: Government-subsidized digital services for SMEs including website development, e-commerce, electronic invoicing, secure communications, social media management, BI and analytics, process management, and customer management under the Spanish Kit Digital program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AcciónMK is a Málaga-based strategic marketing consultancy that helps businesses move from market data and analysis through to strategy, creative execution, and multi-channel digital publishing. Its core offerings span six service pillars: Market Research (fieldwork and Power BI-driven business intelligence), Strategic Consulting (marketing plans, communication plans, 360° marketing strategy), Graphic Design (branding, editorial, packaging), Development (web, e-commerce, mobile apps, CRM, domains/hosting), Digital Marketing (GEO, SEO, SEM, social media, email marketing), and Trademark Registration. The firm is also an approved provider under Spain's government-subsidized Kit Digital digital-services and Kit Consulting advisory programs for SMEs.

Product overview

AcciónMK is a marketing consultancy firm with nearly 20 years of experience offering an integrated suite of services designed to take businesses from data collection and market analysis through to strategy execution and digital marketing implementation. The portfolio consists of six core service pillars—Market Research Services, Strategic Consulting, Graphic Design, Development, Digital Marketing, and Trademark Registration—supported by 11 Digital Kit modules (Website, E-commerce, Electronic Invoicing, Secure Communications, Social Media Management, BI and Analytics, Process Management, Marketplaces, Advanced Internet Presence, Customer Management, Safe Workplace) subsidized under Spain's Kit Digital program, and 6 Kit Consulting advisory services (Digital Transformation 360°, Business Strategy, Digital Sales, Basic Data Analysis, Advanced Data Analysis, and Artificial Intelligence). Together, these form a comprehensive go-to-market offering where research informs strategy, which feeds into creative and technical execution, all measured and optimized through digital marketing channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Services Comprehensive market research including field work and business intelligence with Power BI, providing data-driven insights for strategic decision-making for businesses in Spain.
• Strategic Consulting Strategic marketing plans, communication plans, digital consulting, and 360° marketing strategy development for businesses.
• Graphic Design Visual design services including branding, editorial design, and packaging to create lasting impressions for potential customers.
• Development Web development, online store development, app development, CRM development, and domain/hosting registration services.
• Digital Marketing Comprehensive digital marketing services covering GEO (geographic targeting), SEO, SEM (Google Ads), social media management, social media advertising, and email marketing.
• Trademark Registration Brand and trademark registration services ensuring corporate identity protection and recognition in the market.
• Kit Digital Program Services Government-subsidized package of digital services for Spanish SMEs covering website, e-commerce, electronic invoicing, secure communications, social media management, BI and analytics, process management, marketplace integration, advanced internet presence, customer management, and safe workplace. Delivered under Spain's Kit Digital subsidy programme.
• Kit Consulting Advisory Services Government-subsidized advisory services under Spain's Kit Consulting programme: 360° digital transformation, business strategy and performance, digital sales, basic data analysis, advanced data analysis, and artificial intelligence advisory services for SMEs.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or Integration · 1 January 2024AcciónMK is a certified Google Partner, having passed rigorous Google Ads certification examinations. This partnership provides access to exclusive Google tools, resources, and support that help optimize client advertising campaigns. The partnership demonstrates verified expertise in Google advertising platforms.
• Cámara de Comercio de Málaga (Málaga Chamber of Commerce)coreGTM or Marketing Partner · 1 November 2021Partnership with Málaga Chamber of Commerce through international promotion programs funded by European Regional Development Fund. Includes participation in World Travel Market 2021 and XPANDE DIGITAL program for international digital marketing initiatives.
• Spanish Government (Kit Digital / Kit Consulting Programs)coreChannel Partner/ Reseller/ DistributorGovernment-approved provider for Kit Digital (digital services subsidies) and Kit Consulting (advisory services subsidies) programs for SMEs, enabling the company to offer subsidized digital transformation services to small and medium enterprises across Spain.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture Song (Spain): Global consultancy's creative and marketing transformation arm, operating in Spain across strategy, brand, digital marketing, and CRM — competes for larger mandates in the same service categories.
• Making Science: Madrid-headquartered digital marketing and ad-tech group with strong Google Partner credentials operating across Spain and internationally; broader portfolio but overlapping SEM, SEO, and digital transformation services.
• Elogia (VMLY&R): Spanish digital marketing agency offering digital strategy, e-commerce, content, and data services; part of the wider VMLY&R network, competing for similar SME and mid-market digital mandates.
• Shackleton: Independent Spanish creative and brand agency offering advertising, branding, content, and integrated marketing communications; broader creative focus but overlapping brand and campaign work for Spanish clients.
• Hiberus: Spanish technology and digital services group with marketing technology, web development, and CRM capabilities — overlaps with AcciónMK's development and CRM modules and serves a similar Spanish enterprise/SME base.

Direct peers

• Internet Republica: Spanish digital marketing agency offering SEO, SEM, social media, content, and web development to SMEs and mid-market clients — closely comparable in size, geography, and service mix to AcciónMK.
• Good Rebels: Madrid-based digital consultancy delivering marketing strategy, digital transformation, and creative services — a direct competitor in the Spanish mid-market consultancy space with overlapping service pillars.
• Cybertelia: Andalusian digital marketing and web development agency based in Málaga region, offering comparable SEO, web, e-commerce, and digital marketing services to local SMEs — a clear geographic peer.
• Territorio Creativo: Spanish strategic marketing and digital transformation consultancy with a similar full-service offering spanning strategy, branding, content, and digital marketing for Spanish-speaking B2B and SME clients.

Regional players

• Webedia Spain: Spanish arm of a global digital media and marketing group with content, social, and influencer marketing capabilities — partial overlap in digital marketing and content services for Spanish-speaking markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AccionMK
• LinkedInlinkedin.com/company/acci-n-mk
• Instagraminstagram.com/accionmk_
• Xx.com/accionmk_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AcciónMK