Mago Industria

What Mago Industria does

Mago Industria is a Brazilian manufacturer of confectionery, culinary, and craft supplies, founded in 1984 by Mario and Gogo in São Paulo and now headquartered in Cotia (SP). The company produces a comprehensive portfolio centered on food colorants (liquid, soft gel, powder, and pens), aromas and flavors (hydroalcoholic essences including vanilla), specialty ingredients (citric acid, glucose, xanthan gum), piping tips and bags, utensils and accessories (spatulas, molds, turntables), paper baking cups, glazes and toppings, and party products. A natural and gourmet ingredients line was added in 2022, with vanilla sourced from ethically cultivated international plantations.

The company serves a horizontally segmented customer base — confectionery professionals, culinary professionals, craft artisans, home bakers, and business resellers — with no single dominant end-market. Distribution is multi-channel: direct-to-consumer and SMB via the loja.mago.com.br e-commerce store and physical retail, alongside a B2B reseller/distributor network across Brazil supported by a "Quero ser Cliente" onboarding flow and a 1,500+-member loyalty community (Clube de Balconistas Mago).

Revenue mechanics are straightforward physical-goods manufacturing and sale, both one-time direct and through resellers, with pricing not publicly disclosed. The company is privately held and family-owned (no external investors identified), operates a single manufacturing site in Cotia (rebuilt after a 2020 fire), and reports 51-100 employees. There are no software platforms, APIs, apps, AI/ML capabilities, or external funding rounds disclosed in the source data.

Name

Mago Industria

Legal name

Mago Industria

Website

https://mago.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Mago Industria is a Brazilian manufacturer, founded in 1984, that produces food colorants, flavors, baking ingredients, piping tools, and party supplies for confectionery professionals, home bakers, culinary users, and resellers across Brazil.

Ownership category

akta.pro rank

Product category

Confectionery Supplies

NAICS

Food Manufacturing (311), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAAAB

Condiments, Sauces & Dressings

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Food & Beverage (Packaged)

SECONDARYCRADALAD

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

SECONDARYCRAOABAK

Ingredients, Spices & Culinary Supplies Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

Keywords

• Confectionery supplies
• Baking accessories
• Food colorants
• Piping equipment
• Culinary ingredients

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturing and selling confectionery supplies: Mago manufactures and sells a comprehensive range of confectionery, culinary, and artisan products including food colorings, flavors and essences, ingredients, piping tips, piping bags, utensils and accessories, and paper cups. Revenue is generated through direct sales via their e-commerce platform and through resellers/distributors across Brazil.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mago Industria manufactures and sells a comprehensive range of confectionery, culinary, and craft supplies including food colorants (liquid, gel, powder, pens), hydroalcoholic aromas/essences, specialty ingredients (citric acid, glucose, xanthan gum, vanilla), professional piping tips and bags, baking utensils and accessories (spatulas, rolling pins, molds, turntables), and paper baking cups. The portfolio serves professional confectioners, culinary businesses, craft artisans, and home bakers across Brazil via e-commerce, physical retail, and a reseller network.

Product overview

Mago Industria is a Brazilian manufacturer offering a comprehensive portfolio of confectionery, culinary, and craft products with over 40 years of market experience. The product line centers on Confectionery Colorants (liquid, soft gel, powder, and food pens), Aromas and Flavors (hydroalcoholic essences including vanilla), and professional-grade baking Ingredients (citric acid, glucose, xanthan gum). The decorating tools suite includes Piping Tips (various shapes in plastic, aluminum, stainless steel), Piping Bags, Utensils and Accessories (spatulas, rolling pins, molds, turntables), and Paper Baking Cups. Additional offerings encompass Glitters, Coatings (ganache, fondant, buttercream preparations), and Party Products. The complete assortment serves confectionery professionals, home bakers, and craft enthusiasts, combining professional performance with cost-effectiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Colorants (Corantes Alimentícios) Food colorants for coloring cakes, sweets, coatings, creams and whipped cream. Includes liquid colorants, soft gel colorants, water-soluble powder colorants, fat-soluble powder colorants, and food-grade pens in various colors.
• Aromas and Flavors (Aromas e Sabores) Hydroalcoholic essences for confectionery creations, transforming ideas into sensory experiences. Includes vanilla and various flavor options for professional and creative baking.
• Ingredients (Ingredientes) Confectionery and culinary ingredients including citric acid, glucose powder, vanilla, xanthan gum, and other specialty ingredients for professional and creative baking. Premium natural and gourmet ingredients including ethically sourced vanilla.
• Piping Tips (Bicos de Confeitar) Professional decorating tips for piping, including perlé, pitanga (cherry), serra (saw), babado (ruffle), pétala (petal), and folha (leaf) tips. Available in plastic, aluminum, and stainless steel.
• Piping Bags (Sacos de Confeitar) Pastry bags for decorating cakes and desserts, used in combination with piping tips for professional and home decoration work.
• Utensils and Accessories (Utensílios e Acessórios) Baking and decorating tools including silicone and metal spatulas, rolling pins, molds, turntables, cake levelers, and other essential confectionery equipment.
• Paper Baking Cups (Forminhas) Paper baking cups and cupcake liners in various colors, sizes, shapes, and textures for baking and transporting decorated sweets.
• Glitters (Glitters) Edible glitter products for decorating cakes and sweets (note: product recall communication issued).
• Glazes and Toppings (Coberturas) Cake coverings including Ganache, American Paste, Fondant, and Buttercream recipes and products for decorating and finishing baked goods.
• Party Products (Produtos para Festa) Paper liners, decorations, and packaging products for parties and events, including weddings and birthdays.
• Craft Products (Produtos para Artesanato) Versatile materials for craft artisans working with biscuit, candles, soaps, and other handmade products, supporting creative expression and craft production.
• Laced Paper Doilies (Toalhas Rendadas de Papel) Paper lace doilies for decorating cakes, gifts, and packaging. A signature product featured on national television in 1994.

Quantifiable outcome

• The Clube de Balconistas Mago has grown to over 1500 registered members receiving exclusive content

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Decopac: US cake decoration specialist serving foodservice and retail bakeries with edible decorations and decorating supplies — comparable professional confectionery supply focus.
• CK Products: US wholesale manufacturer of cake decorating, baking, and confectionery supplies including colorings, sprinkles, and tools — directly comparable B2B channel and product portfolio.
• LorAnn Oils & Flavors: US flavoring oils, essences, and bakery ingredient manufacturer supplying bakeries and confectioners — directly comparable to Mago's aromas, essences, and specialty ingredient lines.
• Bakery Crafts: US manufacturer of edible cake decorations, baking accessories, and confections for in-store bakeries — directly comparable customer segment (professional bakery) and decoration-focused product mix.
• Ateco: US manufacturer specializing in professional piping tips and cake decorating utensils — directly comparable core product (piping tips and tools) sold to similar confectionery professionals.
• Wilton Brands: Leading US-based cake decorating and confectionery supply brand offering piping tips, food colorings, sprinkles, and baking accessories to professionals and hobbyists — directly comparable product portfolio to Mago.
• PME Cake: UK-based cake decorating supplies manufacturer offering piping tips, sugarcraft tools, and edible decorations to professional and hobby bakers globally — directly comparable category and customer base.
• Cake Craft World: UK supplier of cake decorating tools, colorings, and sugarcraft supplies serving hobbyists and professionals — comparable product range (tools, colors, decorations) to Mago's offering.

Broad incumbents

• Dr. Oetker: German multinational food manufacturer with broad baking, dessert, and decorating portfolio — larger incumbent with overlapping cake mixes, decorations, and culinary supplies.
• Renshaw: UK-based established brand offering fondant, marzipan, and baking decorations across retail and professional channels — broader incumbent with overlapping decorative/specialty ingredient categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6iYIYWooXoRs2_zs7A8yWQ
• Facebookfacebook.com/MagoIndustria
• Instagraminstagram.com/magoindustria
• Pinterestbr.pinterest.com/ideiasmago
• Xx.com/magoicap
• LinkedInlinkedin.com/company/magoindustria

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mago Industria