McGregor Gourlay

What McGregor Gourlay does

McGregor Gourlay Pty Ltd is a 100% Australian-owned, privately held regional agribusiness headquartered in Moree, New South Wales. The company operates 17 physical branch locations across North West NSW, the NSW Northern Rivers, and Southern QLD (Border Rivers and Darling Downs) and employs over 170 staff. It supplies primary producers with agricultural chemicals, fertiliser, seed, animal health products, rural merchandise, livestock handling equipment, fencing, water equipment, and general farm supplies, alongside dedicated agronomy advice covering broadacre, irrigated, and tropical crop programs. Service lines include agronomy, carbon farming advisory, cotton services, cropping, livestock and property services (through associated business JA McGregor Livestock and Property), agricultural Research Development and Extension (RD&E) with on-ground trial sites, and water management solutions. Distribution is exclusively through the branch network - the EOFY sale catalogue and prepayment rewards program (5.5% per annum on minimum $10,000 prepayments, redeemable in-branch) are explicitly in-branch only, with no e-commerce channel. The business traces its origins to JA McGregor & Co established in Warialda, NSW in 1897; the modern McGregor Gourlay entity was formed in 1987, the two predecessor firms merged in 1998, and the company most recently expanded in March 2024 by absorbing three former National Farmers Warehouse sites in Toowoomba, Meandarra, and Cecil Plains. Commercial partnerships span global crop-protection manufacturers (Syngenta, Corteva Agriscience, FMC Corporation), animal health companies (Zoetis, Ridley), fencing and livestock-equipment leaders (Gallagher, Waratah, Arrowquip), and water-systems suppliers (Davey, DAB Pumps, Clark Tanks, Bushmans). Underlying technology is positioned as 'Digital Agriculture' combining agronomic expertise with digital precision-ag offerings; the company has not disclosed proprietary AI/ML models or a software platform. Revenue is generated through one-time input and merchandise sales at branch level plus professional-services agronomy fees, with the prepayment program additionally providing a customer-funded working-capital float. McGregor Gourlay remains family-influenced in ownership with no external institutional investors, PE backers, or parent company indicated in available records.

Name

McGregor Gourlay

Legal name

McGregor Gourlay Pty Ltd

Website

https://mcgregorgourlay.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

McGregor Gourlay is a 100% Australian-owned regional agribusiness operating 17 branches across North West NSW and Southern QLD, supplying primary producers with agricultural inputs, rural merchandise, fencing, water equipment, livestock handling gear, and on-the-ground agronomy services.

Ownership category

akta.pro rank

Product category

Agricultural Supplies and Services

NAICS

Support Activities for Crop Production (11511), Support Activities for Animal Production (115210), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Services (700)

akta.pro primary industry

Irrigation & Water Use Efficiency Agronomy (AFACABAF)

akta.pro secondary industries

Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress) (AFACAAAC), Crop Spraying & Chemical Application Services (Ground Rig) (AFACAAAB), Pipes, Tubing & Conveyance Infrastructure (Mainlines, Laterals, Hoses) (AFAAACAG)

Keywords

• Agricultural inputs supply
• Agronomy advisory services
• Crop protection products
• Livestock handling equipment
• Rural merchandise retail

Headquarters

HQ city

Moree

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Inputs Sales: Sale of agricultural chemicals, fertiliser, seed, animal health products, rural merchandise, livestock handling equipment, fencing, water equipment and general farm supplies through 17 branches
2. Agronomy Services: Expert agronomy advice and services for cropping programs including winter and summer crops for broadacre, irrigated and tropical programs
3. Livestock and Property Services: Associated businesses JA McGregor Livestock and Property offer full range of livestock and real estate agency services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

McGregor Gourlay is a regional agribusiness that supplies agricultural inputs (crop protection chemicals, fertiliser, seed, inoculants, animal health and nutrition products) and farm infrastructure (fencing, water equipment, livestock handling equipment, rural merchandise) through 17 branches, complemented by expert agronomy advisory services for cotton, broadacre, irrigated and tropical cropping programs, livestock and property agency services, RD&E with regional trial sites, carbon farming advisory, and water management solutions for primary producers across North West NSW and Southern QLD.

Product overview

McGregor Gourlay is a 100% Australian owned rural services company operating as a single unified business rather than a platform-plus-modules architecture. The company offers a comprehensive portfolio of agricultural products and services including agronomy advisory services (covering agronomy, carbon farming, cotton services, cropping, livestock & property, RD&E, and water management), crop inputs (crop protection, fertiliser, seed, inoculants), rural merchandise (animal health & nutrition, animal identification, fencing, livestock handling equipment, water equipment, work/gum boots, farm supplies, home & garden, pest control, safety gear, stock feed & pet food), and financial services (prepayment rewards program). The business serves primary producers across North West NSW, NSW Northern Rivers, and Southern QLD Border Rivers and Darling Downs regions through 17 branches, employing over 170 staff.

Differentiator

Problem solved

Functional benefit

Brands

• JA McGregor Livestock and Property: Associated business offering full range of livestock and real estate agency services.

Products and services

• Agronomy Services
• Carbon Farming Services Advisory services helping primary producers navigate carbon farming opportunities and sustainable agricultural practices.
• Cotton Services Specialised cotton industry services including defoliation, harvesting support, and crop management for cotton growers.
• Cropping Services Crop production services covering winter and summer crops for broadacre and irrigated programs.
• Livestock & Property Services Livestock sales, property agency, and associated JA McGregor Livestock and Property offerings for primary producers.
• RD&E (Research, Development & Extension) Agricultural research, development and extension services with regional trial sites, working with growers and suppliers to determine best-suited crops and farming practices.
• Water Management Services Water infrastructure advice and management solutions for farms.
• Cropping Inputs Agricultural inputs including crop protection chemicals, fertiliser, seed, and inoculants for farming operations, sold in-branch.
• Fencing Products Rural fencing solutions including gates, panels, steel posts, electric fencing, and exclusion fencing from brands such as Gallagher, Waratah, Cyclone, and Thunderbird.
• Livestock Handling & Equipment Equipment for livestock management including cattle crushes, sheep and cattle yards, weighing systems, and EID equipment from Arrowquip, Cavalier, Bordin Bros, and Morrissey.
• Water Equipment Irrigation systems, pumps, tanks, troughs, poly pipe, fittings, and water storage solutions for agriculture, horticulture, and domestic use, from suppliers including Davey, DAB, Clark Tanks, and Bushmans.
• Animal Health & Nutrition Animal health products and nutritional solutions for livestock, including stock feed and pet food brands.
• Animal Identification Products and equipment for livestock identification and traceability, including EID tags and readers.
• Rural Merchandise General rural merchandise including work boots, farm supplies, home and garden products, pest control, safety gear, stock feed, pet food, and farm equipment.
• BOSS Agricultural Spare Parts Genuine spare parts for BOSS Planters including DX50, SX25, SX30, NX25, TD50 models, with components such as seed hose, press wheels, tynes, bearings, and coulter discs, available at Bellata, Croppa Creek, Moree, Goondiwindi, Meandarra, and Cecil Plains branches.
• Prepayment Rewards Program Agricultural input prepayment program offering 5.5% per annum reward on prepaid funds, with a minimum prepayment of $10,000, non-refundable, to be used for agricultural supply purchases at McGregor Gourlay branches.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered minor and core.

• Wayback (Wholesale Logistix)minorChannel Partner/ Reseller/ DistributorWholesale Logistix business provides regional base for prominent rural brands including Wayback, Calm Ride, Complete Ride, Bettalay, Scratch N Lay and Maintain - stock feed and pet food products
• RidleyminorChannel Partner/ Reseller/ DistributorAustralia's leading provider of high performance animal nutrition solutions with over 30 years integral part of Australian agriculture
• RiverinaminorChannel Partner/ Reseller/ DistributorPremier supplier of animal feed for agriculture industry and leading exporter of grain and protein meals to South East Asia and Pacific rim
• GallaghercoreChannel Partner/ Reseller/ DistributorMarket leader in electric fencing, weighing and electronic identification (EID), data collection, and wireless water monitoring systems
• WaratahcoreChannel Partner/ Reseller/ DistributorPremium fencing products with 135+ years of innovative product development for rural farming needs
• WestonfenceminorChannel Partner/ Reseller/ DistributorProvider of fencing solutions including exclusion fencing systems and electric fencing principles for agricultural applications
• BOSS Agricultural PartscoreChannel Partner/ Reseller/ DistributorAuthorised stockist for BOSS Agricultural Spare Parts for planters - now stocked at Bellata, Croppa Creek, Moree, Goondiwindi, Meandarra and Cecil Plains branches
• DaveyminorChannel Partner/ Reseller/ Distributor85+ years manufacturing products for water protection and enhancement including pressure systems, drinking water, fire and flood protection, pools and farm water solutions
• DAB PumpsminorChannel Partner/ Reseller/ DistributorOver 40 years main player in water movement and management technologies
• Clark TanksminorChannel Partner/ Reseller/ DistributorPremier polymer rainwater tanks and farm products manufacturer since 1997, designed for tough Australian conditions
• BushmansminorChannel Partner/ Reseller/ DistributorAustralian owned and operated company specialising in water tanks and storage solutions for household, agricultural and commercial use
• ArrowquipminorChannel Partner/ Reseller/ DistributorSince 1988, made livestock handling easier, faster, and safer with innovative products and industry leading technology backed by generations of ranching experience
• Cavalier Livestock EquipmentminorChannel Partner/ Reseller/ DistributorQueensland manufacturer of quality Cattle, Horse and Sheep handling and Feed products from Aussie steel
• Morrissey & CominorChannel Partner/ Reseller/ DistributorSince 1910, delivered cattle equipment to Australian pastoralists - known for original Calf Branding Cradle and world's first Solar Powered Hydraulic Cattle Crush
• SyngentaminorChannel Partner/ Reseller/ DistributorIndustry-leading solutions for pest control professionals with innovative products protecting homes, businesses, and public spaces from pests
• Corteva AgriscienceminorChannel Partner/ Reseller/ DistributorLeading provider of crop protection solutions with diverse portfolio of innovative products for farmers to protect crops from pests, diseases, and weeds
• FMC CorporationminorChannel Partner/ Reseller/ DistributorGlobal leader in agricultural sciences with strong focus on R&D providing wide range of crop protection products including herbicides, insecticides, and fungicides
• BlundstoneminorChannel Partner/ Reseller/ DistributorRenowned Australian footwear brand with over 150 years heritage, quality boots for work, outdoor and everyday wear
• MaxisafeminorChannel Partner/ Reseller/ DistributorTrusted provider of high-quality personal protective equipment (PPE) including gloves, masks, eyewear, and clothing
• ValvolineminorChannel Partner/ Reseller/ DistributorGlobal leader in automotive lubricants and chemicals with comprehensive range of high-quality products for various applications
• Century BatteriesminorChannel Partner/ Reseller/ DistributorTrusted provider of high-performance automotive batteries in Australia for cars, trucks, and other vehicles
• ZoetisminorChannel Partner/ Reseller/ DistributorAnimal health company sponsoring Ebor Producer Night event focused on livestock performance
• RumenWorksminorChannel Partner/ Reseller/ DistributorAnimal health company co-sponsoring Ebor Producer Night event for respiratory and worm burden discussions

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Delta Agribusiness: Diversified regional agribusiness operating agronomy, ag-input retail, and digital farm services across NSW, Victoria and Queensland. Competes with McGregor Gourlay in overlapping cotton and broadacre geographies with a comparable branch-led, advisory-supported distribution model.
• Elders Limited: Australia's largest ASX-listed agribusiness operating rural supply retail, livestock agency, real estate, and agronomy services across regional Australia. Elders is the closest direct competitor to McGregor Gourlay, serving the same broadacre and livestock customer base with comparable multi-branch distribution and product/services portfolio.
• AGnVET Services: Regional agribusiness supporting broadacre and livestock producers across southern NSW and Queensland with agronomic advice, fertilizer blending and farm supply retail. Operates a comparable business model and product/customer mix to McGregor Gourlay, now part of the Elders group.
• Nutrien Ag Solutions Australia: Australian arm of global crop input retailer Nutrien (incorporating the former Landmark business), operating the country's largest rural retail/wholesale ag-input distribution network. Direct competitor to McGregor Gourlay across cotton, broadacre and livestock producing regions with very similar product mix and customer base.
• Norco: Australian dairy farmer-owned cooperative operating a substantial rural supplies division offering livestock nutrition, fencing and farm merchandise across regional NSW and QLD. Competes with McGregor Gourlay in the rural merchandise and animal health product categories they both serve.
• I'Anson Bros: Queensland-based family-owned rural merchandise and stockfeed retailer with multi-branch presence servicing grain, cotton and livestock producers across northern NSW and southern QLD. Closely comparable regional operator with similar customer profile and product range to McGregor Gourlay.

Others

• Nufarm: Global crop protection manufacturer (herbicides, fungicides, insecticides) with material Australia ag-input presence. Nufarm is an upstream supplier whose branded crop chemistry is distributed through McGregor Gourlay's 17 branches.
• Incitec Pivot: Australasia's largest fertilizer manufacturer and supplier of crop protection products (also operating Dyno Nobel). Incitec Pivot is an upstream supplier whose branded chemistry and blended fertilizer products are distributed through McGregor Gourlay branches.
• CRT Australia: Australia's largest independent rural retail buying group, aggregating purchasing power for a national network of member retailers (including AGnVET and others). CRT enables its members to compete against McGregor Gourlay through scale procurement of crop protection, fertilizer and merchandise.

Regional players

• Ace Ohlsson: Western Australia-based rural merchandise and farm supply retailer serving broadacre producers across the Wheatbelt. Operates a comparable rural retail and merchandise business model to McGregor Gourlay but does not directly compete given its geographically distinct WA footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZIvY9gDNvGJulnMALo1ZZw
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• Instagraminstagram.com/mcgregorgourlay
• Xx.com/mcgregorgourlay
• LinkedInlinkedin.com/company/mcgregor-gourlay-agricultural-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGregor Gourlay