KAHI Radio
KAHI Radio is a privately held local AM/FM broadcast station in Auburn, California, serving Placer County and the Sierra Nevada foothills with local news, sports, talk programming, and community content since 1957.
- Company typePrivate
- Founded1957
- HeadquartersAuburn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What KAHI Radio does
KAHI Radio is a privately held local broadcast radio station operating as "The Voice of the Foothills" from Auburn, California. Founded in 1957, the station transmits on AM 950 and FM 104.5 (the FM simulcast launched in March 2018), serving Placer County and surrounding Sierra Nevada foothills communities including Auburn, Colfax, Lincoln, Loomis, and Rocklin. The station's programming consists of local news (KAHI Morning News, KAHI Noon News), syndicated talk shows (Markley, van Camp and Robbins; Dr. Daliah; No Spin News; When Radio Was), local high school football coverage, community features (Placer SPCA Pet of the Week), and — as of March 2025 — live San Francisco Giants MLB broadcasts, replacing a 57-year Oakland A's affiliation.
The underlying technology stack is conventional terrestrial broadcasting supplemented by digital distribution: Lightning Stream for online audio streaming, a WordPress-based website (kahi.com), native iOS and Android mobile applications, and an audio-on-demand content library. There are no proprietary AI or advanced technology components; the differentiation is content and community rather than technology.
KHAR's business model is entirely advertising-based. The station sells airtime and digital ad placements to local SMBs in Placer County through custom business advertising packages (pricing not publicly disclosed). It also generates distribution impact through community partnerships (Auburn Chamber, CASA Placer, Placer SPCA, Little River Inn) and content syndication. The customer base consists of local businesses advertising to a foothill-resident audience, with no disclosed enterprise or long-tail revenue mix. The company operates with 1–10 employees and is owned/operated as KAHI Corporation, a privately held entity with no parent company, no funding history, and no M&A activity.
KAHI Radio firmographics
Firmographics- Name
- KAHI Radio
- Legal name
- KAHI Corporation
- Website
- https://kahi.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KAHI Radio is a privately held local AM/FM broadcast station in Auburn, California, serving Placer County and the Sierra Nevada foothills with local news, sports, talk programming, and community content since 1957.
- Ownership category
- akta.pro rank
KAHI Radio industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
- akta.pro secondary industry
- Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where KAHI Radio is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KAHI Radio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Radio Advertising: KAHI Radio sells advertising airtime to local businesses through various advertising packages. The station offers business advertising packages and opportunities for local companies to reach the Placer County/Foothills audience.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
KAHI Radio product offering
Product offeringCore offering
KAHI Radio is a local broadcast radio station operating on AM 950 and FM 104.5 from Auburn, California, branded as 'The Voice of the Foothills.' It delivers local news, sports coverage (including San Francisco Giants baseball and Placer County high school football), talk programming, weather, road conditions, and community features to the Placer County/Foothills region of Northern California. The station monetizes its audience through local business advertising packages and offers its content via online streaming and mobile apps in addition to over-the-air broadcast.
Product overview
KAHI Radio is a traditional broadcast radio station operating as 'The Voice of the Foothills' in Auburn, California. The station operates on AM 950 and FM 104.5 frequencies, with a core offering of local news, sports, and talk programming. Digital products include live streaming via Lightning Stream, mobile apps for Android and iPhone, and audio-on-demand content. Programming lineup includes morning and noon news shows, the Dr. Daliah health show, afternoon talk show Markley van Camp and Robbins, local high school sports coverage, and community features like the Placer SPCA Pet of the Week. Since 2025, the station also broadcasts San Francisco Giants baseball as their new regional sports partner.
Differentiator
Problem solved
Functional benefit
Products and services
- KAHI AM 950 / FM 104.5 Broadcast Traditional AM/FM terrestrial radio broadcast service operating on AM 950 and FM 104.5, serving the Auburn/Foothills area of Northern California with news, sports, talk shows, and community programming.
- KAHI Live Streaming Real-time online audio streaming of KAHI Radio broadcasts via the Lightning Stream platform and kahi.com, allowing listeners outside the broadcast range to tune in.
- KAHI Mobile Apps Native mobile applications for Android (Google Play) and iPhone (App Store) enabling on-the-go listening to KAHI Radio programming from smartphones.
- KAHI Audio on Demand On-demand audio content including news reports, podcasts, and archived programming accessible from the KAHI website.
- Business Advertising Packages Advertising airtime and packages sold to local businesses in Placer County and surrounding foothill communities, enabling them to reach the station's local listening audience through on-air spots and promotional placements.
Companies that use KAHI Radio
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
KAHI Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KAHI Radio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- San Francisco GiantscoreAfter 57 consecutive seasons with the Oakland A's Radio Network, KAHI became The New Foothills Home of The San Francisco Giants. KAHI broadcasts all San Francisco Giants games live at 104.5 FM and 950 AM, expanding sports programming to include MLB baseball.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
KAHI Radio competitors and assessment
Company assessmentBroad incumbents
- Audacy: Major U.S. radio broadcaster and digital audio platform with a strong news, talk, and sports portfolio. Comparable as a competing operator in the news/talk/sports audio space.
- iHeartMedia: The largest U.S. radio operator with thousands of stations and a multi-platform digital audio business. Comparable as a broadcast + digital audio competitor, though vastly larger in scale and geographic footprint.
- Cumulus Media: Large-scale U.S. radio operator with a focus on news/talk and sports formats, including syndicated content. Comparable in format mix but much larger in audience reach and station count.
Direct peers
- Bonneville International: Family-owned broadcaster operating news/talk and sports-formatted stations in western U.S. markets. Comparable in geographic focus (western markets), format orientation, and family-controlled operating model.
- Townsquare Media: Operates local radio stations in small and mid-sized U.S. markets with a similar advertising-driven, hyperlocal content model. Directly comparable as a multi-station local broadcaster reliant on SMB ad spend.
- Beasley Broadcast Group: A small/mid-market radio broadcaster operating clusters of local stations. Comparable in station size, market orientation, and dependence on local advertising revenue.
- Saga Communications: Family-controlled broadcaster of local radio stations, predominantly in small and mid-sized markets. Comparable in operating model, market size, and reliance on local ad sales.
- Lotus Communications: Privately held operator of AM/FM stations in western U.S. markets, including California. Comparable as a privately held, regionally focused local radio group with similar SMB-ad-driven economics.
- Emmis Communications: Operates local radio stations in mid-sized markets with a similar community-focused programming approach. Comparable as a small group operator of local news/talk/sports formatted stations.
- Salem Communications: Owns and operates a portfolio of AM/FM stations with a heavy emphasis on news, talk, and sports — closely mirroring KAHI's format mix. Comparable as a privately held, talk/news/sports-focused radio operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
KAHI Radio social profiles
Digital presenceKAHI Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
KAHI Radio leadership team
Management profileNumber of profiles
Profiles1 record
KAHI Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KAHI Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KAHI Radio
What does KAHI Radio do?
KAHI Radio is a local broadcast radio station operating on AM 950 and FM 104.5 from Auburn, California, branded as 'The Voice of the Foothills.' It delivers local news, sports coverage (including San Francisco Giants baseball and Placer County high school football), talk programming, weather, road conditions, and community features to the Placer County/Foothills region of Northern California. The station monetizes its audience through local business advertising packages and offers its content via online streaming and mobile apps in addition to over-the-air broadcast.
Is KAHI Radio a public or private company?
KAHI Radio is a private company. It is classified as unknown and is currently operating.
When was KAHI Radio founded?
KAHI Radio was founded in 1957. It employs 1 to 10 people.
Where is KAHI Radio based?
KAHI Radio is headquartered in Auburn, United States, in the North America region.
How does KAHI Radio make money?
One revenue line is on record: radio Advertising.
Who are KAHI Radio's main competitors?
Broad incumbents on record are Audacy, iHeartMedia and Cumulus Media. Direct peers are Bonneville International, Townsquare Media, Beasley Broadcast Group, Saga Communications, Lotus Communications, Emmis Communications and Salem Communications.
Does KAHI Radio have an API?
No public API is recorded for KAHI Radio.
What industry is KAHI Radio in?
KAHI Radio's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPAIAEAG, Talk/News/Sports Radio Networks & Syndication. Its NAICS code is 516110 and its SIC code is 4832.